Visual merchandising
Autumn winter 2011
BLEND he Autumn/Winter 2011 Join the wild ones! BLEND goes hunting into the highlights of autumn and winter 2011. It’s an exciting blend of the themes ‘On the road’, ‘Climb the mountain’, ‘Urban hunter’ and ‘Lord of the factory’.
Lord of the factory
On the road
inside for a sporty twist - styled with duffel coats and
On the road again with ’50s workwear and a twist of
plain knits with focus on the neck shapes.
Finally it’s time to go urban industrial with a touch of British Lord. Rough canvas styles versus fine details, engineered with focus on the pockets, piping details
modern rockabilly. Welcome to The Beatles 2011. Double denim, contrast coloured checks, and updat-
This is the BLEND for season autumn/winter 2011
ed lumber jackets in bright colours. Ready for a hard
for him.
day’s night… Climb the mountain Clean cut jerseys with sporty details and Nordic cable knitwear - let’s go climb the mountain. Functional details are highly inspired by gear for hiking and climbing with straps, bands and pockets. Bright coloured contrasts on tapes, linings and large scaled checks - mix and match for an urban styling. Urban hunter It’s time to go explore with the urban hunter - heavy wool knits, parka coats, corduroy pants with workwear details - aviator look with checks and new camouflage effects. It’s a tough journey with patches on elbows, leather, wood and bone details. The colours are salt and pepper and melange. Watch out for the handmade graphics of wild animals.
What is “core styles� Core styles are the styles that define the BLEND collection on every delivery. These styles are clear across categories and we consider them important styles in our collection. These are the BLEND DNA, they are commercial throughout Europe and have been carefully selected by our group of ambassadors from design to sales. We guarantee these styles will be produced and we need you to recommend these styles when selling in the BLEND collection. The styles will be introduced to you in this visual merchandising book in colour stories split on monthly deliveries and with image visuals to give you the best marketing tools to sell the collection.
July delivery
Autumn winter 2011
July looks
Autumn winter 2011
July Shirt 2500 Jeans 6501-800
July Sweatshirt 5506 Shirt 2505 Jeans 6502-916
July wall
Autumn winter 2011
July core styles
Autumn winter 2011
1502
2500
2501
2512
3500
4500
4501
4508
4522
4526
5507
7502
6914
August delivery
Autumn winter 2011
August looks
August Denim jacket 6528-868 Knit 3530 Jeans 6511-865
August Denim shirt 6527-870 Jeans 6513-866
Autumn winter 2011
August Knit 3531 Shirt 2531 Jeans 6510-863
August Sweatshirt 5521 Knit cardigan 3526 Knit 3517 Gloves 9525 Jeans 6513-866
August Knit 3525 T-shirt 4542 Jeans 6914-908
August wall
Autumn winter 2011
August wall
Autumn winter 2011
August core styles
Autumn winter 2011
1520
1526
1538
1540
2517
2518
2520
2540
3525
3526
3532
4531
4536
4537
4540
4546
4553
5521
5555
6527
6914
6511
September delivery
Autumn winter 2011
September delivery
Autumn winter 2011
September looks
Autumn winter 2011
September Denim jacket 6533-870 Shirt 2557 Jeans 6519-808
September Knit 3547 Shirt 2555 Hat 9518 Jeans 6517-807
September Jacket 1556 Shirt 2574 Chino 7502
September Jacket 1558 Shirt 2547 Knit cardigan 3542 Knit 3562 Jeans 6907-806
September Knit 3548 Denim shirt 6529-835 gloves 9525 Scarf 9520 Chino 7502
September Jacket 1560 knit 3553 Gloves 9524 Jeans 6515-805
September Knit jacket 3541 Knit 3544 Gloves 9526 Jeans 6526-768 Hat 9514
September wall
Autumn winter 2011
September wall
Autumn winter 2011
September core styles
Autumn winter 2011
1554
1556
1562
1570
1576
1591
2557
2570
2575
3540
3548
3553
4563
4578
4580
4581
4603
5526
5534
7518
6529
6515
6517
October delivery
Autumn winter 2011
October looks
October Knit 3568 Shirt 2586 Gloves 9526 Jeans 6024-850
Autumn winter 2011
October Knit 3544 Knit jacket 3541 Knit cardigan 3562 Jacket 1556 Hat 9514 Jeans 6517-807
October wall
Autumn winter 2011
October wall
Autumn winter 2011
October core styles
Autumn winter 2011
1588
2558
2579
2580
2582
3568
3576
3577
4617
4623
5550
5551
6030
6503
Notes
Autumn winter 2011
Agents DENMARK, HEAD OFFICE
GERMANY
Tel.: +45 79 433 000 // Fax: +45 79 433 001
Tel.: +49 211 688 7520-0 // Fax: +49 211 37707-4
SERBIA // MACEDONIA // MONTENEGRO BOSNIA AND HERZEGOVINA
e-mail: blend@btx.dk
e-mail: info@servicehouse-duesseldorf.de
Tel.: +381 32 379 770 // Fax: +381 32 379 604 e-mail: sasaj@avanguardiagroup.com
AUSTRIA // SLOVENIA
HOLLAND
Tel.: +43 74355315712 // Fax: +43 74355315715
Tel.: +31203314287 // Fax: +31 203314287
SPAIN // PORTUGAL
e-mail: dolzer.blend@aon.at
e-mail: bastiaan@fancyfarmers.com
Tel.: +34 9330 19360 // Fax: +34 9330 26084 e-mail: geronimo@lacasadelalcalde.com
BELGIUM // LUXEMBURG
ICELAND
Tel.: +32 9386 8586 // Fax: +32 3868 589
Tel.: +354 564 6565 // Fax: +354 564 6566
SWEDEN
e-mail: malcotex@hotmail.com
e-mail: hilmar@blend.is
Tel.: +46 3172 72362 // Fax: +46 3172 72363 e-mail: stefan.tornvall@telia.com
CANADA
IRELAND
Tel.: +514-940-6410 // Fax: +514-384-1296
Tel.: +353 1872 3055 // Fax: +353 1873 3032
SWITZERLAND
e-mail: charles@point-zero.com
e-mail: info@jbagencies.ie
Tel.: +41 (0) 79 336 4290 e-mail: daniele@niid-it.ch
FINLAND // BALTIC
ITALY
Tel.: +358 9565 5030 // Fax: +358 9565 50333
Tel.: +39 0650 20400 // Fax: +39 0650 04190
UNITED KINGDOM
e-mail: tero@braxtonclothing.fi
e-mail: info@badii.it
Tel.: +44 1732852281 // Fax: +44 1732852274 e-mail: david@cordagencies.com
FRANCE
NORWAY
Tel.: +33 14806 3333 // Fax: +33 14806 3334
Tel.: +47 6711 9300 // Fax: +47 2101 4224
POLAND
e-mail: saida.jjl@orange.fr
e-mail: bjo@blend.dk
Tel.: +48 616497100 // Fax: +48 616497100 e-mail: joannad@dkdivision.pl
GREECE
RUSSIA
Tel +30 2310 736 673 // Fax +30 2310 720 779
Tel.: +7 495 221 3241 // Fax: +7 495 221 3241
HUNGARY
E-mail: info@ufb.gr
e-mail: n.mustafina@apart-fashion.ru
Tel.: +36-76-327628 // Fax: +36-76-327628 e-mail: nan@blend.dk
BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel: +45 7943 3000 · Fax: +45 7943 3005 www.blendcompany.com · www.webshop.btx.dk