WELCOME PACKET BLOODLINE MAGAZINE
CONTENTS 3 WELCOME
CONTACT Brenna Weaver info@designer-genes.com Please feel free to reach out with any questions!
2
4
WHAT WE OFFER
6
KEY FEATURES
8
PUBLICATION SCHEDULE
10
ADVERTISING OPPORTUNITIES
12
DESIGNER GENES
WELC O ME We can’t thank you enough for your consideration of our new publication as an advertising outlet for your brand. Our mission is simple: provide breeders and equine reproductive professionals a publication that is relevant, inclusive, and beautiful.
ďťż3
W H AT WE O F F ER WHY BLOODLINE?
WE KNOW, AS AN ADVERTISER, THAT YOU’RE LOOKING TO GET THE MOST OF EVERY MARKETING DOLLAR.
ECONOMICAL
SPECIAL INTEREST
FUNCTIONALITY
SMART ADVERTISING
TARGETED DEMOGRAPHICS
EASY-TO-USE
Digital ads are a fraction of the cost
Our readers will be coming to us
Our magazine will host a plethora of
of print ads. This affords you the
SPECIFICALLY to read about the exact
user-friendly functionalities, coupled with
opportunitvy to put your ad in MORE
types of services and products you offer.
beautiful and easy-to-read design.
publications for less.
BLOODLINE will offer you the chance to get in front of a HIGHLY targeted demographic.
4
WE KNOW YOU...
...Because we are you. As breeders, stallion owners, and business owners ourselves, we have an understanding of the industry that allows us to truly empathize with your struggles and fully appreciate your victories.
Pictured above: MAKE ME SHINE, 4x World Champion stallion & multiple World Champion sire
ďťż5
K E Y FE ATUR ES BLOODLINE will offer all the modern perks of digital advertising:
• An easy-to-use full screen flipbook style reader • Interactive links • Video embedding straight from Vimeo & YouTube • Direct incorporation with DESIGNER GENES
6
GREAT DESIGN GIVES YOU
AN EDGE
You put your trust in your own hired design professionals to provide your stallion, your business, and your products with a look and feel synonymous with your brand’s message. So have we. Quality DESIGN is at the forefront of what we are doing here at Bloodline.
01
02
03
Flipbook Style Reader
Interactivity
Video Embedding
Our magazine will host an
Bloodline will feature interactivity that includes web and shopping links to direct traffic to your eCommerce sites and social media outlets.
Include your latest promotional film or commercial with autoplay video embedding linked directly from YouTube and Vimeo so you don’t lose views.
interactive full-screen flipbook style reader, optimized for all screens on any website or social channel.
04 More Perks Every stallion advertised in a Premium ad or higher in our magazine will also receive a Standard Listing with Designer Genes for the remainder of the
7
PUBL ICATIO N SCHED U L E
AD SPECIFICATIONS
Upcoming Deadlines
All ads must adhere to the following specifications:
November/December
Single Page Ad Size: 8.5”x11”, 300dpi Spread Ad Size: 17”x11”, 300 dpi Files must be submitted as PDF, JPEG, or PNG file types. Please provide any links you want on your ad in your submission e-mail.
Deadline - November 10, 2019 Pre-Breeding Season Issue
January/February Deadline - December 28, 2019 Color Horse Issue
March/April Deadline - February 28, 2020 Foaling & Mare Power Issue
FILE SUBMISSION Please submit your finished files to info@designer-genes.com and include the customer name and issue you are submitting artwork for.
8
Beautiful imagery... We want our magazine to be a mustread for its quality of writing and relevant subject matter, but also for the photography, coupled with sleek, modern design.
ďťż9
A DV E RTI S I N G O P P O RT U N I T I E S BLOODLINE MAGAZINE
THE FOLLOWING ADVERTISING OPTIONS ARE AVAILABLE PLEASE CONTACT BRENNA AT INFO@DESIGNER-GENES.COM TO RESERVE YOUR SPOT
COVER & COVER STORY Covers and Cover Stories are sold on a limited basis, and you will need to contact us directly to book yours. Our cover stories are the Feature Article of the magazine. Chronologically, it is the first one readers are exposed to, delving deep into the story behind the cover image with multiple pages of copy, images, graphics, and embedded video straight from your YouTube or Vimeo links. We provide you a hi-resolution copy of the cover as well as your article with the completed layout. The cover story is ideal for stallions and businesses, with its ability to give readers and potential customers a well-rounded overall picture of your brand and your message.
INSIDE FRONT COVER Get readers down to business with your brand featured on the Inside Front Cover.
1ST PAGE Facing the Inside Front Cover, the 1st page is another great way to expose our readers to your brand, first thing. Also includes a Standard Listing at Designer Genes for stallions.
PREMIUM PAGES Premium Pages are those featured in the front half of the magazine - economically priced and all the perks of video embedding 10 ďťż
and shopping links are included, along with a Standard Listing at Designer Genes that will remain on the site for the remainder of the calendar year. Premium Ads pack a great value.
STANDARD PAGES Standard Pages are placed in the rear half of the magazine and are a great way to get your brand out there in the world without breaking the bank. Video embedding and interactive links are included at no extra charge.
EDITORIAL SPOTLIGHT ARTICLE This option is a fabulous way to introduce your business, product, or stallion affordably. The package includes up to an article written by us, with a length up to three pages, a cover image, and a few additional pictures throughout the article. Also includes a Standard Page.
BACK COVER Make the last impression a lasting impression with our Back Cover. Includes the Inside Rear Cover and a one page note from you and your business.
Pricing for all types of advertising opportunities can be found on the next page.
RATES & AVAILABILITY Below are rates and current availability for our first two issues.
ADVERTISING SPOT
RATE
ISSUE NO.1
ISSUE NO.2
COVER & COVER STORY
$350.00
RESERVED
RESERVED
INSIDE FRONT COVER
$150.00
AVAILABLE
AVAILABLE
PAGE 1
$150.00
AVAILABLE
AVAILABLE
PREMIUM PAGES
$60.00
STANDARD PAGES
$30.00
EDITORIAL SPOTLIGHT
$150.00
AVAILABLE
AVAILABLE
11
MORE OPPORTUNITIES AS WE CULTIVATE OUR READERSHIP, WE ALSO INVITE YOU TO EXPLORE ADVERTISING OPTIONS AT DESIGNER-GENES.COM.
A New Community
Social Networking
The Best & Brightest
Join our community! Designer Genes is host to new forums dedicated to breeders. List your sale horses sired by Designer Genes stallions and save your favorite stallions for later reference.
Designer Genes was created by Superlative Equine, the industry leader in quality stallion films, to give breeders a full directory of stallions available for breeding. By advertising with us, you have access to our combined 30,000+ Facebook, YouTube, Instagram, and Vimeo followers.
We are proud to be working with some of the industry’s absolute best and brightest, stallions that have permanently changed the landscape of their breeds.
12
THE FUTURE IS IN OUR HANDS
WHO WE ARE In less than five years, Superlative Equine has become the industry leader in quality video marketing for stallions. We bring a unique skill-set and perspective to the equine marketing game. We are stallion owners, mare owners, photographers & video professionals that have partnered with an award-winning designer to bring you the most comprehensive, easy-to-use, and aesthetically pleasing outlet through which to showcase your stallion to a curated audience of fellow breeders of quality stock breeds.
WHY WE CARE We believe that quality is EVERYTHING, and in order to make the well-informed and calculated breeding decisions that will affect the horses our programs produce, it’s important to have all the details up front. That’s why we’ve created Designer Genes. Our goal is to make your breeding experience more streamlined by offering YOU, the breeder, well-organized information on the industry’s best and brightest stallions. The stallion owners we collaborate with are service-oriented individuals with eyes on the future - they’re passionate about what they do and we want to give them the opportunity to show you what’s available WITHOUT scouring the web for answers. Welcome to Designer Genes, where the future is in our hands...
www.Designer-Genes.com
13
DESIGNER GENES ADVERTISING OPTIONS
THE FOLLOWING ADVERTISING OPTIONS ARE AVAILABLE PLEASE CONTACT BRENNA AT INFO@DESIGNER-GENES.COM TO RESERVE YOUR SPOT
SPOTLIGHT STALLION The Spotlight Stallion is our top-tier option, the first stallion on the website, and the largest feature. Changes quarterly, the Spotlight Stallion receives a full, in-depth, and beautifully written story to be featured on our home page and social pages. We want people to get to KNOW your stallion on a personal level, video of him playing in the background of almost every page on the site when viewed on a computer (except the other stallion listings). essential information, and a digital breeding booklet which is provided on his page that includes detailed information on his 3-generation pedigree, show record, sire record, best crosses, semen quality, and conception rates, all beautifully designed by us, and can also be made available in print for takeaways at shows.
STANDARD STALLION LISTING Get your stallion in our directory with essential information to help breeders make their 2020 selections - name, height, sire, dam, show accolades, sire accolades, genetic and color testing, contact info, stud fee & considerations, program eligibility, international availability, method of breeding, website, pictures of him, video embedding, etc..
BANNER ADS Display your banner ads on the homepage of our beautiful website.
PREMIUM STALLION LISTING Premium Listings are featured on the front page of our website, below the Spotlight stallion, and contain essential information, and a digital breeding booklet which is provided on his page that includes detailed information on his 3-generation pedigree, show record, sire record, best crosses, semen quality, and conception rates, all beautifully designed by us, and can also be made available in print for takeaways at shows.
14 ďťż
Pricing for all types of advertising opportunities can be found on the next page.
RATES Below are introductory rates for advertising options at Designer-Genes.com. Contact us for current availability.
ADVERTISING SPOT
RATE
SPOTLIGHT STALLION
$350.00
PREMIUM STALLION LISTING
$200.00
STANDARD STALLION LISTING
$50.00
BANNER AD - LARGE
$150.00
BANNER AD - MEDIUM
$100.00
BANNER AD - SMALL
$85.00
15
Contact Brenna at info@designer-genes.com to reserve your ad today.