Visual merchandising
Autumn winter 2011
BLEND she Autumn/Winter 2011 The big themes for BLEND SHE this season are
aviator jackets and parka coats keep her warm.
‘Eton Rebel’, ‘Country Heritage’ and ‘Into the wild’.
Dresses with animal prints and sweats with pile keep her happy. Colours are pastels with a touch of brown
Eton Rebel
and army with a strong clean mix of green and blue.
Takes us back to the beginning of the ’60s in Great
Silhouettes are layers, loose with a good blend of
Britain with rebellious college students styled with
chunky knit with light materials.
cropped pants, chinos and turned-up pants, striped polos and light knit cardigans. Colours are a classic
This is the BLEND for season autumn/winter 2011
mix of navy blue/red/camel and silhouettes are clean,
for her.
simple and A-shaped. Big style icons for this trend are James Dean and Audrey Hepburn. Country Heritage Is a tribute to the restless Lady of the Manor, English countryside in the ’70s, kitschy cool old English wallpapers and hunters enjoying a hot cup of tea inside. The duffle coat is a must together with flared denim, riding breeches, heavy knits, shorts and buffalo skirts. Silhouettes are loose, layers, relaxed and military with a touch of hunting elements. Colours are warm camel/ egg yolk/cream/navy and spots of orange mixed with ’70s denim and leather details. Into the wild Finally BLEND takes her into the wild with a touch of mysterious fairytale. The forest nymph shows us the way through the woods. She’s fragile but untamed, careless and delicate. The chunky knits, fake furs,
What are “core styles”? Core styles are the styles that define the BLEND collection on every delivery. These styles are clear across categories and we consider them important styles in our collection. These are the BLEND DNA, they are commercial throughout Europe and have been carefully selected by our group of ambassadors from design to sales. We guarantee these styles will be produced and we need you to recommend these styles when selling in the BLEND collection. The styles will be introduced to you in this visual merchandising book in colour stories split on monthly deliveries and with image visuals to give you the best marketing tools to sell the collection.
July delivery
Autumn winter 2011
July looks
July 1 Sweat-jacket 5509 Top 2521 Shorts 6618-911
Autumn winter 2011
July 2 Cardigan 3519 T-shirt 4523 Skirt 8524
July 3 Knit 3520 Jeans 6605-871
July 4 Jacket 6630-985 Pants 7508 T-shirt 4521
July wall
Autumn winter 2011
July core styles
Autumn winter 2011
2521
2525
3519
3520
4521
4526
5509
6601
6605
8520
4524
August delivery
Autumn winter 2011
August looks
August 1 Jacket 1545 Dress 8534
August 2 Knit 3549 Shirt 6629-988 Jeans 6606-460
Autumn winter 2011
August 3 Jacket 6631-979 Shirt 2518 Jeans 6600-983
August 4 Jacket 1532
August 5 Knit dress 8535
August 6 Jacket 1545 Top 2521 Jeans 6606-460
August wall
Autumn winter 2011
August core styles
Autumn winter 2011
1537
1538
1539
2518
2519
3524
4530
4533
4535
4536
4546
6607-985
7511
7512
8534
8535
September delivery
Autumn winter 2011
September looks
September 3 Cape 1504 T-shirt 4507 Jeans 6609-893
September 4 Shirt 2524 Pants 7501
September 5 Cape 9520 T-shirt 4506 Jeans 6261-893
Autumn winter 2011
September 6 Vest 1507 Jacket 6630-821 Skirt 8505
September 1 Jacket 1505
September 2 Cardigan 3507 T-shirt 4504 Skirt 6621-898
September wall
Autumn winter 2011
September core styles
Autumn winter 2011
1500
1505
2524
3505
3507
3508
3530
4503
4504
6600-986
6621-898
6626-988
7502
8504
8505
9502
9503
9519
October delivery
Autumn winter 2011
October looks
October 1 Cape 1513 T-shirt 4510 Jeans 6531-980
October 2 Cardigan 3510 T-shirt 4511 Skirt 6622-978 Hat 9509 Scarf 9510
Autumn winter 2011
October 3 Poncho 3512 Shirt 6629-988 Gloves 9511 Jeans 6611-979
October 4 Cardigan 3513 Dress 8518
October wall
Autumn winter 2011
October core styles
Autumn winter 2011
1512
1516
2516
2526
3511
3512
4510
4513
4514
5506
6611-979
6629-988
6531-980
8518
9509
9510
9511
Agents DENMARK, HEAD OFFICE
GERMANY
POLAND
Tel.: +45 79 433 000 // Fax: +45 79 433 001
Tel.: +49 211 688 7520-0 // Fax: +49 211 37707-4
Tel.: +48 6164 97100 // Fax: +48 6164 97100
e-mail: blend@btx.dk
e-mail: info@servicehouse-duesseldorf.de
e-mail: joannad@dkdivision.pl
AUSTRIA // SLOVENIA // ROMANIA
HOLLAND
RUSSIA
Tel.: +43 74355315712 // Fax: +43 74355315715
Tel.: +31 2033 14287 // Fax: +31 2033 14287
Tel.: +7 495 221 32 41 // Fax: +7 495 221 32 41
e-mail: dolzer.blend@aon.at
e-mail: natascha@fancyfarmers.com
e-mail: n.mustafina@apart-fashion.ru
BELGIUM // LUXEMBURG
HUNGARY
Tel.: +32 9386 8586 // Fax: +32 9386 8589
Tel.: +36 7632 7628 // Fax: +36 7632 7628
SERBIA // MACEDONIA // MONTENEGRO BOSNIA AND HERZEGOVINA
malcotex@hotmail.com
e-mail: nan@blend.dk
Tel.: +381 32 379 770 // Fax: +381 32 379 604 e-mail: sasaj@avanguardiagroup.com
CANADA
ICELAND
Tel.: +514 940 6410 // Fax: +514 384 1296
Tel.: +354 564 6565 // Fax: +354 564 6566
SPAIN // PORTUGAL
e-mail: charles@point-zero.com
e-mail: hilmar@blend.is
Tel.: +34 9330 19360 // Fax: +34 9330 26084 e-mail: geronimo@lacasadelalcalde.com
FINLAND // BALTIC
IRELAND
Tel.: +358 9565 5030 // Fax: +358 9565 50333
Tel.: +353 87 79 86204
SWEDEN
e-mail: tero@braxtonclothing.fi
e-mail: nualabrowne@aol.com
Tel.: +46 3172 72362 // Fax: +46 3172 72363 e-mail: stefan.tornvall@telia.com
FRANCE
ITALY
Tel.: +33 14806 3333 // Fax: +33 14806 3334
Tel.: +39 0650 20400 // Fax: +39 0650 04190
SWITZERLAND
e-mail: saida.jjl@wanadoo.fr
e-mail: info@badii.it
Tel.: +41 (0) 79 336 4290 e-mail: daniele@niid-it.ch
GREECE
NORWAY
Tel +30 2310 736 673 // Fax +30 2310 720 779
Tel.: +47 6711 9300 // Fax: +47 2101 4224
UNITED KINGDOM
E-mail: info@ufb.gr
e-mail: bjo@blend.dk
Tel.: +44 17328 52281 // Fax: +44 17328 52274 e-mail: david@cordagencies.com
BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel: +45 7943 3000 · Fax: +45 7943 3005 www.blendcompany.com · www.webshop.btx.dk