Blackpool FC | Commercial Brochure 23/24

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COMMERCIAL BROCHURE

BLACKPOOL FOOTBALL CLUB 2023/24
CONTENTS 3- Introduction 4- Why Blackpool FC 5- BFC Partner Programme 6- BFC Connect 8- Club Sponsorship 9- Digital Sponsorship 10- Match Sponsor 11- Ball Sponsor 12- Business Player Sponsor 14- Static Advertising 15- Pitch Facing LED 16- Crowd Facing LED

INTRODUCTION

Blackpool FC – The Seasiders!

As a club it is vitally important that we connect with fans, businesses and the wider community.

Thousands of fans from across the Fylde Coast and further a field have a passion for all things Blackpool FC.

In our famous Tangerine and White we are proud of our Town and all we stand for – we hope you want to be part of it.

The club’s commercial offering continues to see growth and we are keen to promote what we have to offer to any business who wishes to associate with ‘The Seasiders’ and fly the flag for Blackpool FC.

We look forward to working with businesses locally, regionally and nationally to achieve our aims.

Why Blackpool FC?

Our commercial team can work with you to build your brand and business exposure with us and commercial opportunities are now available to suit all budgets.

We hope you can join us on our journey and make new memories!

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WHY BLACKPOOL FC?

BLACKPOOL FC IN NUMBERS

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BFC PARTNER PROGRAMME

We have partner opportunities available for national, regional and local partners with commercial rights tailor made to suit your business needs. Partnerships provide some excellent marketing opportunities to promote your business to corporate clients and the fanbase.

For the 23/24 campaign we have a new entry level Business Partner package providing businesses with a value for money package of commercial rights including Stadium Advertising options, a range of hospitality experiences and a brand association package that will deliver some real business benefits to the client. Enhanced packages of rights for Business Partner Plus, Club partner and Official partner status provide a unique way of promoting your business whether B2B or B2C adding to our growing portfolio of partners working with the club. We look forward to seeing you join us on the journey.

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BFC CONNECT

All our official, club, business partners, sponsors and suppliers and seasonal clients will be invited to our exclusive BFC Connect events over the course of the season.

The aim of these events is simple – to enjoy a great social experience on the club and meet new business owners and decision makers.

BFC Connect provides the following:

• 12 months of unique events for all our key clients on a bi monthly basis

• Network opportunities with fellow businesses who support Blackpool FC

• Be the first to hear about the latest commercial opportunities and events

We enjoyed the following events in the last 12 months:

• Fixture Release Breakfast

• BFC Connect Launch event at Blackpool Tower

• Hosting a Xmas Lunch at Bloomfield Road

• Corporate away day at the Blackburn Rovers game

• Play on the pitch at the end of the season against fellow partners and sponsors

• Season Launch event 23/24 by exclusive invitation

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SPONSORSHIP

CLUB SPONSORSHIP

We have a number of high-profile sponsorship opportunities across the club for our 2023/24 season. Sponsorships include an array of prime club sponsorship assets across all aspects of the football club.

Your company can be associated with one of these assets to deliver brand exposure to a desired target market. Our commercial team will devise client activations that can deliver an ROI for clients with targeted campaigns and promotions of your products or services. A full package of commercial rights will be offered and the relationship will be managed by the commercial team throughout the season.

Key assets include:

• Playing Kit Sponsorship

• Training Kit Sponsorship

• Stand Sponsorship

• Academy Sponsorship

• Community Sponsorship

• Facilities Sponsorship

• Club Initiatives Sponsorship

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DIGITAL SPONSORSHIP

Becoming a digital sponsor allows you to get your brand seen across the many digital platforms of Blackpool FC. From our website and app to our social media channels we have a widereaching audience, both in the UK and internationally. We have many great digital sponsor opportunities available for the 23/24 season allowing you to connect with our ever-growing online audiences.

Our digital sponsorship opportunities include:

• Website Sponsor

• Club App Sponsor

• Tangerine TV Sponsor – This will include behind the scenes videos, interviews and weekly preview show.

• Player/Goal of the Month Sponsor

• Matchday Digital Sponsorship – This will include Attendance, Substitutions and other matchday graphics

• Seasonal Social Media Sponsor

Enquire for more information on any of our digital packages. We are also keen to work with businesses on new and innovative digital projects. If you would like to discuss a project please do get in touch.

01253 609978 | commercial@blackpoolfc.co.uk

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MATCH SPONSOR

Our matchday sponsorship offers up to 10 people the opportunity to experience the game in style in our premium hospitality lounge whilst showcasing your brand to all Blackpool FC fans both in the stadium and across all hospitality lounges.

Matchday Experience

• Pre-match sponsors dressing room visit & photo pitch side on arrival

• Presentation of a signed framed shirt for match sponsor

• Welcome drinks package inclusive of a bucket of 10 bottled beers, 2 bottles of house wine & a corporate gift for each guest

• 3-course meal for all guests (menu offering dependent on category of game*). With table service for additional drinks.

• Programmes and team sheets

• Hospitality Balcony seating

• Nominate and present the trophy to Man of the Match

• A photo gallery of the day will be sent to you post-match

Business Promotion

• Your business will feature in the match preview and on our social accounts as Matchday Sponsor prior to the match

• Logo of match sponsors featured on the LED advertising and big screen throughout the game plus PA announcements

• Logo on hospitality menu, official team sheet and back of match programme

Package for 10 guests from £2,000 plus VAT

01253 609978 | commercial@blackpoolfc.co.uk

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BALL SPONSOR

Being a Blackpool FC Match Ball Sponsor gives 10 people a VIP matchday experience alongside advertising your business to thousands of football fans at Bloomfield Road.

Matchday Experience

• Pre-match sponsors pitch-side for group photo on arrival

• On pitch presentation of the match ball to officials and captains before kick-off

• Welcome drinks package inclusive of a bucket of 10 bottled beers, 2 bottles of house wine & a corporate gift for each guest.

• 3-course meal for all guests in Matthews Suite. Table service for additional drinks.

• Hospitality Balcony seating

• Programmes and team sheets

• You will be presented with a signed official match ball by the Man of the Match in the Matthews Suite post-match

• A photo gallery of the day will be sent to you post-match

Business Promotion

• Your business will feature in the match preview and on our social accounts as Matchday Sponsor prior to the match

• Logo on hospitality menu, official team sheet and back of match programme

• Logo of match sponsors featured on the big screen throughout the game plus PA announcements

Package for 10 guests from £1,500 plus VAT

01253 609978 | commercial@blackpoolfc.co.uk

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BUSINESS PLAYER

Our Business Player sponsorship package is now available for the 23/24 season. Align your business with your chosen player from the squad and promote your brand throughout the season.

Your company will receive the following business benefits:

• Invitation to a player meet and greet event for 2 guests

• Social posts promoting the sponsorship of your player

• Photo opportunity with your sponsored player (subject to availability)

• Club Matthews Hospitality for 4 at a designated fixture

• Company logo on match day Twitter feed if player scores a goal

• Company logo on the big screen if player is in the starting line up

• Company logo on player sponsors page in print and digital programme

• Company logo on player profile page on the Blackpool FC website

• Signed framed match worn shirt presented at the end of the season

• Invitation to end of the season event for 2 guests (additional tickets available to purchase, subject to availability)

From £1,000 plus VAT

01253 609978 | commercial@blackpoolfc.co.uk

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STADIUM ADVERTISING

STATIC ADVERTISING

TV and Non TV static advertising options are available at the stadium across all stands. Static advertising boards will be in place for all EFL Sky Bet League One home games and cup matches in the 23/24 season.

Showcase your brand to a local, regional and national audiences at Bloomfield Road with a stadium capacity of just over 16,000.

TV Stadium Advertising *

Tier 2 North and South Stand Static TV Advertising sites (located in TV Arc behind goals)

Size 4000mm x 750mm (location subject to availability)

Non TV Stadium Advertising *

Tier 1 East Stand Static Non TV Advertising sites

Size 4000mm x 750mm (location subject to availability)

TV Static Advertising from £2,500 plus VAT

Non TV Static Advertising from £2,000 plus VAT

01253 609978 | commercial@blackpoolfc.co.uk

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PITCH FACING LED

Our Pitch facing LED options will not only be seen by fans in the stadium during the game but will also be picked up on all television broadcasts and match day imagery giving your business a wider reach.

Why chose pitch facing LED with Blackpool FC?

• Exclusive minutes are available during 90 minutes play – 30 seconds each half for all 23 home games for the 23/24 season.

• The TV pitch facing LED boards are 720mm high using the latest LED technology and will wrap around the entire TV Arc at the stadium in full. (North, West and South Stands). *Terms and conditions may apply to LIVE Broadcast and Cup matches.

Media / Broadcast Coverage

• Your brand will be picked up on all matchday photography on images used for online and print media both UK and internationally.

• Your brand will be featured on any game chosen for broadcast and covered on Sky Sports.

• Matches shown live for Tangerine TV subscribers internationally on match days and as part of highlights and full match replays.

Artwork

• Content can be a static image or in video form giving you as a business a creative opportunity to promote your brand.

• We do have designers available to assist with full artwork creation, additional fees will apply if this is required. If the client completes artwork to the digital specification, the only fee payable is an upload fee.

Pitch Facing LED from £3,500 plus VAT per exclusive minute*

01253 609978 | commercial@blackpoolfc.co.uk

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CROWD FACING LED

Our exclusive crowd facing LED allows you to advertise your business to all three home stands at Bloomfield Road targeting Blackpool FC supporters every home game.

Why chose crowd facing LED with Blackpool FC?

• Our crowd facing LED is 360mm high and uses the latest LED technology. Your advertisement will wrap internally around the pitch perimeter and face fans sitting in all the home stands during 90 minutes play (North, West and South Stands).

• Exclusive minutes are available during the 90 minutes play – 30 seconds each half for all 23 home games for the 23/24 season. We will also have minutes available for friendlies and cup games.

• This is ideal for local or regional businesses targeting our loyal home supporters for promotional purposes.

• Content can be a static image or in video form giving you as a business a creative opportunity to promote your brand.

• We do have designers available to assist with full artwork creation, additional fees will apply if this is required. If the client completes artwork to the digital specification, the only fee payable is an upload fee.

Crowd Facing LED from £2,500 plus VAT per exclusive minute*

01253 609978 | commercial@blackpoolfc.co.uk

Artwork
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CONTACT

To discuss any of our Commercial options further contact our team:

01253 609978 | commercial@blackpoolfc.co.uk

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