Contents Introduction History Cultural Values Demonstration of values Translation of values Situational Analysis Cultural Values Conclusion
History Australia has never hosted a World Cup before.
France 1998. Hosted one of the most successful
these people posed any threat. Similar problems
is near impossible. Four different time zones
In fact, before 2004, Australia didn’t even have
World Cups to date. Being central in Europe
face Spain, Chile and Italy. All popular
created a logistical nightmare for players and
a national league. The closest Australia have
meant most countries didn’t have to travel
countries that have hosted the cup before.
fans making it even more difficult to organise.
ever come to hosting a World Cup was in 2010,
far, meaning the players were relatively fresh
In 1994, The US hosted their first ever world
Australia has enough physical space to host a
when Australia bid for the 2022 World Cup
(Lister). However, the tournament did not go
cup. The largest country to ever do so (Cart
World Cup. It has the infrustruce in place to
(Cannane 2018). The bid was unsuccessful
without its problems. Being such a popular
1994). There was plenty of space for visitors
host it tomorrow if needed (Greco 2015). Since
managing just a solitary vote. It’s not easy being
destination already, along with being in central
and almost all the infrastructure was already in
the introduction of the A-League in 2004, it
Australian in the world of football. While the
Europe meant the countries (that could fit
place. The tournament was an overall success.
is the most played sport in the country. Laws
land is vast and infrastructure a plenty, they
into Australia over 14 times) resources were
However, it didn’t go without its problems.
and regulations are friendly for all countries.
are on the other side of the world. Smaller
stretched thin. There is only so much space.
Having the Cup in such a large country delivers
However, perhaps the land mass works against
European/South American countries such as
Security posed a massive threat as well. Fans
transporting problems. With players having
itself. Three time zones, like the US, makes it an
Spain, France, Chile and Italy (all past World
travelled across Europe by train, bus, car and on
to travel almost six hours from the East coast
organisational nightmare and teams would have
Cup hosts) seem to be far more equipped… Or
foot, as well as international visitors by plane.
to West coast, it took its toll. Players were
to travel far and wide. Neither the pros and
are they?
It was significantly difficult to know how many
sluggish, plane tickets were expensive and
cons outweigh each other. However, all must be
people were entering the country, and if any of
driving across the country (unlike Europe)
considered when making the judgment.
SIZE COMPARISON
Australia
France
Cultural Values People all around the world are drawn to
2018). Australia has a good reputation for being
Australia’s diverse and welcoming culture.
equal and welcoming of many different cultures.
While the population of the country is
Australia’s host to over 200 different languages
relatively small, the wide variety of cultures
with a large a portion of those being indigenous
makes it easy for anyone to feel welcome.
languages. The aboriginals were the first
The Australian culture is more than just the
inhabitants of the land, and they were taken
stereotypical “bogan” that some people might
over when the English landed in Australia.
think. Australians are very passionate, loyal
Every year since 1998 Australia has officially
individuals. They love their country and are
said sorry to the aboriginals for invading their
very proud to be called Australian (Riddell, A
ancestors many years ago. (Timeanddate.com
PLACEHOLDER FOR GRAPHIC
What This Demonstrates Looking at Australia’s Value statements
up a united, caring country which is passionate
according to Riddell, A 2018, it is evident that
about their culture, and accepting of others
Australians believe in equality of men and
culture. (Riddell, A 2018)
women, equality in opportunity, a freedom of
The ‘sorry’ is an example of these cultural values
speech, a freedom of religion and compassion
described above. Saying sorry to the aboriginals
for those in need. While these values are not
each year is the Australian’s attempt to become
exclusive to Australia, they are values that make
a united, caring nation.
Translation of Values
Translation of Advertisments
Hofstede’s six dimensions of culture has
States will find it easy to adapt to Australian
Australia has some of the most gruesome
While Australia’s advertising can be horrifying
been used to compare Australia to two
culture because they are have similar values.
public advertising in the world. Advertisers in
in some situations, it can also being effective.
countries which have similar values, and two
Australia will seem desirable to travel to for
Australia are not scared to use the fear tactic
For example Australia has one of the lowest
countries which have different values. These
these countries because it is comfortable and
in their campaigns and compared to other’
smoking rates in the world being around 16%
countries have been used as examples of how
easy for these people as they don’t have to adapt
countries Australia’s is some of the most hard
(Mahdawi, A 2013). So while the gruesome
the travelling people of these countries will
very much to fit in. Whereas a county such as
hitting campaigns. For example the workplace
advertising Australia produces can be effective,
experience Australia. These countries have
Chile and Denmark for example, don’t have
advertisements which shows severed limbs is
tourists from countries who are not used to
been chosen for their large amount of people
similar cultures, and will experience something
something that many other countries would not
it may be shocked when they see this kind of
who will be travelling here, or their passion
completely different from what they’re used
go near (Mahdawi, A 2013).
advertising.
for football and the game. Some countries
to, which is something Australia can use to
such as the United Kingdom and The United
advertise.
Situational Analysis As already discussed, Melbourne is known for
needs to be host training venues which are
its multiculturalism and diversity. Although it
easily accessible from the team accommodation.
does not provide blanketed acceptance across
Potential locations are represented in figure 1.2.
the country with many holes within the culture, it still provides a safe space for individuals of different race and beliefs. There is a wide range of infrastructure that would deem acceptable to hold the World Cup, with the AAMI park stadium having the ability to host 25,000 people if modifications are made. With 32 teams, there