The Digital Influencers of Lake Nona

THE DIGITAL INFLUENCERS

OF LAKE NONA

Social media has become the beating heart of the media. Today we are interviewing a famous YouTuber and a Social Media influencer that will answer ten questions for you to get to know that world better.

BY ALPA RAMA

ALPA RAMA

Tell us a little about yourself.

I was born and raised in France. I majored in Marketing at an international business school in Paris. I moved to Lake Nona about 8 years ago.

What is your Instagram about?

My expertise is fashion, more especially the effortlessly chic French style, along with occasional beauty, travel, and lifestyle content.

How do you generate income?

The way I generate income is from collaboration with various brands (the brand pays you to create content and post on your social media) and affiliate links.

What inspired you to be an influencer?

I wanted to bring that French "Je ne sais quoi" flair into the Floridan fashion style.

Where do you see yourself with Instagram in 5 years?

I hope to continue to inspire my audience with creative, fun, and genuine content.

What is your favorite collaboration?

When I partnered with Vogue Magazine and Disney; it was a pretty sweet collaboration.

Best/worst about Instagram?

Instagram has been such a fantastic tool to inspire with fashion and mass share information rapidly, and create awareness about various causes happening in the world.

I would say the worst would be to ensure you enjoy the application and not let it impact you because anxiety, bullying and depression has been some issues noticed amongst users.

How long does it take to create content? What are the steps?

It depends; sometimes, I could wrap a shoot/video in 15 minutes, and sometimes it would take more than one hour for various reasons (weather, lighting).

How it works is: • Receive the clothes of your choice from the collaboratiom. • Ensure it fits well and has an amazing quality; otherwise, I refuse the partnership. • Start thinking about creative ideas, whether it is video content or photoshoot. • Create the content. • Some brands require content approval, so in that case, I will share it with them, but most of them don't. • And then the content goes live.

One thing to keep in mind is you have to ensure your feed has a certain harmony with colors, so I usually plan the content ahead of time.

Any advice for a new Instagrammer?

Be authentic and honest, do not give up, and keep working hard on it!

What are your favorite spots in Lake Nona?

My hangout spots are Canvas, Chroma, and Lime Fresh.

Follow Alpa on Instagram: @alpa.rama

JULIA AND JP

What is your channel about?

Our channel, HellthyJunkFood, is a comedy cooking and travel show where we share recipes, cooking competitions, food science, food tours and experiences.

How does it work/generate income?

Income can potentially come from advertisements, sponsorships, crowdfunding and sales of merchandise.

How long have you been a YouTuber?

JP started making videos in 2002 and began uploading projects to YouTube in 2006.

HellthyJunkFood was created officially on January 26, 2013, when Julia joined the team cooking up junk food videos with JP.

What inspired you to start making videos?

Our inspiration came from our passion for food, travel, comedy, and love for video creation.

Where do you see yourself with YouTube in 5 years?

Since we've been on the platform for nearly a decade, we've reached a point where we simply want to make videos we're truly passionate about.

In five years we hope to continue traveling, trying new food worldwide, and experimenting in the kitchen with new recipes.

What is your favorite collaboration?

Our favorite collaboration was when we made a restaurant in an elevator. It combined all of our friends who have supported us during our journey on YouTube. Everyone played an intricate role in the production of one of our proudest videos of all time.

Best/worst about YouTube?

The best part about YouTube is that the platform allows no boundaries to your creativeness.

The worst part about YouTube is that it can be bad for your mental health if you don't manage expectations properly.

How long does it take to create content for youtube? What are the steps?

Creating a YouTube video varies based on complexity. We will spend one to two days filming and one to two days editing for our average video. In order to upload two videos a week, you'll find there's very little time off.

The steps include brainstorming an idea, researching how to execute the concept, film the idea and execution, edit the film into a watchable video, and choose an engaging thumbnail and title in hopes to have people watch.

After the video goes live, then several iterations get shared across other social media platforms.

Julia & JP

Any advice for a new YouTuber?

Our advice for a new YouTuber is to create something you can repeat that you love to do. Keep your vision broad and enjoy every moment.

What are your favorite spots in Lake Nona?

Julia's favorite spots in Lake Nona for food are Park Pizza (Best Margherita Pizza) and Canvas (Best Burger & Atmosphere).

JP's favorite spots are Giovannis (Best Pan Pizza & Chicken Francese), Sweet Mama's Restaurant (Best Local Diner) & Canvas (Best Ceviche & Fish & Chips).

Subscribe to Julia & JP's YouTube channel: youtube.com/HellthyJunkFood