G E N E N A G R O U P C O M PA N Y P R O F I L E
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The story of …
GENENA Group OUR HISTORY
In the early nineties, the world was witnessing industrial evolvement, technological innovation, and huge commercial expansions. Since the world was observing new trends and incidents, we shared the same ideology and in 1950 specifically marked the first operating year for Genena group. Our group always believed in the power and impacts of families. We have always appreciated our roots and acted upon it to propose to the world a timeless organization marked with our own family name
“We always believed in the power of family, and always will!”
AHMED GENENA - Chairman & CEO
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WELCOME TO
GENENA’S WORLD
Our main inspiration is our people. We believed that our success will be built over time because of our community; our family. Through our journey of 70+ years, we proposed integrated entities in different sectors only to please our families. In other words we are a family of businesses proposed to a family of people. Our differently natured entities are common in values which define our solid existence in the market and most especially in the people’s hearts. Our values of excellence, taking initiatives and innovation created an ever-lasting warm experience related to our name till the time being.
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STARTED BY TSEPPAS 1912 In the early nineties, the world was witnessing industrial evolvement, technological innovation, and huge commercial expansions. Since the world was observing new trends and incidents, we shared the same ideology and in 1950 specifically marked the first operating year for Genena group. Our group always believed in the power and impacts of families. We have always appreciated our roots and acted upon it to propose to the world a timeless organization marked with our own family name
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THE MALL EXPERIENCE
GENENA MALL Step in the mall … You are in the biggest little amusing venue now. It is a vast setting where everything is reachable and attainable. It shares lots of attractions and soul-feeding vibes to make it a heart’s favorite place to go. In 1997, we had the full mall concept in mind. We believed in it and insisted on presenting it as an initiative in Egypt under the name of Genena Mall. We implemented the mall experience within the Egyptian society for the first time by combining entertainment activities, shopping practices and dining outlets including a recent vegan dining brand to be launched soon. Along the time, competitors adopted the same concept and established malls across the country. Yet, Genena mall succeeded to maintain a prudent existence in the market. Genena mall is considered as one of the earliest shopping malls in Egypt. It hosts multiple shops of different natures and experiences with its famed snow skating site. Genena mall is a remarkable mall with a distinctive nostalgic experience.
“You, me and everyone has memories there!” Our CEO about GENENA MALL Page 5
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OUR PORTOFOLIO Over the time, we succeeded in presenting tangible services across various sectors including real-estate developments, commercial-related services, constructions, trading, property management, malls, touristic investment food & beverages and soon agricultural investments. The integration between these services formed our strong existence in the market. Our existence, success and profitability are based on our investment in people.
PEOPLE’S INVESTMENT We invest in our people by providing the utter possibilities for them. We acknowledge their needs, wants and aims for a better future. We think, craft and create solutions for a facilitated living. On a business level, we standardize our core values to suit our people’s investment mindset.
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INNOVATION
INGENUITY
EXCELLENCE
CONTINOUS DEVELOPMENT
We invest in our people by providing the utter possibilities for them. We acknowledge their needs, wants and aims for a better future. We think, craft and create solutions for a facilitated living. On a business level, we standardize our core values to suit our people’s investment mindset.
Every single detail is based on deep and continuous studies to propose the ultimate value.
Maximized results are all that we are keen about in a professional and effective attitude.
We are committed to serving the highest quality and we had a major fingerprint in such values.
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MISSION
Our heritage as an investment firm commits us to value quality and the continuous development to achieve the greatest benefit and satisfaction for all who deal with us. We Initiate, apply, and transcend business knowledge and values across our generations for an ever-lasting consumers’ related value proposition while standardizing our aims to bring solutions for every business we step in.
VISION
Our vision is to continue seeking initiatives and proposing values of investments to maximize our existence through the upcoming years.
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70+ YEARS OF EXCELLENCE Acknowledge the gap or the flaw in the market is a first step followed by creating separate and several modules to best solve this specific gap in our research phase. Our research reaches a fruitful phase when paired with development routines. Our shared research and development methodologies allowed us to be one of the most successful businesses in the local market. The tangibility of our ideology is illustrated in our obvious enlargements in the recent years.
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GENENA’S SUB ENTITIES IN THE LAST 10 YEARS
INMA DEVELOPMENTS Accumulative experience since the nineties came to reality in 2015, INMA was founded which is categorized as the real estate development arm of Genena Group. INMA was initiated with a vision to expand and enhance the commercial and retail business in addition to the administrative and offices allocations. Assuring quality by implementing Genena’s experience, values, and culture. INMA created a concept based on study and research with inspirational origins to Genena’s culture. Trivium is the final result of deep and continuous market studies. Trivium is set to provide the ultimate service and potential to every business owner involved in the commercial and administrative sectors. Premium locations, services, amenities and the professional atmosphere are considered as the main aspects for the foundation of TRIVIUM. Page 10
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A focused-on business success, Trivium’s Business complex proposes to the market, the most essential elements and bold benefits for maintaining and sustaining a legitimate business figure. Tailoring every angle for a specific use and specific industry. Spaces are set to fit different business sectors including administrative, commercial, medical and showrooms. The building’s taste is inspired from modern, future-oriented and international standards. Trivium Business complex located in the heart of New Cairo. By the North 90 road - New Cairo, Fifth settlement zone.
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The office and commercial space offer a fresh solution for the business world, granting and assuring ingenuity of designs and creativity inspired interiors for administrative offices and maximum reachability paired with easy access to the commercial units. These benefits are assured through the deep study of the actual beneficial reflections of the location and services bundle included. Trivium Square acquires a prestigious location in the middle of North 90 road and Mohamed Naguib axis - New Cairo, fifth settlement zone.
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Trivium applied its business units to be Elegant, professional and special throughout its designs to reflect the classiness of your brand. Being suitable for different business uses from a startup to an international corporation for commercial, administrative and clinical business use. Trivium - Zayed affords westernized and modern designs that suits your next business need. We care about every angle to propose an edgy design which supports your business. The business complex located at Sheikh Zayed territory in the heart of one of the most visited locations with a massive foot flow and resident’s base. Being in the heart of a prime location assures the quality and quantity of the crowd approaching every day. Trivium Zayed is ideally located on the main road - ELBOSTAN Street, linking between several squares in the middle of international companies, malls, office buildings, and gated communities.
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INMA PROPERTY MANAGEMENT Our property management brand which is specialized in providing the newest in the property-management industry. The services of INMA property management was efficiently running since the launch of Genena mall in the mid-nineties and one of the main reasons for the mall’s success. We provide all the needs for a successful business starting from the very basic needs to the utmost technological and practical implementations. INMA properties always introduce new techs and solutions to facilitate business and commercial operations and set-ups. Launched in 2019.
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In 2019, Porta-West was introduced to fulfill the building materials and decorating gap existing in the market. Initiated in the market to prove our Excellency in creating, designing and implementing contemporary methods along with executing Genena’s group’s wide commercial projects. Porta-west specialized in innovating technical and technological solutions for building materials and construction purposes and providing decorative supplies represented in exceptionally designed doors and claddings. We propose solutions and our definition of the Term “solution” is providing the ultimate and consistent needs of businesses to overcome current and prospect issues. Solutions are at its best when it stands the test of time and tests of quality and efficiency. Porta-west acts as the expert intermediary between the leading suppliers in Europe to fulfill and achieve our clients’ needs globally. Our clients’ customized needs and requests motivate us to reach out and select innovative materials and designs from all around the world. We believe in simplicity and as our brand mantra indicates “Simplicity .... innovated!”. The simplicity of the process, the design and the implementation Page 15
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Inspired from our ancient civilizations, applying the halo of kings and queens of pharaohs. Inside, a 135 masterpiece photographs of king TUT are added specifically chosen under the supervision of the ministry of antiquity affairs. Also collecting handwritten documents from Howard Carter who firstly discovered the King-tut tomb in 1922. Genena city proposes a throne - like and holy vibe across the venue. Genena City is The Largest Shopping, Entertainment & Sightseeing Center in Affording Culture, Leisure & Entertainment in addition to upcoming residential units at Sharm El-Sheikh. The Building is Designed to Show the Visitors Specially Tourists the Real Spirit of Egypt. The building design Building Design Shows Three Different Egyptian Eras (The Pharaonic Era, The Islamic Era and The Modern Era).
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IFC supported the aim of the group for developing and expansion, the company was a main factor behind the foundation of Genena’s projects. Operating for almost 70+ years and was Founded in 2009 with the aim and purpose to provide whole construction services in a timely manner which is a major drawback in the market. IFC shares the experience, tools and financial capabilities which lead its existence in the market and make a fine fit between the quality and time of delivering services.
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ABOUT OUR FOUNDER An eye to the future with intentions to grow, develop and emphasize the community around. Mohamed Genena shared these traits and applied his future-oriented mindset to create vast investment gateways for the public benefit. Unlikely, Genena aimed for the benefit of the people and set them as the ultimate priority, seventy years and up till now, our creations are people oriented. He aimed to provide exquisite service for the end users, provide investment and job opportunities, boosting the Egyptian economy and raising the competition benchmarks. Mohamed Genena always believed in a better future and the abilities of the community and himself. While sharing his own mindset of endless ambitions and ultimate excellence, he proved himself as a people-oriented businessman and determined entrepreneur. The successes achieved and the representable story of Genena was and always will be influential for generations.
It is a success story that turns into a heritage. Hundred years ago we took the initiative, became leaders and created our own timeless legacy! GENENA GROUP MOHAMED GENENA - Our Founder
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