BLEND Marketing Articles Marketing articles will be available for the Blend High Summer 2012 collection. Customers must place a min. order on this collection of 2.000 Euro to receive these free marketing articles. The package will be send directly
CARDBOARD CUBE*
IMAGE CATALOGUE INCL. LOOKBOOK*
to each store begining of April 2012. Please order a complete marketing package directly in PCO or TEX400 – style no. 0200-11 8830. Deadline – November 28th.
VISUAL MERCHANDISING GUIDE*
*Not final content and layout
B2B Webshop Remember to check the B2B webshop - it is very easy to order! Shop styles from all collections, available stock, NOOS and express styles. Always ongoing campaigns with many special offers. If you have any questions please don’t hesitate to contact us: web-support@blend.dk.
We’re looking forward to seeing you at www.webshop.btx.dk
BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel: +45 7943 3000 · Fax: +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk
HIGH SUMMER Sales book
Collection Flow Spring Opening Dec. del.
Jan. del.
Feb. del.
Main Spring March del.
60 styles
Feb. del.
March del.
High Summer April del.
April del.
200 styles
May del.
Autumn Opening July del.
Aug. del.
Sep. del.
Main Autumn Aug. del.
Sep. del.
Year End Oct. del.
60 styles
200 styles
60 styles
FREE Marketing Articles
FREE Marketing Articles
FREE Marketing Articles
FREE Marketing Articles
FREE Marketing Articles
FREE Marketing Articles
Package A: (min. buy 2.000 €)
Package A: (min. buy 4.000 €) Package B: (no min. buy )
Package A: (min. buy 2.000 €)
Package A: (min. buy 2.000 €)
Package A: (min. buy 4.000 €) Package B: (no min. buy )
Package A: (min. buy 2.000 €)
Opening collections contain margin builders, proven winners and volume styles. It is easy comprehensive fashion styles as well as a taste of the trends expressed in the season. Opening collections are small and contains important core styles for the season.
MAIN collections (Spring & Autumn)
Main collections are presented in color coordinated monthly delivery drops. These collections contain a wide variety from commercial products, basic items to latest trends. Prices range from campaign/opening-prices to medium prices. A small selection of high-profile styles which have an extra level of detail will have a higher price. The main collections will be presented on main fashion fairs throughout Europe in January and July/August.
YEAR END & HIGH SUMMER
Warm summer days and chilled midnight dips, eased relaxation and spontaneous parties along with plenty of feminine attitude and boyish charm.
body. And when mixed with nuances of blue, off white and pink that appear bleached by the sun, the look oozes of a relaxed summer attitude.
Blend masters the skill of contrasting and this summer is no exception. The High Summer 2012 collection Rebel Ballerina fully shows Blends unique universe of driven independency with a laidback attitude.
The collection matches the Blend girl’s cool lifestyle filled with travelling, leisure and romance. This is why her look is easily transformed from a casual outfit for a day on the beach into a chic evening look with sparkling sequins toned down with a rough biker jacket. She has confidence in herself and doesn’t dress up for the boys – but they will definitely check her out when she embraces the summer as a Rebel Ballerina.
It is expressed in the cool broderie anglaise tops mixed with raw denim shorts for an edgy look. The Blend girl cultivates her feminine side with crocheted shorts, A-shaped dresses and short ballerina inspired mini skirts – but is also influenced by her rebellious and sporty spirit so she doesn’t come off too pretty. That is why the materials used are heavily washed and over dyed for an understated worn look. The collection is bursting with cool prints and a huge portion of denim, checks and casual t-shirts. Knit, jersey and thin cotton in bright red, yellow and turquoise emphasizes every sun-tanned
Main trends in the High Summer 2012 collection - Bright summer pastels in playfull combinations - Raw and feminine mix - Ballet elements used for details - Bleached and washed garments which gives the collection a worn and used felling. Press release - HIGH SUMMER 2012
Nov. del.
60 styles
OPENING collections (Spring & Autumn)
Rebel Ballerina
Oct. del.
Year End and High Summer collections are current seasonal styles created to pick up and continue the trends from the main collections. These collections are therefore also presented in color coordinated monthly delivery drops.
INDEX INDEX Style nr. Page Style nr. Page 1301. . . . . . . . . . . . . . 23 1301. . . . . . . . . . . . . . 23 2300. . . . . . . . . . . . . . 9 2300. . . . . . . . . . . . . . 9 2301. . . .2301. . . . . .. .. ... .. .. .. .9. . . . . 9 2302. . . .2302. . . . . .. .. ... .. .. .. .9. . . . . 9 . . . . . 23 2303. . . .2303. . . . . .. .. ... .. .. . .23 . . . . . 23 2304. . . .2304. . . . . .. .. ... .. .. .. .23 . . . . . 24 2305. . . .2305. . . . . .. .. ... .. .. .. .24 2306. . . . . . . . . . . . . . 24 2306. . . . . . . . . . . . . . 24 2307. . . . . . . . . . . . . . 24 2307. . . . . . . . . . . . . . 24 2308. . . . . . . . . . . . . . 25 2308. . . .3300. . . . . .. .. ... .. .. .. .25 . . . . . 10 3300. . . .3301. . . . . .. .. ... .. .. .. .10 . . . . . 10 . . . . . 25 3301. . . .3302. . . . . .. .. ... .. .. . .10 .....1 3302. . . .3910. . . . . .. .. ... .. .. .. .25 3910. . . .4300. . . . . .. .. ... .. .. .. .1. . . . . 10 4301. . . . . . . . . . . . . . 11 4300. . . . . . . . . . . . . . 10 4302. . . . . . . . . . . . . . 11 4301. . . . . . . . . . . . . . 11 4303. . . . . . . . . . . . . . 11 4302. . . .4304. . . . . .. .. ... .. .. .. .11 . . . . . 12 4303. . . .4305. . . . . .. .. ... .. .. .. .11 . . . . . 12 . . . . . 12 4304. . . .4306. . . . . .. .. ... .. .. . .12 . . . . . 13 4305. . . .4309. . . . . .. .. ... .. .. .. .12 4310. . . . . . . . . . . . . . 25 4306. . . . . . . . . . . . . . 12 4311. . . . . . . . . . . . . . 26 4309. . . . . . . . . . . . . . 13 4312. . . . . . . . . . . . . . 13 4310. . . . . . . . . . . . . . 25 4313. . . . . . . . . . . . . . 26 4311. . . .4315. . . . . .. .. ... .. .. .. .26 . . . . . 26 4312. . . .4316. . . . . .. .. ... .. .. .. .13 . . . . . 27 .....4 4313. . . .4317. . . . . .. .. ... .. .. . .26 4318. . . . . . . . . .....4 4315. . . . . . . . . . . . . . 26 .....4 4316. . . .4319. . . . . .. .. ... .. .. .. .27 4320. . . . . . . . . . . . . . 5 4317. . . . . . . . . . . . . . 4 4321. . . . . . . . . . . . . . 13 4318. . . . . . . . . . . . . . 4 4322. . . . . . . . . . . . . . 27 4319. . . .4323. . . . . .. .. ... .. .. .. .4. . . . . 27 4320. . . .4324. . . . . .. .. ... .. .. .. .5. . . . . 28 . . . . . 14 4321. . . .4325. . . . . .. .. ... .. .. . .13 . . . . . 14 4322. . . .4326. . . . . .. .. ... .. .. .. .27 . . . . . 14 4323. . . .4327. . . . . .. .. ... .. .. .. .27 4328. . . . . . . . . . . . . . 28 4324. . . . . . . . . . . . . . 28 4900. . . . . . . . . . . . . . 1 4325. . . . . . . . . . . . . . 14 4914. . . . . . . . . . . . . . 1 4326. . . .4915. . . . . .. .. ... .. .. .. .14 .....2 4327. . . .4919. . . . . .. .. ... .. .. .. .14 .....2 . . . . . 15 4328. . . .5300. . . . . .. .. ... .. .. . .28 4900. . . .6128. . . . . .. .. ... .. .. .. .1. . . . . 5 4914. . . .6414. . . . . .. .. ... .. .. .. .1. . . . . 5 6415. . . . . . . . . . . . . . 15 4915. . . . . . . . . . . . . . 2 6416. . . . . . . . . . . . . . 15 4919. . . . . . . . . . . . . . 2 6417. . . . . . . . . . . . . . 16 5300. . . .6418. . . . . .. .. ... .. .. .. .15 . . . . . 28 6128. . . . . . . . . . . . . . 5 6414. . . . . . . . . . . . . . 5 6415. . . . . . . . . . . . . . 15 6416. . . . . . . . . . . . . . 15 6417. . . . . . . . . . . . . . 16 6418. . . . . . . . . . . . . . 28
Style nr. Page Style nr. Page 6419. . . . . . . . . . . . . . 29 6419. . . . . . . . . . . . . . 29 6420. . . . . . . . . . . . . . 16 6420. . . . . . . . . . . . . . 16 6421.6421. . . . .. .. .. .. .. .. .. ... .. .. .16 . 16 6422.6422. . . . .. .. .. .. .. .. .. ... .. .. .29 . 29 . 29 6423.6423. . . . .. .. .. . . .. .. ... .. .. .29 6424.6424. . . . .. .. .. .. .. .. .. ... .. .. .6. 6 6531.6531. . . . .. .. .. .. .. .. .. ... .. .. .6. 6 6905. . . . . . . . . . . . . . 6 6905. . . . . . . . . . . . . . 6 7300. . . . . . . . . . . . . . 30 7300. . . . . . . . . . . . . . 30 7301. . . . . . . . . . . . . . 17 7301.7302. . . . .. .. .. .. .. .. .. ... .. .. .17 . 30 7302.7303. . . . .. .. .. .. .. .. .. ... .. .. .30 . 17 . 7 7303.7304. . . . .. .. .. . . .. .. ... .. .. .17 7304.7305. . . . .. .. .. .. .. .. .. ... .. .. .7. 30 . 31 7305.7306. . . . .. .. .. .. .. .. .. ... .. .. .30 7307. . . . . . . . . . . . . . 17 7306. . . . . . . . . . . . . . 31 7308. . . . . . . . . . . . . . 18 7307. . . . . . . . . . . . . . 17 7309. . . . . . . . . . . . . . 18 7308.7310. . . . .. .. .. .. .. .. .. ... .. .. .18 . 31 7309.7311. . . . .. .. .. .. .. .. .. ... .. .. .18 . 31 . 32 7310.7312. . . . .. .. .. . . .. .. ... .. .. .31 . 18 7311.7313. . . . .. .. .. .. .. .. .. ... .. .. .31 7315. . . . . . . . . . . . . . 32 7312. . . . . . . . . . . . . . 32 7316. . . . . . . . . . . . . . 7 7313. . . . . . . . . . . . . . 18 7317. . . . . . . . . . . . . . 19 7315. . . . . . . . . . . . . . 32 7318. . . . . . . . . . . . . . 32 7316.8300. . . . .. .. .. .. .. .. .. ... .. .. .7. 19 7317.8302. . . . .. .. .. .. .. .. .. ... .. .. .19 . 33 . 33 7318.8303. . . . .. .. .. . . .. .. ... .. .. .32 8304. . . . . . . . . . . . . . 33 8300. . . . . . . . . . . . . . 19 . 19 8302.8305. . . . .. .. .. .. .. .. .. ... .. .. .33 8306. . . . . . . . . . . . . . 20 8303. . . . . . . . . . . . . . 33 8307. . . . . . . . . . . . . . 20 8304. . . . . . . . . . . . . . 33 8308. . . . . . . . . . . . . . 34 8305.8309. . . . .. .. .. .. .. .. .. ... .. .. .19 . 7 8306.8310. . . . .. .. .. .. .. .. .. ... .. .. .20 . 34 . 20 8307.8311. . . . .. .. .. . . .. .. ... .. .. .20 . 21 8308.8312. . . . .. .. .. .. .. .. .. ... .. .. .34 8309.8315. . . . .. .. .. .. .. .. .. ... .. .. .7. 21 8316. . . . . . . . . . . . . . 34 8310. . . . . . . . . . . . . . 34 8317. . . . . . . . . . . . . . 35 8311. . . . . . . . . . . . . . 20 8318. . . . . . . . . . . . . . 35 8312.9300. . . . .. .. .. .. .. .. .. ... .. .. .21 . 8 8315.9303. . . . .. .. .. .. .. .. .. ... .. .. .21 . 8 . 35 8316.9305. . . . .. .. .. . . .. .. ... .. .. .34 . 36 8317.9306. . . . .. .. .. .. .. .. .. ... .. .. .35 9307. . . . . . . . . . . . . . 21 8318. . . . . . . . . . . . . . 35 9308. . . . . . . . . . . . . . 22 9300. . . . . . . . . . . . . . 8 9907. . . . . . . . . . . . . . 2 9303. . . . . . . . . . . . . . 8 9909. . . . . . . . . . . . . . 3 9305. . . . . . . . . . . . . . 35 9306. . . . . . . . . . . . . . 36 9307. . . . . . . . . . . . . . 21 9308. . . . . . . . . . . . . . 22 9907. . . . . . . . . . . . . . 2 9909. . . . . . . . . . . . . . 3
April/May Basic - 2012 High Summer Style 3910
-Cardigan
Box: Description: 57% Cotton, 37% Polyester, 6% Elastane Call: 4315
208
228
813 Style 4900
-Tanktop
Box: Description: 95% Cotton, 5% Elastane Call: 4311
005
208
212 Style 4914
-Tanktop
Box: Description: 70% Viscose, 30% Polyester Call: 4317
005
177
228
1
April/May Basic - 2012 High Summer Style 4915
-T-shirt l/s
Box: Description: 70% Viscose, 30% Polyester Call: 4317
005
177
228 Style 4919
-T-shirt s/s
Box: Description: 100% Viscose Call: 4312
005
100
212 Style 9907
-Leggings
Box: Description: 95% Cotton, 5% Elastane Call: 4311
100
2
April/May Basic - 2012 High Summer Style 9909
-Leggings
Box: Description: 95% Cotton, 5% Elastane Call: 4311
100
3
April/May - 2012 High Summer Style 4317
-Top
Box: Description: 60% Cotton, 40% Polyester Call: 4349
005
177
208 Style 4318
-Top
Box: Description: 100% Viscose Call: 4312
100
177
504 Style 4319
-T-shirt s/s
Box: Description: 60% Cotton, 40% Polyester Call: 4348
005
113
228
4
April/May - 2012 High Summer Style 4320
-Top
Box: Description: 100% Viscose Call: 4312
100
208
504 Style 6128
-Skirt
Box: Description: 79% Cotton, 20% Polyester, 1% Spandex Call: 4336
739 Style 6414
-Jeans
Box: Description: 98% Cotton, 2% Spandex Call: 4337
738
5
April/May - 2012 High Summer Style 6424
-Jacket
Box: Description: 98% Cotton, 2% Elastane Call: 4331
740 Style 6531
-Jeans
Box: Description: 98% Cotton, 2% Spandex Call: 4351
177
208
228
504 Style 6905
-Jeans
Box: Description: 98% Cotton, 2% Spandex Call: 4340
736
6
April/May - 2012 High Summer Style 7304
-Jumpsuit
Box: Description: 100% Viscose Call: 4312
208
228 Style 7316
-SHORTS
Box: Description: 60% Cotton, 40% Polyester Call: 4323
208
504 Style 8309
-Dress
Box: Description: 100% Viscose Call: 4312
100
177
504
7
April/May - 2012 High Summer Style 9300
-Bikini
Box: Description: 82% Polyamide, 18% Elasthane Call: 4345
005
177
208 Style 9303
-Bikini
Box: Description: 82% Polyamide, 18% Elasthane Call: 4345
005
177
208
8
April - 2012 High Summer Style 2300
-Shirt S/S
Box: Description: 100% Cotton Call: 4307
005
212 Style 2301
-Tunic
Box: Description: 100% Cotton Call: 4307
143 Style 2302
-Top
Box: Description: 100% Cotton Call: 4307
143
9
April - 2012 High Summer Style 3300
-Bolero
Box: Description: 100% Cotton Call: 4314
208
813 Style 3301
-Cardigan
Box: Description: 100% Cotton Call: 4314
208
813 Style 4300
-Top
Box: Description: 100% Viscose Call: 4312
100
813
10
April - 2012 High Summer Style 4301
-Top
Box: Description: 89% Polyester, 11% Elastane Call: 4324
100
208 Style 4302
-Top
Box: Description: 89% Polyester, 11% Elastane Call: 4324
208
813 Style 4303
-T-shirt s/s
Box: Description: 70% Cotton, 30% Polyester Call: 4320
005
813
11
April - 2012 High Summer Style 4304
-T-shirt s/s
Box: Description: 60% Cotton, 40% Polyester Call: 4319
005
208 Style 4305
-T-shirt s/s
Box: Description: 50% Cotton, 50% Modal Call: 4321
005
813 Style 4306
-Top
Box: Description: 95% Cotton, 5% Elastane Call: 4311
212
813
12
April - 2012 High Summer Style 4309
-Top
Box: Description: 65% Polyester, 35% Viscose Call: 4344
208
212 Style 4312
-T-shirt s/s
Box: Description: 50% Cotton, 50% Modal Call: 4321
005
813 Style 4321
-T-shirt s/s
Box: Description: 100% Cotton Call: 4314
005
504
13
April - 2012 High Summer Style 4325
-T-shirt s/s
Box: Description: 74% Polyester, 26% Polyamide Call: 4328
177
212 Style 4326
-Tanktop
Box: Description: 74% Polyester, 26% Polyamide Call: 4328
177
212 Style 4327
-Sweatshirt
Box: Description: 65% Cotton, 35% Polyester Call: 4313
813
14
April - 2012 High Summer Style 5300
-Sweat
Box: Description: 100% Cotton Call: 4314
228
813 Style 6415
-Jeans
Box: Description: 75,4% Cotton, 24,6% Polyester Call: 4341
743 Style 6416
-Shorts
Box: Description: 98% Cotton, 2% Elastane Call: 4331
740
15
April - 2012 High Summer Style 6417
-Shorts
Box: Description: 100% Cotton Call: 4342
744 Style 6420
-Skirt
Box: Description: 100% Cotton Call: 4342
744 Style 6421
-Dress
Box: Description: 100% Cotton Call: 4342
744
16
April - 2012 High Summer Style 7301
-PANTS
Box: Description: 100% Viscose Call: 4306
208
212 Style 7303
-Jumpsuit
Box: Description: 100% Polyester Call: 4327
100
228 Style 7307
-Jumpsuit
Box: Description: 50% Polyester, 50% Rayon Call: 4346
032
228
17
April - 2012 High Summer Style 7308
-SHORTS
Box: Description: 50% Polyester, 50% Rayon Call: 4346
032
228 Style 7309
-Overall
Box: Description: 100% Cotton Call: 4307
212
228 Style 7313
-SHORTS
Box: Description: 100% Cotton Call: 4307
212
228
18
April - 2012 High Summer Style 7317
-PANTS
Box: Description: 50% Polyester, 50% Rayon Call: 4346
032
228 Style 8300
-Dress
Box: Description: 100% Viscose Call: 4312
100
813 Style 8305
-Dress
Box: Description: 89% Polyester, 11% Elastane Call: 4324
100
208
19
April - 2012 High Summer Style 8306
-Dress
Box: Description: 100% Polyester Call: 4327
208
228 Style 8307
-Dress
Box: Description: 65% Polyester, 35% Viscose Call: 4344
208
212 Style 8311
-SKIRT
Box: Description: 100% Viscose Call: 4312
100
208
20
April - 2012 High Summer Style 8312
-Dress
Box: Description: 100% Viscose Call: 4306
208
212 Style 8315
-Dress
Box: Description: 100% Viscose Call: 4306
208
212 Style 9307
-Scarf
Box: Description: 80% Cotton, 20% Lurex Call: 4302
005
212
21
April - 2012 High Summer Style 9308
-Belt
Box: Description: 50% Pu, 50% Leather Call: 4329
039
22
May - 2012 High Summer Style 1301
-Jacket
Box: Description: 100% Cotton Call: 4307
228 Style 2303
-Top
Box: Description: 100% Polyester Call: 4310
208
228 Style 2304
-Shirt S/S
Box: Description: 100% Cotton Call: 4307
208
504
23
May - 2012 High Summer Style 2305
-Tunic
Box: Description: 100% Cotton Call: 4307
005 Style 2306
-Top
Box: Description: 100% Viscose Call: 4306
228
504 Style 2307
-Tunic
Box: Description: 100% Cotton Call: 4307
005
228
24
May - 2012 High Summer Style 2308
-Top
Box: Description: 100% Cotton Call: 4307
005
208 Style 3302
-Bolero
Box: Description: 100% Cotton Call: 4314
005 Style 4310
-T-shirt s/s
Box: Description: 100% Cotton Call: 4314
005
504
25
May - 2012 High Summer Style 4311
-T-shirt s/s
Box: Description: 100% Cotton Call: 4314
005
813 Style 4313
-Body
Box: Description: 95% Cotton, 5% Elastane Call: 4348
177
813 Style 4315
-Top
Box: Description: 60% Cotton, 40% Polyester Call: 4323
177
504
26
May - 2012 High Summer Style 4316
-Cardigan
Box: Description: 65% Cotton, 35% Polyester Call: 4313
228
813 Style 4322
-T-shirt s/s
Box: Description: 100% Cotton Call: 4314
005
813 Style 4323
-Top
Box: Description: 100% Cotton Call: 4314
005
813
27
May - 2012 High Summer Style 4324
-Tanktop
Box: Description: 100% Cotton Call: 4314
208 Style 4328
-Tanktop
Box: Description: 100% Cotton Call: 4314
177
504 Style 6418
-Shorts
Box: Description: 100% Cotton Call: 4333
748
28
May - 2012 High Summer Style 6419
-Skirt
Box: Description: 98% Cotton, 2% Elastane Call: 4334
745 Style 6422
-Dress
Box: Description: 100% Cotton Call: 4335
684 Style 6423
-Jumpsuit
Box: Description: 100% Cotton Call: 4333
748
29
May - 2012 High Summer Style 7300
-SHORTS
Box: Description: 100% Cotton Call: 4307
228 Style 7302
-Jumpsuit
Box: Description: 100% Viscose Call: 4306
228
504 Style 7305
-Jumpsuit
Box: Description: 70% Polyester, 30% Cotton Call: 4326
005
813
30
May - 2012 High Summer Style 7306
-SHORTS
Box: Description: 65% Cotton, 35% Polyester Call: 4313
228
813 Style 7310
-SHORTS
Box: Description: 100% Cotton Call: 4307
228
504 Style 7311
-SHORTS
Box: Description: 55% Cotton, 45% Linen Call: 4308
005
228
31
May - 2012 High Summer Style 7312
-PANTS
Box: Description: 55% Cotton, 45% Linen Call: 4308
032
228 Style 7315
-PANTS
Box: Description: 55% Cotton, 45% Linen Call: 4308
032 Style 7318
-Jumpsuit
Box: Description: 100% Cotton Call: 4307
208
228
32
May - 2012 High Summer Style 8302
-Dress
Box: Description: 100% Polyester Call: 4310
208
228 Style 8303
-Dress
Box: Description: 100% Cotton Call: 4307
005
208 Style 8304
-Dress
Box: Description: 100% Viscose Call: 4306
228
504
33
May - 2012 High Summer Style 8308
-Dress
Box: Description: 60% Cotton, 40% Polyester Call: 4323
177
504 Style 8310
-Dress
Box: Description: 70% Polyester, 30% Cotton Call: 4326
005
813 Style 8316
-Dress
Box: Description: 100% Cotton Call: 4307
005
208
34
May - 2012 High Summer Style 8317
-Dress
Box: Description: 100% Cotton Call: 4314
208 Style 8318
-SKIRT
Box: Description: 100% Nylon Call: 4322
100
504 Style 9305
-Belt
Box: Description: 100% Pu Call: 4300
208
35
May - 2012 High Summer Style 9306
-Hat
Box: Description: 100% Paper Call: 4301
051
36
Collection Flow Spring Opening Dec. del.
Jan. del.
Feb. del.
Main Spring March del.
60 styles
Feb. del.
March del.
High Summer April del.
April del.
200 styles
May del.
Autumn Opening July del.
Aug. del.
Sep. del.
Main Autumn Aug. del.
Sep. del.
Year End Oct. del.
60 styles
200 styles
60 styles
FREE Marketing Articles
FREE Marketing Articles
FREE Marketing Articles
FREE Marketing Articles
FREE Marketing Articles
FREE Marketing Articles
Package A: (min. buy 2.000 €)
Package A: (min. buy 4.000 €) Package B: (no min. buy )
Package A: (min. buy 2.000 €)
Package A: (min. buy 2.000 €)
Package A: (min. buy 4.000 €) Package B: (no min. buy )
Package A: (min. buy 2.000 €)
Opening collections contain margin builders, proven winners and volume styles. It is easy comprehensive fashion styles as well as a taste of the trends expressed in the season. Opening collections are small and contains important core styles for the season.
MAIN collections (Spring & Autumn)
Main collections are presented in color coordinated monthly delivery drops. These collections contain a wide variety from commercial products, basic items to latest trends. Prices range from campaign/opening-prices to medium prices. A small selection of high-profile styles which have an extra level of detail will have a higher price. The main collections will be presented on main fashion fairs throughout Europe in January and July/August.
YEAR END & HIGH SUMMER
Warm summer days and chilled midnight dips, eased relaxation and spontaneous parties along with plenty of feminine attitude and boyish charm.
body. And when mixed with nuances of blue, off white and pink that appear bleached by the sun, the look oozes of a relaxed summer attitude.
Blend masters the skill of contrasting and this summer is no exception. The High Summer 2012 collection Rebel Ballerina fully shows Blends unique universe of driven independency with a laidback attitude.
The collection matches the Blend girl’s cool lifestyle filled with travelling, leisure and romance. This is why her look is easily transformed from a casual outfit for a day on the beach into a chic evening look with sparkling sequins toned down with a rough biker jacket. She has confidence in herself and doesn’t dress up for the boys – but they will definitely check her out when she embraces the summer as a Rebel Ballerina.
It is expressed in the cool broderie anglaise tops mixed with raw denim shorts for an edgy look. The Blend girl cultivates her feminine side with crocheted shorts, A-shaped dresses and short ballerina inspired mini skirts – but is also influenced by her rebellious and sporty spirit so she doesn’t come off too pretty. That is why the materials used are heavily washed and over dyed for an understated worn look. The collection is bursting with cool prints and a huge portion of denim, checks and casual t-shirts. Knit, jersey and thin cotton in bright red, yellow and turquoise emphasizes every sun-tanned
Main trends in the High Summer 2012 collection - Bright summer pastels in playfull combinations - Raw and feminine mix - Ballet elements used for details - Bleached and washed garments which gives the collection a worn and used felling. Press release - HIGH SUMMER 2012
Nov. del.
60 styles
OPENING collections (Spring & Autumn)
Rebel Ballerina
Oct. del.
Year End and High Summer collections are current seasonal styles created to pick up and continue the trends from the main collections. These collections are therefore also presented in color coordinated monthly delivery drops.
BLEND Marketing Articles Marketing articles will be available for the Blend High Summer 2012 collection. Customers must place a min. order on this collection of 2.000 Euro to receive these free marketing articles. The package will be send directly
CARDBOARD CUBE*
IMAGE CATALOGUE INCL. LOOKBOOK*
to each store begining of April 2012. Please order a complete marketing package directly in PCO or TEX400 – style no. 0200-11 8830. Deadline – November 28th.
VISUAL MERCHANDISING GUIDE*
*Not final content and layout
B2B Webshop Remember to check the B2B webshop - it is very easy to order! Shop styles from all collections, available stock, NOOS and express styles. Always ongoing campaigns with many special offers. If you have any questions please don’t hesitate to contact us: web-support@blend.dk.
We’re looking forward to seeing you at www.webshop.btx.dk
BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel: +45 7943 3000 · Fax: +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk
HIGH SUMMER Sales book