Why brands need engaging editorial content in 2019

Create editorial content so that your brand stands out. Focus on your brand and what it offers. Editorial content is engaging and demonstrates your expertise in your field. Plus, editorial content allows your brand to reach new heights. So, why exactly does your brand need editorial content?

Editorial content stands out 

Add editorial content to your brand and draw in your audience’s attention. Write about a variety of topics in your editorial section. This can include anything from how-tos, new product features, to trending content. This engaging editorial content will set you a step above your competitors and raise awareness of your brand. Issuu Blog’s Editorial Category features posts on diverse subjects such as How to Choose an Editorial Theme and How Stories are Changing Social Media. 

Editorial content stands out and separates your brand from competitors.

Editorial content is engaging to audiences

Engaging audiences and increasing readership are vital to the growth and strength of your brand. Create editorial content that is aimed towards educating readers on what your brand is about. New releases and spotlights on the best parts of your brand will engage audiences. By focusing on your brand, you will produce editorial content that is engaging to audiences. 

Magazines with captivating editorial content include Issuu publishers’ Exposure, Debate Magazine, Muse Magazine, and Gen-Zine.

Distribute content that is not as marketing-heavy

It is important to create editorial content as it breaks off from marketing content. Create more content that is knowledge-based rather than marketing based and show readers how much you have to offer. 

Editorial content isn’t a direct sell

We’ve established that editorial content is engaging, and is different from marketing content. Editorial content does offer a look into your product. However, it doesn’t directly sell your product to consumers. Instead, by showing your expertise through your editorial content, you can appeal to audiences in a different way. 

Your brand needs editorial content to stand out, engage audiences, and pull away from marketing and selling. Through adding editorial content, increase readership and prove your knowledge of your domain. 

Start publishing your editorial content with the Issuu Story Cloud

The Issuu Story Cloud is a suite of integrated digital publishing products. Tap the power of the Issuu Story Cloud to create and share individual articles, editorials, catalogs, brochures and more to reach new audiences on Instagram, LinkedIn, Snapchat and more.