Visual Merchandising Main Spring 2012, BLEND he

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2012

Visual Merchandising Guide

MAIN SPRING


2012

Sail away with Blend into spring 2012

MAIN SPRING Join the Navy - See the world

A big section of the collection goes naval. It’s sportswear with utility styling and masculine gym wear like US-military sweatshirts and t-shirts. The references to traditional and old-fashioned naval dressing are clear with the use of stripes, utility pants and typical naval wear like anoraks, parkas and duffel coats. The colours match the theme with a scale of blue and green, beige, grey and an occasional glimpse of dusty yellow. Another substantial section of the Blend collection is inspired by the working class heroes of the Great Depression back in 1929. It introduces an aggressive take on fashion 2012 with an intense focus on garment treatments like washed down jeans with worn surfaces and pre-worn creases. It’s rough and rugged; traditional workwear meets contemporary Blend design with micro-striped denim, leather details and coating. Prints on t-shirts, hoods and sweats are highly influenced by old worker signs and tools. Checked shirts and denim shirts come naturally to the theme together with washed down denim jackets. Cruiser Crew is another important story. It’s relaxed with a hint of 50’s retrospective. This part of the collection manages to elegantly bridge the two other themes with references to the rough workwear in combination with casual nautical styling. Fabrics are denim, twills, cotton and chambrays with colour tones like navy blue, sand, off-white and grey. Cabled knitwear with naval details and fabric mixing is a must-have for the season. Finally, classic sailor pullovers are revisited in every possible way for knits, t-shirts and polos. Come and discover the world with BLEND. Sail away into Spring 2012.

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2012

MAIN SPRING

Core styles Core styles are the styles that define the BLEND collection on each delivery. These styles are clear across categories and we consider them important styles in our collection. These are the BLEND DNA, they are commercial throughout Europe and have been carefully selected by our group of ambassadors from design to sales. The styles will be introduced to you in this visual merchandising book in colour stories split in monthly 足deliveries and with image visuals to give you the best marketing tools to sell the collection.

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2012

MAIN SPRING

February delivery For agent use only: How to hang your collection.

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2012

MAIN SPRING

February trends To ensure a strong and true brand identity in your “store windows“ please use below pictures of our models as your proper tool when merchandising your mannequins.

FEBRUARY

Anorak Denim

FEBRUARY

1036 6061-660

T-shirt Pant

FEBRUARY

4058 7064

Jacket T-shirt Denim

FEBRUARY

1048 4040 6059-658

FEBRUARY

Jacket T-shirt Pant

1038 4070 7060

5

Shirt Pant

FEBRUARY

2056 7064

Sweat Denim

FEBRUARY

5022 6058-657

Knit Pant

3038 7062


2012

MAIN SPRING

February wall When merchandising a wall please pay close attention to style and colour. The whole purpose of this is to ensure you create a wall that is commercially as well as visualy condusive to easy and quick shopping for your customers. Our monthly delivery creates a complete “story“ .... this allows you to inspire the customer to buy more than one piece at the time thus increasing the store basket size and turnover.

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2012

MAIN SPRING

February core styles

1042

1070

1073

2040

2040

2042

2046

2048

2058

3044

3062

4040

4040

4046

4065

4070

4070

4102

5022

5025

5043

6057-656

6058-657

6907-655

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2012

MAIN SPRING

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2012

MAIN SPRING

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2012

MAIN SPRING

March delivery For agent use only: How to hang your collection.

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2012

MAIN SPRING

March trends To ensure a strong and true brand identity in your “store windows“ please use below pictures of our models as your proper tool when merchandising your mannequins.

MARCH

T-shirt Shorts

MARCH

4076 7070

Sweat T-shirt Shorts

MARCH

5031 4086 7108

Shirt Denim

MARCH

2077 6069-678

Sweat Shorts

11

MARCH

5028 7140

T-shirt l/S Shorts

MARCH

4094 7080

T-shirt Shorts

4086 7113


2012

MAIN SPRING

March wall When merchandising a wall please pay close attention to style and colour. The whole purpose of this is to ensure you create a wall that is commercially as well as visualy condusive to easy and quick shopping for your customers. Our monthly delivery creates a complete “story“ .... this allows you to inspire the customer to buy more than one piece at the time thus increasing the store basket size and turnover.

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2012

MAIN SPRING

March core styles

1062

1075

1078

2030

2067

2069

2077

2083

3054

4076

4076

4082

4087

4096

5034

5035

6071-655

6079-724

6081-717

6907-663

7072

7076

7080

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2012

MAIN SPRING

April delivery For agent use only: How to hang your collection.

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2012

MAIN SPRING

April trends To ensure a strong and true brand identity in your “store windows“ please use below pictures of our models as your proper tool when merchandising your mannequins.

April

Shirt Shorts

April

2106 7076

Shirt Pant

2111 7052

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2012

MAIN SPRING

April wall When merchandising a wall please pay close attention to style and colour. The whole purpose of this is to ensure you create a wall that is commercially as well as visualy condusive to easy and quick shopping for your customers. Our monthly delivery creates a complete “story“ .... this allows you to inspire the customer to buy more than one piece at the time thus increasing the store basket size and turnover.

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2012

MAIN SPRING

April core styles

2100

2104

2104

2112

4105

4111

4111

4117

4119

4119

4130

5038

5039

6074-672

6078-884

7132

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2012

MAIN SPRING

Merchandise material Large bag 59,5 × 50 cm Blend style no. 9951-10 0802 Price per box (250 pcs.)

Tee Hanger Blend style no. 0115-10 8824

DKK 420,00 SEK 560,00 NOK 467,00

DKK 9,00 SEK 12,00 NOK 10,00

EUR 57,00 GB 50,00 IT 57,00

EUR GB IT

1,18 1,00 1,18

Medium bag 50 × 40 cm Blend style no. 9951-10 0801 Price per box (500 pcs.)

Jacket hanger Blend style no. 0116-10 8816

DKK 541,00 SEK 722,00 NOK 602,00

DKK 12,50 SEK 15,50 NOK 14,50

EUR 73,00 GB 65,00 IT 73,00

EUR GB IT

1,69 1,59 1,69

Small bag 36 × 30 cm Blend style no. 9951-10 0800 Price per box (500 pcs.)

Pants hanger 36 cm Blend style no. 0117-10 8817

DKK 265,00 SEK 354,00 NOK 295,00

DKK 8,00 SEK 10,00 NOK 9,00

EUR 36,00 GB 32,00 IT 36,00

EUR GB IT

1,05 0,95 1,05

Jeans Hanger 28 cm Blend style no. 0118-10 8825 DKK 10,00 SEK 13,00 NOK 11,00

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EUR GB IT

1,35 1,20 1,35

mannequin EUR 150


2012

MAIN SPRING

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BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel. +45 7943 3000 · Fax +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk


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