Unfit and Proper Persons

An Alternative Guide to Running a Football Club

Kevin Day & Kieran Maguire

A smart and irreverent guide to running a football club from the acclaimed team behind The Price of Football podcast.

Imagine setting up a Sunday League football club and seeing it rise to the lofty heights of the Champions League, taking all the risky, rewarding, sometimes dodgy and increasingly big money decisions along the way. Comedian and financial idiot Kevin Day and Kieran Maguire, a football accountant and financial expert, have imagined just that.

As (the made up) West Park Rovers rise through the divisions, towards the Premier League and Europe, Kevin and Kieran take you on a rollercoaster ride through the often murky – and frequently bizarre – world of football finance.

Their preposterous but somehow believable journey uses examples from football’s rich history of financial chaos and contributions from those in the know, including Gary Lineker, Gary Neville, and Stephen Fry, to follow the money and discover what’s really going on behind the scenes of the beautiful game.

Kevin Day is a comedian and comedy writer with credits for Have I Got News for You and A League of Their Own. He also regularly appears on TalkSport and BBC 5 Live.

Kieran Maguire is a football finance expert. When not appearing on television and radio, he teaches the Football Industries MBA at the University of Liverpool Management School.