Free spirit Summer came early to New York this year, the sun warming the asphalt at the bottom of the city’s deep street canals. She has left the hot centre walking to the harbour areas by the Hudson River with her camera. For an hour or so now, she has been sitting on the dock by herself in the afternoon sun. Recharging, making ready for another DJ-gig tonight at the old warehouse. Making ready to be the centre of everybody’s attention.
Army green, shades of blue, hints of soft yellow, burnt red tones mixed with spots of neon and essential whites, all carefully coordinated with the worn out appearance.
BLEND’s Main Spring 2013 collection has an understated, still rough city appeal. The overall look is sun bleached and hazy. Personal, hand drawn prints, army details and rebellious statements are some of the edgy details that are added to the washed out garments and the vintage denims. The colours reflect a casual summer-look:
Main trends in the Main Spring 2013 collection - Vintage washed denim blues and greys - Cool variations of t-shirts with personal illustrations drawn by hand - Sun kissed neon coloured items - Military inspired details
BLEND’s Main Spring collection is designed for the self assured city girl, rough and feminine at the same time, and surprisingly versatile. Ideal for relaxing by yourself. Ideal for staying out all night.
Press release - Main Spring 2013