Tuesday, November 26, 2013 Surrey/North Delta Leader 1
WHY WAIT?
Line-ups at Canada-U.S. border crossings can be long, especially on holidays. Nov. 29 is ‘Black Friday’ in the United States – the first Friday following the American Thanksgiving Day holiday – and is considered the unofficial launch of the Christmas shopping season. But travellers north of the border can likely expect long waits should they choose to head south to shop.
Tuesday, November 26, 2013
Retailers are rallying to keep Black Friday shoppers at home Local businesses encourage consumers to spend their cash in Canada by Greg Laychak
T
he name might lack colour, but as Black Friday approaches, retailers will be pulling out all shades of promotional glitz as they vie for consumer attention. Black Friday is the Friday following the Thanksgiving Day holiday in the U.S., and it is regarded as the unofficial kick-off to the holiday shopping season. Traditionally, eager Canadian shoppers have pre-
pared for long waits at the border seeking cheap U.S. Black Friday sale after getting positive response last deals in preparation for Christmas. year. He says people remembered the sale and have been asking about it again. This annual exodus of Canadian patrons Following up on that success, Wagner is and their money means a significant dip in sales for businesses north of the parallel, promoting his deals more this year, hoping with this Nov. 29 being no exception. the event will help drive more customers to Soccer West. However, in reaction to the southbound surge, local retailers are increasingly taking But Bob Krider, a professor of marketing at SFU’s Beedie School of Business, says their own measures to keep Canadians shopping at home. merely cutting prices might not necessarily “Ultimately, lowering prices keeps cut it. Tim Wagner “If you’re going to offer big discounts, people here,” says Tim Wagner, owner and operator of Soccer West in White Rock. you’ve got to get an increase in demand to compensate, because otherwise you’re going “It’s pretty hard to get the individual to see the loyalty in keeping your dollars local. Bottom to lose money,” he warns. line, it comes down to what they can save.” See BOARD OF TRADE / Page 4 Wagner will be running the store’s second official
“Ultimately, lowering prices keeps people here.”
2 Surrey/North Delta Leader Tuesday, November 26, 2013
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4 Surrey/North Delta Leader Tuesday, November 26, 2013
From page 1
The expert on competition dynamics and consumer biases says he’s not sure if Canadian businesses can go head-to-head with Black Friday. If they want to try, he adds, they’ll have to make the deals look as exciting as their American counterparts do. And as Anita Huberman, executive director and CEO of the Surrey Board of Trade notes, Canadian and U.S. retailers “are not playing on a level competitive field.” The variety of products and much lower prices across the border combined with the soft economy add up to people still willing to wait in line at the Peace Arch border crossing, Huberman says. “I think throughout the year, we need to have a much more consistent approach to marketing,” she says. “It’s about thinking innovatively around how to get that consumer in the door, but also to keep them coming back. And in the end it’s all about service.” One person who believes strongly in customer service is Brent Bondarenko, co-owner of Kitchen Therapy, a kitchen product retailer in Grandview Corners just minutes by car from the U.S. border. “We’re a store that’s incredibly personable,” says Bondarenko. “We understand what it is to give exemplary customer service,
EVAN SEAL / THE LEADER
Anita Huberman, executive director and CEO of the Surrey Board of Trade, says while it’s not a level playing field when it comes to product pricing in the U.S. and Canada, she believes good customer service all year round wins consumer loyalty.
which we don’t do on a Black Friday [specifically]. We do it all year round.” Bondarenko keeps his staff motivated to be helpful and listen to patrons, focusing on repeat customers through relationship building. Kitchen Therapy participates in supplier promotions instead, foregoing Black Friday and similar calendar events, he says. Other businesses see the U.S. shopping occasion as an opportunity. Central City Shopping Centre has added a sidewalk sale that runs more than a week, ending the Sunday after Black Friday. “If we have something exciting happening in our own backyard then more shoppers will say ‘Yeah, we’ll take advantage of that,’” says Bill Rempel, vicepresident and general manager of Blackwood Partners, the company managing the mall. The sidewalk sale is a hit with both his tenants and their customers, says Rempel. And big stores like Best Buy and The Brick will use the event as a chance to promote their upcoming Boxing Day sales. While it remains to be seen if the various retailer initiatives will slow the stream of shoppers going south, they will certainly make for a more colourful Black Friday in Canada this year.
reporter@surreyleader
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6 Surrey/North Delta Leader Tuesday, November 26, 2013
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Tuesday, November 26, 2013 Surrey/North Delta Leader 7
Region has seen a 400% jump in cross-border trips
TheIMTC.com/2013Survey, summarizes findings on cross-border travel routes, the THERE HAS been a 400-per-cent jump in purpose of trips, how often people cross and cross-border shopping trips by Canadians for how long they stay, and other topics such over the last six years, according to a as how drivers use wait time information and recently released survey of U.S.-Canada the NEXUS trusted traveller program. border crossings. “We’ve all watched the volumes grow over The Whatcom Council of Governments the last few years,” said Conroy, “but what the (WCOG), in partnership with Western survey results describe more clearly is that Washington University’s Border Policy this recent surge is explained primarily by two Research Institute (BPRI), released an trends – a much larger share of trips are being interim report on findings made for shopping and crossfrom this summer’s survey of border travellers are crossing travellers using the region’s five more often than they used to.” border crossings. Since 2007, the relative share of The project is an initiative cross-border trips made for shopof the International Mobility ping has gone from 19 per cent and Trade Corridor Program to 45 per cent. In July 2007, about (IMTC), a regional cross-border 75,000 vehicles crossed through planning coalition led by WCOG. the region’s four ports-of-entry for IMTC involves U.S. and shopping. Six years later, July 2013 Canadian federal inspection and saw about 310,000 vehicle crosstransportation agencies, state ings for shopping – a 400-per-cent and provincial transportation growth in shopping trips. agencies, local border cities, other The survey collected data with federal departments, legislative respect to travellers’ place of offices, and private sector organiHugh Conroy residence, and Canadian residents zations. are an increasing proportion of “We already have good the total. information on the numbers of In July 2013, 85 per cent of vehicles crossing and how that’s changed over regional cross-border travellers were residents time,” said Hugh Conroy, IMTC program of Canada compared to 70 per cent six years manager at WCOG. “But border planning ago. and investments are better informed when we “That 400-per-cent growth in shopping have current data on where people are going, trips consists almost entirely of Canadian the reasons for their travel, and other aspects residents taking advantage of relatively attracof travel trends that we can relate to populative prices in the States,” said David Davidson, tion changes, regional economic changes, and associate director of the BPRI. border-policy and operations alternatives.” See GAS / Page 10 The interim report, which is available at Contributed
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10 Surrey/North Delta Leader Tuesday, November 26, 2013
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The 2013 survey, for the first time, separately identified trips made solely for buying gas. The 45 per cent of all trips that were made primarily for shopping includes the 18 per cent of all trips that were made for buying gas alone. (It is widely acknowledged that many Canadians purchase gas while across the border LEADER FILE PHOTO though their primary trip purpose 85 per cent of regional cross-border travellers are residents may be something of Canada, compared to 70 per cent six years ago. else). The other conish Columbia Ministry of Transportation and spicuous change from 2008 is cross-border Infrastructure (BC MoTI). Additional funds travel frequency. The portion of non-NEXUS come from BPRI and WCOG. travellers reporting that they cross at least A second wave of surveying will be cononce per month has jumped from 40 to 60 ducted in February 2014 to gather additional per cent. records and control for seasonal differences. And in the context of continued increases A final report and database will be comin regional NEXUS enrolment, more than pleted in spring 2014. half of NEXUS card holders interviewed at the border report crossing at least once a Fast facts: week. • In July 2007, about 75,000 vehicles “Cross-border travel has clearly become crossed through the region’s four ports of more and more a part of the household entry for shopping. July 2013 saw about routine rather than an infrequent excursion, especially for Lower Mainland B.C. residents,â€? 310,000 vehicle crossings for shopping – a 400% increase. Conroy said. The border travel survey project is primar• The portion of non-NEXUS travellers ily funded by the U.S. Federal Highway reporting they cross the border at least once Administration, the Washington State per month has jumped from 40% to 60%. Department of Transportation, and the Brit-
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FREE Operational Instructions with any new machine purchase. †Promotions valid from November 29th to December 1st, 2013 in Canada only. Prices may vary from store to store. Valid only while quantities last. Back orders not accepted. The indicated prices are in Canadian dollars and are subject to the application of federal and provincial taxes. This special offer cannot be paired with any other current promotions. Photos are for illustration purposes only. The NV2800D shown in this brochure has been manufactured by Brother Industries, Ltd, under a licensing agreement with Disney Enterprises, Inc, through which Brother has permission to use Disney images. The embroidery designs built into this embroidery machine are for personal use within the home only and may not be used for business or industrial purpose. **M.S.R.P. Manufacturer’s suggested retail price. All promotions included in this flyer are non exchangeable and non negotiable. Brother and its logo are trademarks of Brother Industries, Ltd., Japan. All specifications are subject to change without notice. All registered trademarks referenced herein are the property of their respective companies. Š2013 Brother International Corporation (Canada) Ltd. 1, rue Hôtel de Ville, Dollard-des-Ormeaux, QuÊbec, H9B 3H6. ŠDisney
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Tuesday, November 26, 2013 Surrey/North Delta Leader 11
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Hot deals on Nikon’s legendary cameras and lenses. These deals are in effect from November 29 to December 2, 2013. Visit us and see dozens of in-store specials.
SCANNING
If it’s ’ time i to digitize di i i your slides, lid negatives i or photographs, give us a call. We do high quality scans at rock bottom prices. We also do video and movie transfers to DVD. Share your family heritage and archives today! Premium scanning. Rock bottom prices. Slides from 29¢ each Prints from 6¢ each
CARDS/ CALENDARS
Order on-line! Build your own!
T GREARAME F FULL ENS! L
AF-S 70-200mm F2.8G ED VR II
AF-S 85mm F1.8G
R SUPERP! SHA
44900
$
R SUPE E! PRIC
31900
201900
$
ABLE PORTUN S E! SHIN
Robust & ready for pro use!
43400
$
SCOTTSDALE CENTRE
e-mail: brad@photoexpert.com www.photoexpert.com
51900
$
72nd Ave. & 120th Street, North Delta
Tel: 591-8833
The king of sports telephoto lenses!
PHOTO MUGS Order on-line!
R1 MACRO FLASH
SB 910 SPEEDLIGHT
SB 700 SPEEDLIGHT
$
122900
$
I G HT T WE LI G H ITH PRO W AGE I M IT Y ! QUAL
Great for medical & close up photography!
Build your own!
More than just a camera store… Quantities are limited! • Photo Books • Passports • Photographic Printing • Bulk Scanning • Graphic Design • Document Printing • Book Binding • Canvas Printing • Large Format Printing • Plaque Mounts • Head Shots • Duplex Printing • Photo Mugs • Custom Calendars • DVD Slide Shows
14 Surrey/North Delta Leader Tuesday, November 26, 2013
Do you have…
BLACK FRIDAY
• unwanted sun damage? • age spots? • redness? • tired looking skin?
Do you want to look your best this winter? Get photoshopped with Dr. Shah’s customized photofacials. BEFORE
AFTER
BLACK FRIDAY SPECIAL! 3 HRS. ONLY!
50%
9:00am to 12:00pm off a Photo Facial Package ( 4 treatments ). Must call within those 3 hours. NOW
$700
2nd ANNUAL
Black Friday Sale! NOV. 29 - DEC. 1
25% F F ONTIRE
E RE STO ns strictio *no re
( Reg. $1400) Use for full facial or hands.
Bonus:
Add on our famous Vegas peel to give the holiday glow to your skin only $99 (reg. $475)
Beautiful Canadian LASER And S KINC ARE C LINIC P H Y SICIAN DRIV EN MEDICAL AESTHETICS SINCE 2 0 0 0 604.580.2464
www.bclaser.ca
tyle Chinese C dian S uisi n I e ne n i F
A sou i cy p S r t c e n e l o l f e E c x Veg o od etaria F n a n & Non-Vegetari 12790 96th Ave. (at 128 St.) Surrey Red Hot Chili Pepper
95A Ave.
604.583.9987 Mon - Thurs: 11:30 - 22:30 Friday: 11:30 - 23:00 Saturday: 16:00 - 23:00 Sunday: 16:00 - 22:30
128 St.
96 Ave.
127 St.
New Owners! Totally Remodelled! Same Great Chef!
#130-8047 120 St., Delta 604-594-0779 #107-2828 152 St., White Rock 604-535-0772 #3-6233 200 St., Langley 604-533-7202 www.soccerwestbc.com
soccerwestwr
UMBRO • UNDER ARMOUR • ADIDAS • NIKE • CANTERBURY
BLACK FRIDAY
Tuesday, November 26, 2013 Surrey/North Delta Leader 15
S
3
✃
ter! n i W r o f r r Ca u o y e r a p Pre e:: age ance Pack r Mainten rake inspection, te in W te b le ll p with a Comil*, Lube and Filter, Fut system check, all Includes: O ging system, coolan . 336 Battery char, Lights & Tire pressure 04 589-9 PAIRS 6pairsurrey.com E fluid levels R O T U ADOR A rrey • www.autore u c 31/13 A M BA S S 5L Oil 15167 Fraser Hwy,of Sservice • Offer expires De to p U es d v. time Inclu en at d on an up x oil, ta ent co
29
95
$
(Synthetic
tra) fees are ex
25off
Days Only! SALE Starts Friday Nov.29
Black Forest Ham
99¢ 100g
Pres
ck zes o t S n i s e r i ion of brand names and si T d e s U l l A Huge select .95 - $49.95 14 Life
%
PORT YOUR LOCAL P U S & FA R P MARKET O M H
1
$ 99
Russet Potatoes 10 lbs
Bag
Mandarin Oranges in box
$ 99
Apples Golden or Red Delicious
59¢
Head Lettuce
2
Box
39¢ LB
Reg. price $ ave 75-99% Thread 36 4 589-93 sh AIRS 60airsurrey.com P All our tire E R O T w.autorep ADOR AU AMBASS er Hwy, Surrey • ww pires Dec 31/13 15167 Fras at time of service • Offer ex upon Present co
✃
49¢ LB
Bananas
Celery
LB
99¢ EA
NOW FEATURING Michael Dicks
Chef C
AMBASSADOR AUTO REPAIRS 604 589-9336
S OUPS
15167 Fraser Hwy, Surrey • www.autorepairsurrey.com
S ALADS
&
in our Deli!
Nutiva Coconut Oil
7 12 19
$ 99 99 860mL$ 49 1.6 L $ 445mL
Cortina Beans Assorted 540mL
5
$
4 for
Crema Balsamic Reductions Assorted 250mL
5
$ 99 each
6” Poinsettias this Friday, Saturday and Sunday!
NOW ONLY!
$
6
99
reg. $12.99
LIMIT 3 PER CUSTOMER
CUSTOMER
Appreciation Day Ever y Wednesday!
%
15
of f!
reg. prices
All spring blooming packaged bulbs 33% off reg price(Tulips, Daffodils, Hyacinths, etc.)
NEXT WORKSHOPS: Dec. 7 - Wreath Making - Must Pre Register Dec. 14 - Centre piece - Must Pre Register
Hwy.10 & 168th (5688-168th Street) Surrey www.cloverdalecountryfarms.com PRODUCE 604-575-7818 • GARDEN CENTRE 604-575-7817 While quantities last. We reserve the right to limit quantities. 3 DAYS ONLY! Prices effective Nov. 29, 30 & Dec. 1st • Open 7 Days a Week, 9am - 7:00pm
16 Surrey/North Delta Leader Tuesday, November 26, 2013
BLACK FRIDAY
ARDENE ARITZIA BENCH BOATHOUSE EYESTAR OPTICAL FOREVER 21 GUESS H&M JACK & JONES KIEHL’S SINCE 1851 THE LEGO STORE MEXX OLD NAVY
NOVEMBER 29
OPEN 7AM
PAUL’S BOUTIQUE PRIVILEGE CLOTHING SEPHORA SPORT CHEK ZENNKAI SALON +MUCH MORE
THE FIRST 200 SHOPPERS to spend $200 or more on Black Friday will get a $20 GTC gift card.*
THE FIRST 200 SHOPPERS to line up at Centre Court on Black Friday will receive a free gift that includes a mystery GTC gift card valued anywhere from $5–$100!* *Visit GuildfordTownCentre.com for details.
@ShopGTC #GTCBlackFri Located at 104 Ave & 152 St
604-585-1565
GuildfordTownCentre.com
8 Surrey/North Delta Leader Tuesday, November 26, 2013
BLACK FRIDAY
SIDEWALK SALE
BLACK FRIDAY
Tuesday, November 26, 2013 Surrey/North Delta Leader 9
30 DAYS OF HOLIDAY
GIVEAWAYS
EVERYDAY! NOV 25 - DEC 24 Jack FM live on location Nov 29 Participating stores opening at 8am on Black Friday
Central City’s annual Black Friday Sidewalk Sale starts November 22nd to December 1st, 2013. Don’t miss this fabulous sidewalk sale with deals too good to miss! Do your holiday shopping right here in town instead of fighting the long border lineups.
www.centralcity.ca Scarf, gloves & bag from Winners Sweater from Le Chateau
Bed Bath & Beyond, Best Buy, Future Shop, The Brick, Winners, Target, Shoppers Drug Mart and more TM
This holiday season shop from 140 stores in Central City then enter at Customer Service for your chance to win a $100 gift certificate everyday!
Phot s with Santa upper level across from Tim Hortons
www.centralcity.ca Coat from Le Chateau
604.587.7773 KING GEORGE BOULEVARD & 102 AVE WWW.CENTRALCITY.CA 140 SHOPS, SERVICES & RESTAURANTS