MAIN SPRING 2013 VISUAL MERCHANDISING GUIDE
2
PRESS RELEASE 3
FREE SPIRIT Summer came early to New York this year, the sun warming the asphalt at the bottom of the city’s deep street canals. She has left the hot centre walking to the harbour areas by the Hudson River with her camera. For an hour or so now, she has been sitting on the dock by herself in the afternoon sun. Recharging, making ready for another DJ-gig tonight at the old warehouse. Making ready to be the centre of everybody’s attention. BLEND’s Main Spring collection has an understated, still rough city appeal. The overall look is sun bleached and hazy. Personal, hand drawn prints, army details and rebellious statements are some of the edgy details that are added to the washed out garments and the vintage denims. The colours reflect a casual summer-look: Army green, shades of blue, hints of soft yellow, burnt red tones mixed with spots of neon and essential whites, all carefully coordinated with the worn out appearance. BLEND’s Main Spring Collection is designed for the self assured city girl, rough and feminine at the same time, and surprisingly versatile. Ideal for relaxing by yourself. Ideal for staying out all night.
REASONS TO BUY 4
REASONS TO BUY - Vintage washed denim blues and greys - Cool variations of t-shirts with personal illustrations drawn by hand - Sun kissed neon coloured items - Military inspired details - Strong campaign offers
5
BRAND VALUES
6
BLEND BRAND VALUES - URBAN, UNDERSTATED UNIVERSE - WASHED AND VINTAGE DENIM - REBELLIOUSLY FEMININE ATTITUDE
BRAND ID 7
EVERY INCH A CITY GIRL The BLEND girl is a city girl. Every inch. She loves the 24/7 bustle of East Village and rarely leaves the city for long. With an obvious artistic talent she makes a living from being a DJ in night clubs and occasionally from freelance photography and modelling. She is a passionated blogger on music and art. She is completely present in every moment, whatever she does in life.
She does not worry about the future, about education, permanent job or family. She knows that everything she needs will come to her at the right time. She expresses her vibrant personality through a dark and sensual way of dressing. She combines items intuitively in surprising ways. Autonomous by heart, she dresses up for herself, not for others.
Her style may be inspired by the 80’ies, by London’s arty underground or by American street art. Still, the result is completely her own: personal, aesthetic and with that unmistakable rough touch of hers. With her strong charisma, style and self confidence she is the natural centre of attention wherever she goes. But she stays true only to herself.
CORE STYLES 8
COMMERCIAL AND CONSISTENT BLEND is commercial. Blend brings a well branded, easily recognizable universe into your shop. Our collections, delivery structure and colour schemes are all developed with a retail perspective to achieve maximum profitability in the shops. Our structured, colour coordinated deliveries guarantee sell-through and appeal for the end consumers.
BLEND is consistent. Our six yearly collections ensure that your shop is up to date, all year round. The rich BLEND collections have a perfect mix of basic, core and profile styles. Each style is carefully designed and selected for the season and visualised in this guide for easy reference.
9
KEY COLOURS
10
KEY COLOURS - FEBRUARY
11
LOOKS 12
LOOKS - FEBRUARY We have highlighted these core styles for you to use when dressing your mannequins.
TANK 4021 | DENIM SHORTS 6123-192
DENIM JACKET 6132-974 | DRESS 8038
13
PLAYSUIT 6129-972
T-SHIRT 4035 | DENIM SHORTS 6122-973
T-SHIRT 4050 | JACKET 1016 | DENIM SHORTS 6122-973
DRESS 8015
T-SHIRT 4064 | DENIM 6523-874
SOFT SHOP
14
SOFT SHOP - FEBRUARY A perfect commercial/visual merchandising setup of your soft shop increases sales. Here are a few rules to follow:
2:
Less expensive articles made to be “fast runners“ with a high turnover potential are to be placed on tables and floor racks.
1: Higher priced articles and strong BRAND ID styles are to be placed on the wall.
- Table: t-shirts, knitwear, sweat- shirts, denim. - Floor rack: coats, jackets, sweatshirts, denim.
The Blend soft shop product mix: - 2 coats/jackets - 2-4 knitwear - 2-4 dresses - 2-4 skirts/shorts - 3 denim/bottom - 3 t-shirts/long or short sleeve - 3 sweatshirts Accessories are included to complete the ensemble.
CORE STYLES
15
CORE STYLES - FEBRUARY
1016
1020
1029
3011
4021
4023
4023
4049
4050
4064
4064
6110-965
6515-975
7008
7019
8014
8015
9009
9010
4034
4036
16
17
KEY COLOURS
KEY COLOURS - MARCH/APRIL
18
19
LOOKS 20
LOOKS - MARCH/APRIL We have highlighted these core styles for you to use when dressing your mannequins.
TANK 4053 | DENIM CAPRI 6120-689
T-SHIRT 4054 | DENIM 6523-874
21
T-SHIRT 4060 | DENIM SHORTS 6122-973
DRESS 8027
T-SHIRT 4045 | DENIM 6114-967
DRESS 8042
DRESS 8017
SOFT SHOP
22
SOFT SHOP - MARCH/APRIL A perfect commercial/visual merchandising setup of your soft shop increases sales. Here are a few rules to follow:
2:
Less expensive articles made to be “fast runners“ with a high turnover potential are to be placed on tables and floor racks.
1: Higher priced articles and strong BRAND ID styles are to be placed on the wall.
- Table: t-shirts, knitwear, sweat- shirts, denim. - Floor rack: coats, jackets, sweatshirts, denim.
The Blend soft shop product mix: - 2 coats/jackets - 2-4 knitwear - 2-4 dresses - 2-4 skirts/shorts - 3 denim/bottom - 3 t-shirts/long or short sleeve - 3 sweatshirts Accessories are included to complete the ensemble.
CORE STYLES
23
CORE STYLES - MARCH/APRIL
1022
6132-974
2052
6131-972
4025
4060
4066
4066
6114-967
6515-962
8018
8018
9004
4045
4054
4054
6120-689
6122-973
7026
7542
8035
8042
TABLE DISPLAY
24
CAMPAIGN STYLES - MARCH/APRIL Please use this reference as a guideline when merchandising a Blend table display. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.
A Blend table display should contain the following:
Example 1: - 1 knitwear ie. box - 1 denim/bottom Example 2: - 1 t-shirt ie. box - 1 denim/bottom
T-SHIRT 19,95 T-SHIRT 19,95 SHORTS 39,95
4054
4054
6122-973
25
BAGS, MANNEQUIN, HANGERS & LOGOS
26
MERCHANDISING MATERIAL LARGE BAG 59,5 × 50 cm Style no. 9951-11 0802 Price per box (250 pcs.) DKK 420,00 SEK 560,00 NOK 467,00
EUR 57,00 GB 50,00 IT 57,00
MEDIUM BAG 50 × 40 cm Style no. 9951-11 0801 Price per box (500 pcs.) DKK 541,00 SEK 722,00 NOK 602,00
EUR 73,00 GB 65,00 IT 73,00
SMALL BAG 36 × 30 cm Style no. 9951-11 0800 Price per box (500 pcs.) DKK 265,00 SEK 354,00 NOK 295,00
MANNEQUIN EUR 150
EUR 36,00 GB 32,00 IT 36,00
TEE HANGER Style no. 0115-11 8815 DKK 9,00 SEK 12,00 NOK 10,00
EUR 1,18 GB 1,00 IT 1,18
JACKET HANGER Style no. 0116-11 8813 DKK 12,50 SEK 15,50 NOK 14,50
EUR 1,69 GB 1,59 IT 1,69
PANTS HANGER 36 cm Style no. 0117-11 8817 DKK 8,00 SEK 10,00 NOK 9,00
EUR 1,05 GB 0,95 IT 1,05
JEANS HANGER 28 cm Style no. 0117-11 8825 DKK 10,00 SEK 13,00 NOK 11,00
EUR 1,35 GB 1,20 IT 1,35
LOGO WOOD BLOCK 20 cm Style no. 0150-11 0001 DKK 63,00 SEK 79,00 NOK 70,00
EUR 8,50 GB 7,35 IT 8,50
FOIL LOGO 30 cm Style no. 0175-11 0003 DKK 29,00 SEK 33,00 NOK 29,00
EUR 3,90 GB 3,00 IT 3,90
FREE MARKETING ARTICLES
27
BLEND MARKETING ARTICLES Customers who place a minimum order of 4.000 Euro from this collection will receive a complimentary marketing kit. To receive this marketing kit, you must place an
CARDBOARD*
order directly in PCO or TEX400 – Style No. 0200-11 0015.
Your marketing kit will be shipped directly to each store beginning of February 2013.
Deadline for placing an order is September 28th 2012.
IMAGE CATALOGUE
VISUAL MERCHANDISING GUIDE
28 cm wide x 48 cm high *Not final content and layout
BLEND A/S Edisonvej 4 DK-7100 Vejle Tel. +45 7943 3000 Fax +45 7943 3001 www.blendcompany.com www.webshop.dkcompany.com