Visual merchandising guideline
Year End 2011
Boy meets girl
Year End 2011 Girls can wear jeans and cut their hair short, wear shirts and boots, because it’s OK to be a boy, but for a boy to look like a girl is degrading, because you think that being a girl is degrading. Secretly you’d love to know what it’s like, wouldn’t you? What it feels like for a girl? Charlotte Gainsbourg in the movie The Cement Garden, 1993. The last collection for Blend SHE is a celebration of the fashion mix-factor - the styling and the mixing have never been as important as right now; The feminine touch mixed with masculine wardrobe pieces in order to obtain the famous androgynous look like you know it from Coco Chanel from the 1920s and the immaculate Marlene Dietrich in movies like Morocco from 1930. Today symbolized in the it-girl Carey Mulligan with her natural, feminine charm and her short boyish haircut. The Blend She style and mood for this last collection of 2011 is highly inspired by the 50s and 60s with reference to the smash hit ‘Mad Men’ with super feminine elements red lips and high heels contrasted with men’s wear elements like blazer jacket, chino pants and hat. To emphasize the party element sequin is use in cocktail blazer jackets, leggings and tops.
The silhouette focuses on the waist with full bottom dresses and squared shapes. Other elements in the collection are boat neck, round collars, pleated shorts and cropped knitted pullovers. Finally the Year End-delivery in December offers you a refreshing preview of Spring 2012 with new shapes and new colours. The mood is still 60s inspired but now with a simple silhouette, A-Line and narrow jeans with ankleexposing cuffs. Blend it - but never blend in. Happy New Year. Let’s celebrate!
Core styles Core styles are the styles that define the BLEND collection on every delivery. These styles are clear across categories and we consider them important styles in our collection. These are the BLEND DNA, they are commercial throughout Europe and have been carefully selected by our group of ambassadors from design to sales. We guarantee these styles will be produced and we need you to recommend these styles when selling in the BLEND collection. The styles will be introduced to you in this visual merchandising book in colour stories split on monthly 足deliveries and with image visuals to give you the best marketing tools to sell the collection.
Year End 2011
Evening star A new limited selection within Blend SHE Evening Star introduces a more dressed and feminine selection in the Blend SHE collection. She likes to dress up for the moment and she enjoys a little rock-star glamour. She loves to sparkle in the new Evening Star selection by Blend SHE. This new limited selection of the Blend SHE collection is named Evening Star and it is dedicated to the Blend girl who wants to shine a little brighter and indulge herself with something extra glamorous. Evening Star is designed to rock her world and make her feel like the star of the hour when she goes to parties, goes on a date or to her favourite cafĂŠ. Evening Star emphasizes the feminine elements with stylish details and urban elegance - classy and dazzling always true to the Blend SHE spirit and fashion but with a more dressed look and added value. Make her sparkle with Evening Star by Blend SHE.
Year End 2011
Year End 2011
October delivery
Year End 2011
October looks
October Waistcoat 1803 Sweat 5802 Leggins 9800
Year End 2011
October Shirt 2800 Knit 3800 Denim shorts 6879
October Shirt 2803 Jeans 6873
October Knit 3802 Blazer 1802 Pants 7802
October wall
Year End 2011
October core styles
Year End 2011
1801
1803
2800
2803
3800
3802
3809
4801
4808
4809
5802
6873
6883
7802
8812
9800
November delivery
Year End 2011
November looks
November T- s h i r t 4 8 0 2 Jacket 1808 Pant 7800
November Denim jacket 6889 Skirt 8804
Year End 2011
November Jacket 1805 Jeans 6870 T- s h i r t 4 8 2 0
November Dress 8813
November Shirt 2804 Skirt 8805
November wall
Year End 2011
November core styles
Year End 2011
1805
2804
3816
4802
4803
4813
4820
5801
6874
6877
6887
7805
8801
8808
8813
9802
December delivery
Year End 2011
December looks
December Dress 8818
December Shirt 2805 Pant 7806
Year End 2011
December wall
Year End 2011
December core styles
Year End 2011
2805
3805
3807
3812
4804
4816
4819
6876
6882
7506
8818
8820
9801
November/ December window
Year End 2011
YearYear EndEnd 2011 2011
BLEND marketing articles These marketing articles will be available for the Blend Year End 2011 collection. The materials will be send directly to each store at the beginning of the season.
VISUAL MERCHANDISING GUIDELINE Selling OUT version 1 PCS per assortment
Year End 2011
Please order a complete marketing package (including the 3 items below) directly in PCO or TEX400: style no. 0200-11 8872. Deadline: May 13th.
I M A G E C ATA L O G U E I N C L . L O O K B O O K 25 PCS per assortment
CARDBOARD CUBES (Not final layout) 2 PCS per assortment
Agents
Year End 2011
DENMARK, HEAD OFFICE Te l . : + 4 5 7 9 4 3 3 0 0 0 E-mail: blend@btx.dk
HOLLAND Te l . : + 3 1 2 0 3 3 1 4 2 8 7 E-mail: natascha@fancyfarmers.com
RUSSIA Te l . : + 7 4 9 5 2 2 1 3 2 4 1 / / E-mail: n.mustafina@apart-fashion.ru
BELGIUM // LUXEMBURG Te l . : + 3 2 9 3 8 6 8 5 8 6 E-mail: malcotex@hotmail.com
HUNGARY Te l . : + 3 6 - 7 6 - 3 2 7 6 2 8 E-mail: nan@blend.dk
SERBIA // MACEDONIA // MONTENEGRO BOSNIA AND HERZEGOVINA Te l . : + 3 8 1 3 2 3 7 9 7 7 0 / / E-mail: sasaj@avanguardiagroup.com
CANADA Te l . : + 5 1 4 - 9 4 0 - 6 4 1 0 E-mail: charles@point-zero.com
ICELAND Te l . : + 3 5 4 5 6 4 6 5 6 5 E-mail: hilmar@blend.is
F I N L A N D / / B A LT I C Te l . : + 3 5 8 9 5 6 5 5 0 3 0 E-mail: tero@braxtonclothing.fi
IRELAND Te l . : + 3 5 3 8 7 7 9 8 6 2 0 4 E-mail: info@jbagencies.ie
FRANCE Te l . : + 3 3 1 4 8 0 6 3 3 3 3 E-mail: saida.jjl@orange.fr
I T A LY Te l . : + 3 9 0 6 5 0 2 0 4 0 0 E-mail: info@badii.it
GREECE Te l + 3 0 2 3 1 0 7 3 6 6 7 3 E-mail: info@ufb.gr
N O R WAY Te l . : + 4 7 6 7 1 1 9 3 0 0 E-mail: bjo@blend.dk
GERMANY Te l . : + 4 9 2 1 1 6 8 8 7 5 2 0 - 0 E-mail: info@servicehouse-duesseldorf.de
POLAND Te l . : + 4 8 6 0 2 8 7 9 7 2 7 E-mail: info@dkdivision.pl
SPAIN // PORTUGAL Te l . : + 3 4 9 3 3 0 1 9 3 6 0 / / E-mail: geronimo@lacasadelalcalde.com
SWEDEN Te l . : + 4 6 3 1 7 2 7 2 3 6 2 / / E-mail: stefan.tornvall@telia.com
SWITZERLAND Te l . : + 4 1 ( 0 ) 7 9 3 3 6 4 2 9 0 E-mail: daniele@niid-it.ch
UNITED KINGDOM Te l . : + 4 4 1 7 3 2 8 5 2 2 8 1 / / E-mail: david@cordagencies.com
B L E N D A / S · E d i s o n v e j 4 · D K - 7 1 0 0 V e j l e · Te l : + 4 5 7 9 4 3 3 0 0 0 · F a x : + 4 5 7 9 4 3 3 0 0 5 · w w w. b l e n d c o m p a n y. c o m · w w w. w e b s h o p . b t x . d k