SUMMER 2025
CONCEPT DECK
2 0 2 5
COAST OF CAPRI
SET SAIL
ISLAND TIME
FROM THE GARDEN
SUN DAZE
A NEW ENGLAND GETAWAY
RETRO SUMMER
o LEMON
o BRIGHTMINT
o CANTALOUPE
o PUNCHYPINK
o WHITE
o BLUE&WHITE COMBO
o TAUPE
o LIME
o COFFEE
o MULTI
o TANGERINE
o CERULEAN
Overthepast1-2years,itappearsthatoneofthemost sought-aftervacationspotsistheCoastofCapri.Withthis destinationbeingsopopularamongmanydemographicsand well-knowninfluencers,thecultureoftheregionhascreated itsownfashionpersona.Fromtoileprintstocitrusicons,see thetrendthatistakingoveroursummerwardrobes.
o VINTAGETILE
o LEMONSANDCITRUS
o ECLECTIC
o CHARMY
o QUIRKY
o ONE-OF-A-KIND
KEY
o RESIN
o ENAMEL
o PEARL
Thisjewelryconceptisallabouteclecticandlook-of-handmadecomponentry.Ifyouwerewalkingthe streetsofCapri,youwouldseealotofvintagetiles,excitingpatternsandmaterials,andboldcitrus colorations.Takingtheseideas,curateacollectionbasedonthedirectcultureofthispopulardestination.
o TOILE
o FEMININE
o DETAIL
KEY MATERIALS
o ENAMEL
o METAL
o ECLECTICBEADING
Withthefemininecoquetteaestheticbeingsopopular,agreatwaytoupdatethisforsummeristofocusonthe toilepatternwhichisbecomingmoreandmorepopular.Also,blueandwhitearealwaysmajorcolorsforthe season,sothisisaperfectpatterntoplayuponwhiledesigningintothisultra-femininestyle.
Aknownaestheticforsummerisoldmoneypreppy,butitis nowbiggerthanever.Tennis-coretookoffinSpringand continuestobepopular,butthesamedemographicthathas beensportingtheirTennischicstyle,willbegoingafterthe classicsummersailinguniform.
KEY TERMS
o FISH
o AQUATIC
o SAILING
o COLORFUL
KEY MATERIALS
o CHARMS
o CORDING
o MOTHEROFPEARL
o ABALONE
o BEADING
Becausethenauticalpreppytrendhasbeenbecomingimmenselypopularandsoughtafter,westartedtointroduce Sealifeiconsinspring,butthisshouldbeamainfocusforSummer.Thefish,sailboat,andmermaidiconswill specificallybeimportantandshouldberegisteredinnumerousmaterials.
KEY TERMS
o ELEVATED
o SHELLICONS
o GLITZY
o SHINYGOLD
KEY MATERIALS
o PAVE/STONE
o RHINESTONECHAIN
o FRESHWATERPEARL
Thisjewelryconceptisamoretraditionaltakeonthetrendbutmorespecialoccasion.Thisisavignettethatconsumers shouldbeabletoshopiftheyaregoingonvacation,asunsetyachtsail,aspecialsummertimedinner,orawedding!
Takesummerbeachyiconsandupdatewithglasstonesandrhinestonechains.
o AQUATIC
o NEUTRAL
o MXIEDMEDIA
o NATURAL
o RAFFIA
o CORDING
o NATURALSHELL
o TEXTUREDMETALS
Iconicshellishavingamomentandwillonlybebiggerfornextsummer.Notonlyareweseeingatonofnaturalshell, butalsotexturalcastedshellmixedwithnaturalmaterials.Thisconceptisamuchmorerelaxed/casualtakeonthis aquatictrendbutoffersatrendyflarethroughelevatedmaterials.
KEY TERMS
o BOLDCOLOR
o MOVEMENT
o STATEMENTSCALE
KEY MATERIALS
o DYEDSHELL
o INTERESTINGCHAINS
o METAL
WhileshoppinginEurope,westaredtoseeareturnofcolored/dyedshell.Inthepast,dyedshellhasbeenmoreofa missyaesthetic,butnowweareseeingthiscolorfulcomponentryinmuchmorecontemporaryandfashiondriven silhouette.Wearelovingthecolorthatthesematerialsofferandhowthishasbecomeafunandlightweightsummer statementmaterials!
Truevacationstylingisimportantforeverysummerseason, butthequestionis-howdoweevolveandupdate?For summer2025itwillbeimportanttofocusonatruerelaxed islandlivingaesthetic.Itemsshouldfeelsupermixedmedia, withcomponentrythatisinfluencedbytropicaldestinations.
KEY TERMS
o BEACHY
o BRIGHT
o WHIMSICAL
o MIXEDMEDIA
KEY
o CORDING
o NATURALSHELL
o SEEDBEADS
o SHELLCHIPS
o RESIN
Brightcolor,seedbeads,shells,stone,cording,charms…welovetoseeitall!Thisconceptembodies truevacationvibesthroughthepopsofcolorandvariousmixedelementsthatjustexudewarm weathervibes.
o BEACHY
o TONAL
o COOL
o MIXEDMEDIA
o LAYERABLE
KEY
o SEMI-PRECIOUS
o WOOD
o ECLECTICBEADING
o RESIN
o TEXTUREDMETALS
o FRESHWATERPEARL
Thisconceptleansmorecontemporarywithcomponentryandscale.Althoughitisimportanttoinfusemixed mediamaterials,thesedesignsareinspiredbytheoceanasfarascolorationsgo.Notonlydoesthisfeellikethe ultimatebeachycollectionbecauseoftheturquoisetonalhues,butitalsosuperdenimfriendly.
KEY TERMS
o NEUTRAL
o EARTHYTONE
o CONTEMPORARY
o OVERSIZED
KEY MATERIALS
o WOOD
o WICKER
o RAFFIA
o CORDING/THREAD
o NATURALSHELL
o SEMI-PRECIOUS
Forthepersonwhoprefersneutralsovercolorbutstillwantstorockfunvacationaccessories,thisis theconceptforthem.Itemsshouldstillfeelveryboldandlargerscale,butonlyfocusonneutralcolors andnaturalelementswithpopsofblack.
FloralsdefinitelyhavetheirmomentinSpring,butwestillsee theseasamajoriconforsummer.Also,itsnotjustfloralsthatare importantforthisseason,butotheritemsandelementsofthe gardencontinuetoemerge.
o CAMPY
o ELEVATEDFRUITS
o TROPICAL
o CITRUSCOLORATIONS
KEY
o BEADING
o GLASSSTONES
o RESIN
o PEARL
Fruiticonshavebeenpopularforsummer,butnowweareseeingmoreobscurefruitstakecenterstage.We allloveapineappleandastrawberry,butnewdevelopmentshouldconsistofmoretropicaloptionslike mangos,apricots,kiwis,andavocados.Wealsolovetheimplementationofthefloraliconswiththefruit.
o FEMININE
o FLORALS
o BOLDSCALE
o PUNCHYCOLOR
o FILIGREE
o METAL
Forsummer,floralsshouldbeoversizedandbold.Utilizelightweightmetal&filigreecomponentrytoelevate theitems.Mostpiecesshouldbestatementdrivenwithfunandpunchycolorations.Oversizedearringsand pendantnecklaceswillbeimportantforthistrend.
KEY TERMS
o FEMININE
o STATEMENT
o LIGHTWEIGHT
o BOLDCOLOR
KEY
o RAFFIA
Theperfectsummeraccessoryisthestatementearring,andalthoughweloveanoversized&colorfulmoment, it’salsobestwhenit’slightweight.Forthisconcept,weutilizedraffiamaterialtodesignintofunandbright floralitems.Notonlydothesefeelelevatedbecauseofthematerialandcolors,buttheyarealsoeasilywearable.
Summerwouldn’tbesummerwithoutawarmandsunshinefilled day,andthat’swhatthistrendisallabout.Notonlyarewe seeingthesunemergeasanimportanticonfortheseason(just likeaheartforValentine’sDay)butwearealsoseeingalotof interestintheastrologicalcomponentofthesunanditsmeaning.
o COSMIC
o MYSTICAL
o ZODIAC
o LOOKOFREAL
o DEMOCRATICSCALE
o OPENWORK
o METAL
o MOTHER-OF-PEARL
o GLASSSTONES
Thisconceptisamorelookofrealapproachtothetrend.Theideaofthisvignetteistobemysticalandcosmicin feeling.Whilethesuniconwillbeimportant,itismoreambiguousandnotsoliteral,pairedwithothercelestialicons andmotherofpearlelements.Scaleforthisgroupingshouldbedelicateandmore“finejewelry”infeeling.
KEY TERMS
o ICONIC
o HAPPY
o VACATION
o BOLD
KEY
o METAL
o RESIN
o PEARL
o BEADEDACCENTS
WeareseeingmoreandmoreoftheSunicon,andthereisnodoubtthatthiswillbebigforsummer 2025.Thisconceptismetalbasedwithpopsofcolorandhasorganicandcelestialinfluence,butit’s moresobasedaroundthesuniconitselfinvarioussalablesilhouettes.
Althoughstatementandboldjewelryisthetrendasoflate,we arestillseeinganeffortlessandultimatecoolgirlapproachto thisstyling.Thereissomethingsocoolaboutawhitetankand jeansthrownwithanoversizedlayeredgoldnecklace.So,this trendembodiesthepointwhereminimalismapparelmeets maximalismaccessories.
KEY TERMS
o SOFTORGANIC
o TEXTURED
o VINTAGE
o CONTEMPORARY
o LARGESCALE
KEY
o METAL
o CORDING
Thisisamodernapproachtoeffortlessmetalsthatcanbedressedupordown.Welovethemetalshapeofthisconcept becauseithasanorganicflarebutstillfeeltimelessandcasual.Althoughpendantsarestillrelevantandhavebeenthe silhouetteofthesummer,weareseeingthekeyitemnecklacetransitioningtobemoreofaboldmetalcastedlookwith lotsofmovement.
KEY
o STATEMENT
o LINEAR
o MOVEMENT
o ELONGATED
KEY
o PEARL
o METAL
o INTERESTINGCHAINS
Althoughoversizedstudearringsarehavingamoment,weareseeingstatementlinearearringstylespre-peak.Thiswill besuchanimportantsilhouettefornextsummer,buttheelementsshouldremainmoreclassicandcolorless;more metalandorganicpearlbased.Lengthwillbeimportanthere,butwhendevelopingbeawareofcomponentssothese arenottooheavy.
Anotherpopularandtimelesssummervacationgetawayisof course,NewEngland!WhatisbetterthanaSeasidebeachday andfreshLobstahRoll?Becausethesedestinationsaresoiconic forsummer,weareseeingvacation-goersdressthepartand takeonthearchetypethatembodythesememorablelocations.
KEY TERMS
o PICNICDRESSING
o COTTEGECORE
o KITSCHY
o FEMININE
o COQUETTE
KEY MATERIALS
o CHARMS
o GINGHAMFABRIC
o PEARLS
o WICKER
WhatisbetterthanasummerpicnicinNewEngland?!Thecharmtrendisslowlystartingtotakeoffandwesee thisbeingahugetrendfortheupcomingseasons,especiallynextsummer.Thisconceptisallaboutkitschy charmsandmemorableiconsthatareinfluencedbyasummerpicnic.Wealsoinfusedsomeginghamfabrication detailstorepresentthetrendquiteliterally,whichalsopayshomagetothecoquettetrend.
LatelyfashionistakingatripbackintimeandeveryA-listeris pullinganarchivallookfortheirpressandred-carpetevents.
Yes,whatisoldiscertainlynewagainandweareseeingthe riseoftrue60sand70sRetro.Notonlyhasthisfashionbeen themainbuzzinpopculturebecauseofTVshowslike“Palm Royale”,but“PalmBeachChic”isalsothelatestaestheticto rampageourTikTokpages.
KEY TERMS
o BRIGHT
o VINTAGE
o RETRO
o LOUD
o STATEMENT
o CHIC
KEY MATERIALS
o BEADING
o RESIN
o ACETATE
Thisconceptisallaboutboldresinandbrightcolors.Theretroaestheticismadeupofbrightcolorsandboldprints, soyouneedtheperfectchunkyaccessorytomatchthestylingoftheseiconiclooks.Updatecorestylingwithnew techniqueslikeombrecolorationsandnewacetatetechniques.
