SUMMER 2025 HAIR ACCESSORY CONCEPT DECK
2 0 2 5
BLACK DIAMOND
KEY TRENDS
SET SAIL
ISLAND TIME
FROM THE GARDEN
BOLD CLASSICS
A NEW ENGLAND GETAWAY
RETRO SUMMER
DIAMOND S UMMER 2025
BLACK
THE HEADSCARF THE KITSCHY CLAW CLI P
THE COMB HEADBAND
THE STATEMENT SCRUNCHIE
UMME
HAIR ACCESSORY KEY ITEMS
S
R 2025:
SET SAIL
Aknownaestheticforsummerisoldmoneypreppy,butitis nowbiggerthanever.Tennis-coretookoffinSpringand continuestobepopular,butthesamedemographicthathas beensportingtheirTennischicstyle,willbegoingafterthe classicsummersailinguniform.
HAIR CONCEPT 1
SET SAIL
KEY TERMS
o NAUTICAL
o PREPPY
o STRIPES
o CLASSIC
KEY MATERIALS
o SEERSUCKERFABRIC
o PAISLEYPRINTS
o GROSGRAIN
o POLKA-DOTPRINTS
o ROPE
o SATIN
Forthisconcept,thenauticalaestheticwillbeimportant.Overallcolorationshouldbeshadesofblueandwhite,with someunexpectedpops.Keepprintsandfabricationsclassicbutincorporateintoupdatedsilhouettes.
CONCEPT 2
SET SAIL
KEY TERMS
o AQUATIC
o SAILING
o SHELLS
o POLISHED
KEY MATERIALS
o METAL
o FRESHWATERPEARL
o NATURALSHELL
ThishairconceptisamoretraditionaltakeonthetrendbutinacleanandelevatedwayThisisavignettethat consumersshouldbeabletoshopiftheyaregoingonvacation,asunsetyachtsail,aspecialsummertimedinner,ora wedding!Takesummerbeachyiconsandupdatewithglasstonesandpearldetails
HAI
SET SAIL
KEY TERMS
o SEALIFE
o KITSCHY
o AQUATIC
o COLORFUL
KEY MATERIALS
o ACETATE
o RAFFIA
o GLASSSTONES
o PEARLS
o METAL
Becausethenauticalpreppytrendhasbeenbecomingimmenselypopularandsoughtafter,westartedtointroduce Sealifeiconsinspring,butthisshouldbeamainfocusforSummer.Thisfishiconspecificallywillbeimportantand shouldberegisteredinnumerousmaterials
Island time
Truevacationstylingisimportantforeverysummerseason, butthequestionis-howdoweevolveandupdate?For summer2025itwillbeimportanttofocusonatruerelaxed islandlivingaesthetic.Itemsshouldfeelsupermixedmedia, withcomponentrythatisinfluencedbytropicaldestinations.
MOOD
CONCEPT 1
ISLAND TIME
KEY TERMS
o BEACHY
o BRIGHT
o WHIMSICAL
o ICONIC
o TROPICAL
KEY MATERIALS
o ACETATE
o BEADING
o PRINTEDFABRICATIONS
o TERRYCLOTH
o JERSEY
Forthisconcept,themorecolorandcomponentrythebetter.Thisshouldfeelveryoverthetop,fullon vacationvibes.Incorporateknownsummericonitemstokeepthisfunandplayful.
HAIR CONCEPT 2
ISLAND TIME
KEY TERMS
o NEUTRAL
o EARTHYTONE
o CONTEMPORARY
o WOVEN
KEY
MATERIALS
o WICKER
o RAFFIA
o SEEDBEAD
o PRINTEDACETATE
Forthepersonwhoprefersneutralsovercolorbutstillwantstorockfunvacationaccessories,thisis theconceptforthem.Itemsshouldstillfeelveryboldandlargerscale,butonlyfocusonneutralcolors andnaturalelements.
FROM THE GARDEN
FloralsdefinitelyhavetheirmomentinSpring,butwestillsee theseasamajoriconforsummer.Also,itsnotjustfloralsthatare importantforthisseason,butotheritemsandelementsofthe gardencontinuetoemerge.
MOOD
CONCEPT 1
FROM THE GARDEN
KEY TERMS
o FEMININE
o FLORALS
o PUNCHYCOLOR
o EMBELLISHED
KEY MATERIALS
o PRESSEDFLOWERS
o FABRICFLOWERS
o SEEDBEAD
o GLASSSTONE
o PRINTEDACETATE
Forsummer,floralsremainimportant.Thisconceptshouldbebold,over-the-top,andcolorful.Besureto focusonembellishmentandmixedmaterialitems.Includealltypesofflowers,whetheritsfabric,seedbead, printedacetate,orevenpressedflorals.
CONCEPT 2
FROM THE GARDEN
KEY TERMS
o VINTAGE
o SWEET
o GARDENICONS
KEY MATERIALS
o METAL
o PEARL
Whilebold&colorfulfloralsarefunforsummer,itisalsoimportanttoregistersometimelessfloralitems. Thisvignettefocusesonmetalflowersandgardenicons.Althoughtheseitemscanleantowardsspecial occasion,especiallybridal,theycanalsobedresseddownandcasualsincethemainmaterialismetal.
HAIR CONCEPT
FROM THE GARDEN
KEY TERMS
o CAMPY
o ELEVATEDFRUITS
o TROPICAL
o SCULPTURED/ DIMENSIONAL
o BRIGHT
KEY MATERIALS
o SEEDBEAD
o ACETATE
o TROPICALPRINTS
o SATIN
o RESIN
Fruiticonshavebeenpopularforsummer,butnowweareseeingmoreobscurefruitstakecenterstage.We allloveapineappleandastrawberry,butnewdevelopmentshouldconsistofmoretropicaloptionslike mangos,apricots,kiwis,andavocados.Theseedbeadedelementforthecomponentryshouldbeafocus.
Bold classics
Althoughthequietluxuryaestheticisgettinglouder,wearestill seeingthischic,timeless,andclassiclookevolve.Thistrendisall aboutrebuiltbasicsthataremadefromluxuriousandsustainable materialsandevolvinginabolderscale.
MOOD
HAIR CONCEPT
BOLD CLASSICS
KEY TERMS
o CLEAN
o POLISHED
o CONTEMPORARY
o BOLDSCALE
KEY MATERIALS
o METAL
o MESH
o PEARL
o SIMPLEBUTELEVATED FABRICATION
ThisisamodernapproachtoeffortlesshairitemsthatcanbedressedupordownUpdatedclean&polishedmetal itemsshouldbethefocus,butalsointroducenewandsophisticatedmaterialslikesheermeshandsimpletextured fabrications..
A NEW ENGLAND GETAWAY
Anotherpopularandtimelesssummervacationgetawayisof course,NewEngland!WhatisbetterthanaSeasidebeachday andfreshLobstahRoll?Becausethesedestinationsaresoiconic forsummer,weareseeingvacation-goersdressthepartand takeonthearchetypethatembodythesememorablelocations.
MOOD
HAIR CONCEPT
A NEW ENGLAND GETAWAY
KEY TERMS
o PLAYFUL
o PATRIOTIC
o OLD-MONEYAESTHETIC
o PICNIC
o ASSOCIATEDICONS
o LOBSTER/CRUSTATION
KEY MATERIALS
o GINGHAMFABRIC
o EYELETFABRIC
o ACETATE
o PEARLS
o DITZYFLORALFABRIC
Thisconceptisallaboutelevatedkitschyandquirky.Sealifeandcrustationisontheriseforsummeraccessories, sothistrendreallytakesonthoseknowniconsliterally.MixyourfavoriteNewEnglandiconswitheclectic materialsforamoreelevatedapproachbutkeepthecolorpops!Thisconceptalsooffersagreatopportunityto developintosome4thofJulyitems.
RETRO SUMMER
LatelyfashionistakingatripbackintimeandeveryA-listeris pullinganarchivallookfortheirpressandred-carpetevents.
Yes,whatisoldiscertainlynewagainandweareseeingthe riseoftrue60sand70sRetro.Notonlyhasthisfashionbeen themainbuzzinpopculturebecauseofnewTVshowslike “PalmRoyale”,but“PalmBeachChic”isalsothelatest aesthetictorampageourTikTokpages.
MOOD
HAIR CONCEPT
RETRO SUMMER
KEY TERMS
o VINTAGE
o BOLD
o SATURATEDCOLORS
o EXCITINGPRINTS
o MISSONIAESTHETIC
KEY MATERIALS
o RETROPRINTED FABRICATIONS
o ACETATE
o SILK/SATIN
Forthisconcept,rewindbacktothesummersinthe60sand70s.Whendesigningandsourcingitems,looksforpieces withretro/vintageflairbutwithupdatedcolorcombinationsandelevatedmaterials.Printsandshapesshouldbebold andexciting.