Visual Merchandising Guide
HIGH SUMMER
blend brand values the four crucial fundamentals
feminine simplicity commercial consistency colorful checked universe denim heritage 2
HIGH SUMMER
About her... As a natural beauty she exudes a feminine attitude and an open-mindedness. This combined with an extrovert personality creates a powerful cocktail, keeping in mind that the very core of her is quite sensible. Take a look at her wardrope and you will discover loads of denim paired with colourful checks. Her style is all natural with a “mean eye“ for all the little details. Her main object is creating an easy sence of pure simplicity. This to her is almost an art form.
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Rebel Ballerina Press Release
Warm summer days and chilled midnight dips, eased relaxation and spontaneous parties along with plenty of feminine attitude and boyish charm. BLEND masters the skill of contrasting and this summer is no exception. The High Summer 2012 collection Rebel Ballerina fully shows BLENDs unique universe of driven independency with a laidback attitude. It is expressed in the cool broderie anglaise tops mixed with raw denim shorts for an edgy look. The BLEND girl cultivates her feminine side with crocheted shorts, Ashaped dresses and short ballerina inspired mini skirts – but is also influenced by her rebellious and sporty spirit so she doesn’t come off too pretty. That is why the materials used are heavily washed and over dyed for an understated worn look. The collection is bursting with cool prints and a huge portion of denim, checks and casual t-shirts. Knit, jersey and thin cotton in bright red, yellow and turquoise emphasizes every sun-tanned body. And when mixed with nuances of blue, off white and pink that appear bleached by the sun, the look oozes of a relaxed summer attitude. The collection matches the BLEND girl’s cool lifestyle filled with travelling, leisure and romance. This is why her look is easily transformed from a casual outfit for a day on the beach into a chic evening look with sparkling sequins toned down with a rough biker jacket. She has confidence in herself and doesn’t dress up for the boys – but they will definitely check her out when she embraces the summer as a Rebel Ballerina. Main trends in the High Summer 2012 collection - Bright summer pastels in playfull combinations - Raw and feminine mix - Ballet elements used for details - Bleached and washed garments which gives the collection a worn and used felling.
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Commercial Collection Structure / Core styles Our brand status is earned through our products consequently our collections are created, made and delivered to achieve the highest profitability in the retail shops. The secret behind the concept is our ‘monthly colour coordinated capsules’. Think of BLEND as a company working with a retail mindset. Our focus is to deliver monthly colour coordinated capsules that contain a commercial mix of basic, core and profile styles. The core styles are our bread and butter. Each style is carefully selected for the season. The styles are visualized every month in this Visual Merchandising Guide in order to achieve a strong brand ID and a commercial presentation. The commercial collection structure will increase sell through and fulfil the demands of contemporary and professional retailers.
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HIGH SUMMER
Evening star - A new limited selection within Blend Evening Star introduces a more dressed and feminine selection in the Blend collection. She likes to dress up for the moment and she enjoys a little rock-star glamour. She loves to sparkle in the new Evening Star selection by Blend. This new limited selection of the Blend collection is named Evening Star and it is dedicated to the Blend girl who wants to shine a little brighter and indulge herself with something extra glamorous. Evening Star is designed to rock her world and make her feel like the star of the hour when she goes to parties, goes on a date or to her favourite cafĂŠ. Evening Star emphasizes the feminine elements with stylish details and urban elegance - classy and dazzling always true to the Blend spirit and fashion but with a more dressed look and added value. Make her sparkle with Evening Star by Blend.
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HIGH SUMMER
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April delivery - Colour coordinated capsule For agent use only: How to hang your collection.
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HIGH SUMMER
April trends - Rebel Ballerina To ensure a strong and true brand identity in your “store windows“ you must use below pictures as the correct tool when merchandising your mannequins.
APRIL Dress 8306 Denim jacket 6424-740
APRIL Dress 8315
APRIL T-shirt 4304 Dungarees 7309
APRIL Top 4301 Denim shorts 6418 Bikini 9300
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APRIL T-shirt 4325 Bikini 9303
APRIL T-shirt 4321 Denim chino 6415-743
APRIL Top 4300 Shorts 7313
April soft shop - Rebel Ballerina When merchandising a soft shop please pay close attention to both style and colour. The monthly delivery capsules are createt with this in mind. This must be done in order to achieve a strong visual brand ID and commercial set up. See below list with the different styles a soft shop needs to contain for a correct balance. 2 Jackets 2 T-shirts 2 Slinky/feminie tops 2 Shirts 2 Dresses 2 Jeans/bottoms 1 Skirt 2 Knitwear Remember accessories such as belts and scarves.
April colours
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HIGH SUMMER
April core styles
2300
2300
4301
4304
4305
4321
4325
6415-743
6416-740
6424-740
6531-208
7301
7309
7313
8305
8315
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May delivery - Colour coordinated capsule For agent use only: How to hang your collection.
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HIGH SUMMER
May trends - Rebel Ballerina To ensure a strong and true brand identity in your “store windows“ you must use below pictures as the correct tool when merchandising your mannequins.
MAY Denim Dress 6422-684
MAY Playsuit 7318
MAY T-shirt 4322 Jeans 6531-177
MAY Jacket 1301 Bodystocking 4313 Denim shorts 6416-740 Belt 9305
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MAY Shirt 2304 Dress 8317
APRIL/MAY Top 4318 Denim skirt 6419-745
APRIL/MAY Dress 8309 Waistcoat 3302
APRIL/MAY Playsuit 7304
May soft shop - Rebel Ballerina When merchandising a soft shop please pay close attention to both style and colour. The monthly delivery capsules are createt with this in mind. This must be done in order to achieve a strong visual brand ID and commercial set up. See below list with the different styles a soft shop needs to contain for a correct balance. 2 Jackets 2 T-shirts 2 Slinky/feminie tops 2 Shirts 2 Dresses 2 Jeans/bottoms 1 Skirt 2 Knitwear Remember accessories such as belts and scarves.
May colours
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HIGH SUMMER
May core styles
1301
2304
2307
2308
4318
4322
4323
4324
6419-745
6422-684
6905-736
7300
7309
8309
8317
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April/May beach wear table When merchandising a table please pay close attention to both style and colour. The monthly delivery capsules are createt with this in mind. This must be done in order to achieve a strong visual brand ID and commercial set up. See below list with the different styles a table needs to contain for a correct balance.
4317
4317
1 Shorts 2 T-shirts 3 Swimsuits
April/May colours 9300 4317 9303
7316
16
9300
9300
9303
9303
HIGH SUMMER
April/May beach wear table When merchandising a table please pay close attention to both style and colour. The monthly delivery capsules are createt with this in mind. This must be done in order to achieve a strong visual brand ID and commercial set up. See below list with the different styles a table needs to contain for a correct balance.
4319
4319
4319
4320
1 Shorts 2 T-shirts 3 Swimsuits
April/May colours
9306
7304
6128-739
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Reasons to buy Buy the Blend High Summer collection because - This is your only posibilty to buy May delivery - High Summer is the collection where you will find beach wear - The delivery months April and May are some of the biggest turnover months for retailers - We have developed special beach wear table offers
Main trends in the High Summer 2012 collection - Bright summer pastels in playfull combinations - Raw and feminine mix - Ballet elements used for details - Bleached and washed garments which gives the collection a worn and used felling.
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HIGH SUMMER
Merchandise material LARGE BAG 59,5 × 50 CM Style no. 9951-11 0802 Price per box (250 pcs.)
TEE HANGER Style no. 0115-11 8815
DKK 420,00 EUR 57,00 SEK 560,00 GB 50,00 NOK 467,00 IT 57,00
DKK 9,00 SEK 12,00 NOK 10,00
MEDIUM BAG 50 × 40 CM Style no. 9951-11 0801 Price per box (500 pcs.)
JACKET HANGER Style no. 0116-11 8813
DKK 541,00 EUR 73,00 SEK 722,00 GB 65,00 NOK 602,00 IT 73,00
DKK 12,50 SEK 15,50 NOK 14,50
SMALL BAG 36 × 30 CM Style no. 9951-11 0800 Price per box (500 pcs.)
PANTS HANGER 36 CM Style no. 0117-11 8817
DKK 265,00 EUR 36,00 SEK 354,00 GB 32,00 NOK 295,00 IT 36,00
DKK 8,00 SEK 10,00 NOK 9,00
EUR 1,18 GB 1,00 IT 1,18
EUR 1,69 GB 1,59 IT 1,69
EUR 1,05 GB 0,95 IT 1,05
JEANS HANGER 28 CM Style no. 0117-11 8825 DKK 10,00 SEK 13,00 NOK 11,00
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EUR 1,35 GB 1,20 IT 1,35
MANNEQUIN EUR 150,00
BLEND Marketing Articles Marketing articles will be available for the BLEND High Summer 2012 collection. Customers must place a min. order on this collection of 2.000 Euro to receive these free marketing articles. The package will be send directly
CARDBOARD CUBE*
to each store begining of April 2012. Please order a complete marketing package directly in PCO or TEX400 – style no. 0200-11 8830. Deadline – November 28th.
IMAGE CATALOGUE INCL. LOOKBOOK*
VISUAL MERCHANDISING GUIDE*
*Not final content and layout
BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel. +45 7943 3000 · Fax +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk