BLEND Marketing Articles These marketing articles will be available for Blend Spring Opening 2012 collection. Customers must place a min. order of this collection of 4.000 Euro to receive these free marketing articles. The package will be send directly
CARDBOARD 28 cm wide x 48 cm high
to each store begining of December 2011. Please order a complete marketing package directly in PCO or TEX400 – style no. 0200-8880. Deadline – July 22nd.
LOOK BOOKS
B2B Webshop Remember to check the B2B webshop - it is very easy to order! Shop styles from all collections, available stock, NOOS and express styles. Always ongoing campaigns with many special offers. If you have any questions please don’t hesitate to contact us: web-support@blend.dk.
We’re looking forward to seeing you at www.webshop.btx.dk
BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel: +45 7943 3000 · Fax: +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk
Spring Opening 2012 Sales book
Collection Flow Spring Opening Dec. del.
Jan. del.
Feb. del.
Main Spring March del.
Feb. del.
March del.
April del.
Express drop 4
Express drop 5
July del.
Sep. del.
Aug. del.
Autumn Opening
High Summer
Oct. del.
May del.
April del.
July del.
Express drop 6 Nov. del.
Aug. del.
Sep. del.
Express drop 1 Jan. del.
Feb. del.
Main Autumn Aug. del.
Sep. del.
Year End Oct. del.
Express drop 2 March del.
April del.
He: 80 styles
He: 80 styles
He: 250 styles
He: 80 styles
She: 200 styles
She: 60 styles
She: 60 styles
She: 200 styles
She: 60 styles
Main collections are presented in color coordinated monthly delivery drops. These collections contain a wide variety from commercial products, basic items to latest trends. Prices range from campaign/opening-prices to medium prices. A small selection of high-profile styles which have an extra level of detail will have a higher price. The main collections will be presented on main fashion fairs throughout Europe in January and July/August.
YEAR END & HIGH SUMMER
Year End and High Summer collections are current seasonal styles created to pick up and continue the trends from the main collections. These collections are therefore also presented in color coordinated monthly delivery drops.
The look for the pre-spring collection is a mix of a boyish, quirky and intellectual expressions. The silhouettes
are easy and relaxed - prints are of course influenced by the typical Parisian Art Deco-style - bold and graphic. The colours are soft and dusty with cream, white, golden sand, rose, grey, light blue and black. Stripes are a must wear this season - together with French college styles, flowers and elements inspired by men’s shirts and jackets. Sporty with a feminine tongue in cheek twist with a lot of tiny small details that make the big difference. These are the ingredients in the delicious appetizer for spring 2012 from BLEND SHE.
May del.
He: 250 styles
MAIN collections (Spring & Autumn)
Good news from Paris - Springtime is just around the corner. The BLEND SHE Spring Opening collection for 2012 is like souvenir postcard from Paris taking you back to the time where Ernest Hemingway lived in Paris, enjoying a carefree life as a writer hanging out at the Café de Flore at the St-Germain-des-Prés. He was taken by French girls: so natural, free-spirited, relaxed, beautiful, flirtatious, charming and smart. The time is around 1920s and early 1930s.
Express drop 3
She: 60 styles
Opening collections contain margin builders, proven winners and volume styles. It is easy comprehensive fashion styles as well as a taste of the trends expressed in the season. Opening collections are small and contains important core styles for the season.
À bientôt mon amour….
Nov. del.
He: 80 styles
OPENING collections (Spring & Autumn)
Postcards from Paris
Oct. del.
December/January Basic - 2012 Spring Opening Style 3900
-Cardigan
Box: Description: 55% Cotton, 25% Viscose, 20% Nylon Call: 2306
244
813 Style 3905
-Cardigan
Box: Description: 55% Cotton, 25% Viscose, 20% Nylon Call: 2306
244
813 Style 3910
-Cardigan
Box: Description: 57% Cotton, 38% Polyester, 5% Elastane Call: 2312
186
195
1
December/January Basic - 2012 Spring Opening Style 4900
-Tanktop
Box: Description: 95% Cotton, 5% Elastane Call: 2302
173
186
813 Style 4914
-Tanktop
Box: Description: 70% Viscose, 30% Polyester Call: 2313
005
100
195 Style 4915
-T-shirt l/s
Box: Description: 70% Viscose, 30% Polyester Call: 2313
005
100
195
2
December/January Basic - 2012 Spring Opening Style 4916
-Tanktop
Box: Description: 100% Cotton Call: 2305
005
100
182 Style 4917
-T-shirt s/s
Box: Description: 100% Cotton Call: 2305
005
100
813 Style 4918
-T-shirt l/s
Box: Description: 100% Cotton Call: 2305
005
100
813
3
December/January Basic - 2012 Spring Opening Style 4919
-T-shirt s/s
Box: Description: 100% Viscose Call: 2300
100
813 Style 4920
-POLO
Box: Description: 65% Cotton, 35% Polyester Call: 2308
182
813 Style 5522
-Sweatshirt
Box: Description: 100% Cotton Call: 2305
100
182
195
4
December/January Basic - 2012 Spring Opening Style 6531
-Jeans
Box: Description: 80% Cotton, 19% Polyester, 1% Lycra Call: 2340
640 Style 6531
-Jeans
Box: Description: 98% Cotton, 2% Lycra Call: 2334
639 Style 6905
-Jeans
Box: Description: 71% Cotton, 29% Polyester Call: 2329
637
5
December/January Basic - 2012 Spring Opening Style 6951
-Skirt
Box: Description: 98% Cotton, 2% Lycra Call: 2341
642
6
December 2011
Spring Opening
Style 1005
-Jacket
Box: Description: 100% Pu Call: 2315
170 Style 2007
-Shirt L/S
Box: Description: 100% Cotton Call: 2311
170
186 Style 2041
-Shirt L/S
Box: Description: 100% Cotton Call: 2311
186
244
7
December 2011
Spring Opening
Style 3004
-PULLOVER
Box: Description: 55% Acrylic, 45% Cotton Call: 2336
051
244 Style 3005
-Cardigan
Box: Description: 55% Acrylic, 45% Cotton Call: 2336
051
244 Style 4008
-T-shirt l/s
Box: Description: 100% Viscose Call: 2300
005
813
8
December 2011
Spring Opening
Style 4009
-T-shirt s/s
Box: Description: 100% Viscose Call: 2300
005
813 Style 4013
-Top
Box: Description: 65% Polyester, 35% Viscose Call: 2300
005
244
412 Style 4014
-T-shirt s/s
Box: Description: 50% Polyester, 25% Cotton, 25% Viscose Call: 2338
005
170
186
9
December 2011
Spring Opening
Style 4018
-T-shirt l/s
Box: Description: 100% Cotton Call: 2305
051
244
412 Style 4019
-T-shirt s/s
Box: Description: 100% Cotton Call: 2305
051
244
412 Style 4071
-T-shirt s/s
Box: Description: 100% Cotton Call: 2311
170
412
10
December 2011
Spring Opening
Style 4072
-T-shirt s/s
Box: Description: 65% Polyester, 35% Viscose Call: 2308
005
244
412 Style 5000
-Sweat
Box: Description: 100% Polyester Call: 2301
182
195 Style 5001
-Sweat
Box: Description: 65% Polyester, 35% Cotton Call: 2314
170
412
11
December 2011
Spring Opening
Style 5002
-Sweat
Box: Description: 65% Cotton, 35% Polyester Call: 2308
051
244 Style 5005
-Sweat
Box: Description: 100% Polyester Call: 2301
005 Style 6151
-Jeans
Box: Description: 71% Cotton, 29% Polyester Call: 2327
631
12
December 2011
Spring Opening
Style 6157
-Dress
Box: Description: 100% Cotton Call: 2332
638 Style 6161
-Shirt L/S
Box: Description: 100% Cotton Call: 2332
638 Style 7012
-PANTS
Box: Description: 97% Cotton, 3% Spandex Call: 2325
051
244
13
December 2011
Spring Opening
Style 7013
-SHORTS
Box: Description: 97% Cotton, 3% Spandex Call: 2325
051
244 Style 7056
-PANTS
Box: Description: 97% Cotton, 3% Spandex Call: 2325
170
412 Style 8007
-Dress
Box: Description: 65% Polyester, 35% Viscose Call: 2300
244
412
813
14
January 2012
Spring Opening
Style 1000
-Jacket
Box: Description: 100% Cotton Call: 2311
173
244 Style 1001
-Jacket
Box: Description: 100% Cotton Call: 2311
173
244 Style 1006
-Jacket
Box: Description: 100% Leather Call: 2320
244
15
January 2012
Spring Opening
Style 2000
-Shirt L/S
Box: Description: 100% Cotton Call: 2321
173
412 Style 2003
-Shirt 3/4
Box: Description: 100% Cotton Call: 2311
182
195 Style 2004
-Top
Box: Description: 100% Cotton Call: 2311
182
195
16
January 2012
Spring Opening
Style 2005
-Shirt S/S
Box: Description: 100% Cotton Call: 2311
005
195 Style 2006
-Shirt 3/4
Box: Description: 100% Cotton Call: 2311
005
195 Style 3000
-PONCHO
Box: Description: 100% Acrylic Call: 2304
244
17
January 2012
Spring Opening
Style 4002
-T-shirt s/s
Box: Description: 100% Cotton Call: 2339
005
182 Style 4003
-T-shirt s/s
Box: Description: 100% Cotton Call: 2305
005
170 Style 4007
-T-shirt s/s
Box: Description: 100% Viscose Call: 2300
005
18
January 2012
Spring Opening
Style 4068
-Top
Box: Description: 100% Polyester Call: 2301
100
182 Style 5003
-Blazer
Box: Description: 100% Cotton Call: 2305
244 Style 5004
-PULLOVER
Box: Description: 100% Cotton Call: 2305
182
244
19
January 2012
Spring Opening
Style 6154
-Shorts
Box: Description: 80% Cotton, 19% Polyester, 1% Spandex Call: 2330
629 Style 6531
-Jeans
Box: Description: 80% Cotton, 19% Polyester, 1% Spandex Call: 2330
629 Style 7005
-SHORTS
Box: Description: 97% Cotton, 3% Elastane Call: 2324
173
244
20
January 2012
Spring Opening
Style 7007
-Capri
Box: Description: 97% Cotton, 3% Elastane Call: 2324
173
244 Style 7047
-Jumpsuit
Box: Description: 100% Viscose Call: 2317
100
195 Style 7048
-PANTS
Box: Description: 100% Viscose Call: 2317
100
21
January 2012
Spring Opening
Style 8001
-Dress
Box: Description: 100% Cotton Call: 2311
182
195 Style 8006
-Dress
Box: Description: 100% Viscose Call: 2300
005 Style 8046
-Dress
Box: Description: 100% Polyester Call: 2301
100
22
January 2012
Spring Opening
Style 9011
-Scarf
Box: Description: 100% Cotton Call: 2311
051
195
23
February 2012
Spring Opening
Style 1002
-Jacket
Box: Description: 100% Polyester Call: 2318
051
244 Style 1003
-Jacket
Box: Description: 100% Polyester Call: 2318
051
244 Style 1004
-Jacket
Box: Description: 100% Cotton Call: 2311
051
100
24
February 2012
Spring Opening
Style 2040
-Top
Box: Description: 100% Polyester Call: 2318
170
186 Style 3002
-Cardigan
Box: Description: 55% Cotton, 25% Viscose, 20% Nylon Call: 2306
100
813 Style 4000
-T-shirt s/s
Box: Description: 100% Cotton Call: 2337
005
813
25
February 2012
Spring Opening
Style 4005
-T-shirt s/s
Box: Description: 100% Cotton Call: 2305
170
173 Style 4006
-T-shirt s/s
Box: Description: 100% Cotton Call: 2305
170
182 Style 4010
-T-shirt s/s
Box: Description: 95% Cotton, 5% Elastane Call: 2302
186
195
26
February 2012
Spring Opening
Style 4011
-Tanktop
Box: Description: 95% Cotton, 5% Elastane Call: 2302
186
195 Style 4064
-Top
Box: Description: 100% Viscose Call: 2300
182
813 Style 4065
-Top
Box: Description: 100% Viscose Call: 2300
100
813
27
February 2012
Spring Opening
Style 6155
-Skirt
Box: Description: 98% Cotton, 2% Elastane Call: 2326
630 Style 6160
-Jacket
Box: Description: 71% Cotton, 29% Polyester Call: 2327
631 Style 7002
-PANTS
Box: Description: 98% Cotton, 2% Elasthane Call: 2323
051
244
28
February 2012
Spring Opening
Style 7003
-SHORTS
Box: Description: 98% Cotton, 2% Elasthane Call: 2323
051
244 Style 7010
-SHORTS
Box: Description: 100% Cotton Call: 2311
051
170 Style 7011
-PANTS
Box: Description: 65% Polyester, 35% Viscose Call: 2300
100
813
29
February 2012
Spring Opening
Style 8003
-Skirt
Box: Description: 100% Polyester Call: 2318
170
186 Style 8004
-Dress
Box: Description: 100% Polyester Call: 2318
170
186 Style 8005
-Dress l/s
Box: Description: 100% Cotton Call: 2305
170
182
30
February 2012
Spring Opening
Style 8010
-Dress
Box: Description: 100% Cotton Call: 2311
195 Style 8055
-Dress
Box: Description: 100% Viscose Call: 2300
100
186 Style 9010
-Scarf
Box: Description: 100% Polyester Call: 2301
813
31
March 2012
Spring Opening
Style 6152
-Jeans
Box: Description: 100% Cotton Call: 2328
625 Style 6153
-Shorts
Box: Description: 71% Cotton, 29% Polyester Call: 2329
637 Style 6156
-Skirt
Box: Description: 100% Cotton Call: 2331
632
32
March 2012
Spring Opening
Style 6158
-Dress
Box: Description: 100% Cotton Call: 2335
720 Style 6159
-Shirt S/S
Box: Description: 100% Cotton Call: 2333
634 Style 7000
-SHORTS
Box: Description: 100% Cotton Call: 2311
173
412
33
March 2012
Spring Opening
Style 7001
-SHORTS
Box: Description: 100% Cotton Call: 2311
173
412 Style 9000
-SHORTS
Box: Description: 100% Polyester Call: 2318
170
173 Style 9001
-SHORTS
Box: Description: 100% Polyester Call: 2318
412
34
March 2012
Spring Opening
Style 9002
-Bikini
Box: Description: 82% Polyamide, 18% Elasthane Call: 2307
412 Style 9003
-Bikini
Box: Description: 82% Polyamide, 18% Elasthane Call: 2307
182
195
35
Collection Flow Spring Opening Dec. del.
Jan. del.
Feb. del.
Main Spring March del.
Feb. del.
March del.
April del.
Express drop 4
Express drop 5
July del.
Sep. del.
Aug. del.
Autumn Opening
High Summer
Oct. del.
May del.
April del.
July del.
Express drop 6 Nov. del.
Aug. del.
Sep. del.
Express drop 1 Jan. del.
Feb. del.
Main Autumn Aug. del.
Sep. del.
Year End Oct. del.
Express drop 2 March del.
April del.
He: 80 styles
He: 80 styles
He: 250 styles
He: 80 styles
She: 200 styles
She: 60 styles
She: 60 styles
She: 200 styles
She: 60 styles
Main collections are presented in color coordinated monthly delivery drops. These collections contain a wide variety from commercial products, basic items to latest trends. Prices range from campaign/opening-prices to medium prices. A small selection of high-profile styles which have an extra level of detail will have a higher price. The main collections will be presented on main fashion fairs throughout Europe in January and July/August.
For the Spring Opening season 2012 BLEND launches a rough and modern take on dockyard workwear as you know it from the middle of the 20th century. You can almost smell the oil of the engines mixed with saltwater and hear the sounds from the shipyard, the seagulls crying and ships unloading cargo. The collection captures the particular spirit from the docks in New England in a mix of traditional sailor uniforms and practical work wear. The collection presents an overall 50s retro-look with fabrics in denims and twill, laundered cotton shirts and
the traditional cable knitwear. The colours reflect the theme: Navy blue, work wear checks in red and blue with some washed colours like light blue, light yellow, grey, caramel and white. The styling is highly inspired by an authentic naval look with clear references to blue collar workers. An important key item for this collection is the pale blue chambray shirt that captures both the dockyard theme and the trend for the spring 2012. It’s timeless and still refreshingly modern and simple - works with both denim and twill jeans.
May del.
He: 250 styles
MAIN collections (Spring & Autumn)
(Traditional New England Sailor Song)
Express drop 3
She: 60 styles
Opening collections contain margin builders, proven winners and volume styles. It is easy comprehensive fashion styles as well as a taste of the trends expressed in the season. Opening collections are small and contains important core styles for the season.
Their ships are good, their men are fine, Hurrah for the Black Ball Line‌
Nov. del.
He: 80 styles
OPENING collections (Spring & Autumn)
Dockyard Workers in New England
Oct. del.
YEAR END & HIGH SUMMER
Year End and High Summer collections are current seasonal styles created to pick up and continue the trends from the main collections. These collections are therefore also presented in color coordinated monthly delivery drops.
BLEND Marketing Articles These marketing articles will be available for Blend Spring Opening 2012 collection. Customers must place a min. order of this collection of 4.000 Euro to receive these free marketing articles. The package will be send directly
CARDBOARD 28 cm wide x 48 cm high
to each store begining of December 2011. Please order a complete marketing package directly in PCO or TEX400 – style no. 0200-8880. Deadline – July 22nd.
LOOK BOOKS
B2B Webshop Remember to check the B2B webshop - it is very easy to order! Shop styles from all collections, available stock, NOOS and express styles. Always ongoing campaigns with many special offers. If you have any questions please don’t hesitate to contact us: web-support@blend.dk.
We’re looking forward to seeing you at www.webshop.btx.dk
BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel: +45 7943 3000 · Fax: +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk
Spring Opening 2012 Sales book