HEALTHY SAVORY CONGEE WITH SOY
GRAPHIC STANDARD MANUAL
BUBUR BAR brand is more than just logo. It is a visual system and language that represents the brand pillar of BUBUR BAR and their promise.
Introduction Logo Visual Identity Stationery
“Your brand is the single most important investment you can make in business” - Steve Forbes
OTHER
INTRODUCTION
01
PREFACE
Good branding is about consistency. It’s easier for people to understand, recognize and embrace a brand when it looks, sounds and feels the same way, no matter how or where it is encountered. That’s why this manual guide created. It will help everyone associated with BUBUR BAR brand present it consistenly through the logo, colors, pattern, font usage and more. It is critical to follow these rules and use only the authorized document templates in order to convey the traits and personality of the brand and do it consistently.
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02
OUR STORY
BUBUR BAR established since 2016 that carries congee as main menu. BUBUR BAR created because young adult’s awareness of healthy lifestyle BUBUR BAR give you congee contained soy as the alternative of coconut milk, with attractive appearance, variant of toppings, and different concept. BUBUR BAR’s mission is give the best to their costumers from the product as well as the service.
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TABLE OF CONTENTS INTRODUCTION
VISUAL IDENTITY
5...Preface 6...Our Story 7...Table Of Contents
25...Corporate Color 26...Corporate Typography 28...Secondary Graphics
LOGO
Stationery
11...Logo Structure 12...Logo Philosophy 14...Primary Logo 15...Secondary Logo 16...Minimum Size 17...Grid System 18...Minimum Clear Space 20...Unacceptable Usage 22...Acceptable Usage
32...Letterhead 34...Envelope 36...Folder 38...Business Card
Other 43...Stample 44...Employee Uniform 45...Vechicle 47...Packaging 48...Website 50...Menu Book 52...Merchandise
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Introduction Logo Visual Identity Stationery
“A great brand is a story that’s never completely told.” -Scott Bedbury
OTHER
LOGO
03
logo structure
logograph
logotype HEALTHY SAVORY CONGEE WITH SOY
brand line
The structure of the BUBUR BAR's logo was consisting of logograph, logotype, and brand line. In using of brand line, it can't be followed with logo that's too small for making words because it couldn't be read
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LOGO PHILOSOPHY The complete design of the brand consist of 2 parts the logograph and logotype. The logograph is the primary mark that was made of combined between bowl and soy.
Soy bean (6) Soy bean is the important ingredient of making congee in BUBUR BAR. Six means luck and success in feng shui.
Bowl Bowl has a circle shaped symbolised quality and can be rely on
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HEALTHY SAVORY CONGEE WITH SOY
Letter A was modified to represent roof which is means place. Bold character style was chosen to strengthen the structure of the logo which is means it has serious character. It has rounded shape that represents comfortable.
The primary logo's colours were chosen to represent brand image. Green means natural, fresh, and healthy. Red means eye catchy color which can increase appetite.
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05
PRIMARY LOGO
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Here is the main logo of BUBUR BAR. This logo is applicated to all media that represent BUBUR BAR.
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SECONDARY LOGO
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Secondary logo BUBUR BAR is in horizontal version. This horizontal logo used in places where the primary logo does not function legibly.
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07
minimum size 19mm 37mm 22mm HEALTHY SAVORY CONGEE WITH SOY
40mm
The minimum size of the logo without brand line is 22mm wide, 20mm in length.
Suggested to not over from the size certainty because it will subtract the legibility if the unified logo
If the logo use brand line minimum size is 40mm wide and 37mm in length.
It is important to always keep the minimum size in order to mainten the legibility and readibility.
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08
grid system
Grid was used to making logo easier and to make clear the size of logo for digital as well as manual, so it will have a same size and will stay consistent. The grid size is 0.5 cm/unit.
HEALTHY SAVORY CONGEE WITH SOY 7cm x 6.4cm
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09
minimum clear space
Make sure to give enough a clear space around the logo to keep the logo stay stick out and not disturb the other element. Minimum clear space area of the logo is 0.5cm.
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0.5cm
0.5 cm
0.5 cm
HEALTHY SAVORY CONGEE WITH SOY 0.5cm
0.5cm 0.5 cm
0.5 cm
HEALTHY SAVORY CONGEE WITH SOY 0.5cm
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10
UNACCEPTABLE USES
A few rules are necessary for maintaining the integrity of the brand. Don’t compromise the overall look of the logo by rotating, skewing, or distorting in any way. That includes adding unnecessary and unsttractive text decorations like drop shadows and outlines. Here are a few examples of some ways you should never ever consider using the logo.
HEALTHY SAVORY CONGEE WITH SOY
Don’t add the outline
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Don’t reduce elements
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ITH EW
Y SO
GE ON YC OR AV S HY ALT
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HE
Don’t rotate the logo
Don’t stretch the logo
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Don’t change the color of the parts of the logo. Use the color usage guide.
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Don’t resize the tagline
Don’t change the composition or resize any part of the logo
Don’t add text style (drop shadow, bevel, emboss, gradient, etc.)
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11
ACCEPTABLE USES 01. B & W This version can be used for print and web.
HEALTHY SAVORY CONGEE WITH SOY
HEALTHY SAVORY CONGEE WITH SOY
02. Colored Background This logo should be white or light green when placed on a colored background. HEALTHY SAVORY CONGEE WITH SOY
HEALTHY SAVORY CONGEE WITH SOY
03. Full Color Refer to the color pallette for approved logo colors on light backgrounds. HEALTHY SAVORY CONGEE WITH SOY
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Introduction Logo Visual Identity Stationery
“Design is not just what it looks like & feels like. Design is how it works.” -Steve Jobs
OTHER
VISUAL IDENTITY
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corporate colors #9ACA3B C=45 M=0 Y=100 K=0 R=154 G=202 B=59
Green
#517736 C=71 M33 Y=100 K=19 R=81 G=119 B=54
Dark Green
#F6F7D8 C=3 M=0 Y=18 K=0 R=245 G=247 B=217
#EE3F23 C=0 M=91 Y=100 K=0 R=238 G=63 B=35
Red
PRIMARY COLORS
Light Green
These are the primary color usage to create BUBUR BAR identity. BUBUR BAR logo can also produced in CMYK (Cyan, Magenta, Yellow, Black) for printing and RGB (Red, Green, Blue) for computer screen display.
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corporate TYPOGRAPHY
Here's the fonts that used by BUBUR BAR. The font in logotype using Ostric Sans-Heavy and in brand line using Quicksans-Bold. The recommended minimum size is 6pt. Under that will subtract the readability and legibility of the words. Please remember to stay consistent to the rules that has been given.
aA Ostric Sans - Heavy Use for title/headline
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abcdefghijklmn opqrstuvwxyz abcdefghijklmn opqrstuvwxyz 1234567890
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Aa Quicksand - Bold Use for sub-headline
Aa Quicksand - Reguler
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890
Use for body text
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14
SEcondary graphics
Texture
Watermark Secondary graphics symbol consist of 3 elements. Wood texture can be used for the background other than corporate color, watermark, and line element. In using secondary graphics symbol can be used as we need. Those element used for stationery or promotional media to strenghten the identity from BUBUR BAR.
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Line
Introduction Logo Visual Identity Stationery
“Design is the silent ambassador of your brand.” -Paul Rand
OTHER
stationery
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Letterhead
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Letterhead has an important characther for BUBUR BAR's identity. Letterhead used for send letter needing between BUBUR BAR and outside community. To keep the consistent of BUBUR BAR's identity, all letherheads should follow the format and shown the specifications. SPECIFICATION SIZE 21 x 29.7 cm (A4)
PAPER HVS 100gr
DETAILS Quicksans 8pt
COLOR
BODY COPY Quicksans 11pt
FINISHING Diecut to size
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ENVELOPE
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Envelope has function as wrapper for letter, also it's for showing the BUBUR BAR's identity. Envelope should consistently follow the format described below. Please observe all color, size, and typography guideline to ensure that envelope are reproduced exactly to specifications. SPECIFICATION: SIZE 11cm x 22cm (DL)
PAPER HVS 100gr
DETAILS Quicksand Regular 9pt
COLOR FINISHING Diecut to size
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FOLDER
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Folder has function as storage or to put the specification documents. Folder should consistently follow the format described below. Please observe all color, size, and typography guideline to ensure that cards are reproduced exactly to specifications. SPECIFICATION SIZE 8.5cm x 5cm
PAPER Blush White
DETAILS Quicksand Regular 11pt
COLOR FINISHING Diecut to size Laminate Doff
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BUSINESS CARD
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Business card is really important. It's become BUBUR BAR's identity, promotional media, and expanding for new network All business card should consistently follow the format described below. Please observe all color, size, and typography guideline to ensure that cards are reproduced exactly to specifications. SPECIFICATION
SIZE 8.5 x 5 cm
PAPER Coronado
TYPOGRAPHY Name Ostrich Sans Heavy 14pt Ostrich Sans Heavy 8pt
COLOR FINISHING Diecut to size
DETAILS Quicksand Regular 7pt
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Introduction Logo Visual Identity Stationery
“Good brands reflect the histories of the time and the group of people that made them. They can’t be copied. They can’t be recycled” -Richard Branson
OTHER
other
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Stample Stamps used as tool that help legalisation official letter, data, and the other important things as a proof of deals. Stample should consistently follow the format described below.
HEALTHY SAVORY CONGEE WITH SOY
SPECIFICATION:
SIZE 4cm x 3.7 cm MATERIAL Rubber COLOR FINISHING Diecut to size
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Employee Uniform
HEALTHY SAVORY CONGEE WITH SOY
HEALTHY SAVORY CONGEE WITH SOY
Uniform has function as protector, gave professional impression, as BUBUR BAR's identity also as promotional media. SPECIFICATION:
MATERIAL Cotton embroidery COLOR
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Vechicle Motorcycle has function as delivery transport, also it can be a promotional media so it has to suited with BUBUR BAR's identity. SPECIFICATION:
SIZE BOX 45cm x 45cm MATERIAL BOX Fiberglass COLOR
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Packaging Packaging has function as promotional media, identity, and seller media for attracting consumers. SPECIFICATION: SIZE Plastic Box 1L 19cm x 20cm x 13cm MATERIAL PP Art Paper 210gr COLOR
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website
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Menu Book
Front
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Middle
Menus has function as list of the available food and ready to serve. SPECIFICATION:
SIZE A3 MATERIAL Foamboard Matt Paper COLOR
Back
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merchandise Merchandise has function as promotional media when the people can't direct meet with BUBUR BAR. SPECIFICATION: SIZE 39cm x 28cm I CHOOSE
TO EAT
RIGHT
for my self
MATERIAL Blacu COLOR
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Contact Us: 0878 536 990 33 mail.buburbar@gmail.com HEALTHY SAVORY CONGEE WITH SOY
http://buburbar.wix.com/ilovebuburbar
HEALTHY SAVORY CONGEE WITH SOY