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THE BENEFITS OF ESG INVESTING Blake Zimmerman Houston
There are many different options for how you and your business can choose to invest. It can be easy to get caught up in the numbers and try to maximize the monetary value of your investments, but some options allow you to offer greater value than just money.
ESG, which stands for environment, social, and governance, is an investment option that impacts social issues. Corporate responsibility is a hot topic right now, and ESG investing is a great way to increase your business’ corporate responsibility through investments. Below are a few benefits to ESG investing.
Appeal to Younger Generations
Younger generations are flooding into the workplace, and they are more concerned about social responsibility than previous generations. Moreso than ever before, both job seekers and consumers look for companies that align with their personal values. Engaging in ESG investing will help your company appeal more to younger generations while also positively impacting the world.
Can Increase Competitive Value
Choosing to pursue ESG investing and taking steps to improve the impact of your company can also help you be more competitive in your industry. ESG can help you strengthen your brand, gain loyalty, and more. Initiatives to improve labor conditions, increase benefits for employees, and more can be a part of ESG that can help your business stand out compared to your competitors.
Longer-Term Value
Traditional investing is often focused on short-term financial gains. It’s based on what is most profitable at the moment. However, ESG investing generally has a longer-term vision, leading to better investor relationships and giving your investments long-term value. You still want to choose investments that will be profitable for you in the long run, but change takes time, and ESG investors usually want to help companies grow stronger over time.
Investing Aligns With Personal Values Finally, ESG investing is an investing strategy you can feel good about. You will be able to invest your wealth knowing it is helping improve communities, the environment, and more. It’s an excellent opportunity to give back while still stewarding your wealth well and investing responsibly.
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