Error - Is Digital Killing Design? by Kate Warner

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<Error> is a one day design conference on the future of Graphic Design, is the computer friend or foe? With forever updated technology promising better and faster design but is the computer really allowing us to produce better design? There are still many reliable, non high tech tools which enable great design with a more personal touch. So the question; is digital killing design? Is it time for a movement away from the computer and return to hand crafted design? The conference is to be held at Massey University, Wellington will discuss the future for graphic design. Speakers from a range of design related fields include; Andrew Gibbs, Roger Ebert, Dan Ibarra and Michael Byzewski, Brady Vsest Oded Ezer, Jean Orlebeke, Martin Venezky and Jim Sherraden. Get excited for your future.

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“I feel like more possibilities when I work with my hands” I work with my hands

Oded Ezer

Primarily a typographer and is a key leader with three dimensional typography. His works makes viewers question everything they thought they knew about type in and amazingly sophisticated yet direct manner. Using low budget materials; he always works by hand and uses colour only when necessary. “I feel like more possibilities when I work with my hands” How will typography look in ten, twenty, fifty, one hundred years? Oded is a key speaker for <error> be sure to capture his insights.

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Dan Ibarra and Michael Byzewski are the team at Aesthetic Apparatus. Together they form a haven for interest in screen printing which grew from small, fun one-off side projects, they quickly became very successful. They print limited edition screen printed concert posters (one of the first firms to benefit fully from the explosion of this market. They proudly wear their influences on their sleeves and some of the few designers who admit to do so. By printing all their posters by hand leads to some interesting results which they say is probably the most annoying part of poster making, is when the printing goes horribly, horribly wrong.Or when all is said and done and youâ&#x20AC;&#x2122;ve printed the poster you step back and take a look at the finished product and you just hate it. Itâ&#x20AC;&#x2122;s heartbreaking. Least to say by getting their hands dirty the hard work pays off shown through their success. Be sure to see this key speaker team.

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Andrew Andrew Gibbs AndrewGibbs Gibbs Andrew Gibbs Andrew Gibbs Andrew Gibbs

Andrew Gibbs

Andrew Gibbs Andrew Gibbs

The creative behind the website â&#x20AC;&#x2DC;the dieline.â&#x20AC;&#x2122; Graduating in graphic design Andrew has a keen eye on graphics applied to packaging which is the focus of the dieline. When the site first opened Gibbs found it difficult to source images, but today thanks to the internet, google and his success, Gibbs has been able to build a very successful website which is globally recognised. Andrew is one of our key speakers with a focus on how positively digital is for todays designers.

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“The medium was not just a production method but an intergal part of the work as well” <Brady Vest>

From Hammerpress is a maker of tactile posters. Carries on the proud tradition of printing that requires a different approach to design than that of many contemporaries-the beloved letterpress. The process is a total labour of love and completely trial and error. “The medium was not just a production method but an integral part of the work as well” Doing Stuff I enjoyed with absolute creative control gives me a way to balance myself.

Jean Orlebe

Roger Ebert Roger Eb Roger Ebert

A high profile film critic lost the use of his voice after thyroid cancer. The loss of his voice however has not held Roger back from being able to speak “ because of the rush of human knowledge, because of the digital revolution, I have a voice” This quote is a reference to Rogers blogs and twitter. Roger in social situations relies on one of the most sophisticated digital voices, Apples ‘Fred’. <error> only non designer speaker, but truly worth his insights on the positives digital.

Roger

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<< Jim Sherraden >>

An artist, printer and curator of printerthe and renowned curator ofHatch Show Print, a ned Hatch historical Show letter Print, press, a poster print shop etter press, in Nashville, posterTennessee. print shop The company e, Tennessee. producesThe overcompany 600 jobs annually which over 600 are all jobs handprinted.Sherraden annually which believes dprinted.Sherraden just because something believes is invented se something doesn’t mean is invented you have to buy and ean you usehave it. AttoHatchshow buy and Print they work in Hatchshow letter press Print they because workletter in press is the s because shopsletter enduring presstechnology, is the surviving uringevery technology, innovation surviving turn, whether vationsilkscreen, turn, whether offset printing, or now offset electronic printing, printing. or now Sherraden is still printing. fascinated Sherraden the is engineering still that goes the engineering into each component that goes of the printing component press and of the theprinting harmony if each gear the harmony working iftogether each gear to make words from gether letters to make as old words as Hatch from Show itself. old as“The Hatch computer Show itself. is the best thing that puter has is the ever best happened thing thatto Hatch...because appened we’re tothe Hatch...because antithesis of digital design.” antithesis of digital design.”

Jean Orlebeke Jean Jean Orlebeke Orlebeke Jean Orlebeke Jean Orlebeke

Jean Orlebeke

Creator of eieio paper and inspired by mid-century modernisits, Jean is our only female creative at <error> Jean is perfect for tutors who are after a hands on approach to teach students and will talk about some activities which you will also receive more information on, on the day. Let the process become the focus of your work with the tools gained from this interesting speaker.

Martin

Martin Martin Venezky Venezky Owner of the firm Appetite Engineers. Appetite Engineers, a household name in the graphic design world, revisit the contemporary with a hands-on approach, new methods in producing design issues. He has an outrageous attention to detail but still keeps his work completely structured. Martin also works completely by hand and defends its value. He feels that our hands cannot keep away from the machine and claims that the machine acts as an extension of our body; that it replaces the organic.

Andrew Gibbs

Martin Venez

Event <Event Information> <Event Information>

Venue Museum Building Theatrette (10A02), Massey University Entrance D, Buckle Street, Wellington, New Zealand Date Saturday 25 February 2012 9:30am to 5:30pm

Tickets

Tickets Online registrations are now open at http://creative.massey.ac.nz or you can register for tickets by calling +64 4 8012794. Stay up-to-date Go to http://creative.massey.ac.nz to; >>> join the <error> mailing list. >>> join the <error> Facebook group. >>> follow the <error> Twitter group.

Timetable Timetable Timetable Timetable Timetable Timetable Oded Ezer

Oded Ezer

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Roger Eber

<1100>

Jean Orlebeke

<1200>

Interval One

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Aesthetic Apparatus Aesthetic Apparatu

<1330>

Jim Sherraden

<1400>

Martin Venezky

Martin Venezky 093

<1430>

Interval Two

<1500>

Andrew Gibbs

<1545>

Brady Vest

d Ezer er Eber Orlebeke val One hetic Apparatus Sherraden tin Venezky val Two rew Gibbs y Vest

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100

Andrew Gibbs 110 Brady Vest

120

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133

143

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150

154

<This event is made possible with

Designers Institute of New Zealand The Designers Institute of New Zealandâ&#x20AC;&#x2122;s mission is to have professional designers valued and rewarded for the contribution they make to the economic, cultural and social growth of New Zealand. This is achieved through encouraging the development of professional skills in the membership and by bringing together the different design disciplines under a common proposition that excellent design brings tangible benefits to its users. Other aims are to improve standards of professional service, increase demand for design excellence and generally increase the profile of design.

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Institute of Communication Design

Visual Communication Design is one of the most rapidly changing professions, constantly responding to dynamic innovations in technology and wider changes in society. To address this, we offer a challenging curriculum which enables students to develop thinking and Institute of Communication Design technical skills to adapt to new situations Visual Communication Design is one ofcomplex the in an increasingly and changing world. The Visual Communication Design most rapidly changing professions, constantly major offers students the opportunity responding to dynamic innovations in technology to create a course of study and wider changes in society. To address this, from a number of disciplines reflecting their we offer a challenging curriculum which enables personal interests. The disciplines include students to develop thinking and technical skills graphic design, advertising, illustration, to adapt to new situations in an increasingly interactivity and animation. Visual complex and changing world. The Visual Communication Design is concerned with Communication Design offers students the major communication of information through the opportunity to create a course of study from different media. a number of disciplines reflecting their personal interests. The disciplines include graphic design, advertising, illustration, interactivity and animation. Visual Communication Design is concerned with the communication of information through different media.