visual Merchandising Guide >> Main Autumn 2012 www.blendcompany.com
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>> Press release
Authentic styling Rough autumn nature meets urban living and bright colour splashes in Blend’s Main Autumn 2012 collection. An authentic approach to modern styles creates a vintage feeling. Chunky knits, printed jersey tees and warm jackets in autumn colours mixed with denim and subtle feminine details are the core of the collection. A long with hand drawn animal prints, army touches and heavy yarn details. The season’s nuances of dusty green, brown and off white are mixed with bright colours such as pink, warm orange and touches of neon. Cool and striking multicolour patterns on knits, tops and dresses draw attention as well as the details on a canvas belt decorated with Indian-inspired pearls.
Denim, cotton, flannel and wool are essential in the new collection. The fabrics are heavily washed for the perfect worn expression. Printed leggings, woollen hats and colourful scarves definitely add that something extra to the perfect autumn look. Main trends in the Main Autumn 2012 collection - A north American authentic vintage feeling - Bold prints and knit patterns, perfect for brightening up cold weather wardrobes - Cozy winter jackets, with work wear details - Lots and lots of soft chunky knit to keep you warm
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>> reasons to buy
the blend advantage - A wide denim range with great fits and value for money - New super skinny jeans in a soft and more feminine quality that feels like a second skin - at a fantastic price - Enhanced knitwear and outerwear assortement - Excellent campaign offers that give you a commercially strong set up
collection highlights - A north American authentic vintage feeling - Bold prints and patterns that brighten up the season - Cozy winter jackets with work wear details - Lots and lots of soft chunky knit to keep you warm
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>> The four crucial fundamentals
blend brand values - feminine simplicity - Commercial consistency - Colourful checked universe - Denim heritage
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>> brand id
about her... As a natural beauty she exudes a feminine attitude and an openmindedness. This combined with an extrovert personality creates a powerful cocktail, keeping in
mind that the very core of her is quite sensible. Take a look at her wardrope and you will discover loads of denim paired with colourful checks. Her style is all natural
with a “mean eye“ for all the little details. Her main object is creating an easy sence of pure simplicity. This to her is almost an art form.
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>> A new limited selection within Blend
Evening star Evening Star introduces a more dressed and feminine selection in the Blend collection. She likes to dress up for the moment and she enjoys a little rock-star glamour. She loves to sparkle in the new Evening Star selection by Blend. This new limited selection of the Blend collection is named Evening Star and it is dedicated to the Blend girl who wants to shine a little brighter and indulge herself with something extra glamorous. Evening Star emphasizes the feminine elements with stylish details and urban elegance - classy and dazzling - always true to the Blend spirit and fashion but with a more dressed look and added value.
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>> core styles
Commercial Collection Structure With a commitment to commerciality and consistency, Blend’s collections bring a branded image full of creativity and imagination in structured and color-coordinated deliveries - ensuring sell-through to our customers and satisfaction to the consumers. Our goal is to design and deliver a comprehensive product offering that has commercial appeal. The collection and delivery structure
with coordinated colour schemes takes on a retail mindset that ensures the proper product mix of basic, core and profile styles to achieve profitability. This collection structure is the basis of our business model. Each style is carefully designed and selected for the season and visualised in this guide for easy reference.
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>> August
colour story
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>> august
trends In order to maximize full potential of marketing, Blend has highlighted these core styles to use as
reference for mannequin dressing. These chosen styles will have the most marketing push behind them.
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>> August Shirt
>> August 2515
Denim 6522 - 731
T-shirt Jacket
4564 1528
Tights 9539 Denim shorts 6528-731
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>> august
soft shop Merchandising the Blend soft shop has never been easier. Please use this reference as a guideline for the soft shop set up. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.
potentional are to be placed on tables and floor racks.
The Blend product mix is defined as follows:
Table: t-shirts, knitwear, sweatshirts, denim.
Higher priced articles and strong BRAND ID styles are to be placed on the wall.
A correct price diamont set up in your store, ensures you have all price levels in the collection represented in all the correct areas of the store.
- 2 coats/jackets - 2-4 knitwear - 2-4 dresses - 2-4 skirts/shorts - 3 denim/bottom - 3 t-shirts/long and short sleeve - 3 sweatshirts
Less expensive articles made to be “fast runners“ with a high turnover
Floor rack: coats, jackets, sweatshirts, denim, dresses.
Accessories are included to complete the ensemble.
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>> august
core styles
1527
2509
2515
2524
3515
3516
4557
4564
5512
6515-727
6515-726
6526-938
6528-731
6532-732
6536-722
6537-886
7514
8544
9528
>> Page 16 >> august
Table Display Please use this reference as a guideline when merchandising a Blend table display. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.
3510
A Blend table display should contain the following:
Example 1: - 1 knitwear ie. box - 1-2 denim/bottom Example 2: - 1 t-shirt ie. box - 1-2 denim/bottom
4557
6515-727
6515-726
>> Page 17 >> august
floor rack Please use this reference as a guideline when merchandising a Blend floor rack. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.
1550
A Blend floor rack should contain the following:
Example 1: - 1 coat - 1 denim/bottom Example 2: - 1 sweatshirt ie. box - 1 denim/bottom
1551
6515-726
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>> september
colour story
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>> Page 20
>> september
trends In order to maximize full potential of marketing, Blend has highlighted these core styles to use as
reference for mannequin dressing. These chosen styles will have the most marketing push behind them.
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>> september Dress
8542
>> september Cardigan
3539
>> september T-shirt Cardigan
4558 3517
Dress Jacket Hat
3537 1537 9530
>> september Scarf Gloves
9533 9529
>> september Cardigan 3520 Denim 6515-023
Shirt 2517 Waistcoat 1532
Dress Jacket
8534 1554
Denim shirt 6535 - 746
>> september Denim 6515-726
T-shirt Cardigan
4540 3511
Waistcoat 3521 Denim 6515-727
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>> august
soft shop Merchandising the Blend soft shop has never been easier. Please use this reference as a guideline for the soft shop set up. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.
potentional are to be placed on tables and floor racks.
The Blend product mix is defined as follows:
Table: t-shirts, knitwear, sweatshirts, denim.
Higher priced articles and strong BRAND ID styles are to be placed on the wall.
A correct price diamont set up in your store, ensures you have all price levels in the collection represented in all the correct areas of the store.
- 2 coats/jackets - 2-4 knitwear - 2-4 dresses - 2-4 skirts/shorts - 3 denim/bottom - 3 t-shirts/long and short sleeve - 3 sweatshirts
Less expensive articles made to be “fast runners“ with a high turnover
Floor rack: coats, jackets, sweatshirts, denim, dresses.
Accessories are included to complete the ensemble.
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>> september
core styles
1526
1535
1537
1553
2517
2523
3511
3512
3520
3521
3539
4525
4540
4558
6515-023
6519-723
6521-985
6527-742
7518-023
8516
8522
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>> september
floor rack Please use this reference as a guideline when merchandising a Blend floor rack. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.
1554
A Blend floor rack should contain the following:
Example 1: - 1 coat - 1 dress - 1 denim/bottom Example 2: - 1 sweatshirt ie. box - 1 denim/bottom
8534
6527-742
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>> september
floor rack Please use this reference as a guideline when merchandising a Blend floor rack. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.
A Blend floor rack should contain the following:
Example 1: - 1 coat - 1 dress - 1 denim/bottom Example 2: - 1 sweatshirt ie. box - 1 denim/bottom
6527-742
8542
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>> october
colour story
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>> Page 28
>> october
trends In order to maximize full potential of marketing, Blend has highlighted these core styles to use as
reference for mannequin dressing. These chosen styles will have the most marketing push behind them.
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>> october
>> october
Waistcoat 1523 Denim Jacket 6536-722 Denim 6523-734
Hat Gloves
9524 9525
>> october Shirt Denim
Tank Denim
4545 6519 -723
Denim shirt
6534-749
8540 3527
Scarf
9537
>> october 2521 6525-735
Scarf
9518
Dress Cardigan
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>> august
soft shop Merchandising the Blend soft shop has never been easier. Please use this reference as a guideline for the soft shop set up. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.
potentional are to be placed on tables and floor racks.
The Blend product mix is defined as follows:
Table: t-shirts, knitwear, sweatshirts, denim.
Higher priced articles and strong BRAND ID styles are to be placed on the wall.
A correct price diamont set up in your store, ensures you have all price levels in the collection represented in all the correct areas of the store.
- 2 coats/jackets - 2-4 knitwear - 2-4 dresses - 2-4 skirts/shorts - 3 denim/bottom - 3 t-shirts/long and short sleeve - 3 sweatshirts
Less expensive articles made to be “fast runners“ with a high turnover
Floor rack: coats, jackets, sweatshirts, denim, dresses.
Accessories are included to complete the ensemble.
>> Page 31
>> october
core styles
1524
1538
2521
2522
3525
3526
3527
4545
4547
4563
6506-722
6517-733
6522-731
6523-734
6534-749
8529
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>> page 34 >> october
merchandise material Large bag 59,5 × 50 cm Style no. 9951-11 0802 Price per box (250 pcs.)
Tee Hanger Style no. 0115-11 8815
DKK 420,00 EUR 57,00 SEK 560,00 GB 50,00 NOK 467,00 IT 57,00
DKK 9,00 SEK 12,00 NOK 10,00
Medium bag 50 × 40 cm Style no. 9951-11 0801 Price per box (500 pcs.)
Jacket hanger Style no. 0116-11 8813
DKK 541,00 EUR 73,00 SEK 722,00 GB 65,00 NOK 602,00 IT 73,00
DKK 12,50 SEK 15,50 NOK 14,50
Small bag 36 × 30 cm Style no. 9951-11 0800 Price per box (500 pcs.)
Pants hanger 36 cm Style no. 0117-11 8817
DKK 265,00 EUR 36,00 SEK 354,00 GB 32,00 NOK 295,00 IT 36,00
DKK 8,00 SEK 10,00 NOK 9,00
mannequin EUR 150
EUR 1,18 GB 1,00 IT 1,18
EUR 1,69 GB 1,59 IT 1,69
EUR 1,05 GB 0,95 IT 1,05
Jeans Hanger 28 cm Style no. 0117-11 8825 DKK 10,00 SEK 13,00 NOK 11,00
EUR 1,35 GB 1,20 IT 1,35
>> page 35 >> Free marketing articles
blend marketing articles Package A: Customers who place a minimum order of 4.000 Euro from this collection will receive a complimentary marketing kit, Package A. To receive this marketing kit, you must place an order directly in PCO or TEX400 – Style
No. 0200-11 8892. Deadline for placing an order is March 23rd. Package B: All customers are entitled to the below marketing kit, Package B. To receive this marketing kit, place an order directly in
PCO or TEX400 – Style No. 020011 8893. Deadline for placing an order is March 23rd. Your marketing kit will be shipped directly to each store beginning of August 2012.
Package A - Style no. 0200-11 8892 (min. order 4.000 Euro)
LOGO SIGN*
CARDBOARD*
28 cm wide x 48 cm high
IMAGE CATALOGUE INCL. LOOKBOOK*
VISUAL MERCHANDISING GUIDE*
Package B - Style no. 0200-11 8893 (free for all)
CARDBOARD* 28 cm wide x 48 cm high
LOGO SIGN* *Not final content and layout
>> Main Autumn 2012 www.blendcompany.com
BLEND A/S Edisonvej 4 DK-7100 Vejle Tel. +45 7943 3000 Fax +45 7943 3005 www.blendcompany.com www.webshop.btx.dk