How do I reach more listeners?

Asked by anyone that has ever made a podcast ever!

And the answer is marketing! Strategy and marketing are just as important as creating great content. Don’t leave marketing as an add-on at the end of your podcast process. Approaching with a clear strategy will help you form many of your decisions from the guests you book to copy descriptions, even the colour of your tile! And yes, they do all play a part in discoverability.

Here are some podcast promotion thought starters;

Social media platforms marry really well with podcasts, especially as the “vibe” has shifted from Instagloss to real and authentic, and podcasts are all about authentic conversation. Having an effective social strategy for your podcast will increase discoverability and generate a place to engage with and build your podcast community. There are great tools available, like descript, that can turn your podcast into engaging audiograms or reels. You can share podcast clips, behind-the-scene looks and promote u pcoming guests.

Cross-Promotion: The podcast audience LOVE a good podcast. Unlike more traditional media where platforms are competing for that listener at a set time of the day, the podcast listener can and will listen to more than one show. Collaborate with other podcasters to cross-promote each other’s shows. Guest appearances, co-hosted episodes, shout-outs and feed swaps can introduce your podcast to new audiences and foster mutually beneficial relationships within the podcasting community. In addition to cross-promotion with other podcasters, partnering with influencers or industry experts who have a significant following can help promote your podcast to their audience, introducing you to a wider range of potential listeners and finally, if you have the budget digital audio advertising allows you to really pin point your target audience.

Audio SEO: It’s easy to foget that this audio medium is VERY digital. So in the same way you optimise your website using keywords, reviews and blogs, you need to be doing the same fo r your podcast.

To start optimising your podcast SEO create a podcast website and make sure you are using appropriate keywords! Upload a transcript of your podcast, this not only helps with SEO but improves the accessibility of your content. Look at your podcast episode descriptions and show notes in the streaming apps, is the copy maximising the keyword opportunity and don’t forget to ask your podcast audience to leave you a review.

Remember, consistency in releasing high-quality episodes, optimising your podcast’s branding and design, and continuously refining your content based on audience feedback are also essential for long-term growth.

If you would like to chat more about your podcast contact get in touch with becky@thisisdistorted.com