Visual merchandising guideline
Year End 2011
Brit Mod - dedicated to all the young Dylans out there… How many times can a man turn his head pretending he just doesn’t see? The answer my friend is blowin’ in the wind. This last Blend collection of 2011 is highly inspired by the young Bob Dylan - the icon, the rebel and the artist. Understated smartness blended with off screen coolness with a superior self confidence - that is the spirit of the final season 2011. The Blend design team takes you back to the late 1950’s and the early 60’s with the urban mod-subculture, British beat music and Vespas. Britpop rocker meets bespoke tailoring. He wears classic chinos, tailored jackets and long-sleeved checked shirts. The styling is very British with slimmer shapes to create a genuine feeling of retro wardrobe. At the same time modern construction updates makes this collection contemporary and new.
Year End 2011 The preppy mod is everywhere in the collection with checked details, roll up sleeves and hems. The geek look with a sporty twist styled with chambray shirts and corduroy pants. The colours are a mix of basic retro with navy, sand, worker blue and dark brown mixed with bright orange red, chilli red and bright blue. To stay true to the theme, prints are inspired by record covers and commercials from the same decade. Finally the December delivery celebrates the holidays and New Year with a summer twist in bold colours. Go style it and blend it your way. Have fun!
Core styles Core styles are the styles that define the BLEND collection on every delivery. These styles are clear across categories and we consider them important styles in our collection. These are the BLEND DNA, they are commercial throughout Europe and have been carefully selected by our group of ambassadors from design to sales. We guarantee these styles will be produced and we need you to recommend these styles when selling in the BLEND collection. The styles will be introduced to you in this visual merchandising book in colour stories split on monthly 足deliveries and with image visuals to give you the best marketing tools to sell the collection.
Year End 2011
October delivery
Year End 2011
Hanging Colour story October
October looks
October Denim jacket 6811 Shirt 2813 Denim 6800, Wash 914
Year End 2011
October Shirt 2809 Chino 7802 T- s h i r t 4 8 0 1
October Knit 3813 Shirt 2803 Chino 7800
October Knit 3802 Shirt 2802 Denim 6802, Wash 925
October wall
Year End 2011
October core styles
Year End 2011
1806
1807
2800
2802
2805
2809
3800
3802
3804
3808
3813
3833
3915
4800
4803
4806
4811
5800
5801
5805
6801
6802
6907
November delivery
Year End 2011
November looks
November Blazer 1808 Shirt 2816 Denim 6813, Wash 955
November Shirt 6810 Denim 6806, Wash 926
Year End 2011
November Knit 3825 Shirt 2826 Denim 6881, Wash 915
November Jacket 1814 Shirt 2816 Denim 6910, Wash 809
November wall
Year End 2011
November core styles
Year End 2011
1808
1812
2816
2816
2817
2820
2822
2826
3814
3817
3819
3823
3825
3836
4820
4833
5808
6812
6813
7808
6805
December delivery
Year End 2011
December looks
December Knit 3831 T- s h i r t 4 8 4 1 Denim 6808, Wash 947
December Shirt 2834 Knit 3829 Chino 7810
Year End 2011
December wall
Year End 2011
December core styles
2834
2834
4841
4842
5817
6807
Year End 2011
3828
4843
6808
3829
3831
4843
4845
6809
7810
4840
4845
November/ December Window
Year End 2011
Year End 2011
BLEND marketing articles These marketing articles will be available for the Blend Year End 2011 collection. The materials will be send directly to each store at the beginning of the season.
VISUAL MERCHANDISING GUIDELINE Selling OUT version 1 PCS per assortment
Year End 2011
Please order a complete marketing package (including the 3 items below) directly in PCO or TEX400: style no. 0200-10 8870. Deadline: May 13th.
I M A G E C ATA L O G U E I N C L . L O O K B O O K 25 PCS per assortment
CARDBOARD CUBES (Not final layout) 2 PCS per assortment
Agents
Year End 2011
DENMARK, HEAD OFFICE Te l . : + 4 5 7 9 4 3 3 0 0 0 / / E-mail: blend@btx.dk
GERMANY Te l . : + 4 9 2 1 1 6 8 8 7 5 2 0 - 0 E-mail: info@servicehouse-duesseldorf.de
POLAND Te l . : + 4 8 6 0 2 8 7 9 7 2 7 E-mail: info@dkdivision.pl
A U S T R I A / / S L O V E N I A / / R omania Te l . : + 4 3 7 4 3 5 5 3 1 5 7 1 2 E - m a i l : d o l z e r. b l e n d @ a o n . a t
HOLLAND Te l . : + 3 1 2 0 3 3 1 4 2 8 7 E-mail: bastiaan@fancyfarmers.com
RUSSIA Te l . : + 7 4 9 5 2 2 1 3 2 4 1 E-mail: n.mustafina@apart-fashion.ru
BELGIUM // LUXEMBURG Te l . : + 3 2 9 3 8 6 8 5 8 6 E-mail: malcotex@hotmail.com
HUNGARY Te l . : + 3 6 - 7 6 - 3 2 7 6 2 8 E-mail: nan@blend.dk
SERBIA // MACEDONIA // MONTENEGRO BOSNIA AND HERZEGOVINA Te l . : + 3 8 1 3 2 3 7 9 7 7 0 E-mail: sasaj@avanguardiagroup.com
CANADA Te l . : + 5 1 4 - 9 4 0 - 6 4 1 0 E-mail: charles@point-zero.com
ICELAND Te l . : + 3 5 4 5 6 4 6 5 6 5 E-mail: hilmar@blend.is
F I N L A N D / / B A LT I C Te l . : + 3 5 8 9 5 6 5 5 0 3 0 E-mail: tero@braxtonclothing.fi
IRELAND Te l . : + 3 5 3 1 8 7 2 3 0 5 5 E-mail: info@jbagencies.ie
FRANCE Te l . : + 3 3 1 4 8 0 6 3 3 3 3 E-mail: saida.jjl@orange.fr
I T A LY Te l . : + 3 9 0 6 5 0 2 0 4 0 0 E-mail: info@badii.it
GREECE Te l + 3 0 2 3 1 0 7 3 6 6 7 3 E-mail: info@ufb.gr
N O R WAY Te l . : + 4 7 6 7 1 1 9 3 0 0 E-mail: bjo@blend.dk
SPAIN // PORTUGAL Te l . : + 3 4 9 3 3 0 1 9 3 6 0 E-mail: geronimo@lacasadelalcalde.com
SWEDEN Te l . : + 4 6 3 1 7 2 7 2 3 6 2 E-mail: stefan.tornvall@telia.com
SWITZERLAND Te l . : + 4 1 ( 0 ) 7 9 3 3 6 4 2 9 0 E-mail: daniele@niid-it.ch UNITED KINGDOM Te l . : + 4 4 1 7 3 2 8 5 2 2 8 1 E-mail: david@cordagencies.com
B L E N D A / S · E d i s o n v e j 4 · D K - 7 1 0 0 V e j l e · Te l : + 4 5 7 9 4 3 3 0 0 0 · F a x : + 4 5 7 9 4 3 3 0 0 5 · w w w. b l e n d c o m p a n y. c o m · w w w. w e b s h o p . b t x . d k