7 ways you can use video to boost your revenue

How you can DIY your own video to boost your revenue and build your brand by Sparkle Community Media CIC’s Sophie Mei Lan.

From TikTok to YouTube and websites, video is one of the most powerful marketing tools.

Forbes reported that in 2022, 82 percent of internet traffic will come from video streaming and downloads.

Brands and organisations want to create video content but often think they don’t have time, budget, or the skills to do so. But video can save you time, make you money and you don’t need to be a professional videographer to do this.

All you need is a decent smartphone to get started and some goals:

1. Start with your why because once you communicate your way through video customers will want to buy with you and people will want to engage with you. One of the best projects that I have done is a TikTok one with Wakefield Council and members from St Georges community centre because all the video content was raw and from the heart.

2. Decide on the structure: When we are copywriting or creating videos, we can use certain advertising structures to sell something or promote a message such as the AIDA model (Attention interest desire action). Whatever structure you choose, just make sure you are always giving some value whether it be educational, entertaining, or informative.

3. Create your own home/office set up: All you need is light from a window on your face, or you could use a ring light and somewhere to balance your phone on the side if you don’t have a tripod. I started my YouTube channel in this way and now earn recurring revenue from it after building up 47K subscribers and reaching more than 2 billion peo ple worldwide.

4. Pitch with video: We have won funding due to using a video appl ication format.

5. Communicate and evaluate with video: We run a Community Influencers project and part of this is to show people how they can evaluate their successes as well as create content for their organisation or community. It is also a great way of looking at ways in which we can create positive changes in the world or in our business.

6. Collaborate with video: As a personal brand or organisation you could work with other commercial brands or suppliers or sponsors to create video content with or for them and they fund the video and your costs or it’s a great way to collaborate on something and grow both of your profiles.

7. Earn money with video: There are many ways in which you can earn money through a video directly from advertisements to affiliate marketing of products and events or even if you have the skills to make other videos for your funders, commissioners, or customers.

To find out about a range of Sparkle Community Media CIC’s training and consultancy services go to https://www. sparklecommunications.co.uk