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atlantaphoenixfootball.com
2013 SEASON >> Established July 2011 >> First game ever April 14 th 2012 >> Record 8 Wins; 2 Losses >> Season is Early April - Late June >> 2012 Women’s Football Alliance Rookie Team of the Year >> 2012 National Conference Division VII Champions >> 6 Women’s Football Alliance All Americans >> 35 All female roster >> 8 coaches >> NFL Rules >> Motto: We Rise Call 855-8GO-PHNX or email info@atlantaphoenixfoorball.com for sponsorship opportunities that get your business seen throughout the year wherever Atlanta Phoenix is requested to appear (As seen on ESPN3, CBSNews, Fox5 Sports, radio interviews, Atlanta Dream Vendor Concourse, Major 5K & 10K Marathons visibility, SEC Tournament Merchandise
Real Women PLAY Real Football
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TABLE OF CONTENTS Team Vision....................................................5 Overview........................................................6 Official Team Sponsor ($25,000) Stadium Sponsor...........................................7 Platinum Sponsor Levels ($10,000 - $20,000) Travel Sponsor...............................................8 Uniform Sponsor...........................................9 Equipment Sponsor....................................10 Gold Sponsor Levels ($5,000 - $9,000) Apparel Sponsor..........................................11 VIP Section Sponsor....................................12 Fan Fair Sponsor..........................................13 Pre-Game Sponsor......................................14 Silver Sponsor Levels ($1,000 - $4,000) Safety Sponsor............................................15 Nourishment Sponsor................................ 16 Quarter Sponsor..........................................17 Phoenatic Sponsor Levels ($350-$500) Game-Day Highlight Sponsor.................... 18 Life-Sized Banner Sponsor..........................19
WOMEN’S PRO FOOTBALL
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2012 MEDIA ESPN3 - received 2012 WFA Rookie Team of the Year award presented by Franco Harris at Heinz Field, home of the Pittsburgh Steelers CBSNews - Close Ups with Jaquitta Williams feature Fox5 Sports - Highlights of practice during news. Broadcast game score & highlights during sports segment WNBA Atlanta Dream games - Phillips Arena concourse vendor table CHOA Strong Legs 5K - We led stretches for over 6,000 runners. Many qualifying for the Peachtree Road Race Jingle Jogs 5K - Vendor table & hosted the 3,000 runners Kaiser Permanente Corporate Walk Run - 5,000 runners SEC Merchandising Vendor stations over 20,000 customers Georgia Marathon - 8,000 runners. Some qualifying for the Boston Marathon Several charity health & fitness events including Aids Awareness, Breast Cancer Walks, Lupus Walks High School & Middle School Career Days
The Only Women’s Football team TO PLAY in Downtown Atlanta Home Stadium: Lakewood Stadium 70 Claire Dr. SW Atlanta, GA 30301
Lakewood Stadium has been used in commercial shoots and currently for the BET TV show The Game Within the perimeter, 3.5 miles from center of Atlanta, video matrix board capable of playing advertising video clips, seats 8,000, Turf Field, newly renovated in Dec 2011, state of the art audio & visual system for professional broadcasting of film & messages
VISION Get ready to experience the city’s newest & most exciting sporting experience. Atlanta Phoenix is a women’s professional full contact football team. Yes, real women playing real football, tackling life and each other. Atlanta Phoenix Football vision is to advance women’s equality, women’s personal growth and women’s sports development. Through Atlanta Phoenix community activism each player is an ambassador of women’s wellness; an advocate promoting resources and practices to develop self esteem, inner strength, and a positive attitude in spite of obstacles and setbacks life may have dealt. There may be better ways to do so but, sports has always been one of the best vehicles to use. Showing the world women can tackle, be tackled and get up to do it all over again takes an enormous amount of motivation, confidence and conditioning. The team’s nonprofit organization, Phoenix Rising Awareness Foundation, works with other organizations to coordinate workshops, seminars, and fitness events/exhibitions to showcase and encourage strength on the field and in life through total body wellness and awareness.
WOMEN’S PRO FOOTBALL
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OVERVIEW By becoming a sponsorship partner you will have: · Access to hundreds of players & supporters directly linked to our Atlanta Phoenix brand. · Access to the number of visiting players & supporters from all over the region each & every week of the season. · Advertise on our website which averages approx 10,000 hits per month. · Have your own link on our site providing potential customers with a direct link to your business.
What happens to your sponsorship investment: The Atlanta Phoenix is a professional women’s football organization. Business sponsorship plays a vital role in ensuring the team’s continued growth and success and without it we wouldn’t be where we are today. There are significant ongoing costs associated with the day to day running of the team. For example, providing adequate nutrients and fueling aids for training 3-5 nights a week as well as the cost of on and off season practice and training facilties. There are many other costs such as rates, playing equipment, referees fees, branding expenses, and travel just to name a few. Because player fees are kept at a low rate to ease the stress of women who desire to play, sponsorship allows us to do the extra things for the players, such as additional team gear, improved playing fields, better facilities, future grandstands and exposure.
Sponsorship of our team is a tax-deductable expense – talk to your accountant. We will provide you with all the relevant paperwork to support your claim (ie Tax invoices, etc)
SPONSORS
STADIUM SPONSOR
With our new home-field location at Lakewood Stadium, we have new and exciting advertising methods that we will be using to help immerse fans into the Phoenix brand. All home games will include pre-game tailgating fests, Fan Fair events during the game, an exhibit booth at the Sponsor Appreciation event, and an exclusive VIP
$ 25,000
section - all of which will be outfitted with our Stadium Sponsor’s logo. Take advantage of having the highest level of visibility as this year’s stadium sponsor! SPONSOR BENEFITS • Designation & Recognition as the Official 2013 Sponsor of the Atlanta Phoenix • Corporate Branding on Game Day Jerseys of Players and Shirts of Coaches/Trainers • Pocket Schedule Advertisement • Honorary Coin Toss at the First Home Game • Corporate Branding on all Team Marketing Collateral (website, social media, & print) • Branded Event Banner Displayed at Home Games – 8’ X 12’ • Full-Page Ad in Football Program • In-Stadium Booth or Table for Product Distribution or Sales Presentation • One Hosted Hospitality or Corporate Event during Home Game at Home Stadium • Half-Time Sponsor for One Home Game on-field Event • VIP Home Game Tickets and Post-Game Credentials – 32 Tickets • Sideline Passes for each Home Game - 2
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SPONSORS
TRAVEL SPONSOR
Being a professional team calls for taking the brand outside of the home turf. During the season, there are a minimum of four (4) away games. Travel Sponsor(s) will benefit from visibility both on and off-field. During home games, the sponsor’s brand will be strategically placed on various spaces such as our digital TV screen ads and
$20,000
Sponsor Appreciation event booths. SPONSOR BENEFITS • Official Designation as a partner and sponsor of the Atlanta Phoenix • Corporate Branding on all Team Marketing Collateral (website, social media, & print) • Branded Event Banner Displayed at Home Games – 8’ X 8’ • Half-Page Ad in Football Program • In-Stadium Booth or Table for Product Distribution or Sales Presentation • One Hosted Hospitality or Corporate Event during Home Game at Home Stadium • Half-Time Sponsor for One Home Game on-field Event • VIP Home Game Tickets and Post-Game Credentials – 16 Tickets
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SPONSORS
UNIFORMS SPONSOR
Having players in team jerseys is paramount and one of our 1st priorities when it comes to sponsorship as without team jerseys our players would not be able to take to the field each week. Standard team jerseys generally last a minimum of 3yrs and in some cases up to 5yrs or more, so they offer an excellent value for someone look-
$15,000
ing at advertising their business. Sponsorship includes your business details screen printed across the front of the game-day jersey, strategically placed on various spaces such as our digital TV screen ads, and Sponsor Appreciation event booths. SPONSOR BENEFITS • Official Designation as a partner and sponsor of the Atlanta Phoenix • Corporate Branding on all Team Marketing Collateral (website, social media, & print) • Branded Event Banner Displayed at Home Games – 8’ X 8’ • Half-Page Ad in Football Program • In-Stadium Booth or Table for Product Distribution or Sales Presentation • One Hosted Hospitality or Corporate Event during Home Game at Home Stadium • Half-Time Sponsor for One Home Game on-field Event
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SPONSORS
EQUIPMENT SPONSOR
Having your business name / logo on official Atlanta Phoenix equipment is an easy way to get involved with the Phoenix brand. The sponsor’s logo will be displayed prominently on any and all equipment items they choose to sponsor. Visibility ranges from both on/off field activities year-round!
$10,000
Equipment Needed (Choose 1 or more ) - Helmets - Shoulder Pads - Practice Football Equipment - Practice Gear (Jersery) SPONSOR BENEFITS • Official Designation as a partner and sponsor of the Atlanta Phoenix • Corporate Branding on all Team Marketing Collateral (website, social media, & print) • Branded Event Banner Displayed at Home Games – 8’ X 8’ • Half-Page Ad in Football Program • In-Stadium Booth or Table for Product Distribution or Sales Presentation • One Hosted Hospitality or Corporate Event during Home Game at Home Stadium • Half-Time Sponsor for One Home Game on-field Event • VIP Home Game Tickets and Post-Game Credentials – 16 Tickets
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SPONSORS
APPAREL SPONSOR
Have your brand seen wherever our players are! Our athletes have a variety of team apparel items that are worn during everyday activities, not just during training. This practice identifies them as bearing the socially-acclaimed role of professional athletes. Daily activities for our athletes include team workouts, team events, com-
$ 7,500
munity service events, and media events. Choose 1 or more items to sponsor: - Full back coverage logo on T-Shirts (Logo and/or QR Code) - Embroidered Logo on Polo Shirts - Sweatsuits – Pocket Logo - Travel Gear – Logo placement SPONSOR BENEFITS • Official Designation as a partner and sponsor of the Atlanta Phoenix • Branded Event Banner Displayed at Home Games – 6’ X 6’ • Quarter-Page Ad in Football Program • In-Stadium Booth or Table for Product Distribution or Sales Presentation • One Hosted Hospitality or Corporate Event during Home Game at Home Stadium • VIP Home Game Tickets and Post-Game Credentials – 8 Tickets
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SPONSORS
VIP SECTION SPONSOR
Starting with the Spring 2013 season, the Atlanta Phoenix will be offering the opportunity to sponsor home games. Each sponsorship will be a unique contribution to the overall gaming experience. The most prestigious part of the experience will be the highly visible VIP section. This section will be set up for 100 lucky fans who
$ 7,500
will enjoy the best view and most upscale seating arrangement equipped with plush seating and the full red carpet treatment. SPONSOR BENEFITS • Official Designation as a partner and sponsor of the Atlanta Phoenix • Branded Event Banner Displayed at Home Games – 6’ X 6’ • Quarter-Page Ad in Football Program • In-Stadium Booth or Table for Product Distribution or Sales Presentation • One Hosted Hospitality or Corporate Event during Home Game at Home Stadium • VIP Home Game Tickets and Post-Game Credentials – 8 Tickets
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SPONSORS
FAN FAIR SPONSOR
The Atlanta Phoenix are always looking to give local businesses the opportunity to advertise through our program. Having various printed and digital media are must haves that contribute to our unique game day experience. Our Fan Fair sponsors will benefit from having their logo placed on all marketing media used to promote
$ 7,500
Phoenix FanFair Events during Halftime and Timeouts. SPONSOR BENEFITS • Official Designation as a partner and sponsor of the Atlanta Phoenix • Branded Event Banner Displayed at Home Games – 6’ X 6’ • Quarter-Page Ad in Football Program • In-Stadium Booth or Table for Product Distribution or Sales Presentation • One Hosted Hospitality or Corporate Event during Home Game at Home Stadium • VIP Home Game Tickets and Post-Game Credentials – 8 Tickets
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SPONSORS
PRE-GAME SPONSOR
Tailgating is huge business. In fact, what began as an underground sub-culture now attracts both football and food fans alike! The pre-game scene is the perfect arena for finding crowds willing to spend money. Parking lots present a captive audience for fundraising events, food sampling, charity donations and more. As the Pre-Game
$ 4,000
sponsor, you benefit from being one of the FIRST brands that our fans encounter. During home games, the sponsor’s brand will be strategically placed on various spaces such as our digital TV screen ads and Sponsor Appreciation event booths. SPONSOR BENEFITS • Official Designation as a partner and sponsor of the Atlanta Phoenix • Branded Event Banner Displayed at Home Games – 6’ X 6’ • Quarter-Page Ad in Football Program • In-Stadium Booth or Table for Product Distribution or Sales Presentation • One Hosted Hospitality or Corporate Event during Home Game at Home Stadium • VIP Home Game Tickets and Post-Game Credentials – 8 Tickets
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SPONSORS
SAFETY SPONSOR
Let’s face it. Our girls are playing real CONTACT football and the possibility of an injury is pretty high. An injured player causes both damage to the team’s scoring as well as the brand. Fortunately, many football injuries can be prevented by wearing the right equipment, seeking professional medical advice, and using proper tech-
$ 3,000
nique. During home games, the sponsor’s brand will be strategically placed on various spaces such as our digital TV screen ads and Sponsor Appreciation event booths. Sponsorships Needed (Choose 1 or more ) - Training/Conditioning Equiment - Gym Memberships - Medical Insurance - Onside Med/Health Professionals SPONSOR BENEFITS • Official Designation as a partner and sponsor of the Atlanta Phoenix • Link on Team Website and Facebook Page • Shared Banner Displayed at Home Games • Business Card Ad in Football Program • In-Stadium Booth or Table for Product Distribution or Sales Presentation for 1 game • VIP Home Game Tickets – 6 Tickets
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SPONSORS
NOURISHMENT
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Nutrition is a vital aspect of our football program. Like physical conditions, what our players eat affects their performance. To keep the focus on maintaining high scores and an overall winning average, we depend on sponsors who make it possible for us to fuel and refuel the players both on the sides lines and during practice. During
$ 2,000
home games, the sponsor’s brand will be strategically placed on various spaces such as our digital TV screen ads and Sponsor Appreciation event booths. Sponsorships Needed (Choose 1 or more ) - GameDay/Practice Sideline Nourishment - Sportsdrinks, Watercups, etc. SPONSOR BENEFITS • Official Designation as a partner and sponsor of the Atlanta Phoenix • Link on Team Website and Facebook Page • Shared Banner Displayed at Home Games • Business Card Ad in Football Program • In-Stadium Booth or Table for Product Distribution or Sales Presentation for 1 game • VIP Home Game Tickets – 6 Tickets
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SPONSORS
QUARTER SPONSOR
Take advantage of this exclusive advertising slot during the game to advertise your business. As our most flexible advertising option, your brand has the option to customize the use of its time. Ad announcements and fan giveaways during timeouts are just a few suggestions of custom use of time during your quarter.
$1,000
SPONSOR BENEFITS • Official Designation as a partner and sponsor of the Atlanta Phoenix • Link on Team Website and Facebook Page • Shared Banner Displayed at Home Games • Business Card Ad in Football Program • In-Stadium Booth or Table for Product Distribution or Sales Presentation for 1 game • VIP Home Game Tickets – 6 Tickets
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SPONSORS
GAMEDAY HIGHLIGHT SPONSOR
Player/Fan of the Week Sponsor - $500 each o Give-A-Way Donations Reach a larger audience and support high achievements by donating a give-a-way prize to (2) players and (1) randomly selected fan at each home game.
SPONSOR BENEFITS • Official Designation as a partner and sponsor of the Atlanta Phoenix • Link on Team Website and Facebook Page • Shared Banner Displayed at Home Games • Shared Page Ad in Football Program • In-Stadium Booth or Table for Product Distribution or Sales Presentation for 1 game • VIP Home Game Tickets – 4 Tickets
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SPONSORS
LIFE-SIZED BANNER SPONSOR (50) $ 375
The Life-Sized Banner is one of the biggest highlights of the home-game/sponsorship experience. Fans are wowed by the actual life size images, and off-field facts of the sponsored players. These 8’ x 4’ highly visible eye-catching banners are displayed inside the arena during each homegame with company logo and custom QR code placed atop. SPONSOR BENEFITS • Official Designation as a partner and sponsor of the Atlanta Phoenix • Link on Team Website and Facebook Page • Shared Banner Displayed at Home Games • Shared Page Ad in Football Program • In-Stadium Booth or Table for Product Distribution or Sales Presentation for 1 game
8’H • VIP Home Game Tickets – 4 Tickets • Complimentary QR Code
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SPONSORS
OTHER WAYS TO SPONSOR
In addition to the sponsorships listed in this document, there are always other ways you can support our team, including: • Cash donations • Supply of products or services to be utilized for fundraising purposes such as raffles • Supply of products or services. There is always something we need, ie: gas bottles filled, office & printing supplies, paint to mark the grounds, just to name a few. • Supply of services to the team – there is always something to be fixed or improved!
Need more information?
For further information please contact:
April Christler General Manager
info@atlantaphoenixfootball.com
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WATCH US! Lakewood Stadium 70 Claire Dr. SW, Atlanta, GA, 30301 TELEPHONE Call 855-8GO-PHNX WEB E info@atlantaphoenixfootball.com W www.atlantaphoenixfootball.com
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