Batching Your Blog Content

When you’re looking at all the things you have to get done for work, it can feel overwhelming. It’s like you’re standing at the base of Mt. Everest, but what’s important to remember is that it’s possible. It’s just about taking it step by step. Now content marketing isn’t exactly mountain climbing, but our approaches can be the same. It’s all about turning that one big responsibility into manageable smaller steps. Or in marketing terms, batching.

Related Reading: What Does a Content Marketer Do?

What is batching?

Batching is incredibly helpful when it comes to creating content for your blog. Blogs can be time-consuming, they require so many different parts of your skillset just to complete a single one. If you want to stay consistent with uploading to your blog while avoiding burnout, you need to batch your blog content.

A common approach to batching blog content:

Brainstorm blog topics
Conduct Research
Outline the Blogs
Write the Blogs
Edit blogs and Optimise for SEO
Source or Design Images
Schedule and Promote

This is just an example, everyone’s approach to batching is different. We all have different ways we work most effectively, one of the many things that makes you unique! If you’re still trying to figure what works for you, here are some tips from us at Issuu on batching your blog content.

Don’t Forget, A First Draft is a First Draft

What’s fantastic about dividing up blogging into individual steps is that you learn each step is different but equally important. That includes the sometimes incredibly daunting task of beginning a blog. Nothing is worse than a blank screen staring back at you, so fill that page up. When you make outlining your blog or writing a quick draft part of your process, you give yourself permission to play in that space. Write every idea that comes to you, chase the ones that excite you, and be gentle with yourself. When you take the pressure off of yourself of finishing a blog in one sitting, you’ll be surprised at what you’re capable of.

If Possible, Delegating Is Your Friend

Once you have your personal plan in front of you, you may realize that you yourself don’t have to do every step. How crucial is it that you source the images for the blog or schedule it? Heck, if you’ve got a solid outline, that’s enough for a Virtual Assistant to take over and write a blog post out of. Think about each step in your process and remembering that getting help is possible.

Respect Each Step Like It’s A Person

An idea or plan is only as strong as the belief people have in it. Money may be just a construct, but the fact that we all respect and believe in it so much gives it power. The same goes for your plan, once you’ve developed the step for batching your blog content, you need to honor them. Add them to your calendar, be punctual, and respect the time that you set aside for each one as if you were meeting someone for a meeting. And have the same respect for your breaks, you need rest between steps, and you’ve earned it.

About the Issuu Blog

Connecting content to people, the Issuu Blog seeks to cover the topics of interest to our community—from tips to trends to best practices. See how Issuu can transform a single PDF into a high-quality campaign that connects on Facebook, Instagram, and across the Web.