2012
Visual Merchandising Guide
MAIN SPRING
2012
MAIN SPRING
Farm girls like it jazzy…
The soul and style of the Spring 2012 by Blend is inspired by Southern farmers and the heat, the jazz and the soul of The Cotton Club. The focus is the farm girls in the city - jeansy, dusty and jazzy - with a twist of classic menswear, New Orleans and youthful urban comfort. The Southern farm girl is one of the themes of the new collection; feminine styles inspired with sporty and classic menswear with important contrasting details. The fresh, boyish look introduces blazers, dungarees and pullovers with college prints - all matching perfectly with farm girl shirts and dusty colours like pale pink, yellow, denim-blue and a scale of grey, white and black. The jazzy section of the collection is highly influenced by Southern States in the 1920’s -30’s. The soul, the streets and the jazz music of New Orleans mixed with menswear references. Again, it’s a boyish look elegantly mixed with broderie Anglaise, skirts and dresses. Elements of cross stitch embroidery and needle crafted details bring a unique homemade feeling to selected styles of the collection. Very jazzy and very Southern. The silhouettes are relaxed and inspired by classic menswear and farmer’s workwear. It’s a casual look, with worn and washed down garments, denim and chinos with suspenders and classic waistcoats. Prints on t-shirts and sweatshirts are inspired by jazz club posters and elements of the Southern soul. Enjoy the comfy blend of farm girls’ fashion and hot jazz tunes for Spring 2012 - created by BLEND.
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2012
MAIN SPRING
Core styles Core styles are the styles that define the BLEND collection on each delivery. These styles are clear across categories and we consider them important styles in our collection. These are the BLEND DNA, they are commercial throughout Europe and have been carefully selected by our group of ambassadors from design to sales. The styles will be introduced to you in this visual merchandising book in colour stories split in monthly 足deliveries and with image visuals to give you the best marketing tools to sell the collection.
3
Evening Star introduces a more dressed and feminine selection in the Blend collection. She likes to dress up for the moment and she enjoys a little rock-star glamour. She loves to sparkle in the new Evening Star selection by Blend. This new limited selection of the Blend collection is named Evening Star and it is dedicated to the Blend girl who wants to shine a little brighter and indulge herself with something extra glamorous. Evening Star is designed to rock her world and make her feel like the star of the hour when she goes to parties, goes on a date or to her favourite cafĂŠ. Evening Star emphasizes the feminine elements with stylish details and urban elegance - classy and dazzling always true to the Blend spirit and fashion but with a more dressed look and added value. Make her sparkle with Evening Star by Blend.
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2012
Evening star - A new limited selection within Blend
MAIN SPRING
2012
MAIN SPRING
5
2012
MAIN SPRING
February delivery For agent use only: How to hang your collection.
6
2012
MAIN SPRING
February trends To ensure a strong and true brand identity in your “store windows“ please use below pictures of our models as your proper tool when merchandising your mannequins.
FEBRUARY
FEBRUARY
T-shirt 4024 Dungarees 6176-718
Shirt Jeans
FEBRUARY
2009 6164-682
Shirt Skirt
7
FEBRUARY
2008 8013
Sweat 5008 Denim shorts 6171-948
2012
MAIN SPRING
February wall When merchandising a wall please pay close attention to style and colour. The whole purpose of this is to ensure you create a wall that is commercially as well as visualy condusive to easy and quick shopping for your customers. Our monthly delivery creates a complete “story“ .... this allows you to inspire the customer to buy more than one piece at the time thus increasing the store basket size and turnover.
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2012
MAIN SPRING
February core styles
1018
2008
3008
4020
4024
4027
5008
6602-718
7014
7019
8012
9009
9
2012
MAIN SPRING
March delivery For agent use only: How to hang your collection.
10
2012
MAIN SPRING
March trends To ensure a strong and true brand identity in your “store windows“ please use below pictures of our models as your proper tool when merchandising your mannequins.
MARCH
T-shirt Pant
MARCH
4039 7029
Knit Dress
MARCH
3013 8018
Jacket Top Shorts
MARCH
1019 4042 6175-691
Dress
11
MARCH
8052
Top Shorts
MARCH
2015 6172-229
Jumpsuit
6193-684
2012
MAIN SPRING
March wall When merchandising a wall please pay close attention to style and colour. The whole purpose of this is to ensure you create a wall that is commercially as well as visualy condusive to easy and quick shopping for your customers. Our monthly delivery creates a complete “story“ .... this allows you to inspire the customer to buy more than one piece at the time thus increasing the store basket size and turnover.
12
2012
MAIN SPRING
March core styles
1020
2014
3013
3910
4038
4042
4043
4061
4062
6169-945
6193-684
7029
8052
9014
13
2012
MAIN SPRING
April delivery For agent use only: How to hang your collection.
14
2012
MAIN SPRING
April trends To ensure a strong and true brand identity in your “store windows“ please use below pictures of our models as your proper tool when merchandising your mannequins.
April
Jumpsuit
April
6185-702
Shirt Shorts
April
2023 7042
T-shirt Bikini
15
4046 9004
2012
MAIN SPRING
April wall When merchandising a wall please pay close attention to style and colour. The whole purpose of this is to ensure you create a wall that is commercially as well as visualy condusive to easy and quick shopping for your customers. Our monthly delivery creates a complete “story“ .... this allows you to inspire the customer to buy more than one piece at the time thus increasing the store basket size and turnover.
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2012
MAIN SPRING
April core styles
2023
2026
4046
4048
4050
4051
4054
4058
6130-698
6173-699
7021
7042
7050
8021
8033
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2012
MAIN SPRING
Merchandise material Large bag 59,5 × 50 cm Blend she style no. 9951-11 0802 Price per box (250 pcs.)
Tee Hanger Blend she style no. 0115-11 8815
DKK 420,00 SEK 560,00 NOK 467,00
DKK 9,00 SEK 12,00 NOK 10,00
EUR 57,00 GB 50,00 IT 57,00
EUR GB IT
1,18 1,00 1,18
Medium bag 50 × 40 cm Blend she style no. 9951-11 0801 Price per box (500 pcs.)
Jacket hanger Blend she style no. 0116-11 8813
DKK 541,00 SEK 722,00 NOK 602,00
DKK 12,50 SEK 15,50 NOK 14,50
EUR 73,00 GB 65,00 IT 73,00
EUR GB IT
1,69 1,59 1,69
Small bag 36 × 30 cm Blend she style no. 9951-11 0800 Price per box (500 pcs.)
Pants hanger 36 cm Blend she style no. 0117-11 8817
DKK 265,00 SEK 354,00 NOK 295,00
DKK 8,00 SEK 10,00 NOK 9,00
EUR 36,00 GB 32,00 IT 36,00
EUR GB IT
1,05 0,95 1,05
Jeans Hanger 28 cm Blend she style no. 0117-11 8825 DKK 10,00 SEK 13,00 NOK 11,00
18
EUR GB IT
1,35 1,20 1,35
mannequin EUR 150,00
2012
MAIN SPRING
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BLEND A/S · Edisonvej 4 · DK-7100 Vejle · Tel. +45 7943 3000 · Fax +45 7943 3005 · www.blendcompany.com · www.webshop.btx.dk