Interior Design

Consumer Behavior and Fashion Marketing - Bundle Book + Studio Access Card

Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi & Lorynn Divita, Baylor University, USA Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. Ideal for fashion merchandising and marketing courses, this text explains the motivation behind consumer choice and purchase written in a clear manner with industry examples. This text will cover updates in technology and social media, which have changed the landscape of the fashion market. Discussion of the pandemic, diversity, sustainability, and ethical practices are also included. Student activities, mini-projects, and brand new “Just-in-Case” case studies promote application of the text concepts for a complete understanding of The Why of the Buy.

UK March 2023 • US February 2023 • 416 pages • 150 colour illus PB Pack 9781501382284 • £100.00 / $135.00 ePub 9781501382239 • £88.81 / $121.50 ePdf 9781501382246 • £88.81 / $121.50 Fairchild Books

A Buyer's Guide to Retail Mathematics

Bundle Book + Studio Access Card

Marla Greene, LIM College, USA In A Buyer’s Guide to Retail Mathematics, you will learn the retail math skills needed to be a retail buyer, planner, or store line retailer. This includes the basic formulas that a buyer uses every day and how the formulas work together to maximize profitability. The book begins with the components buyers use for achieving gross margin and profit, followed by how pricing affects the profitability, the inventory amounts necessary for buyers to achieve their planned sales, and the six-month planning process. A description of the buyer’s job explains the variety of tasks a buyer is responsible for, including analyzing reports, working with vendors, the buying process, visualizing the presentation, competitive shopping, and more, to show you how critical the job is to a retailer. The text has real-life mathematical examples for various retail channels: department stores, off-price retailers, mass-market retailers, fast-fashion retailers, and more. Interviews in every chapter with buyers in the industry highlight situations faced within the industry. Math problems reflect the retailing skills you will need for retailers’ executive training programs. Case studies cover current industry issues and develop the critical thinking skills you will use as a buyer.

UK March 2023 • US February 2023 • 392 pages • No images PB Pack 9781501359101 • £69.99 / $94.95 ePub 9781501359064 • £62.60 / $85.45 ePdf 9781501359071 • £62.60 / $85.45 Fairchild Books

Professional Sewing Techniques for Designers

Bundle Book + Studio Access Card

Julie Cole, Harper College and Mount Mary College, USA & Sharon Czachor, Harper College-Illinois, USA This book teaches aspiring designers the pattern drafting and sewing skills needed for excellent designs. It presents step-by-step beginning and advanced techniques, accompanied by detailed illustrations for visual learning. Each chapter covers a topic following the stitching order of a garment, including stabilizers, darts, seams, pockets, tucks and pleats, zippers, waistbands, flounces, collars, facing, and more. This book also incorporates relevant social topics like sustainability, gender neutral design, and diverse representation. Learning tools like checklists and Style I.D. diagrams teach students to understand the relationships between fabric, sewing techniques, and design and apply this knowledge to their own creations.

UK March 2023 • US February 2023 • 608 pages • 1015 colour illus PB Pack 9781501377204 • £100.00 / $135.00 ePub 9781501377150 • £88.81 / $121.50 ePdf 9781501377167 • £88.81 / $121.50 Fairchild Books

Interior Design Research Methods

Lily B. Robinson, San Diego Mesa College, USA Interior Design Research Methods gives students the tools and skills needed to do research and analysis for human-centered interior design projects. The text develops their analytical skills and helps transform scientific models into unique and innovative processes for design projects. Readers will integrate information about external and internal influences on the research process, develop a research question and thesis, design a system of inquiry, and analyze, interpret, and present data.

UK February 2023 • US January 2023 • 272 pages • 100 bw illus PB 9781501327780 • £43.99 / $89.95 ePub 9781501327803 • £58.96 / $80.95 ePdf 9781501327797 • £58.96 / $80.95 Fairchild Books

Interiors in the Era of Covid-19

Interior Design between the Public and Private Realms

Edited by Penny Sparke, Kingston University, UK, Ersi Ioannidou, Kingston University, UK, Pat Kirkham, Kingston University, UK, Stephen Knott, Kingston University, UK & Jana Scholze, Kingston University, UK Interiors in the era of Covid-19 is a collection of essays which explore the complex ways in which our inside spaces (contemporary and historical) have responded to Covid-19 and other human crises. With case studies ranging from US and Europe to Japan, China, Colombia, and Bangladesh, this is a truly global work which examines wide-ranging subjects from home-working and home technologies, to the impact of lockdown on people’s identities, gender roles in the home, and the realities of domestic living with Covid in refugee camps. A must-read for students and researchers in interior design, architecture, architectural and design history.

UK February 2023 • US February 2023 • 320 pages • 93 colour illus PB 9781350294219 • £24.99 / $34.95 • HB 9781350294226 • £75.00 / $100.00 ePub 9781350294240 • £22.49 / $31.59 ePdf 9781350294233 • £22.49 / $31.59 Bloomsbury Visual Arts