Design Tonic unveils striking new HQ and studio for Pawsome Paws Boutique

Award-winning commercial interior design experts Design Tonic unveiled their latest high-profile project this week, The Leeds-based brand created a stunning bespoke office space and studio for their latest client, social media sensation

Pawsome Paws Boutique.

The specialist pet company tasked Design Tonic with building a new head office and studio befitting their status as a niche premium brand on the rise. Having gone from a bedroom-based start-up to an indemand business on everyone’s lips in a relatively short span of time, Pawsome were on the hunt for a unique space that met their needs and perfectly encapsulated their distinctiv e personality.

The Design Tonic team got to work, creating a multi-purpose environment that could both impress clients and entice employees into the office in a world where working from home has be come the norm.

Creative

The design includes an eyecatching feature breakout area with customised booths which doubles up as a content filing area, a bespoke pink kitchen, a photography and filming

Pawsome is currently a 15-strongperson team and growing since securing several lucrative contracts, including Pets at Home a nd John Lewis.

Design Tonic founder Amanda Cook had this to say about the project: ‘’We were approached by Pawsome as they had seen our work on social media and loved some of the projects we had created. They had a clear vision around the office, Sophie their founder is really creative, and it's been a pleasure collaborating with her.’’

‘’The space is a pink dog-friendly slice of office heaven - we didn’t hold back on making this a sugar-sweet space using pink right through to the kitchen and partitioning. The work booths act as a perfect filming spot for content, and we also created a photography studio.’’

‘’This has been a big investment for Pawsome who are supplying brands such as Pets at home and John Lewis and will help them on their fantastic growth path. Like us, they have enjoyed an incredible success story, and a big part of that has been down to their culture and the environment they work in.''

''We're confident their new space can take them to the next level. For team Design Tonic, it’s been brilliant to work on such a fun brief and we love the end result.’’

Design Tonic has been steadily building its brand over several years, with notable clients including North Brew Co, Leeds United Football Club, Adidas, Yorkshire County Cricket and Mason’s Gin to name just a few.

With businesses increasingly on the lookout for inventive ways to pitch to clients by thinking outside the box, cutting-edge office design has never been more vital.

Roof top bars, yoga studios, golf simulators and bespoke presenting spaces are just a few upgrades businesses are considering to boost staff wellbeing, whilst also retaining existing employees, attracting new ones and getting people back in the office.

Staff welfare has been a constant consideration within Design Tonic and this in turn has been a major player in their remarkable successful story.

Enjoy

Pawsome Paws Boutique director Jason Chesman said:’Pawsome HQ is a space to be inspired, be creative but most of all a place our staff want to come, enjoy their time here and go home happy. It’s a big investment into the future of our brand, but an essential one that will help our growth. No matter what our warehouse size becomes, this will always remain our base. It’s been important to work with Design Tonic to have a space to inspire creativity but also with a purpose-built layout to support future growth.’’

‘’Going forward, we have lots of exciting plans for 2023 through to 2024. We’ve been lucky to secure an extension of allocated stores with key retailers such as John Lewis and Pets at Home and have a new pet and homeware collection landing in the summer.’’

‘’We’re also launching our community and locality programme this year, to look after our loyal following and bring those people together. It’s going to be quite the rollercoaster, but we couldn’t be more excited for what the future holds.’’