BLACK DIAMOND IN THE TREND VOL.26

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BLAST FROM THE PAST!

THERE IS A MAJOR RESURRGENCE OF TRENDS HAPPENING. FROM 90S MINIMALISM TO OUR FAVORITE VINTAGE CHRISTMAS FASHION

AESTHETIC, WE COVER ALL THE

AS WE ARE HITTING THE STORES, WE ARE TAKING YOU WITH US. SEE PICTURES FROM ONE OF THE LATEST STORE SETS AS WE ENTER PRIME HOLIDAY GIFTING SEASON.

BLACK FRIDAY STILL RELEVANT?

COME AND GONE, BUT UPON REFLECTING, THIS YEAR FEELS DIFFERENT. AS WE MOVE TO A MORE SUSTAINABLE LIFESTYLE, DOES THIS MARKETING PLOY FOR OVER CONSUMPTON STILL FEEL NECESSARY?

THEN& than ever!

90sandEarly200snostalgiahaveinfluencedfashiontrendsforquitesometimenow,butaswego into2025,weareseeinglesswhimsicalandnoveltyinfluencesfromtheseEras,andmoreofa minimalistaesthetic.ThinkbacktoGwynethPaltrow,JuliaRoberts,andKateMossinthe90s; fashionisnowallaboutthecoolbasics.So,for2025,ifyouhavethebelow4itemsinyour wardrobe,youareInTheTrend!

back in time??

NOW

denim on denim

TrendAlert:ClassicElegancewithaTwist.ThisChristmas, we'reseeingareturntoclassicvintage,elegantlooksinspiredby the1940sand50s,butwithamoderntwist.Thinkrichcolors,all theaccessories,andopulentdetailslikefringeandfeathersthat makeyouroutfitextrafestive

F

Black Diamond Style #E19985
Black Diamond Style #E212266
Black Diamond Style #N08954
Black Diamond Style #E18988

RETAIL NEWS

IS BLACK FRIDAY STILL RELEVANT?

AlthoughBlackFridayhascomeandgone,Ihadbeeninundatedwithtexts,emails,andpop-upsfullofoffers forweekspriortothisshopping“holiday.”Nowmorethanever,I'msurewehaveallbeenwonderingif,ina timeofclimatecrisis,withtheEUaimingforacirculareconomyby2050andenactingnewlawstofurther enforcesustainability,abargainfestthatencouragesconsumptionisstillrelevant.

Today,consumersarebeingencouragedtobuy clothingfrominspiringsuppliersandbrandsthat theyvaluefortheiruniqueproductoffering, personalexperience,sustainability, environmentalawareness,andtransparency. Consumersarealsobeinginfluencedtoinvestin high-quality,responsiblyproducedgarments,as wellassecond-handfashion,tobuildalonglasting,sustainablewardrobethatischerished andcaredfor.Withthesenewgoalsand perceptions,willmarketingtechniqueslikeBlack Friday,thatpromoteover-consumption,stillbe significantwithinthenextfewyears?

Does our future look more like a “Green Friday” versus a Black Friday? I guess time will tell…

Forexample,thispastBlackFriday,apop-upshop (shownbelow)featuringslowfashionandsustainable lifestylegiftsopenedinAmsterdam.Theinitiative, launchedbyfashionexpertNanetteHogervorst,offered aplatformforsmallersustainablebrandswherevisitors couldhaveclothingrepairedontheopeningday, participatein"plant-baseddyeing"and"upcycling" workshops,andlistentopaneldiscussionswith sustainablefashionexperts.

SPARKLY SKIRTS

Weloveanyopportunity toaddsparkle!Adda glitzyskirttoanyoutfit, casualordressyforafun fashionablepop!

WINTER 2024

3 WINTER TRENDS that are sure to get compliments

Eventhoughthewintermonthshavestarted tobringthebriskweather,itwon'tstopus frombeingfashionable!Embracethese3 trendsthatareguaranteedtoelevateany outfit,cozyorcocktail!

COLORFUL CASHMERE STATEMENT NECKWEAR

Cashmerehas alwaysbeena coldwinter staple,butwe arelovingthis cozy fabricationin unexpected colors.

Themorethemerrierwith accessories!2025willbetheyearof statementeverything,sogobigor gohomewithopulentstatement styling,especiallyinnecklaces.

Black Diamond Style #N08244
Black Diamond Style #N02871

GLANCE

STORE: TARGET

LOCATION: SEEKONK, MA

SHOPPING DATE: 11/22/2024

SEASON SET: HOLIDAY

ItwasallaboutgiftinginasweshoppedTargetafewweeksago.They hadatonofboxedproductsinbothhairandjewelry.Thesetslooked great,andthepackagingfeltveryelevatedbyusingheavycardstocks, suede/fabricinserts,andtexturedpapers.

STATEMENT HOLIDAY EARRINGS WAS REALLY THE ONLY SEASONAL FASHION

COLLECTION

SPOTTED. Allofthepackagingwasvery fun,andmadegreatgifts, butasmentioned,therewere alotofinitialsandzodiac drivenproducts.Wouldhave lovedtoseeabitofan expansiononholidayfashion jewelryitems.Forhair,the standoutsilhouettewas definitelythebow.Thebow itemwasheavilyrepresented inallofthehairassortments.

Most of the jewelry was giftable products. The items were mainly initials (A LOT of them) , zodiac, and birthstone.

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