ePublications reporting
About AMAA AMAA provides solutions to the media industry that empower members and media professionals to transact with greater trust and confidence. We offer media auditing services across five channels, reporting related metrics: ePublica)ons Print Website Email Events Free publica)ons Distribu(on per issue Distribu(on by device Digital format Paid publica)ons Sales per issue Digital format
Free publica)ons Distribu(on per issue Distribu(on methods Geographical analysis Paid publica)ons Sales per issue Sales channels
Daily unique browsers Page impressions Time spent on site Unique browser visits
Average net delivery Open rate Click through rate
Unique aCendance Total visits Job (tle analysis Industry category
We create bespoke packages for members; including average total distribution reporting for combined print and digital publications, and detailed brand reporting for multi channel publications.
Why ePublication auditing? 1. Delivers credible, independently verified and transparent data to advertisers in the metrics of the channel 2. Provides an increased level of trust with your advertisers 3. Access to cross-industry benchmarks established by AMAA 4. Ability to combine print and digital publications for an average total distribution figure
How does ePublication auditing work? Publica(on installs measurement tag on digital issues PlaKorm agnos(c – any digital publica(on plaKorm can be measured
AMAA work with our partners to gather informa(on Tag management – Supertag
Unique device measurement -‐ AdTruth
Digital analy(cs -‐ comScore
Audi(ng of digital publica(on metrics with ObservePoint and the AMAA audit team
Report and cer(fica(on provided to publica(on for use with ad sales Ability to add print metrics for an average total distribu(on
Set up and reporting is easy 1. AMAA provide you (or your IT people) with the HTML Supertag è 2. You insert the Supertag in the script of the web page where the issue is hosted 3. AMAA work with our partners to collect and analyse data and report back to you.
Reporting format – ePublications only Our online reporting delivers a breakdown of platforms issues were view on, with CAB geo reporting
Average digital distribution = 350
Breakdown of platform the issues were viewed on Computer = 315, Mobile = 25, Tablet = 10
Digital version format (ie enhanced or replica) = 350
Total distribution reporting Bringing together Average Net Print Distribution and Average Digital Distribution into a Total Distribution figure will enable CAB members to provide advertisers with a total footprint for their brand.
Current ‘ANPD’ Print Distribution reporting
New Average Digital Distribution
New Average Total Distribution
Get the AMAA brand report
Reporting and costs Reporting periods are April to September and October to March. Publications can match the issue reporting of digital publications to their print counterparts Publicly available data will initially be released under an opt in system only Register before 18 September to include preliminary data with your print version Costs based on publishing frequency of digital versions Publishing frequency
Annual audit & data fees
1 to 4 issues per year
$440
5 to 12 issues per year
$550
13 + issues per year
$660
Register Visit auditedmedia.org.au/join, complete a registration form and return to marketing@auditedmedia.org.au
Contact Heather Craven | Director of Marketing and Member Services M: 0400 604 820 | E: heather.craven@auditedmedia.org.au Blake Mason | Sales and Marketing Manager M: 0400 505 154 | E: blake.mason@auditedmedia.org.au