Power Awards 2021

Who’s the best among the manufacturers and suppliers?

Voting has opened in our annual survey – and readers can tell it exactly how it is thanks to the protection of anonymity, says James Baggott.

Now’s your chance to have your say on the best car manufacturers to represent and the best suppliers to do business with in the Car Dealer Power Awards 2021.

Voting has opened for this year’s awards, which will name the car makers dealers think are the best to represent and the top suppliers they work with.

Last year, Kia topped the poll of the best manufacturers to represent in the UK as voted for by Car Dealer readers.

MG, Mitsubishi and Vauxhall were at the bottom of the table.

Importantly, the Car Dealer Power survey also looks to find the best suppliers to do business with – from the top advertising portals to finance firms.

Car dealers can have their say on their partners in this survey, with the winners handed our coveted Car Dealer Power trophies.

Voting only takes a few minutes and can be carried out anonymously.

We assess manufacturers in 13 categories – from finance offers to brand awareness, marketing to bonus structure – and then rank the makers in our list.

Any car dealer can vote in the Car Dealer Power Awards, and independents can skip straight to naming their favourite suppliers.

As well as the best manufacturers to represent and the best suppliers to partner with, the Car Dealer Power Awards also name the Car of the Year, as voted for by readers of Car Dealer.

Last year, the Land Rover Defender won the top gong, with the Ford Puma and Porsche Taycan taking second and third place.

Voting for the Car Dealer Power Awards 2021 will close on August 31.

We’ll be looking for the best of the best in the following categories

SUPPLIERS • Cleaning Product of the Year • Recruitment Agency of the Year • Trade-to-Trade Remarketer of the Year • Used Car Valuations Provider of the Year • Consumer Lead Generation Site of the Year • Dealer Management System of the Year • Website Provider for Independent Dealers • Website Provider for Franchised Dealers • Provenance Check Provider of the Year • Warranty Provider of the Year • Paint Protection Provider of the Year • Auction House of the Year • Trade Insurance Provider of the Year • Online Advertiser for New Cars • Online Advertiser for Used Cars • Finance Provider of the Year (Sub-Prime) • Finance Provider of the Year (Prime) • Video Provider of the Year • Extra Mile Award • Product Innovation of the Year

MANUFACTURERS • Manufacturer of the Year • Car of the Year