visual Merchandising Guide >> Main Autumn 2012 www.blendcompany.com
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>> Page 3
>> Press release
Exploring the unknown This autumn is all about seeking out new adventures and exploring the unknown. There is an overall mood of tranquillity and calmness, inspired by moody and bare landscapes. Patterns and colours are drawn from traditional ethnic garments mixed with elements from army and active wear. The core base of colours is brown and green nuances mixed with smoky blue and neutral white. Bright red, orange, antique moss and turquoise are used as surprise colours. Vintage details adorn the wide selection of coats and jackets as well as shirts and pants with work wear references. Shirts come in checks,
stripes or denim with unexpected details, washes and fabric mix. The collection maintains that heavily washed and worn look that compliments the masculine vibe. Cotton, wool, flannel, canvas and denim dominate the collection that oozes of cool wearable styles and adventures spirit. Main trends in the Main Autumn 2012 collection - Fabric and pattern mix in bold combinations - Wide range of chambray shirt from stripes, checks and chambray with check mix - Two toned details - Quilted details
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>> reasons to buy
the blend advantage - Strong price openers in all product categories - Perfect balance of innovative and commercial product assortment - Campaign products with agressive prices
collection highlights - Bold combinations of fabrics and patterns - Wide range of chambray shirts with stripes, checks and chambray with check mix - Two toned fashion trend - Quilted details
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>> Page 6
>> The five crucial fundamentals
blend brand values - Authentic roughness - Commercial consistency - Colourful checked universe - Desirable products - Denim heritage
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>> brand id
about him... It’s only natural for him to be in tune with current trends/fashion, but never make the mistake and think him a fashion victim. He is authentic in his rebellion and 100%
true to himself. In his spear time he hangs out with his buddies, goes clubbing and hits all the biggest concerts of the year. He loves his freedom, the big city
and all it has to offer. Staying fit is only a naturalpart of all of this, but never becomes obsessive.
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>> core styles
Commercial Collection Structure With a commitment to commerciality and consistency, Blend’s collections bring a branded image full of creativity and imagination in structured and color-coordinated deliveries - ensuring sell-through to our customers and satisfaction to the consumers. Our goal is to design and deliver a comprehensive product offering that has commercial appeal. The collection and delivery structure
with coordinated colour schemes takes on a retail mindset that ensures the proper product mix of basic, core and profile styles to achieve profitability. This collection structure is the basis of our business model. Each style is carefully designed and selected for the season and visualised in this guide for easy reference.
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>> Page 10
>> August
colour story
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>> Page 12
>> august
trends In order to maximize full potential of marketing, Blend has highlighted these core styles to use as
reference for mannequin dressing. These chosen styles will have the most marketing push behind them.
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>> August T-shirt Jacket
>> August 4560 1543
Pant
7226
>> August Sweat Jacket
Shirt 2547 Denim 6907-607
Scarf
9539
Pant
7902
>> August 5559 1544
Denim
6516-626
Shirt
2544
>> Page 14
>> august
soft shop Merchandising the Blend soft shop has never been easier. Please use this reference as a guideline for the soft shop set up. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.
potentional are to be placed on tables and floor racks.
The Blend product mix is defined as follows:
Table: t-shirts, knitwear, sweatshirts, denim.
- 2 coats/jackets - 4 knitwear - 2 sweatshirts - 2 denim/bottom - 4 t-shirts/long and short sleeve
Higher priced articles and strong BRAND ID styles are to be placed on the wall.
A correct price diamont set up in your store, ensures you have all price levels in the collection represented in all the correct areas of the store.
Less expensive articles made to be “fast runners“ with a high turnover
Floor rack: coats, jackets, sweatshirts, denim, dresses.
Accessories are included to complete the ensemble.
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>> august
core styles
1540
1542
2535
2535
2546
2547
2592
3552
3555
3568
3600
3601
4550
4550
4553
4553
4554
4566
5550
5551
5559
5560
5562
6539-701
6910-612
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>> august
Table Display Please use this reference as a guideline when merchandising a Blend table display. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.
3553
A Blend table display should contain the following:
Example 1: - 1 knitwear ie. box - 1 denim/bottom Example 2: - 1 t-shirt ie. box - 1 denim/bottom
3917
6910
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>> august
floor rack Please use this reference as a guideline when merchandising a Blend floor rack. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.
A Blend floor rack should contain the following:
Example 1: - 1 coat - 1 denim/bottom Example 2: - 1 sweatshirt ie. box - 1 denim/bottom
1544
6539
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>> september
colour story
>> Page 19
>> Page 20
>> september
trends In order to maximize full potential of marketing, Blend has highlighted these core styles to use as
reference for mannequin dressing. These chosen styles will have the most marketing push behind them.
>> Page 21
>> september T-shirt Knit
4585 3582
>> september Pant
7900
>> september T-shirt Knit
4595 3583
Sweat
5568
>> september Denim 6516-626
>> september Jacket 1558 Denim 6523-649
Shirt 2566 Waistcoat 1598
Shirt Jacket
2559 1557
Pant Scarf
7235 9512
Pant Scarf
7236 9538
>> september Pant Scarf
7240 9539
Shirt Knit
2579 3586
>> Page 22
>> september
soft shop Merchandising the Blend soft shop has never been easier. Please use this reference as a guideline for the soft shop set up. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.
potentional are to be placed on tables and floor racks.
The Blend product mix is defined as follows:
Table: t-shirts, knitwear, sweatshirts, denim.
- 2 coats/jackets - 4 knitwear - 2 sweatshirts - 2 denim/bottom - 4 t-shirts/long and short sleeve
Higher priced articles and strong BRAND ID styles are to be placed on the wall.
A correct price diamont set up in your store, ensures you have all price levels in the collection represented in all the correct areas of the store.
Less expensive articles made to be “fast runners“ with a high turnover
Floor rack: coats, jackets, sweatshirts, denim, dresses.
Accessories are included to complete the ensemble.
>> Page 23
>> september
core styles
1558
1576
1577
1598
2552
2552
2567
3571
3573
3575
3576
3586
3607
3608
4585
4585
4586
4586
5566
6514-622
6529-697
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>> september
floor rack 1 Please use this reference as a guideline when merchandising a Blend floor rack. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.
A Blend floor rack should contain the following:
Example 1: - 1 coat - 1 denim/bottom Example 2: - 1 sweatshirt ie. box - 1 denim/bottom
1556
6514-622
>> Page 25
>> september
floor rack 2 Please use this reference as a guideline when merchandising a Blend floor rack. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.
A Blend floor rack should contain the following:
Example 1: - 1 coat - 1 denim/bottom Example 2: - 1 sweatshirt ie. box - 1 denim/bottom
1586
6529-697
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>> october
colour story
>> Page 27
>> Page 28
>> october
trends In order to maximize full potential of marketing, Blend has highlighted these core styles to use as
reference for mannequin dressing. These chosen styles will have the most marketing push behind them.
>> Page 29
>> october Knit Jacket
3599 1593
>> october Denim 6536-704
>> october Knit Blazer
3598 1592
T-shirt Knit
4607 3595
>> october Knit 3597 Denim 6517-627
>> october Denim 6536-704 Gloves 9528
Shirt Pant
2583 7245
Shirt
2590
Denim 6517-627
>> october Scarf
9539
Anorak 1594 Denim 6914-610
Scarf Gloves
9539 9510
>> Page 30
>> october
soft shop Merchandising the Blend soft shop has never been easier. Please use this reference as a guideline for the soft shop set up. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.
potentional are to be placed on tables and floor racks.
The Blend product mix is defined as follows:
Table: t-shirts, knitwear, sweatshirts, denim.
- 2 coats/jackets - 4 knitwear - 2 sweatshirts - 2 denim/bottom - 4 t-shirts/long and short sleeve
Higher priced articles and strong BRAND ID styles are to be placed on the wall.
A correct price diamont set up in your store, ensures you have all price levels in the collection represented in all the correct areas of the store.
Less expensive articles made to be “fast runners“ with a high turnover
Floor rack: coats, jackets, sweatshirts, denim, dresses.
Accessories are included to complete the ensemble.
>> Page 31
>> october
core styles
1588
1591
1593
2575
2575
2575
2583
2590
3595
3598
3599
3609
4605
4605
4605
4607
4610
4617
6510
6516
>> Page 32
>> october
Table Display Please use this reference as a guideline when merchandising a Blend table display. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.
3584
A Blend table display should contain the following:
Example 1: - 1 knitwear ie. box - 1 denim/bottom Example 2: - 1 t-shirt ie. box - 1 denim/bottom
4607
4607
6516
>> Page 33
>> page 34 >> october
merchandise material Large bag 59,5 × 50 cm Style no. 9951-10 0802 Price per box (250 pcs.)
Tee Hanger Style no. 0115-10 8824
DKK 420,00 EUR 57,00 SEK 560,00 GB 50,00 NOK 467,00 IT 57,00
DKK 9,00 SEK 12,00 NOK 10,00
Medium bag 50 × 40 cm Style no. 9951-10 0801 Price per box (500 pcs.)
Jacket hanger Style no. 0116-10 8816
DKK 541,00 EUR 73,00 SEK 722,00 GB 65,00 NOK 602,00 IT 73,00
DKK 12,50 SEK 15,50 NOK 14,50
Small bag 36 × 30 cm Style no. 9951-10 0800 Price per box (500 pcs.)
Pants hanger 36 cm Style no. 0117-10 8817
DKK 265,00 EUR 36,00 SEK 354,00 GB 32,00 NOK 295,00 IT 36,00
DKK 8,00 SEK 10,00 NOK 9,00
mannequin EUR 150
EUR 1,18 GB 1,00 IT 1,18
EUR 1,69 GB 1,59 IT 1,69
EUR 1,05 GB 0,95 IT 1,05
Jeans Hanger 28 cm Style no. 0118-10 8825 DKK 10,00 SEK 13,00 NOK 11,00
EUR 1,35 GB 1,20 IT 1,35
>> page 35 >> Free marketing articles
blend marketing articles Package A: Customers who place a minimum order of 6.000 Euro from this collection will receive a complimentary marketing kit, Package A. To receive this marketing kit, you must place an order directly in PCO or TEX400 – Style
No. 0200-10 8892. Deadline for placing an order is March 23rd. Package B: All customers are entitled to the below marketing kit, Package B. To receive this marketing kit, place an order directly in
PCO or TEX400 – Style No. 020010 8893. Deadline for placing an order is March 23rd. Your marketing kit will be shipped directly to each store beginning of August 2012.
Package A - Style no. 0200-10 8892 (min. order 6.000 Euro)
LOGO SIGN*
CARDBOARD*
28 cm wide x 48 cm high
IMAGE CATALOGUE INCL. LOOKBOOK*
VISUAL MERCHANDISING GUIDE*
Package B - Style no. 0200-10 8893 (free for all)
CARDBOARD* 28 cm wide x 48 cm high
LOGO SIGN* *Not final content and layout
>> Main Autumn 2012 www.blendcompany.com
BLEND A/S Edisonvej 4 DK-7100 Vejle Tel. +45 7943 3000 Fax +45 7943 3005 www.blendcompany.com www.webshop.btx.dk