1-800-FLOWERS.COM® Merchandising Update
Product Update 1-800-FLOWERS® Christmas Fields of Europe™ In order to support consumer demand and ensure that we continue to Deliver Smiles this holiday season, 1-800-FLOWERS.COM® has revised the recipe for 1-800-Flowers® Christmas Fields of Europe™ (PC 90374). The medium and large sizes for the updated recipe are effective immediately and now contain red roses and white asiatic lilies to provide our customers the highest perceived value and satisfaction this holiday season. To view the REVISED recipe details, visit the Utilities, DRG tab at www.bloomlink.net. Should you have any questions, please contact BloomNet Customer Service at 1-800-BloomNet (1-800-256-6663).
vendor ref
Description
Substitution
Unit
S
M
L
Each
0
1
1
Each Yard
1 0.5
Lily Any White or Pastel Color Cremone White Monte Casino White Athos Pom
Stem
0
4
6
Stem Stem Stem Stem Stem
0 3 3 3 1
1 3 3 3 1
2 3 4 4 1
Stem
2
2
2
HARDGOODS
BloomNet or Local Wholesale BloomNet or Local Wholesale Local Wholesale
8" H Clear Glass Gathering Vase PC #29497 8” H x 4” D Clear Glass Rose Vase PC #29926 #9 Satin Ribbon (Red)
FLOWERS
Rose Red 50 cm Asiatic Lily White Spider Mum White Carnation Red Button Pom Green Gypsophila Assorted Christmas Greens (Noble, Fir, White Pine, Cedar, Holly)
Also available as: PC# 95100 S/M/L - Holiday Sympathy Arrangement REVISED Product
1-800-flowers Christmas Fields of europe™ ®
#90374 S $39.99 18"H 16"H x 12"L #91229 $249.99 x 28"D x 38"L #90374 M $49.99 17.5"H x 13"L (shown) #90374 L $59.99 19"H x 14"L
Start Date: 10/31/11 Earliest delivery Date: 12/7/11 End Date: 12/31/11 SEASON: Christmas DESIGN: All Around #90374 S
#90374 M
#90374 L
0 0 0.5 0.5
holiday Call us at 1-800-BloomNet (1-800-256-6663) To help support the sell-thru of Holiday Codified Product and drive additional traffic into your retail Shops, 1-800-FLOWERS.COM® has launched a National Radio Campaign to promote a value product offering for the NEW holiday centerpiece 1-800-Flowers® Festive Christmas Centerpiece (PC 9800 S,M,L), featuring the Green 3” x 6” Pillar Candle (PC92214). This exciting NEW radio campaign will offer consumers the ability to upgrade from a Small centerpiece with a generic red tapper candle to a Large centerpiece featuring the distinctive Green 3” x 6” Pillar Candle. First Delivery Date to consumer is 12/7/11. In addition, a NEW Centerpiece, Classic Christmas Centerpiece (PC 95942), featuring the Green 3” x 6” Pillar Candle will also be featured during the holiday selling period. Should you have any questions, please contact BloomNet Customer Service at 1-800-BloomNet (1-800-256-6663).
vendor ref
Description
HARDGOODS
BloomNet or Local Wholesale Local Wholesale BloomNet Local Wholesale
Floral Foam Brick PC #25091 6” Design Bowl 3” x 6” Pillar Candle - Green PC #92214 12” Taper Candle - Red
FLOWERS
Rose Red 50 cm Athos Pom Mini Carnation Red Assorted Christmas Greens (Noble, Fir, White Pine, Cedar, Holly)
Substitution
Unit
S
Each Each
.33 1
Each Each
0 1
1 0
1 0
Stem Button Pom Green Stem Stem
0 0 3
2 3 3
4 4 4
5
5
6
S
L
Stem
M
L
.33 .50 1 1
new codified PRODUCT
1-800-flowers® FESTIVE CHRISTMAS CENTERPIECE
#98000$249.99 S $29.99 #91229 18"H6"D x 28"D x 38"L #98000 M $39.99 7"D (shown) #98000 L $49.99 8"D
Start Date: 11/28/11 Earliest delivery Date: 12/7/11 End Date: 12/31/11 SEASON: Christmas DESIGN: All Around
#98000 M
#98000 S
vendor ref
Description
HARDGOODS
BloomNet or Local Wholesale Local Wholesale Local Wholesale
Floral Foam Brick PC #25091 6” Design Bowl 3” x 6” Pillar Candle - Green PC #92214
FLOWERS
Rose Red 50 cm Hybrid Lily White Athos Pom Mini Carnation Red Assorted Christmas Greens (Noble, Fir, White Pine, Cedar, Holly)
#98000 L
Substitution
Unit
Each Each
Each
1
1
Button Pom Green
Stem Stem Stem Stem
3 2 2 1
5 3 2 3
Stem
6
7
new codified PRODUCT
1-800-flowers classic christmas centerpiece ®
#95942 S $49.99 #95942 L $59.99
11"D 12" (shown)
Start Date: 10/31/11 Earliest delivery Date: 12/7/11 End Date: 12/31/11 SEASON: Christmas DESIGN: All Around #95942 S
#95942 L
.50 .50 1 1
holiday Call us at 1-800-BloomNet (1-800-256-6663) To help support the sell-thru of Holiday Codified Products, 1-800-FLOWERS.COM® has created (5) NEW Holiday Arrangements with the Dove Bowl w/Tea Light (PC 92217): Poinsettia Plant in a Tote w/Votive (PC 98002), Poinsettia Plant w/Votive (PC 98003 S,L), Holiday Flower Tree w/Votive (PC 98318 (S,M,L), Classic Christmas Centerpiece (PC 95942 S,L) & Add on Peace on Earth Votive (PC 98324). SEE BloomLink/Utilities for Recipes. IMPORTANT FULFILLMENT INSTRUCTIONS:
(1) RECIPIENT CARE & HANDLING CARDS FOR DOVE BOWL (PC 92217) are included inside each bubble bowl. PLEASE NOTE, as the Dove Bubble Bowl is a HAND PAINTED Glassware Gift, Recipient Care & Handling Cards MUST be included w/each Order. (2) PRE-PRODUCTION FOR DOVE BOWL ARRANGEMENTS: DO NOT store Dove Bubble Bowls in the cooler. Bouquets used to fulfill the Dove Bubble Bowl can pre-arranged & stored in the cooler in generic vases until order is ready for delivery. Should you have any questions, please contact BloomNet Customer Service at 1-800-256-6663.
Vendor Ref
Description
HARDGOODS
BloomNet BloomNet
Canvas Printed Bag PC # 92788 - Codified Dove Bubble Bowl with Tea Light PC #92217 - Codified
FLOWERS
6” Poinsetta
Unit
QTY
Each
1
Each
1
Stem
1
new codified PRODUCT
1-800-flowers dove votive with poinsettia tote ®
#91229 $249.99 18"H x 28"D x 38"L #98002 $62.99 16"H x 15"L
Start Date: 10/31/11 Earliest delivery Date: 12/7/11 End Date: 12/31/11 SEASON: Christmas DESIGN: All Around
vendor ref
Description
Substitution
Unit
S
L
HARDGOODS
Local Wholesale Local Wholesale BloomNet
6” Basket 8” Basket Dove Bubble Bowl with Tea Light PC #92217 - Codified
Each Each
1 0
0 1
Each
1
1
FLOWERS
6” Poinsetta
8” Poinsetta
Stem
1
0
Stem
0
1
new codified PRODUCT
1-800-flowers dove votive with poinsettia plant ®
#98003 S $52.99 #98003 L $62.99
6"D 8"D (shown)
Start Date: 10/31/11 Earliest delivery Date: 12/7/11 End Date: 12/31/11 SEASON: Christmas DESIGN: All Around #98003 S
#98003 L
holiday Call us at 1-800-BloomNet (1-800-256-6663)
vendor ref
Description
Substitution
Unit
S
M
L
HARDGOODS
Local Wholesale BloomNet or Local Wholesale Local Wholesale Local Wholesale Local Wholesale Local Wholesale Local Wholesale Local Wholesale BloomNet
#73 Design Bowl Floral Foam Brick PC #25091 Waterproof Tape Candy Cane Floral Pick (6 inches) #9 Satin Ribbon (Red) Floral Wire (12 inches) 25mm Ball Red Dove Bubble Bowl with Tea Light PC #92217 - Codified
Each
1
1
1
Each Yard Each Each Yard Each Each
1 2 6 20 2 1 10
1 2 8 24 2 1 12
1 2 10 28 2 1 14
Each
1
1
1
FLOWERS
Rose Red 50 cm Mini Carnation Red Cushion Pom White Gypsophilia Boxwood Cedar Green
Rose Red 50 cm Stem Mini Carnation Bi-Color Red and White Stem Snowflake Shikeria Cushion Mum Stem Rice Flower White Queen Anne’s Lace Stem Stem Stem
0
6
10
4
6
8
4
6
4
2 .15 2
3 .2 2
4 .25 2
new PRODUCT
1-800-flowers® dove votive with holiday flower Tree®
#98318 S $72.99 16"H 19"H x 12"L #91233 $249.99 x 28"D x 42"L #98318 M $92.99 21"H x 13"L (shown) #98318 L $112.99 22"H x 14"L
Start Date: 10/31/11 Earliest delivery Date: 12/7/11 End Date: 12/31/11 SEASON: Holiday DESIGN: All Around #98318 S
Vendor Ref
Description
#98324 $249.99 $12.99 18"H4.5"H x 5.5"D #91229 x 28"D x 38"L
#98318 L
Unit
QTY
HARDGOODS
BloomNet
Dove Bubble Bowl with Tea Light PC #92217 - Codified
Each
1
new codified PRODUCT
1-800-flowers® Add-on: Peace on earth™ votive
#98318 M
Start Date: 10/31/11 Earliest delivery Date: 12/7/11 End Date: 12/31/11 SEASON: Christmas DESIGN: All Around