BLEND Marketing Articles These marketing articles will be available for Blend Spring Opening 2012 collection. Customers must place a min. order of this collection of 4.000 Euro to receive these free marketing articles. The package will be send directly
CARDBOARD 28 cm wide x 48 cm high
to each store begining of December 2011. Please order a complete marketing package directly in PCO or TEX400 – style no. 0200-8880. Deadline – July 22nd.
LOOK BOOKS
B2B Webshop Remember to check the B2B webshop - it is very easy to order! Shop styles from all collections, available stock, NOOS and express styles. Always ongoing campaigns with many special offers. If you have any questions please don’t hesitate to contact us: web-support@blend.dk.
We’re looking forward to seeing you at www.webshop.btx.dk
BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel: +45 7943 3000 · Fax: +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk
Spring Opening 2012 Sales book
Collection Flow Spring Opening Dec. del.
Jan. del.
Feb. del.
Main Spring March del.
Feb. del.
March del.
April del.
Express drop 4
Express drop 5
July del.
Sep. del.
Aug. del.
Autumn Opening
High Summer
Oct. del.
May del.
April del.
July del.
Express drop 6 Nov. del.
Aug. del.
Sep. del.
Express drop 1 Jan. del.
Feb. del.
Main Autumn Aug. del.
Sep. del.
Year End Oct. del.
Express drop 2 March del.
April del.
He: 80 styles
He: 80 styles
He: 250 styles
He: 80 styles
She: 200 styles
She: 60 styles
She: 60 styles
She: 200 styles
She: 60 styles
Main collections are presented in color coordinated monthly delivery drops. These collections contain a wide variety from commercial products, basic items to latest trends. Prices range from campaign/opening-prices to medium prices. A small selection of high-profile styles which have an extra level of detail will have a higher price. The main collections will be presented on main fashion fairs throughout Europe in January and July/August.
For the Spring Opening season 2012 BLEND launches a rough and modern take on dockyard workwear as you know it from the middle of the 20th century. You can almost smell the oil of the engines mixed with saltwater and hear the sounds from the shipyard, the seagulls crying and ships unloading cargo. The collection captures the particular spirit from the docks in New England in a mix of traditional sailor uniforms and practical work wear. The collection presents an overall 50s retro-look with fabrics in denims and twill, laundered cotton shirts and
the traditional cable knitwear. The colours reflect the theme: Navy blue, work wear checks in red and blue with some washed colours like light blue, light yellow, grey, caramel and white. The styling is highly inspired by an authentic naval look with clear references to blue collar workers. An important key item for this collection is the pale blue chambray shirt that captures both the dockyard theme and the trend for the spring 2012. It’s timeless and still refreshingly modern and simple - works with both denim and twill jeans.
May del.
He: 250 styles
MAIN collections (Spring & Autumn)
(Traditional New England Sailor Song)
Express drop 3
She: 60 styles
Opening collections contain margin builders, proven winners and volume styles. It is easy comprehensive fashion styles as well as a taste of the trends expressed in the season. Opening collections are small and contains important core styles for the season.
Their ships are good, their men are fine, Hurrah for the Black Ball Line‌
Nov. del.
He: 80 styles
OPENING collections (Spring & Autumn)
Dockyard Workers in New England
Oct. del.
YEAR END & HIGH SUMMER
Year End and High Summer collections are current seasonal styles created to pick up and continue the trends from the main collections. These collections are therefore also presented in color coordinated monthly delivery drops.
NOOS - 2012 Style 6914
-Jeans
Box: Description: 100% Cotton Call: 0365
654 Style 6925
-Jeans
Box: Description: 100% Cotton Call: 0355
644 Style 6925
-Jeans
Box: Description: 100% Cotton Call: 0345
651
1
NOOS - 2012 Style 6933
-Jeans
Box: Description: 100% Cotton Call: 0335
652
2
January/February/March Basic - 2012 NOS Style 2900
-Shirt l/s
Box: Description: 40'S POPLIN, 100% COTTON, 120 GRM Call: 2326
SLIMFIT
005
155
230 Style 3915
-Knit
Box: Description: 100% COTTON Call: 2302
REGULAR
005
155
197
245 Style 3917
-Sweater
Box: Description: 100% COTTON Call: 2302
REGULAR
005
155
197
245
3
January/February/March Basic - 2012 Spring Opening Style 3918
-Sweater
Box: 3 COLORS IN A BOX Description: 100% COTTON Call: 2313
REGULAR
230
245
815 Style 3919
-Cardigan
Box: Description: 100% COTTON Call: 2302
REGULAR
155
815 Style 3920
-Knit
Box: Description: 100% COTTON Call: 2302
REGULAR
230
4
January/February/March Basic - 2012 Spring Opening Style 4910
-T-shirt s/s
Box: Description: 100% COTTON, 1X1 RIB, 190GRM Call: 2302
SLIMFIT
005
155
197
245
813 Style 4911
-T-shirt s/s
Box: Description: 100% COTTON, 1X1 RIB, 190GRM Call: 2302
SLIMFIT
005
155
197
245
813 Style 4912
-T-shirt s/s
Box: Description: 100% COTTON, 1X1 RIB, 190GRM Call: 2302
SLIMFIT
005
245
5
January/February/March Basic - 2012 Spring Opening Style 4913
-T-shirt l/s
Box: Description: 100% COTTON, 1X1 RIB, 190GRM Call: 2302
SLIMFIT
005
155
813 Style 4914
-T-shirt l/s
Box: Description: 100% COTTON, 1X1 RIB, 190GRM Call: 2302
SLIMFIT
005
813 Style 4915
-T-shirt l/s
Box: Description: 100% COTTON, 1X1 RIB, 190GRM Call: 2302
SLIMFIT
005
230
6
January/February/March Basic - 2012 Spring Opening Style 4916
-T-shirt l/s
Box: Description: 100% COTTON, 1X1 RIB, 190GRM Call: 2302
SLIMFIT
230
813 Style 4917
-T-shirt s/s
Box: Description: 100% COTTON, 1X1 RIB, 190GRM Call: 2302
SLIMFIT
005
155
245
813 Style 4918
-T-shirt s/s
Box: Description: 100% COTTON, 1X1 RIB, 190GRM Call: 2302
SLIMFIT
230
813
7
January/February/March Basic - 2012 Spring Opening Style 4919
-T-shirt s/s
Box: Description: 100% COTTON, SINGLE JERSEY 40/1, 160GRM Call: 2302
SLIMFIT
005
141
155 Style 4920
-T-shirt s/s
Box: Description: 100% COTTON, SINGLE JERSEY 40/1, 160GRM Call: 2302
SLIMFIT
005
197 Style 4921
-T-shirt l/s
Box: Description: 100% COTTON, SINGLE JERSEY 40/1, 160GRM Call: 2302
SLIMFIT
005
155
230
8
January/February/March Basic - 2012 Spring Opening Style 4922
-T-shirt l/s
Box: Description: 100% COTTON, SINGLE JERSEY 40/1, 160GRM Call: 2302
SLIMFIT
141
813 Style 4923
-T-shirt s/s
Box: Description: 100% COTTON, PIQUE 2000, 220GRM Call: 2302
REGULAR
005
141
155
197
230 Style 4924
813 -T-shirt s/s
Box: 6 COLORS IN A BOX Description: 60% COTTON, 40% POLYESTER SINGLE JERSEY, 160GRM Call: 2316
REGULAR
005
141
147
155
197
230
9
January/February/March Basic - 2012 Spring Opening Style 4925
-Tank top
Box: Description: 100% COTTON, 1X1 RIB Call: 2302
SLIMFIT
005
155
245
813 Style 5900
-Sweatshirt
Box: Description: 65% COTTON, 35% POLYESTER, BRUSHED, MELANGE, Call: 2305
SLIMFIT
147
245 Style 5901
-Sweatshirt
Box: Description: 65% COTTON, 35% POLYESTER, BRUSHED, MELANGE, 320GRM Call: 2305
SLIMFIT
230
10
January/February/March Basic - 2012 Spring Opening Style 9902
-Socks
Box: 3 PAIRS Description: 78% COTTON, 20% POLYAMID, 2% ELASTHAN Call: 2306
100 Style 9903
-Socks
Box: 3 PAIRS Description: 78% COTTON 20% POLYAMID 2% ELASTHAN Call: 2306
818 Style 9905
-Boxers
Box: 2PACK, 005+100 Description: 95% COTTON 5% ELASTHAN, 40/1, FULL LYCRA Call: 2307
005
100
11
December 2011 Style 1000
Spring Opening -Jacket
Box: Description: 100% COTTON, TWILL Call: 2326
034
230 Style 1002
-Jacket
Box: Description: 100% COTTON, CANVAS, PIGMENT DYED Call: 2326
034
230 Style 1020
-Shirt l/s
Box: Description: 100% COTTON, ENGINEER STRIPE, 350 GR Call: 2326
REGULAR
016
12
December 2011 Style 2000
Spring Opening -Shirt l/s
Box: Description: 100% COTTON, YD CHECK, FLANNEL, 130 GR Call: 2326
SLIMFIT
209
245 Style 2002
-Shirt l/s
Box: Description: 100% COTTON, YD CHECK, OXFORD, 120 GR Call: 2326
REGULAR
197
230 Style 3000
-Knit
Box: Description: 7GG, 70% COTTON / 30% ACRYL Call: 2300
REGULAR
230
245
815
13
December 2011 Style 3015
Spring Opening -Knit
Box: Description: 7GG, 70% COTTON / 30% ACRYL Call: 2300
REGULAR
230
815 Style 4003
-T-shirt s/s
Box: Description: 100% COTTON, SINGLE JERSEY 40/1 IREG. Call: 2302
REGULAR
016
245
815 Style 4006
-T-shirt s/s
Box: Description: Y/D STRIPE. 100% COTTON SLUBYARN, SINGLE JERSEY Call: 2302
SLIMFIT
230
815
14
December 2011 Style 5000
Spring Opening -Sweatshirt
Box: 3 COLORS IN A BOX Description: 100% COTTON AMERICAN FLEECE 320 GR/M2. UNBRUSHED Call: 2313
REGULAR
230
245
813 Style 6045
-Jeans
Box: Description: 100% Cotton Call: 2319
802 Style 6052
-Shirt l/s
Box: Description: 100% Cotton Call: 2321
721
15
December 2011 Style 7000
Spring Opening -Trouser
Box: Description: 100% COTTON HEAVY TWILL. HEAVY PA BACK Call: 2326
CHINO
034
112
197
230
245
16
January 2012 Style 1004
Spring Opening -Jacket
Box: Description: 100% NYLON, TASLAN Call: 2329
818
230 Style 1005
-Jacket
Box: Description: 100% NYLON, TASLAN Call: 2329
034
230 Style 1006
-Jacket
Box: Description: 60% COTTON / 40% POLYAMIDE, OTTOMAN Call: 2330
112
230
17
January 2012 Style 1012
Spring Opening -Jacket
Box: Description: 50% PU 30% RAYON, 20% COTTON Call: 2331
230 Style 2006
-Shirt l/s
Box: Description: 100% COTTON CHAMBRAY, 130 GR Call: 2326
REGULAR
112
230 Style 2008
-Shirt l/s
Box: 2008 + 2009 Description: 100% COTTON POPLIN, YD STRIPE, 120 GRM Call: 2333
REGULAR
005
209
18
January 2012 Style 2009
Spring Opening -Shirt l/s
Box: 2008 + 2009 Description: 100% COTTON POPLIN, YD STRIPE, 120 GRM Call: 2333
REGULAR
005 Style 2012
-Shirt l/s
Box: Description: 100% COTTON. YD, 155 GR Call: 2326
REGULAR
230 Style 2027
-Shirt l/s
Box: Description: YD.CHECK, 100% COTTON POPLIN, 120 GRM Call: 2326
REGULAR
515
531
19
January 2012 Style 3002
Spring Opening -Knit
Box: Description: 7GG 70% COTTON / 30% ACRYL Call: 2300
REGULAR
230
245
815 Style 3004
-Knit
Box: 3 COLORS IN A BOX Description: 12GG, 100 % NYLON Call: 2308
REGULAR
141
197
230 Style 3005
-Knit
Box: 3 COLORS IN A BOX Description: 12GG, 100 % NYLON Call: 2308
REGULAR
141
197
230
20
January 2012 Style 3006
Spring Opening -Knit
Box: Description: 12 GG, 100 % COTTON WITH CABEL PATTERN ALL OVER Call: 2302
REGULAR
230
815 Style 3007
-Knit
Box: Description: 7GG, 100 %COTTON Call: 2302
REGULAR
230
815 Style 4008
-T-shirt s/s
Box: 4008 + 4009 Description: 100% COTTON, SINGLE JERSEY 40/1 Call: 2314
SLIMFIT
005
278
813
21
January 2012 Style 4009
Spring Opening -T-shirt s/s
Box: 4008 + 4009 Description: 100% COTTON, SINGLE JERSEY 40/1, 160GRM Call: 2314
SLIMFIT
155
245
813 Style 4011
-T-shirt s/s
Box: Description: 100% COTTON, SINGLE JERSEY 40/1, SLUB YARN. 180GRM Call: 2302
REGULAR
016
230 Style 4013
-T-shirt s/s
Box: Description: 100% COTTON, SINGLE JERSEY 30/1 180GR/M2 Call: 2302
REGULAR
230
813
22
January 2012 Style 4016
Spring Opening -T-shirt s/s
Box: 2 COLORS IN A BOX Description: 100% COTTON, SINGLE JERSEY 40/1, MELANGE, 160GRM Call: 2310
SLIMFIT
230
813 Style 5002
-Sweatshirt
Box: 3 COLORS IN A BOX Description: 100% COT MELANGE AMERICAN FLEECE 280 Call: 2313
SLIMFIT
197
245
813 Style 5004
-Sweatshirt
Box: Description: 100% COTTON AMERICAN FLEECE 280 GR/M2. BRUSHED Call: 2302
REGULAR
230
813
23
January 2012 Style 6046
Spring Opening -Jeans
Box: Description: 100% Cotton Call: 2317
601 Style 6047
-Jeans
Box: Description: 100% Cotton Call: 2318
602 Style 7004
-Trouser
Box: Description: 100% COTTON SPEC. CANVAS, GARMENT DYED Call: 2326
034
112
230
24
January 2012 Style 7008
Spring Opening -Trouser
Box: Description: 100% COTTON CANVAS, PIGMENT DYED Call: 2326
034
112
230
25
February 2012 Style 1008
Spring Opening -Jacket
Box: Description: 100% COTTON, TWILL Call: 2326
023
230 Style 1009
-Jacket
Box: Description: 100% COTTON, TWILL Call: 2326
023
230 Style 1014
-Jacket
Box: Description: 100% POLYESTER Call: 2332
141
197
230
26
February 2012 Style 1016
Spring Opening -Jacket
Box: Description: 100% COTTON. POPLIN, PIGMENTDYED, SLIGHT PEACH, PA Call: 2326
034
230 Style 1017
-Jacket
Box: Description: 100% NYLON, TWILL CIRÉ Call: 2329
197
230
245 Style 1022
-Jacket
Box: Description: 80% NYLON 20% POLYESTER, RIB STOP Call: 2336
197
230
245
27
February 2012 Style 2020
Spring Opening -Shirt l/s
Box: Description: YD.STRIPE, 100% COTTON, 110 GRM Call: 2326
SLIMFIT
245 Style 2022
-Shirt s/s
Box: Description: 100% COTTON CHAMBRAY, 135 GR Call: 2336
SLIMFIT
155
230 Style 2024
-Shirt l/s
Box: 2024 + 2025 + 2026 Description: YD.CHECK, 100% COTTON POPLIN, 120 GRM Call: 2335
REGULAR
230
28
February 2012 Style 2025
Spring Opening -Shirt l/s
Box: 2024 + 2025 + 2026 Description: YD.CHECK, 100% COTTON TWILL, 120 GRM Call: 2335
REGULAR
245 Style 2026
-Shirt l/s
Box: 2024 + 2025 + 2026 Description: 100% COTTON , YD CHECK, POPLIN, 120 GRM Call: 2335
REGULAR
245 Style 3008
-Knit
Box: Description: 12GG, 100 %COTTON Call: 2302
REGULAR
005
197
29
February 2012 Style 3011
Spring Opening -Knit
Box: Description: 7GG, 70% COTTON / 30% ACRYL Call: 2300
REGULAR
230
815 Style 3013
-Knit
Box: Description: 14GG, 100% COTTON Call: 2302
REGULAR
230
815 Style 4015
-T-shirt s/s
Box: 4 COLORS IN A BOX Description: 100% COTTON, SINGLE JERSEY 40/1 160GR/M2 Call: 2315
SLIMFIT
005
155
245
815
30
February 2012 Style 4018
Spring Opening -T-shirt s/s
Box: 4018 + 4019 Description: 100% COTTON, SINGLE JERSEY 40/1, 160GR/M2 Call: 2309
REGULAR
005
230
515 Style 4019
-T-shirt s/s
Box: 4018 + 4019 Description: 100% COTTON, SINGLE JERSEY 40/1, 160GR/M2 Call: 2309
REGULAR
141
197
815 Style 4021
-T-shirt s/s
Box: Description: 100% COTTON, SINGLE JERSEY IN DENIM LOOK, 200GR/M2 Call: 2302
REGULAR
230
31
February 2012 Style 4022
Spring Opening -T-shirt s/s
Box: Description: 100% COTTON, SINGLE JERSEY IN DENIM LOOK, 200GR/M2 Call: 2302
SLIMFIT
230 Style 4030
-T-shirt s/s
Box: Description: 100% COTTON, MELANGE SINGLE JERSEY Call: 2302
SLIMFIT
230
813 Style 5008
-Sweatshirt
Box: 3 COLORS IN A BOX Description: 100 % COTTON HEAVY JERSEY, PEACHED, 250 GR/M2 Call: 2302
REGULAR
112
230
245
32
February 2012 Style 5009
Spring Opening -Sweatshirt
Box: 3 COLORS IN A BOX Description: 100 % COTTON HEAVY JERSEY, PEACHED,250 GR/M2 Call: 2302
SLIMFIT
112
230
245 Style 5010
-Sweatshirt
Box: Description: 97% COTTON 3% ELASTHANE DENIM LOOK SWEAT 340 GR/M2. Call: 2304
REGULAR
230 Style 6048
-Jeans
Box: Description: 67% Cotton, 33% Polyester Call: 2324
604
33
February 2012 Style 6051
Spring Opening -Shorts
Box: Description: 100% Cotton Call: 2322
606 Style 7012
-Trouser
Box: Description: 100 %COTTON, HEAVY TWILL Call: 2326
023
109
34
March 2012 Style 2016
Spring Opening -Shirt s/s
Box: 2016 + 2017 Description: YD.CHECK, 100% COTTON, 120 GRM Call: 2334
SLIMFIT
197
230 Style 2017
-Shirt s/s
Box: 2016 + 2017 Description: YD.CHECK, 100% COTTON, 120 GRM Call: 2334
SLIMFIT
245 Style 3017
-Knit
Box: 3 COLORS IN A BOX Description: 12GG, 100% COTTON Call: 2302
REGULAR
230
245
815
35
March 2012 Style 4023
Spring Opening -T-shirt s/s
Box: 4023 + 4024 Description: 100% COTTON, SINGLE JERSEY 40/1 160GR/M2 Call: 2311
REGULAR
005
155
245 Style 4024
-T-shirt s/s
Box: 4023 + 4024 Description: 100% COTTON, SINGLE JERSEY 40/1 160GR/M2 Call: 2311
REGULAR
005
230
813 Style 4026
-T-shirt s/s
Box: 4026 + 4027 Description: 100% COTTON, SINGLE JERSEY 40/1 160GR7M2 Call: 2312
SLIMFIT
005
230
515
36
March 2012 Style 4027
Spring Opening -T-shirt s/s
Box: 4026 + 4027 Description: 100% COTTON, SINGLE JERSEY 40/1 160GR/M2 Call: 2312
SLIMFIT
141
197
815 Style 4029
-T-shirt s/s
Box: Description: 100% COTTON, SINGLE JERSEY 160GR/M2 MELANGE SLUB Call: 2302
REGULAR
230
813 Style 6049
-Jeans
Box: Description: 100% Cotton Call: 2325
605
37
March 2012 Style 6050
Spring Opening -Shorts
Box: Description: 100% Cotton Call: 2323
723 Style 6050
-Shorts
Box: Description: 100% Cotton Call: 2318
602 Style 6054
-Bermuda
Box: Description: 67% Cotton, 33% Polyester Call: 2320
643
38
March 2012
Spring Opening
Style 7002
-Shorts
Box: Description: 100% COTTON HEAVY TWILL. HEAVY PA BACK Call: 2326
CHINO
034
112
197
230
245 Style 7006
-Shorts
Box: Description: 100% COTTON SPEC. CANVAS, GARMENT DYED Call: 2326
034
112
230 Style 7010
-Shorts
Box: Description: 100 % COTTON CANVAS, PIGMENT DYED Call: 2326
034
112
278
39
March 2012 Style 7014
Spring Opening -Shorts
Box: Description: 100 %COTTON, HEAVY TWILL Call: 2326
023
109 Style 7016
-Shorts
Box: 7016 + 7018 + 7019 Description: 100% COTTON POPLIN Y/D. PA BACK COATING Call: 2327
230 Style 7018
-Shorts
Box: 7016 + 7018 + 7019 Description: 100% COTTON POPLIN Y/D. PA BACK COATING Call: 2327
141
40
March 2012 Style 7019
Spring Opening -Shorts
Box: 7016 + 7018 + 7019 Description: 100% COTTON POPLIN Y/D. PA BACK COATING Call: 2327
005 Style 7020
-Shorts
Box: 3 COLORS IN A BOX Description: 100% COT CANV PEACH PRINTED CHECK, PA BACK COATING Call: 2326
141
197
515 Style 7024
-Shorts
Box: Description: 100 %COTTON, YD CHECK, GARMENT DYED Call: 2326
016
278
41
March 2012 Style 7026
Spring Opening -Shorts
Box: Description: 100% COTTON, ENGINEER STRIPE Call: 2326
LOOSE
230 Style 7028
-Shorts
Box: Description: 100% COTTON. FINE TWILL. PIGMENT DYE. PA BACKSIDE. Call: 2326
023
112
278 Style 7030
-Shorts
Box: Description: 100% COTTON. FINE TWILL. PIGMENT DYE. PA BACKSIDE. Call: 2326
023
112
278
42
March 2012
Spring Opening
Style 7032
-Shorts
Box: Description: 100% COTTON HEAVY TWILL. HEAVY PA BACK Call: 2326
034
112
197
230
245 Style 7034
-Shorts
Box: Description: 100% COTTON AM FLEECE, 320 GR Call: 2326
LOOSE
230
815 Style 9000
-Swimshorts
Box: 3 COLORS IN A BOX Description: POLYESTER. 100 %, MICRO FIBER TWILL, 230 T, PU BACK SIDE Call: 2328
INSEAM 26
005
197
245
43
March 2012 Style 9001
Spring Opening -Swimshorts
Box: Description: POLYESTER. 100 %, MICRO FIBER TWILL, 230 T, PU BACK SIDE Call: 2332
INSEAM 26
230 Style 9002
-Swimshorts
Box: 3 COLORS IN A BOX Description: POLYESTER. 100 %, MICRO FIBER TWILL, 230 T, PU BACK SIDE Call: 2328
INSEAM 26
112
230
245 Style 9003
-Swimshorts
Box: 3 COLORS IN A BOX Description: POLYESTER. 100 %, MICRO FIBER TWILL, 230 T, PU BACK SIDE Call: 2328
INSEAM 26
141
155
230
44
March 2012 Style 9004
Spring Opening -Swimshorts
Box: 3 COLORS IN A BOX Description: POLYESTER. 100 %, MICRO FIBER TWILL, 230 T, PU BACK SIDE Call: 2328
INSEAM 20
112
230
245
45
Collection Flow Spring Opening Dec. del.
Jan. del.
Feb. del.
Main Spring March del.
Feb. del.
March del.
April del.
Express drop 4
Express drop 5
July del.
Sep. del.
Aug. del.
Autumn Opening
High Summer
Oct. del.
May del.
April del.
July del.
Express drop 6 Nov. del.
Aug. del.
Sep. del.
Express drop 1 Jan. del.
Feb. del.
Main Autumn Aug. del.
Sep. del.
Year End Oct. del.
Express drop 2 March del.
April del.
He: 80 styles
He: 80 styles
He: 250 styles
He: 80 styles
She: 200 styles
She: 60 styles
She: 60 styles
She: 200 styles
She: 60 styles
Main collections are presented in color coordinated monthly delivery drops. These collections contain a wide variety from commercial products, basic items to latest trends. Prices range from campaign/opening-prices to medium prices. A small selection of high-profile styles which have an extra level of detail will have a higher price. The main collections will be presented on main fashion fairs throughout Europe in January and July/August.
For the Spring Opening season 2012 BLEND launches a rough and modern take on dockyard workwear as you know it from the middle of the 20th century. You can almost smell the oil of the engines mixed with saltwater and hear the sounds from the shipyard, the seagulls crying and ships unloading cargo. The collection captures the particular spirit from the docks in New England in a mix of traditional sailor uniforms and practical work wear. The collection presents an overall 50s retro-look with fabrics in denims and twill, laundered cotton shirts and
the traditional cable knitwear. The colours reflect the theme: Navy blue, work wear checks in red and blue with some washed colours like light blue, light yellow, grey, caramel and white. The styling is highly inspired by an authentic naval look with clear references to blue collar workers. An important key item for this collection is the pale blue chambray shirt that captures both the dockyard theme and the trend for the spring 2012. It’s timeless and still refreshingly modern and simple - works with both denim and twill jeans.
May del.
He: 250 styles
MAIN collections (Spring & Autumn)
(Traditional New England Sailor Song)
Express drop 3
She: 60 styles
Opening collections contain margin builders, proven winners and volume styles. It is easy comprehensive fashion styles as well as a taste of the trends expressed in the season. Opening collections are small and contains important core styles for the season.
Their ships are good, their men are fine, Hurrah for the Black Ball Line‌
Nov. del.
He: 80 styles
OPENING collections (Spring & Autumn)
Dockyard Workers in New England
Oct. del.
YEAR END & HIGH SUMMER
Year End and High Summer collections are current seasonal styles created to pick up and continue the trends from the main collections. These collections are therefore also presented in color coordinated monthly delivery drops.
BLEND Marketing Articles These marketing articles will be available for Blend Spring Opening 2012 collection. Customers must place a min. order of this collection of 4.000 Euro to receive these free marketing articles. The package will be send directly
CARDBOARD 28 cm wide x 48 cm high
to each store begining of December 2011. Please order a complete marketing package directly in PCO or TEX400 – style no. 0200-8880. Deadline – July 22nd.
LOOK BOOKS
B2B Webshop Remember to check the B2B webshop - it is very easy to order! Shop styles from all collections, available stock, NOOS and express styles. Always ongoing campaigns with many special offers. If you have any questions please don’t hesitate to contact us: web-support@blend.dk.
We’re looking forward to seeing you at www.webshop.btx.dk
BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel: +45 7943 3000 · Fax: +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk
Spring Opening 2012 Sales book