mark

Our mark is a graphical shape that strengthens our brand’s visual identity. It is subordinate to the logo and can be paired with the logo for emphasis, yet also stand alone to graphically call-out information, and be leveraged as a subdued layer.

The mark’s origins pay homage to the architectural scale, while also symbolizing the “ever upwards” ethos our firm aspires to in our work by enriching lives and strengthening communities.

The mark is a malleable graphic asset that can accentuate or highlight specific pieces of information, and better emphasize our logo when paired to the left of it. It is a subtle exclamation mark which reinforces our brand’s look and feel, but in varying degrees of opacity can also be layered on to images and content to create visual dynamism within our firmwide collateral, watermarking it in a way that says, “This is BKV Group.”

OUR MARK VERSIONS

mark w/ logo

In circumstances where the mark is placed next to the logo, the 1/3x clear space of the mark dictates how much space is adequate between the mark and logo, and not the 1/2x clear space typically used for the logo. The solid red mark is most often placed next to logos, and text, but may also be placed on top of logos, text, and objects for specific uses. Always follow the usage guidelines to determine how to apply the mark.

1/3 X

X

1/3 X

primary mark

CMYK 2 100 92 0 RGB 234 0 41 Hex #ea0029 PMS 185C

alternate marks

CMYK 0 0 0 80 RGB 88 89 91 Hex #58585B CMYK 0 0 0 40 RGB 167 169 172 Hex #a7a9ab PMS Coolgray 6C CMYK 0 0 0 0 RGB 255 255 255 Hex #ffffff WHITE

MARK USAGE GUIDELINES

CLEAR SPACE

Whenever you use the mark, it should be surrounded with 1/3x clear space to ensure it’s visibility and impact. No graphic elements of any kind should interrupt this zone.

Computation

To determine the clear space take the height of the mark and divide it into in thirds.

1/3 X 1/3 X

X

1/3 X

MARK PLACEMENTS

The mark is strategically placed over words to strengthen the brand’s visual identity. It should always be the same height as the letter it hovers over, or in front of, and placed using the 1/3 guideline. When placed above text / objects, only use for covers, dividers, and content headers where placement is closer to middle of the page. Please refrain from placement as a header at the top of pages when the mark is set above text / objects.

To ensure consistent use of the mark, please follow the placement example on the right: X

1/3 X

MARK

TRANSPARENT MARKS

Our white transparent mark is a large graphical application that is applied over images and other graphic elements, but remains behind text.

CMYK 0 0 0 0 RGB 255 255 255 Hex #ffffff

20% transparency Our cool gray transparent mark is a large graphical application that is applied underneath all graphic elements and text.

CMYK 10 8 7 0 RGB 218 217 214 Hex #dad9d6 PMS Coolgray 1u

5% transparency