the bloom equation LET US SPEAK IN FLOWERS
bloomequation.com @bloomequation
Testimonial from Stockist: Magpie Alchemy Jamie Cardenes, co-owner of Magpie Alchemy Miquila (Mika) is great to work with. It's nice to be able to count on her to show up for me and my customers, but also to just have a friendly demeanor in our every interaction. The best part of working with her is probably that she actively looks for ways to make my life easier and Magpie Alchemy more successful.
Welcome
Hi! Pleased to meet you. My name is Miquila but I go by Mika. I run The Bloom Equation in the San Francisco Bay Area (San Francisco proper normally but the craziness of Covid etc. has found me temporarily in Napa). My You are Love collection is meant to bring light to the darkness that has littered 2020. When I am feeling lost, I need a reminder of who I am and/or of what I intend my life to be. These pieces were designed as those reminders, invoking meaning from the language of flowers. This company was birthed from my desire to bring back the language of flowers, a popular form of communication during the Victorian Era. People would give each other bouquets (or wear flowers on their person) as a way of speaking in code. At the time, floriography, the study of the language of flowers, was a required part of a girl's finishing school and flower dictionaries were household staples. Flowers as secret messages-- isn't that enchanting? I strive to plant a little bit of that magic into everything I create.
o Mika Romer
WWW.BLOOMEQUATION.COM | MIKA@BLOOMEQUATION.COM
(415) 484-9884
I'm happy to host (and advertise for) workshops where customers get to create custom things like this (see back cover page for another example of this) as a way to help move my work in your shop. Pictured here is a side flower crown, a small bouquet and a design of flowers affixed to the skin.
WWW.BLOOMEQUATION.COM | MIKA@BLOOMEQUATION.COM
(415) 484-9884
WWW.BLOOMEQUATION.COM | MIKA@BLOOMEQUATION.COM
(415) 484-9884
MINIMUM ORDER $222 CARRIAGE PAID: $475
You are Love "(At your best) you are love" -The Isley Brothers, from Harvest for the World
If our words create our reality, let that reality be LOVE. This collection reminds us that integrity is to be whole, is to be love. Each piece is in this collection is designed to help the wearer fall in love with their/his/herself and, through this process, radiate love to others.
WWW.BLOOMEQUATION.COM | MIKA@BLOOMEQUATION.COM
(415) 484-9884
HOW WE ASSIST SALES We genuinely believe that we're in this together. Your goals are our goals. Here are things we do (automatically or happily by request) for our stockists: Include your shop info in our regular newsletters Feature your posts in our social media stories and posts Host Language of Flowers workshops for your shop (virtually and in-store) Send lifestyle and product photos for our products as they become available and by request Create posts to announce and market our products as available in your shop List your shop name and location on our website Include links to your online shop on our website Happily offer free consultations to discuss what works best for your customers so that we can better tailor our future products to them
WWW.BLOOMEQUATION.COM | MIKA@BLOOMEQUATION.COM
(415) 484-9884
EARRINGS Studs: 18mm gold finish stud earrings filled with dried flora Each set will arrive packaged for sale on its own kraft colored branded cardstock backing that folds out to explain the message and how to use the language of flowers. Dangle: Antique copper plated ear wires with filigree bead and coil. The ear wires measure about 20mm. Flora is glued to separate, matching wire. Each set will arrive packaged for sale in a lidded 4" x 4" x 1" kraft colored box with a branded label on top and language of flowers tissue paper inside. Suggested display packages (one per order) will include carefully placed holes for hanging the earrings.
WWW.BLOOMEQUATION.COM | MIKA@BLOOMEQUATION.COM
(415) 484-9884
"Infinite Love"
BEST SELLER!
NEW!
"Abundance"
White Baby's Breath
Lime Moss with Starflower
SKU: Erg-Std-18Gd-Wht-InfLv RRP $40
SKU: Erg-Std-18Gd-G&Bg-Abd RRP $40
$20
$20
"Openhearted" Violet Delphinium w Mustard SKU: Erg-Std-18Gd-V&Ylw-Oph RRP $40 $20
WWW.BLOOMEQUATION.COM | MIKA@BLOOMEQUATION.COM
(415) 484-9884
"Just Wanna have Fun"
BEST SELLER!
Pink Larkspur SKU: Erg-Dngl-AntCpP-Pnk-JWHF RRP $45 $22.50
"Openhearted" Violet Larkspur
SKU: Erg-Dngl-AntCpP-V-Oph RRP $45 $22.50 WWW.BLOOMEQUATION.COM | MIKA@BLOOMEQUATION.COM
(415) 484-9884
BRACELETS Each bracelet will arrive pre-packaged for sale in its own kraft colored gift box with branded lid. Included in each box will be a card explaining the message and how to use the language of flowers. CUFFS Cuffs are 2". The inside measurement is about 5 1/2'' wide a 1 1/2'' opening. The backs of these cuffs are straight with curved edges. Cuff bases request.
can
be
substituted
upon
BANGLES The inside measurement of these bangles is approximately 7-3/4'' around. They are just over 4mm wide. The channel is about 2.8mm wide and about 2mm deep and are filled with crumbled, dried flora. The ends can be brought together significantly, making these a good fit for many arms. Instead of tissue paper, the bangles will have real moss in their boxes, making a standing display easy by planting their ends in the moss. By request, we can add lavender
WWW.BLOOMEQUATION.COM | MIKA@BLOOMEQUATION.COM
(415) 484-9884
"Love and Success"
"Openhearted"
Starflower and Lavender
Violet Larkspur
SKU: Brlt-Acnt-Bs-BgPpl-Lv&Scs RRP $38
SKU: Brlt-Acnt-Bs-V-Oph RRP $38
$19
$19
"Infinite Love"
BEST SELLER!
White Baby's Breath
SKU: Brlt-Bngl-Bs-Wht-InfLv RRP $49 $24.50 WWW.BLOOMEQUATION.COM | MIKA@BLOOMEQUATION.COM
(415) 484-9884
BEST SELLER!
"Infinite Love"
"Choose Joy"
Brass with White Baby's Breath
Bright Pink, Blue, and Purple Dried Flora
SKU: Brlt-Cf-Bs-Wht-InfLv RRP $66
SKU: Brlt-Cf-Cp-Jwl-ChJ RRP $66
$33
$33
"Choose Joy" Bright Pink, Blue, and Purple Dried Flora SKU: Brlt-Cf-Slv-Jwl-ChJ RRP $78 $39
WWW.BLOOMEQUATION.COM | MIKA@BLOOMEQUATION.COM
(415) 484-9884
HAIR PIECES PINS: Silver plated bobby pins that measure 1.25'' long. They have a silver plated cast metal flower soldered to one end, upon which the dried flora is glued. The metal flower measures about 8mm around. Each will arrive pre-packaged for sale on its own kraft colored branded cardstock backing that folds out to explain the message and how to use the language of flowers. COMBS: Each comb is made of clear plastic and dried flowers. It will arrive pre-packaged for sale in its own kraft colored gift box with branded lid on tissue paper printed with language of flowers meanings. Included in each box will be a card explaining the message and how to use the language of flowers.
WWW.YOURWEBSITE.COM | HELLO@YOURMAIL.COM
+44 (00000) 123456
"Light and Health"
"Devotion"
Yellow Craspedia and White Everlasting
Blue Violet Hydrangea
SKU: Cb-ClrPl-Wht&Ylw-Lt&Hth RRP $44
SKU: Cb-ClrPl-BlV-Dvtn RRP $44
$22
$22
WWW.BLOOMEQUATION.COM | MIKA@BLOOMEQUATION.COM
(415) 484-9884
BEHIND THE SCENES IÂ have always loved dreaming up designs and reveling in the process of making them slowly with my hands. But with the birth of my daughter, I found myself struggling to find time to create. More importantly, I found myself creating from a place of stress. This goes against my beliefs: one should create from a place of love, because what you create will be infused with your energy. To solve this problem, I've closed my retail portals to focus exclusively on wholesale. It makes more sense for me to create & sell several of the same product at once than it does to create several separate, single item orders. In this way, I've found a happy balance between work and home that allows me to infuse my service and products with love and magic that, I hope, you'll be able to feel. I look forward to calmly infusing love into my products and would very much enjoy spending some quiet time creating for you.
WWW.BLOOMEQUATION.COM | MIKA@BLOOMEQUATION.COM
(415) 484-9884
STARTER PACKS We want you to feel good about your purchase. We know that taking on a new wholesale client can be scary, and we want to do what we can to quell those fears by offering starter packs that allow you to bypass our standard order minimums. We get to choose the flower messages we send for each product; you get free shipping and to test the waters with a variety of products without breaking the bank.
PETITE
$90
90$199 1. One Bangle Bracelet 2. Two Stud Earrings
HAPPY MEDIUM
$179
1. One Infinite Love bangle 2. One Accent bangle 3. Two Pairs Stud Earring 4. Two Pairs Dangle earrings
$250
SAMPLER PACK
1. Two cuff bracelets 2. One Infinite Love bangle 3. Three Accent bangles 4. One Pair Stud Earrings 5. One Pair Dangle Earrings 6. One Flower Comb
WWW.BLOOMEQUATION..COM | MIKA@BLOOMEQUATION.COM
+1 (415) 484 9884
“ ...OMG, these gifts are so special that they make the receiver of the gift cry. In a good way. No, seriously! Picture this: Her/Him: “OMG (sobbing with pride) I can’t believe this, this is the sweetest thing I’ve ever received...” You: (Casually shrugging your shoulders) “No big deal, it’s just what I think of when I think about you...” Tears for days. She’ll marry you now.
-Meghan W., Repeat Customer, Yelp Review
WWW.BLOOMEQUATION.COM | MIKA@BLOOMEQUATION.COM
(415) 484-9884
HOW TO ORDER I'm happy to jump on a call or email to assist you with the ordering process and/or to answer any questions you may have. If you are ready to order, feel free to use one of these these methods for easy ordering:
1 . Fill out the order form and payment method forms included on bloomequation.com/order/form and email us photos of the completed forms to mika@bloomequation.com subject: Wholesale Order 2 . Print and fill out order form and payment method form and mail to us, along with check for first 50% of order. Send to:
Mika Romero 1110 Grandview Dr. Napa, Ca 94558
3. Give me a call with your order. I can take your credit card info over the phone or help you send the first 50% of the order via Venmo. Please leave a message with your shop name and phone number if there is no answer and this working mama will get back to you as soon as possible. You can reach me at: 415 484 9884
WWW.BLOOMEQUATION.COM | MIKA@BLOOMEQUATION.COM
(415) 484-9884
TERMS AND CONDITIONS MINIMUMS
PAYMENT
$222 before shipping and tax
50% is due upon ordering and 50% is due upon dispatch. We create to order; this allows us to easily obtain the materials for your creations.
CARRIAGE PAID We are happy to offer free shipping for all Starter Packs and orders of $475 or more.
STARTER PACK PURCHASING Starter Pack(s) may only be purchased by new customers.
EXCHANGES We want our products to make you as happy as they make us. If, for whatever reason, the product you purchased from us is not selling like you thought it would in your lovely shop, you are welcome to return any undisplayed products in exchange for new ones between 30 and 60 days from date of delivery with the exception of Starter Pack products. This means we will take back anything that has stayed in your backroom, in our packaging, and not seen your shop’s selling floor and switch them out for something you think might sell better. We are happy to make suggestions! A credit will be applied to your account for the difference between your previous and new products, if applicable.
RETURNS AND REFUNDS If you are unsatisfied with your products, you may return them for a full credit or a full refund (at our discretion) including return shipping costs, by shipping the new, unused, undamaged products back in their original packaging within two weeks of receiving the items if the items have not been put on display/ been made available on the sales floor.
LEAD TIME Orders will be shipped between seven and eleven business days from date of order unless otherwise discussed with the buyer.
SELLING Our buyers are encouraged to sell our products on their own online website as well as their brick and mortar shops. It is the buyer’s responsibility to ensure our goods are not sold in a manner which may bring our company into disrepute, including but not limited to discount houses of any kind.
PRIVACY POLICY We do not share your information with marketers, advertisers, people trying to build email lists, or anyone else. We don’t believe in sharing our customer’s information. It’s slimy. We don’t do it.
VARIATIONS Our products are handmade to order and as such may vary slightly from the images shown. Colors on photographs may vary slightly from lighting or natural variations of flora.
INTERNATIONAL ORDERS The buyer is responsible for all import duties and taxes on international orders.
WWW.BLOOMEQUATION.COM | MIKA@BLOOMEQUATION.COM
(415) 484-9884
TERMS AND CONDITIONS CANCELATION POLICY
TAX
We make sure to acquire all materials for your order within 48 hours of your placing it. For this reason, buyers have just 24 hours from the time of placing their order to cancel and receive a refund. After 24 hours, we will have purchased the materials to begin your order and can no longer offer a refund.
All orders are subject to California's tax, 7.25%
ARRIVED DAMAGED/MISSING Should your items arrive damaged, send a clear, well-lit photograph of the package damage, the shipping sticker, and, if applicable, any damaged products to MIKA@bloomequation.com subject line “Items Damaged in Shipping”. Include the date it arrived, your name and your business’ name. At our discretion (terms listed below) we will issue a credit or refund to your account for the damaged/missing items in the photographs. Per USPS, re-shipping the item (as in shipping it back to us) will invalidate the potential claim. Instead, USPS requires you to hold onto the package for 30 days to present in case they ask you to present it to a local post office. We ask that you comply with their policy so that we can make the claim for the items damaged in shipping. If, in the 30 days, USPS asks you to bring the package in to a local office and you do so, we’d like to appreciate your extra effort by offering you a refund to your account for the damaged/missing items instead of a credit to your account.
RECOMMENDED CARE Flora will naturally fade in color. To slow this process, we highly recommend storing flora in a sealed plastic container, such as a Tupperware bin or Ziploc bag. Flora itself should never be wet. All flora should be stored in a dark, cool, dry place when not in use.
RIGHT TO REFUSE The Bloom Equation reserves the right to refuse an order at any time.
AND FINALLY... T&C are of course a necessary thing to communicate, but I am a flexible person. I want our products to work for you as much as you do. Please feel free to give me a call and chat about any issue, concern, or suggestion you might have. We're in this together.
COPYRIGHT DISCLAIMER The Bloom Equation is the owner of: all images taken or paid for by us; all logos, designs and trademarks appearing on our online portals as well as physical packaging and products, and that copyright is not transferred with the sale of our goods.
WWW.BLOOMEQUATION.COM | MIKA@BLOOMEQUATION.COM
(415) 484-9884
the bloom equation bloomequation.com SOCIAL MEDIA: @BLOOMEQUATION MINIMUM ORDER = $222 CARRIAGE PAID LEVEL = $475 ORDER CONTACT INFO: Mika Romero 1110 Grandview Dr. Napa, CA 94115 415 484 9884 Mika@bloomequation.com; Email Subject: Wholesale Order