Editors Note W
elcome to the second edition of Yourells news. Our magazine gives us a great platform to tell you all about what’s been going on at your salon and what’s coming up. We’ve had a very exciting few months. From awards to TV and magazine appearances.
DESIGN BY BLOCK 5 DESIGN
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n October we were asked to enter the SCCUL business awards. After a lot of late nights and a few nerve calming measures we were ready to begin the very gruelling three stage interview process. We were met with some very stiff competition but all the hard work paid off when we were presented with the Customer Service 2012 award at the award ceremony in the Clayton hotel in December. The award now sits very proudly on our reception desk. It was a great feeling to get some recognition for the work we have done on our business but especially customer service because it is such an integral part of what we are about. It was also nice to have people with the experience and know how to tell us we are on the right track. Read on for more on the awards. In November we were invited to appear on Off the Rails. This was very exciting. Gillian and Marie spent two days in Dublin filming. It gave us great insight into what goes on behind the scenes and our lovely Gillian gave a great interview, putting into practice her years of presentation training and experience. At the moment we are looking to increase our clientele. We have started a refer a friend incentive. We will give you a €10
voucher to pass onto a friend, who has not visited the salon before. When your friend visits the salon you will be sent a €20 voucher as a thank you from us. Since our last issue our loyalty club has been booming and everyone is starting to reap the rewards of being a loyal client to the salon receiving complimentary products and services. We think the nicest way to use your points is to treat yourself to something you wouldn’t normally have. Our Shu Uemura Ceremonies are to die for. In the ‘your team and you’ section of this edition you will find some team profiles, to help you get to know the girls in your salon. From the results of our latest survey you told us you feel quiet anxious when your regular stylist is not available and sometimes feel nervous trying some one new, so we listened and “The buddy system“ was born. The girls are paired and work together as a team. They meet once a week to discuss their clients and make sure their notes are up to date. This means that if your stylist is unavailable, you can go to their ‘buddy’ who will be able to deliver the same service. The service we provide is based on giving a consistent experience to all clients all the time.
Mission Statement The Yourells hair salon experience is based on our desire to consistently give each and every client an extraordinary experience. We meet their unique needs and expectations through dedication, education and creativity. In creating a secure and challenging environment we enable staff and clients alike to realize their full potential. We’d like to finish by thanking you all for your continued support particularly in these economic times.
Sccul Business Awards
Extract from the Galway Indo
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Yourells Hair Salon was the worthy recipient of this year’s SCCUL Consumer Services Entrepreneur Award. The salon, headed up by coowners Carol Joyce and Anna Forde, was awarded in providing their customers with superior customer service and commended for their innovation on the trade and commercial side. The salon offers its own in-house magazine, client loyalty reward programme, iPad provision for clients, social media offers, master classes for clients to maintain their looks at home, styling evenings and much more. Yourells welcomes new clients to the salon and invites you to log on to their Facebook page ‘Yourells Hair Salon’ where they continually present special offers for new customers and hair styling tips for all. Log on to www.yourells.com for more salon information.”
October
Secret Sale
Our secret sale was a great success and didn’t stay secret for too long.
2fm Baz & Lucy
We featured on the Baz and Lucy show on 2fm for a competition with the Salthill hotel.
Salon International, London
Salon international is shows, hundreds of demonstrations of the services in hair. Anna
three days of live top exhibitors and latest products and and Carol went on
their annual ‘business trip’ to find out what’s new and, of course, fit in a spot of shopping!
November
Off the Rails
Sweetie Pies
We were invited to do the ‘make over’ hair on off the rails in November. Gillian and Marie spent two days at the studio. They did some super work and had a ball of a time.
We supported sweetie pies café’s tea morning, in aid of Cope, by selling their cookies for a donation to the charity.
Pop up Salon in Brown Thomas
Double Points for Loyal Clients Double Points for loyal clients in November. Don’t forget to check and redeem your points.
As part of the launch of the Brown Thomas Christmas collection, which included in store fashion shows and make up demos, we hosted a pop-up salon on the ground floor, to guide customers through essential hair looks for the party season.
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December
Kids Evening at Christmas
Santa arrived at Yourells in December with pressies for all the good boys and girls ‘quietly’ getting their hair cut for Christmas. Mom’s and Dad’s kindly brought in toys to donate to Enable Ireland, who were delighted to receive them.
Christmas Lucky dip voucher sale For the month of December when you bought a Yourells voucher you were in with at chance to win up to €100 voucher along with complimentary treatments and blow dries.
Anna and Bridget Nyland
Double Points Double point’s promotion continued into December
January
January Promotion
Prebook your January appointment and get 10% of your bill back.
VIP Shoot
Laura, very successfully did her first solo session work, when she did a shoot for VIP magazine.
Edel Ramberg in Harvey Nicks Our favourite milliner and friend Edel Ramberg opens a permanent shop in Harvey Nicks, Dublin.
Feburary
Valentine Promo
Buy a voucher and also receive a voucher for a gents cut.
VIP Magazine
We appeared in VIP magazine
Blow Dry Class February saw our first blow dry class. We couldn’t have guessed how popular this event was going to be. Thanks to all that came, it was a very fun night and there seems to be a few better hair days around Galway since.
March
Refer a Friend Promo
In the Press...
March saw the launch of our refer a friend incentive
We appeared in the RTE guide, U magazine and woman’s way
Seasonal collection Spring Summer 2012
Fashion show for ACT for Meningitis
In March we showcased our seasonal collection which we present bi annually in salon to keep us up to date on the upcoming trends for the season. We compile a look book on our ipad for you to use with your stylist to create your look. In the 8 weeks following the collection launch we have our “make a change” season, when we suggest a change to every client whether it be a different blow dry or a dramatic restyle. Read on for a summary of our spring/ summer trends and collection.
On March 1st we did the hair for the fashion show held at the Merrick Hotel in aid of ACT for Meningitis
Daffodil Day On Daffodil day we supported the Irish Cancer Society by donating €5 of every treatment to the charity.
Gillian: Show & Session Secrets
Always one to keep on top of things. Gill brushed up on her session styling work with a ‘Show and Session secrets’ course.
Exams Passed!
Sarah passes her level 2 colour and styling exams.
Marie INOA Course Carmel Brennan
In case she’d miss something Marie went investigating for a colour product that will work for her sensitive clients and be as gentle on the hair as possible. Watch this space.
Our very loyal and lovely client Carmel Brennan hangs up her chain as president of the chamber of commerce after a very busy and successful year.
Introducing Blathnaid... We welcome Blathnaid to the team, who is flying it having passed her level two colour and styling exam already. Blathnaid has also just completed a make up course.
Lisa’s Wedding Lisa and Rocci got married at The Lodge at Ashford on 04/02/2012
Baby Daniel
Baby George
Emma had a little baby boy, Daniel at 11.15pm on 30 Oct
Cliona had a little baby boy, George at 17.52 pm on 26 Jan
Make aS EChange! A S O N
Starting April
Team Profiles
Laura Langan, Corofin I joined the Yourells team in 2005. After intense training and several wella professional courses behind me, I have new and fresh ideas. I work with my clients to create a look especially for them, based on skin tone, eye colour and client image. I’m enthusiastic, hard working, friendly and always approachable. Working on photo shoots has made me more observant and has increased my eye for detail which I use and adjust to suit each client. I’ve enjoyed doing hair in the VIP camps of oxygen and Electric Picnic. I recently did a shoot with VIP magazine in which I was the lead stylist.
Stephanie O’Shea, Loughrea I’ve been a part of the Yourells team for 5 years. While working here I have done many courses ranging from up styling to cutting. I have had the opportunity to travel to London for a 2 week Vidal Sassoon cutting course. I have worked with the likes of Sile and Grainne Seoige, Andrea Roche and Marietta Doran. I have worked behind the scenes at the Brown Thomas fashion shows. This December I worked at our pop up salon in Brown Thomas giving in depth consultations and advice on the current hair trends and looks. I love working with my clients on a one to one basis. The chit chat of the salon environment keeps me smiling. Everyday in Yourells is different and has different challenges; it’s one of the things I love about my job.
Team Profiles
Sarah Joyce Oughterard
Blathnaid McQueen Maam
They are the latest hand picked addition to the Yourells team. Both Sarah and Blathnaid are trainees who started with us in the past 6 months. They are eager and enthusiastic to learn their trade. They will look after your every need, with a smile, during your Yourells experience.
Watch this space‌..
Kerastase Elixir Ultime Beauty editors are raving about this little gem. It has a cult following of celeb clients. Everyone who buys this one comes back for more. Introducing Elixir Ultime from Kerastase. • With a few drops of Elixir Ultime your hair feels silky and weightless.
• Applied before cleansing, your hair is instantly nourished.
• Applied before styling, your hair will be incredibly supple and protected.
Celeb fans include: Kate and Pippa Middleton along with our very own Georgia Salpa
Kerastase Ciment Thermique Ciment Thermique by Kerastase is its best selling product of all time and a favourite of any blonde. Thermo-activated reconstructing milk for weakened hair (leave-in). • Strengthens the hair fibre internally. • Protects the surface of the hair. • Smoothes hair from root to tip. • Hair is firm, supple and energised. Celeb fans include: Reese Witherspoon, Kate Bosworth, Jennifer Aniston
Styling
The Urban Wave The beachy wave has given way to the urban bend- a loose, relaxed curve in the hair that’s effortlessly cool and easy to achieve. This street-ready style only requires a rough blowdry, subtle curls with the iron and a raking through with the hands to create the right amount of undone-ness. Seen at Calvin Klein and Givenchy to name just a few, it’s the perfect laid back style for Spring/Summer. Suitable for mid-length to long hair.
The Retro Inspiration There was a strong reference to the past seen on the runways of Diane Von Furstenberg, Christian Dior and Jean Paul Gautier. From barrel curls to beehives and everything in between, these hairstyles incorporating a modern twist will prove popular this season. Suitable for longer hair of medium to thick texture.
The Side-Part Whether you have short or long hair or something in between, the side-part is the fashionable hair parting for 2012. It should be worn deep with a razor-clean line and can be worn pulled back, half-up or all down and is compatible with a large number of other hair trends this season.
Cutting
Long and Bouncy Long hair is still making waves for spring/summer 2012. However it’s moved on from last years barely there layers to shorter softer layers throughout to create more internal texture. Opt for a centre parting or move it to the side for this season’s hottest hair parting. If Rosie Huntington Whitely is your hair inspiration this is the look for you.
The Rock Crop/Pixie Crop With so many fans the crop isn’t disappearing from amongst 2012’s haircut trends. But it is being adapted. We’re seeing the punk crop of last season deviate to create the rock crop. The long tear drop fringe is now shorter and the overall look has more texture. The rock crop takes on an androgynous edge in 2012 popularised by Lanvin in both of their seasonal catwalks this year. If you are brave enough to go all the way then cut a very short fringe to create the pixie crop, a strong look for next season.
The Bob/Mid Length The bob once again is the style to emerge in 2012. Whether you wear it long and layered or short and graduated, the key is to dress the hair so that it has movement, accentuating waves and curls. Cameron Diaz is right on trend with her short textured beach bob.
Colour
Shimmering brunettes Brunettes move out of the warm and into shades of earthy mauves and shimmering golds. Working with a block of base colour, hand-painted panels of tones from complementary palettes are added to create a multi-dimensional look that shines to give the appearance of luxurious texture.
Sunset coppers Redheads should opt for coppery colours and sunset shades as the trend. Spring/summer 2012 moves away from intense Rihanna red’s to soft burnt oranges. Tangerine hues are great for warming up winter skin and enhancing green and blue eyes. With coppers and reds, if you go too dramatic you might clash with your skin tone, the general rule is for cooler skin tones, use deeper bluey reds, for warmer skin tones stay on the coppery fiery scale. Anyone can go red this season but you must pick the right shade for your skin tone.
Bronde: the new blonde ‘Bronde’ hair colour (or a mix of brown and blonde) is all the rage this season. Stars like Gossip Girl Blake Lively, Jennifer Aniston and Gisele Bundchen are all sporting this stylish hue. It has gained popularity not only because it’s a low maintenance version of blonde and an upgraded version of brown, but because it’s less expensive to maintain as well. In times like this, we are all trying to pinch pennies where we can, and although we don’t always want to give up spending money on our beauty rituals, we can choose a style/ colour that will fit into our budget.
What to look out for:
iPad in use in Salon
Style Soiree
Instead of using out of date style books we are now always up to date with our iPads. We use them with clients and also to compile our creative projects.
Style Soiree evening in time for the races.
Salon Brochure
Make a Change! Make a Change! S E A S O N
Our new salon brochure outlines step by step how we work and what makes us different. Be sure to have a read.
Make a change season this April. Talk to your stylist about trying something new. Could be as simple as a change in how its blow dried or a full on restyle. We all need a change sometimes.
Daffodil Day
YOURELLS TEAM DON THEIR DAFFODILS AND DONATE €5 FROM EVERY TREATMENT TO THE IRISH CANCER SOCIETY Yourells Hair Salon, located on Eyre Street, is supporting those affected by cancer this Daffodil Day, Friday 23rd March, by helping to raise vital funds for the Irish Cancer Society. Yourells is donating €5 from every treatment on Daffodil Day to the charity to help support the cancer nursing services in the country. Anna Forde, co-owner of Yourells, is encouraging everyone to support the day, “We strongly support the work of the Irish Cancer Society and aim to do anything we can to help in Yourells. We are delighted to get involved in a fundraising effort for the charity to help those affected by the disease”. It is a cause close to the business as Yourells currently work with many clients undergoing cancer treatments by providing human hair and synthetic hair through their ‘Wigs @ Yourells’ service. Daffodil Day is running for its 25th consecutive year, were the whole country
comes together to show solidarity and support for people and families across the country affected by cancer. Cancer now affects one in three of us in our lifetime and more and more funding is needed each year. Every bit of funding raised this Daffodil Day is well welcomed by the Irish Cancer Society. So pop on your daffodil pin, treat yourself to a luxury treatment at Yourells hair salon and support the Irish Cancer Society this Friday where €5 from every treatment will go towards helping cancer The salon offers its own in-house magazine, client loyalty reward programme, iPad provision for clients, social media offers, master classes for clients to maintain their looks at home, styling evenings and much more.Yourells welcomes new clients to the salon and invites you to log on to their Facebook page ‘Yourells Hair Salon’ where they continually present special offers for new customers and hair styling tips for all. Log on to www.yourells.com for more salon information.” Extract from The Galway Independant
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Seasonal collection Spring Summer 2012 In March we showcased our seasonal collection which we present bi annually in salon to keep us up to date on the upcoming trends for the season.
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Fuschia
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Extract from The Galway Independant
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Refresh your Colour this Summer AT