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Illustration of a cell phone and a coffee mug

Publisher Spotlight: Brabantia

Created on: Jun 6th, 2023 by Issuu
One of Brabantia's branded catalogs: featuring the cover and two of the interior pages. Image credit: Josh Randall

Brabantia is an interior design brand from The Netherlands that sells its products worldwide. It started with manufacturing milk cans and jugs in a small Dutch factory in 1919 and has grown into an internationally loved household brand. With the slogan ‘Designed for Living,’ Brabantia prides itself on offering stylish, well-made products that are just as friendly to households as they are to the environment once they’re no longer in use. 

With a team that spans the globe, Brabantia’s offices can be found across Europe, China, the UK, and the US, and its products reach even further. Their distribution channels include a blend of traditional print and digital media. 

How Brabantia Uses Issuu

Brabantia sells products globally and distributes its marketing content in several different markets. They needed a centralized space to store everything to share with retailers. Brabantia started using Issuu to share files online. Their content includes leaflets, price lists, lookbooks, magazine inserts, and more.

  • Embedding: Brabantia uses Issuu’s Embed feature to position its latest catalogs on its regional websites.

  • Digital Storage and Updates: When uploading a new catalog or quickly updating a price list, Issuu makes it easy for the Brabantia team to upload a new file while keeping the same URL – an evergreen solution for evolving content. 

  • Stacks: Brabantia’s central team creates Stacks and categorizes content by language regions or themes like sustainability, climate change, cooking, and more.

Streamlined Process, Better Distribution

Brabantia has relied on print media distribution as a core part of its strategy. Building a digital branch of that strategy enables clearer collaboration for its international team and supplements its sizable online presence. As a company focused on sustainability, Issuu is a reliable solution to help cut down on unnecessary printing and centralize marketing efforts

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