BLACK DIAMOND
N E W Y O R K | S E O U L | Y I W U | Q I N G D A O | H A N O I
SINCE 1966
▪ Black Diamond (formerly known as Raytik) opened its first
OUR S T O R Y
factory in Korea in 1966. At that time, founder Mr. Lee, realized there was more to the jewelry world than just the
chains that he was producing. ▪ From 1997-2004, Mr. Lee opened two factories; one in Qingdao and the other in Yiwu. This was the beginning of
“Jewelry has the power to be the one little thing that makes you feel unique”
the dream to be an industry leader with a platform that serviced directly to the retailers. Along the way, the company was twice the recipient of the prestigious 5-star
- Elizabeth Taylor
award from Macy’s. ▪ It was apparent there was magic here and the Lee family was on the way to fulfilling their dream. In 2007, the showroom was opened in NYC, and in 2013, the space transformed into a design studio to expand the reach to more retailers.
ABOUT US We are a studio of designers, marketers, merchants, & analysts.
• Black Diamond Accessories is a one stop shop for all your private label and trend jewelry needs. • SHOWROOM & DESIGN STUDIO • KOREA OFFICE – Where all purchase orders are reviewed and processed. • FACTORY- audited and approved by major retailers such as GAP Inc., Nordstrom, and all Kohls • With all the volatility happening in China currently, we are striving to partner with factories located in Vietnam and Indonesia.
MARC JACOBS “HEAVEN” BRAND NECKLACE BY: BLACK DIAMOND
RETAIL
▪ ANTHROPOLOGIE ▪ ALTERD STATE/ARULA ▪ BANANA REPUBLIC FACTORY ▪ BELK ▪ BOSCOVS ▪ BEALLS ▪ BUCKLE ▪ BURLINGTON ▪ CLUB MONACO ▪ CROWN AFFAIR ▪ DIANE VON FURSTENBERG ▪ DSW ▪ FEED ▪ HILL HOUSE HOME ▪ KOHLS ▪ LELE SADOUGHI
▪ MARC JACOBS ▪ MAURICES ▪ NORDSTROM ▪ NORDSTROM RACK ▪ PARTY CITY ▪ QVC ▪ RACHEL ROY ▪ ROLLER RABBIT ▪ ROSS ▪ SIMAN ▪ ST JOHN ▪ TJX ▪ TORRID ▪ VON MAUR ▪ WALMART ▪ HER UNIVERSE ▪ TRACKSMITH
BREAKDOWN OF CUSTOMER TYPES: 50% MASS 35% SPECIALTY 15% ECOMM
AT BLACK DIAMOND
OUR
CULTURE IS
IMPORTANT
DE&I At Black Diamond we strictly enforce equality opportunities amongst all employees and/or job applicants. We do not discriminate against any person's race, color, religion, sex (including pregnancy, transgender status, and sexual orientation), national origin, age, disability, or genetic information. As the environment of the workplace continues to change, keeping up with the latest EEOC (Equal Employee Opportunity Commission) standards is our top priority. All executive team members at BD have completed the EEOC training program.
TIMELINE
S U S T A I N A B I L I T Y
IMPLEMENTATION & GROWTH
SERVICES
1
PLANNING
2
DESIGN
3
PRODUCTION
THE TEAM & C A P A B I L I T I E S
We are a very dynamic team that can not only curate high fashion and trendy products, but we
80% of our products are
also have a seamless
factory made while the
process and eye for all
other 20% is in house
branded needs.
manipulated. Although most of our designs are developed overseas, we still maintain the unique capability to tailor and fine tune all designs in house when needed.
TREND A N A L Y S I S
THE PROCESS
SEASONAL STRATEGY
MACRO TRENDS TRENDS BY DEMOGRAPHIC
SEGMENTED TRENDS AS THEY APPLY TO BRANDS
DEMOGRAHPIC TYPES 1. YOUNG CONTEMPORARY 2. CASUAL 3. CONTEMPORARY 4. TREND FORWARD
TREND BY DEMOGRAPHIC
QUESTIONS RESEARCHED: •
WHAT TYPE OF CONSUMER DOES THIS TREND RELATE TO?
•
WHAT IS THE OVERALL AESTHETIC OF THE TREND?
•
20-30s
HOW ARE WE SEEING THIS TREND IN APPAREL?
Available Market
CONSUMER TYPE
Potential Market
PRESENTATION STRATEGIES
1
INDIVIDUAL TECHNICAL FORMAT
2
CONDENSED TECHNICAL FORMAT
3
INDIVIDUAL DIGITAL FORMAT
4
CONDENSED DIGITAL FORMAT
I n d i v i d u a l
Te c h n i c a l
F o r m a t
This format shows design inspiration paired with the full grouping of all CADS within the given collection. It is typically used when working one on one with product development teams during the product alignment stage. This allows them to make design edits before proceeding with product sampling.
C o n d e n s e d
Te c h n i c a l
F o r m a t
This format shows the full life cycle of the product with just one click of a thumbnail image. Once you click on the thumbnail image, you are able to then scroll through the entire design history of the item. It is typically used when our customers have design management meetings, and they need to run through all stages of the products designed.
I n d i v i d u a l
D i g i t a l
F o r m a t
This format shows individual live videos of all final products. The video showcases different angles of the product in order to easily understand scale and detail. This format was developed when the pandemic began. The videos enabled buyers to see the products at all angles as well as actual scale. It is a great way to meet on products digitally if an in-person meeting is not attainable.
C o n d e n s e d
D i g i t a l
F o r m a t
This format shows a quick 30-35 second snapshot of the trend inspiration for the given group, along with final images of the products. This format was developed when presenting various collections to branded partners and is typically used for more highlevel concept meetings.
OUR INITIATIVES
THE TECH IMPACT
CHANGE MAKERS
COMMUNITY OUTREACH
How does tech effect the jewelry and accessory industry as we begin to see the impact of the digital space [metaverse & ai} on our everyday lifestyles?
The continuation and implementation of sustainable practices. How can we continue to contribute to our contribution of a green footprint?
Actively engage with our surrounding community and utilize our strengths to offer aid when possible. Focus on educational programs and mentorships
BLACK DIAMOND 5 WEST 37TH STREET NEW YORK, NEW YORK 10018 SHOWROOM 9TH FLOOR / DISTRIBUTION 10TH FLOOR
917-607-2014