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Graphic Standards Manual -
Contents
07
History
09
Why?
10
Logo Icon
11
Scaling
13
Typography
14
What Not To Do
17
Colors
18
Templates
20
Paper
23
Promotional
25
Signage
“Ibanez is a guitar brand owned by Hoshino Gakki and based in Nagoya, Aichi, Japan.�
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History Ibanez
is a guitar brand owned by Hoshino Gakki and based in Nagoya, Aichi, Japan. Hoshino Gakki were one of the first Japanese musical instrument companies to gain a significant foothold in the United States and Europe. The Ibanez brand name dates back to 1929 when Hoshino Gakki began importing Salvador Ibáñez guitars from Spain. When the “Salvador Ibáñez” workshop was destroyed during the Spanish Civil War, the “Ibanez Salvador” guitars were no longer available, so Hoshino Gakki bought the “Ibanez Salvador” brand name rights and started making Spanish
acoustic guitars in 1935 using the “Ibanez” brand name. By the mid-80´s with the interest in instrumental rock guitar on the rise, Ibanez collaborated with players such as Steve Vai, Joe Satriani and Paul Gilbert producing several signature models. These models still considered the standard in hard rock and instrumental rock guitars in the present day. Aside from guitar productions, Ibanez is a company that also engineers and creates other musical equipment such as electric bass guitars, acoustic guitars, digital effects pedals and amplifiers. Graphic Standards Manual -
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WHY? Graphic identity is the sum of all the visual impressions associated with the Ibanez name. The impact of any logo depends on consistent use resulting in a large number of impressions over a long period of time. Familiar logos are not “read” as words, but processed by the brain visually, evoking a complex set of associations much more powerful than words.
Please do not weaken or diffuse Ibanez’s identity. Use the materials and follow the standards described in this manual. The key elements of the Ibanez visual identity are: a. The logotype b. The colors c. The signature fonts
By using a shared Ibanez graphic identity system, we can all help build upon Ibanez’s reputation for upstanding excellence. We can increase the quality, efficiency and cost-effectiveness of our communications efforts as well. Graphic Standards Manual -
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Logo Icon The Ibanez mark is the identifying symbol for official graphic communications. Its form cannot be altered, and it may be reproduced only in a designated Pantone single-color version for print. EPS and JPEG files of these two versions of the mark are available for download from this site. The EPS versions of the mark may be enlarged or reduced in size, but can only be used in the colors in which they are offered. The JPEG versions of the mark may not be enlarged, but may be reduced in size. The black JPEG version can be converted to an appropriate Pantone spot color (see colors / pg 13) when used in a pagination software like Quark XPress or PageMaker.
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Scaling PRINT Do not use below 0.5” wide
0.5”
WEB Do not use below 50-pixel width (logo)
50 pixels
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Using consistent fonts are just as key to brand association as the logo icon.
y h p a r g o Typ These are the fonts and their applications required to be utilized on any media relative to the Ibanez image.
TITLE TEXT 3rd Man
SUB-TITLE Helvetica Neue - Bold
BODY COPY Helvetica Neue - Regular
ABCDEFG abcdefg 12345
CAPTIONS Helvetica Neue - Light Italic
ABCDEFG abcdefg 12345
ABCDEFG abcdefg 12345 ABCDEFG abcdefg 12345
SUB-TITLE 2 Helvetica Neue - Italic
ABCDEFG abcdefg 12345
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Software has made it very easy to alter graphics by applying filters and special effects, or simply by changing shapes and colors. Please resist the temptation. The impact of any logo depends on consistent use resulting in a large number of impressions over a long period of time. The best logos are not “read� as words, but act as visual stimuli, automatically triggering a complex series of associations. Any changes to the shape and color of a logo reduce its impact and can, over time, defeat the entire purpose of a logo program. This page illustrates some of the more obvious ways a logo can be destroyed by incorrect use. Please avoid these and all other changes to the Ibanez logo.
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Do not use the logotype against backgrounds which conflict with Ibanez logo colors, prevent good contrast or clear legibility. Generally these will include harsh or brightly colored, multicolored, textured, or various hued photographic backgrounds
CORRECT STANDARD
CORRECT REVERSE
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o D o T t o N What INCORRECT SKEWING
INCORRECT COLORS
INCORRECT BACKGROUNDS
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The Ibanez brand colors have always been Black, White and Yellow.
Colors
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Depicted below are the primary and secondary hues which should be used on printed materials and on-screen uses. Use only the CMYK Black or CMYK White for the logo; yellow and magenta (pink) are intended as accent colors. For accurate color matching, use a Pantone Matching System (PMS) swatch.
PRIMARY Pantone CMYK Black cmyk 100-100-100-100 rgb 100-100-100 Web #000000
SECONDARY Pantone 806 C cmyk 0-100-0-0 rgb 255-0-153 Web #ff0099 Pantone 395 C cmyk 0-0-100-0 rgb 255-255-0 Web #ffff00
Please note: Always insist upon accurate color matching. Poorly matched colors may weaken impact, lessen the effectiveness of the logo, and slow public awareness of the UCLA logo.
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1 B 726 19 ens W 02 ala inc 0 m he , P st A er R
oa d
ENVELOPE
LETTERHEAD 1.800.042.2639
1726 Winchester Road, Bensalam, PA 19020
18
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www.ibanez.com
S E T A L P M E T BUSINESS CARD
These series of mandatory communications print templates have been developed for common items such as business cards and letterheads. All graphic elements such as typography, images, shapes, areas of color, and other items are oriented to specific areas, as shown in the following diagrams. Consistent placement of these elements will result in a standard family of communications.
John Doe | Assitant Manager
JOHNDOE@Ibanez.com 1.800.2IBANEZ
(1.800.242.2639)
www.ibanez.com/support
1726 Winchester Road, Bensa
lam, PA 19020
These templates are available in electronic format for download at www.ibanez.com/branding
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Our guitars feel professional when held, why should not our documents?
WHAT NOT TO USE These paper stocks are prime examples of common mistakes which employees make when printing company documents. Attempt to match Ibanez Pantone 395 C Attempt to match Ibanez Pantone 806 C Off-White Stock
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PAPER Our guitars boast a certain classic feel when held by a musician. A person can learn they are holding an Ibanez guitar just from the specific and consistent characteristics which make it so. Ibanez would like to pass this association between professionalism and touch to our printed documents as well.
Standard Stock: 12 lb. Bright White Card stock: 65 lb. Bright White Card stock Gloss Stock: (Business Cards) 65 lb. Bright White Card stock UV Hi-Gloss Application
The paper depicted on this page is the only color paper in which Ibanez company documents are to be printed on. There are specifics for both standard and card stock weights of paper stock. All paper is available from www.thepapermillstore.com
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The Standard Graphic Identity, logo, or brand mark may be placed on promotional items.
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Size, shape, space, and visibility will dictate which logo representation to use. Color specifications must be followed at all times. Graphic Standards Manual -
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These images represent the correct sizing dimensions for logo use on banners.
signage VERTICAL BANNERS W=.62 X H
HORIZONTAL BANNERS W=3.1 X H
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