Education & Wellbeing
Getting Amongst It
BtB spoke to two commercial partners about their developing relationship with the PCA. Both were keen to express there is more on offer than ever before
T
he PCA’s commercial programme is renowned for offering different types of business the opportunity to connect with professional cricketers past and present, often via the Association’s bespoke events programme. As we move forward, one of the key aims of the programme will be to put more focus on the mutual benefits that the PCA’s commercial partnerships can
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offer, including the opportunity for members to continue their off-field development via the Association’s Personal Development and Welfare Programme (PDWP). To further explore how this can be achieved, we spoke to former Gloucestershire man Mike Smith, now of London-based law firm Bevan Brittan, as well as Liam Burns from sportswear giants, New Balance, to gain their perspective on what they might be able to do for PCA members.
LEFT: Bevan
Brittan’s Mike Smith in action during his playing days, photographed during Gloucestershire’s NatWest Trophy match against Middlesex at Uxbridge, July 1997
