SESSION AGENDA Podcasting can shape, nurture & amplify organizing strategy, narratives and goals.
Introduction Why Podcast? Types of Podcasts? Technical Overview Keys to Successful Podcasting ● Podcast Workshop ● ● ● ● ●
AGENDA
You already have... Emails Blog Posts Twitter Chats FB/IG/Twitter Videos Webinars In-Person Events
So Why Podcast?
Narrative Control Audience Reach & Access Relatively Inexpensive to Produce FREE to Listeners Multi-faceted Audience Engagement Part of your communications toolbox
How can organizations
utilize the podcast format?
Regular Updates Project Focus Book Club/Book Review Chapter/Staff Spotlight IRL Event Coverage
WHAT TYPE OF PODCASTS
DO YOU LISTEN TO?
Interview Show Pundit/News Show/Round Table Review Show Q&A/Tip & Tricks/Presentation Multi-Format Types of Podcasts
PODCAST FORMATS
Solo/Monologue Interview Multi-Host Types of Podcasts
OTHER THINGS TO THINK ABOUT
Live vs Recorded Video vs Audio Only Monetization… ● Premium Firewall ● General Sponsors ● Affiliate Sponsors Types of Podcasts
Podcast Recording
Technical Overview HOW DOES THIS WORK? 3 Components to Podcasting
From your Voice to the Computer
Podcast Hosting Upload to the World
Podcast Promotion Get people to LISTEN!
Tech Details
Your PODCAST (Almost) FREE Computer USB Headset Microphone
OR Ear BudS
Your Computer
Minimal Investment Computer USB Microphone Blue Yeti
Fully funded Computer Condenser Microphone Stand Shockmount Windscreen mixer/soundboard Xlr audio cables Studio headphones Sound Studio Equipment
Audacity/Garage Band Jingle palette PODCAST RECORDING
Your PODCAST RECORDING
Your AUDIENCE
(Almost) FREE
Minimal Investment
Fully funded
mixcloud
Private Website Hosting
PODBEAN
PODCAST HOSTING
A LARGER AUDIENCE
Your AUDIENCE (Almost) FREE Social Media Posts iTunes Stitcher Podcast Catchers/ RSS Feeds
Minimal Investment
Fully funded
Targeted Social Media Advertising Hootsuite
Marketing company Commercials on other podcasts
PODCAST PROMOTION
Workshop OVERVIEW
1. Answer the Individual Workshop Questions on your own. 5 min total 2. Round Table to share your responses. 4-5 min per person
Break into groups of 4-5 people ASSIGN WORKSHOP ROLES: 3. Answer Group Discussion Questions for each potential podcast. 4-5 min per podcast
Timekeeper Facilitator
Workshop overview
What made you want to start a Podcast? Who is your Podcast for? INDIVIDUAL What is the objective of your podcast? WORKSHOP How long will each episode be? QUESTIONS How often will you produce your show? Who will host your show? Will you have guests on the show? Individual ?’s
Based on what you just heard go around & answer these 3 questions as a group for each potential podcast…
GROUP DISCUSSION WORKSHOP QUESTIONS
1. What will tie all the episodes of this podcast together? 2. What would be a good tagline for this podcast? 3. What would you name this podcast? GROUP ?’s
What made you want to start a Podcast? Who is your Podcast for? INDIVIDUAL What is the objective of your podcast? WORKSHOP How long will each episode be? QUESTIONS How often will you produce your show? Who will host your show? Will you have guests on the show? Individual ?’s
LET’S WORKSHOP! Break into groups of 4-5 people WORKSHOP
Listen To A LOT of Other Podcasts
Consistency & Frequency Don’t invest until you are sure you like it
Engage Your Audience Cross Promotion
Just DO IT! Keys To Success