2012
Visual Merchandising Guide
MAIN SPRING
2012
Sail away with Blend into spring 2012
MAIN SPRING Join the Navy - See the world
A big section of the collection goes naval. It’s sportswear with utility styling and masculine gym wear like US-military sweatshirts and t-shirts. The references to traditional and old-fashioned naval dressing are clear with the use of stripes, utility pants and typical naval wear like anoraks, parkas and duffel coats. The colours match the theme with a scale of blue and green, beige, grey and an occasional glimpse of dusty yellow. Another substantial section of the Blend collection is inspired by the working class heroes of the Great Depression back in 1929. It introduces an aggressive take on fashion 2012 with an intense focus on garment treatments like washed down jeans with worn surfaces and pre-worn creases. It’s rough and rugged; traditional workwear meets contemporary Blend design with micro-striped denim, leather details and coating. Prints on t-shirts, hoods and sweats are highly influenced by old worker signs and tools. Checked shirts and denim shirts come naturally to the theme together with washed down denim jackets. Cruiser Crew is another important story. It’s relaxed with a hint of 50’s retrospective. This part of the collection manages to elegantly bridge the two other themes with references to the rough workwear in combination with casual nautical styling. Fabrics are denim, twills, cotton and chambrays with colour tones like navy blue, sand, off-white and grey. Cabled knitwear with naval details and fabric mixing is a must-have for the season. Finally, classic sailor pullovers are revisited in every possible way for knits, t-shirts and polos. Come and discover the world with BLEND. Sail away into Spring 2012.
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2012
MAIN SPRING
Core styles Core styles are the styles that define the BLEND collection on each delivery. These styles are clear across categories and we consider them important styles in our collection. These are the BLEND DNA, they are commercial throughout Europe and have been carefully selected by our group of ambassadors from design to sales. The styles will be introduced to you in this visual merchandising book in colour stories split in monthly 足deliveries and with image visuals to give you the best marketing tools to sell the collection.
3
2012
MAIN SPRING
February delivery For agent use only: How to hang your collection.
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2012
MAIN SPRING
February trends To ensure a strong and true brand identity in your “store windows“ please use below pictures of our models as your proper tool when merchandising your mannequins.
FEBRUARY
Anorak Denim
FEBRUARY
1036 6061-660
T-shirt Pant
FEBRUARY
4058 7064
Jacket T-shirt Denim
FEBRUARY
1048 4040 6059-658
FEBRUARY
Jacket T-shirt Pant
1038 4070 7060
5
Shirt Pant
FEBRUARY
2056 7064
Sweat Denim
FEBRUARY
5022 6058-657
Knit Pant
3038 7062
2012
MAIN SPRING
February wall When merchandising a wall please pay close attention to style and colour. The whole purpose of this is to ensure you create a wall that is commercially as well as visualy condusive to easy and quick shopping for your customers. Our monthly delivery creates a complete “story“ .... this allows you to inspire the customer to buy more than one piece at the time thus increasing the store basket size and turnover.
6
2012
MAIN SPRING
February core styles
1042
1070
1073
2040
2040
2042
2046
2048
2058
3044
3062
4040
4040
4046
4065
4070
4070
4102
5022
5025
5043
6057-656
6058-657
6907-655
7
2012
MAIN SPRING
8
2012
MAIN SPRING
9
2012
MAIN SPRING
March delivery For agent use only: How to hang your collection.
10
2012
MAIN SPRING
March trends To ensure a strong and true brand identity in your “store windows“ please use below pictures of our models as your proper tool when merchandising your mannequins.
MARCH
T-shirt Shorts
MARCH
4076 7070
Sweat T-shirt Shorts
MARCH
5031 4086 7108
Shirt Denim
MARCH
2077 6069-678
Sweat Shorts
11
MARCH
5028 7140
T-shirt l/S Shorts
MARCH
4094 7080
T-shirt Shorts
4086 7113
2012
MAIN SPRING
March wall When merchandising a wall please pay close attention to style and colour. The whole purpose of this is to ensure you create a wall that is commercially as well as visualy condusive to easy and quick shopping for your customers. Our monthly delivery creates a complete “story“ .... this allows you to inspire the customer to buy more than one piece at the time thus increasing the store basket size and turnover.
12
2012
MAIN SPRING
March core styles
1062
1075
1078
2030
2067
2069
2077
2083
3054
4076
4076
4082
4087
4096
5034
5035
6071-655
6079-724
6081-717
6907-663
7072
7076
7080
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2012
MAIN SPRING
April delivery For agent use only: How to hang your collection.
14
2012
MAIN SPRING
April trends To ensure a strong and true brand identity in your “store windows“ please use below pictures of our models as your proper tool when merchandising your mannequins.
April
Shirt Shorts
April
2106 7076
Shirt Pant
2111 7052
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2012
MAIN SPRING
April wall When merchandising a wall please pay close attention to style and colour. The whole purpose of this is to ensure you create a wall that is commercially as well as visualy condusive to easy and quick shopping for your customers. Our monthly delivery creates a complete “story“ .... this allows you to inspire the customer to buy more than one piece at the time thus increasing the store basket size and turnover.
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2012
MAIN SPRING
April core styles
2100
2104
2104
2112
4105
4111
4111
4117
4119
4119
4130
5038
5039
6074-672
6078-884
7132
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2012
MAIN SPRING
Merchandise material Large bag 59,5 × 50 cm Blend style no. 9951-10 0802 Price per box (250 pcs.)
Tee Hanger Blend style no. 0115-10 8824
DKK 420,00 SEK 560,00 NOK 467,00
DKK 9,00 SEK 12,00 NOK 10,00
EUR 57,00 GB 50,00 IT 57,00
EUR GB IT
1,18 1,00 1,18
Medium bag 50 × 40 cm Blend style no. 9951-10 0801 Price per box (500 pcs.)
Jacket hanger Blend style no. 0116-10 8816
DKK 541,00 SEK 722,00 NOK 602,00
DKK 12,50 SEK 15,50 NOK 14,50
EUR 73,00 GB 65,00 IT 73,00
EUR GB IT
1,69 1,59 1,69
Small bag 36 × 30 cm Blend style no. 9951-10 0800 Price per box (500 pcs.)
Pants hanger 36 cm Blend style no. 0117-10 8817
DKK 265,00 SEK 354,00 NOK 295,00
DKK 8,00 SEK 10,00 NOK 9,00
EUR 36,00 GB 32,00 IT 36,00
EUR GB IT
1,05 0,95 1,05
Jeans Hanger 28 cm Blend style no. 0118-10 8825 DKK 10,00 SEK 13,00 NOK 11,00
18
EUR GB IT
1,35 1,20 1,35
mannequin EUR 150
2012
MAIN SPRING
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BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel. +45 7943 3000 · Fax +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk