Oldstoberfest Sponsorship Booklet

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Guten Tag! Welcome to the 2015 Oldstoberfest sponsorship package. Oldstoberfest is a new event/attraction to Olds, Alberta, Canada. The event will be held annually on the third weekend in September. Oldtoberfest will be unique, merging Bavarian culture with our western prairie heritage. Targeting promotional markets throughout Central Alberta, Western Canada, and North America, our goals are to maximize economical impact, increase community engagement, and showcase the Town of Olds and Mountain View County. As we are an emerging festival, sponsorship is crucial to ensure success. We hope to welcome you to the Oldstoberfest family as one of the pioneers of this soon to be historical event.


Our Story In 2014, Olds College and the Pomeroy Inn & Suites held a small Oktoberfest Celebration. They called it: Oldstoberfest! The Bavarian themed event provided an opportunity to showcase the Olds College Hospitality and Tourism program, the Olds College Brewery, the National Meat Training Centre, and the rest of what the Olds College community has to offer. At the event, Olds College President, Dr. H.J. (Tom) Thompson announced the next phase of Oldstoberfest would be to expand to a destination event, bringing countless opportunities to the Olds and Mountain View County area. The Community of Olds is renowned for being an agricultural hub. With the largest agricultural college in Alberta, and the Olds Regional Exhibition grounds hosting many key organizations in our agricultural industry, you can be sure there is always something happening in the town that aligns with our western culture. Oldstoberfest 2015 will not only bring a celebration of Bavarian culture, concerts, and community activities, but also that western piece that resembles Olds. Oldstoberfest will host a professional rodeo at the Olds Regional Exhibition grounds. Since 2009, the community has not hosted a professional rodeo. The combination of concerts, a Hofbrauhaus, and a Bavarian themed rodeo in the middle of the prairies has never been done. Oldstoberfest is intended to be an opportunity for the community to prosper and come together in making history.

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Oldstoberfest Legacy Sponsor $90,000

Oldstoberfest Presenting Sponsor $50,000 Private Suite/VIP Area Access for all Events 20 Weekend VIP Passes (Rodeo/Concert/Biergarten) 200 Rodeo & Concert Tickets 200 Rodeo Tickets 4 Meet & Greet with Artists 6 Behind the Chutes Tour Recognition on Oldstoberfest Website + Link to Website for 1 Year Signage at Centre Infield Gate Recognition in Print, Voice, Radio, Social Media Ads 2 Page Recognition in Oldstoberfest Program Logo & Video Advertisementon on Jumbo Screen Sponsor Flag in Opening Ceremonies

Oldstoberfest Stage Branding $30,000 25 Weekend VIP Passes (Rodeo/Concert/Biergarten) 125 Rodeo & Concert Tickets 125 Rodeo Tickets 4 Meet & Greet with Artists 6 Behind the Chutes Tour Recognition on Oldstoberfest Website + Link to Website for 1 Year Infield Signage Recognition in Print, Voice, Radio, Social Media Ads 2 Page Recognition in Oldstoberfest Program Logo & Video Advertisementon on Jumbo Screen Sponsor Flag in Opening Ceremonies

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Oldstoberfest Artist Sponsor $30,000 25 Weekend VIP Passes (Rodeo/Concert/Biergarten) 125 Rodeo & Concert Tickets 125 Rodeo Tickets 4 Meet & Greet with Artists 6 Behind the Chutes Tour Recognition on Oldstoberfest Website + Link to Website for 1 Year Infield Signage Recognition in Print, Voice, Radio, Social Media Ads 1 Page Recognition in Oldstoberfest Program Logo & Video Advertisementon on Jumbo Screen Sponsor Flag in Opening Ceremonies

Rodeo Presenting Sponsor $20,000 25 Weekend VIP Passes (Rodeo/Concert/Biergarten) 125 Rodeo & Concert Tickets 125 Rodeo Tickets 4 Meet & Greet with Artists 6 Behind the Chutes Tour Recognition on Oldstoberfest Website + Link to Website for 1 Year Infield Signage Recognition in Print, Voice, Radio, Social Media Ads 1 Page Recognition in Oldstoberfest Program Logo & Video Advertisementon on Jumbo Screen Sponsor Flag in Opening Ceremonies

Rodeo Stock Sponsor $20,000

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Biergarten Branding $15,000 15 Weekend VIP Passes (Rodeo/Concert/Biergarten) 25 Rodeo & Concert Tickets 25 Rodeo Tickets 2 Behind the Chutes Tour Recognition on Oldstoberfest Website + Link to Website for 1 Year Infield Signage Recognition in Print, Voice, Radio, Social Media Ads 1 Page Recognition in Oldstoberfest Program Logo & Video Advertisementon on Jumbo Screen Sponsor Flag in Opening Ceremonies

Jumbo Screen Branding $6000 8 Weekend VIP Passes (Rodeo/Concert/Biergarten) 25 Rodeo & Concert Tickets 25 Rodeo Tickets Recognition on Oldstoberfest Website + Link to Website for 1 Year Infield Signage Recognition in Print, Voice, Radio, Social Media Ads 1 Page Recognition in Oldstoberfest Program Logo & Video Advertisementon on Jumbo Screen Sponsor Flag in Opening Ceremonies

Score Board Branding $6,000 8 Weekend VIP Passes (Rodeo/Concert/Biergarten) 25 Rodeo & Concert Tickets 25 Rodeo Tickets Recognition on Oldstoberfest Website + Link to Website for 1 Year Infield Signage Recognition in Print, Voice, Radio, Social Media Ads 1 Page Recognition in Oldstoberfest Program Logo & Video Advertisementon on Jumbo Screen Sponsor Flag in Opening Ceremonies

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Oldstoberfest Featured Event $6,000

6 Available 8 Weekend VIP Passes (Rodeo/Concert/Biergarten) 25 Rodeo & Concert Tickets 25 Rodeo Tickets Recognition on Oldstoberfest Website + Link to Website for 1 Year Infield Signage Recognition in Print, Voice, Radio, Social Media Ads 1/2 Page Recognition in Oldstoberfest Program Logo & Video Advertisementon on Jumbo Screen Sponsor Flag before Sponsored Rodeo Event

Oldstoberfest Featured Event $6,000 8 Weekend VIP Passes (Rodeo/Concert/Biergarten) 25 Rodeo & Concert Tickets 25 Rodeo Tickets Recognition on Oldstoberfest Website + Link to Website for 1 Year Infield Signage Recognition in Print, Voice, Radio, Social Media Ads 1/2 Page Recognition in Oldstoberfest Program Logo & Video Advertisementon on Jumbo Screen Sponsor Flag before Sponsored Rodeo Event

Announcer Booth Sponsor $6,000 8 Weekend VIP Passes (Rodeo/Concert/Biergarten) 25 Rodeo & Concert Tickets 25 Rodeo Tickets Recognition on Oldstoberfest Website + Link to Website for 1 Year Infield Signage Announcer Recognition 1/4 page Recognition in Oldstoberfest Program

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VIP Dinner $6,000 4 Weekend VIP Passes (Rodeo/Concert/Biergarten) 10 Rodeo & Concert Tickets 15 Rodeo Tickets Recognition on Oldstoberfest Website + Link to Website for 1 Year Announcer Recognition 1/4 page Recognition in Oldstoberfest Program

Rodeo Chute Branding (Rough Stock) $3,000

2 Available 4 Weekend VIP Passes (Rodeo/Concert/Biergarten) 10 Rodeo & Concert Tickets 15 Rodeo Tickets Recognition on Oldstoberfest Website + Link to Website for 1 Year Announcer Recognition 1/4 page Recognition in Oldstoberfest Program

Rodeo Chute Branding (Timed Event) $2,500

Rodeo Contestant Hospitality $2,500 4 Weekend VIP Passes (Rodeo/Concert/Biergarten) 10 Rodeo & Concert Tickets 15 Rodeo Tickets Recognition on Oldstoberfest Website + Link to Website for 1 Year Announcer Recognition 1/4 page Recognition in Oldstoberfest Program

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Wristband Sponsors $2,000

2 Available

2 Weekend VIP Passes (Rodeo/Concert/Biergarten) 5 Rodeo & Concert Tickets 5 Rodeo Tickets Recognition on Oldstoberfest Website + Link to Website for 1 Year Announcer Recognition 1/4 page Recognition in Oldstoberfest Program Company Logo on Friday or Saturday Wristbands

Vetrinarian Sponsor $1,500

Sports Medicine Sponsors $1,500 2 Weekend VIP Passes (Rodeo/Concert/Biergarten) 5 Rodeo & Concert Tickets 5 Rodeo Tickets Recognition on Oldstoberfest Website + Link to Website for 1 Year Announcer Recognition 1/4 page Recognition in Oldstoberfest Program

Emergency Medical Services Sponsors $1,500 2 Weekend VIP Passes (Rodeo/Concert/Biergarten) 5 Rodeo & Concert Tickets 5 Rodeo Tickets Recognition on Oldstoberfest Website + Link to Website for 1 Year Announcer Recognition 1/4 page Recognition in Oldstoberfest Program

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Annoncers / Rodeo Personnel Sponsors $1,500 2 Weekend VIP Passes (Rodeo/Concert/Biergarten) 5 Rodeo & Concert Tickets 5 Rodeo Tickets Recognition on Oldstoberfest Website + Link to Website for 1 Year Announcer Recognition 1/4 page Recognition in Oldstoberfest Program

Bull Fighter Sponsor $1500 2 Weekend VIP Passes (Rodeo/Concert/Biergarten) 5 Rodeo & Concert Tickets 5 Rodeo Tickets Recognition on Oldstoberfest Website + Link to Website for 1 Year Announcer Recognition 1/4 page Recognition in Oldstoberfest Program

Flag Girl Sponsor

Volunteer Hospitality Sponsor $1500 2 Weekend VIP Passes (Rodeo/Concert/Biergartene) 5 Rodeo & Concert Tickets 5 Rodeo Tickets Recognition on Oldstoberfest Website + Link to Website for 1 Year Announcer Recognition 1/4 page Recognition in Oldstoberfest Program

Championship Stein Sponsor

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(sold) (sold)

Range Road Events)

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In Cooperation with


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