4 minute read
Used Car Awards 2022
MAKE SURE YOU GO THE EXTRA MILE TO BE IN WITH A CHANCE OF WINNING
From left: James Bush, sales director at category sponsor Motorway, Tim Carpenter, Morgan McMinn, Stewart McMinn and Mike Brewer
KEY DATES FOR THE 2022 AWARDS ARE AS FOLLOWS:
Nominations close Sep 30 Nominations list revealed Oct 10 Shortlist revealed Oct 24 Awards night Nov 28
by Jack Williams @JournoJack25
To stand a chance of coming out on top at the Car Dealer Used Car Awards, nominees must be willing to go the extra mile. That's according to Plympton Car Centre, which scooped the Used Car Sales Team of the Year prize at last year’s ceremony, and sales manager Tim Carpenter said it was important to have an eye for detail.
The Plymouth-based dealer said the prize provided a ‘huge morale boost’ following a challenging period for the industry brought on by the pandemic. He told Car Dealer: ‘The extra work that we put into the award was all about tightening up our sales process. Although we were confident that it was already pretty tight, we knew that to have any chance of winning we had to go that extra mile. 'This consisted of us making sure that all calls were picked up within three rings and every email was responded to within the hour.
‘As the market was changing, we adopted a distance sale process that consisted of always offering a video call to the customer, letting them know about the 14-day distance-selling rule to put them at ease, and actively promoting free delivery within 100 miles.
‘Quite a bit of extra work was needed to make sure we were as sharp, responsive and efficient to give us any chance against the tough competition!
‘Coming first was a huge morale boost for the team! We are only a small, family-run business in the south-west that’s been built from the ground up, so a small player compared to some of the bigger fish in the competition.
‘We pride ourselves on never being beaten on price and always giving the best customer service, and having that commended with a nationally recognised award is so rewarding.’
He encouraged other dealers to get involved and put themselves forward.
‘We've already put ourselves forward for 2022’s awards and hope to win even more. They are a nationally recognised award, backed by some of the biggest names in the motor trade. 'Dealers who win this award can enjoy the prestige and honour of being recognised for their hard work within the motor trade.
‘It also helps with branding and gains trust from customers who may not have otherwise looked at you before. Car Dealer always put on a good spread, too!’
The 2022 awards – brought to you once again in association with Black Horse – are being held at The Brewery in London on Monday, November 28, hosted by TV’s Mr Wheeler Dealer Mike Brewer. It only takes a few minutes to enter for an award. There are 23 dealership categories, and nominations can be made by filling out the form accessed on the next page. You can nominate your business, staff or anyone you think deserves an award. Our judges assess every entry and whittle them down to a nominations list. These go forward to the mystery shopping stage, and the top five finalists are named in our shortlist, with the winners announced on the big night. We will also hand out eight manufacturer gongs.
CATEGORIES AWARD
Dealers’ Dealer
Sponsored by GardX
Used Car Supermarket
Sponsored by Mann Island Finance
Service & Repair Outlet
Sponsored by Warrantywise
Newcomer Dealership
Sponsored by Moneybarn
Used Car Product Used Commercial Vehicle Dealer
Sponsorship available
Social Media User
Sponsored by Close Brothers Motor Finance
Sponsored by iVendi
Use of Video
Sponsored by Visitor Chat
Used Car Website
Sponsored by CarGurus
Used Car Online Sales Experience
Sponsored by Codeweavers
Specialist Used Car Dealership
Sponsored by Blue Motor Finance
Used Car Sales Team
Sponsored by Motorway
Used Car Dealer Principal
Sponsored by Aston Lark
Future Star
Sponsored by Northridge Finance
Days To Turn
Sponsored by Auto Trader
Diversity & Inclusion
Sponsored by MotoNovo Finance
Used Car Dealership: Up To 50 Cars
Sponsored by Black Horse
Used Car Dealership: 51-100 Cars
Sponsored by Black Horse
Used Car Dealership: Over 100 Cars
Sponsored by Black Horse
Used Car Dealership Group
Sponsored by Black Horse
Outstanding Achievement
Sponsored by Trade 2 Trade
Lifetime Achievement
Sponsored by GardX
Used Car Customer Care
Sponsored by RAC Dealer Network
NOMINATIONS CLOSE ON SEPTEMBER 30 MANUFACTURER AWARDS
Manufacturer Used Car Scheme
Used Small Car Used Mid-Sized Car Used Executive Car Used Sports Car Used SUV Used AFV Used Car of the Year
Sponsored by AutoProtect
SOLD
Sponsorship includes all seven car categories
TO NOMINATE A DEALERSHIP OR SOMEONE IN A CATEGORY, SIMPLY FILL OUT THE FORM HERE
SPONSORSHIPS AND TICKETS
If you are interested in sponsoring an award or would like to book tickets for the event on November 28, email the sales team HERE.
