A Boutique Marketing and Media Production Company
www.3815Media.com
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3815 Media, Inc.’s mission is to identify and promote the positive values of the African American community through diverse content creation, marketing and productions.
3815 Media, Inc. is a member of the National Minority Supplier Development Council. It is located in Peachtree Corners, a suburb of Atlanta, GA. We are a boutique marketing and media production company for Advertising, Graphic Designs, Podcasts, TV, Film, and Conventions. 3815 Media, Inc. was launched by Rushion McDonald, a multiple EMMY and NAACP Image award-winning television producer.
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We LISTEN. We PLAN.
You can expect 3815 Media, Inc. to do more listening than talking, because we believe you are the experts of your brand. • We listen first to hear your objectives, • We develop an authentic plan of action, • We execute the plan to your satisfaction.
We EXECUTE.
Marketing Services +
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Traditional Advertising 3815 Media, Inc. specializes in Programmatic Marketing, with increased buying power and added value with partner iHeart Media, including radio, television, billboards, theaters, video, blogs and print.
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Non-Traditional Advertising 3815 Media, Inc. does specialize target marketing in the communities we know best; from banner ads to digital billboards to social media to fan club members, we know our audience and we have their attention. 3815 Media, Inc. (In-House) media brands Influences 1.6 Million African Americans.
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Live Events 3815 Media, Inc. produces live events, both on-site and virtual, and can increase your interaction with your target audience.
3815 MEDIA, INC. (IN-HOUSE) MEDIA INFLUENCES 1.6 MILLION AFRICAN AMERICANS 45 Radio stations 8 HBCU stations
2 Sirius XM (WHUR and HBCU Channels)
www.moneymakingconversations.com
1.4M Weekly Listeners MARKETING AND MEDIA PRODUCTION COMPANY
92K Fan Club Members
36.2K Subscribers 59% Female 41% Male
4K weekly Podcast downloads
46.3K Social Media Followers 76% Female 24% Male
850K Social Media Followers 89 % Female 11% Male
In-House Services
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+ Develop and Execute Integrated Marketing and Branding Campaigns
At 3815 Media, Inc. we will use a professional team that has accumulated over 150 years of experience to work with you to redefine your success. From personal calls and meetings to expertly executed creative products, your journey will be simplified and worry free.
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Provide Experienced Buyers/Media Planners for Programmatic, Radio, TV, Digital and Out of Home
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Produce Live and Virtual Events
Produce Entertainment Tours
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Television, Film, and Podcast Production
Graphic Designers and Video /Audio Editors
Partnership Plan
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Collaborate and identify the needs of the client.
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Provide research and campaign ideas for execution.
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Launch, optimize and WIN.
INITIAL MEETING
PRESENT RESULTS
RESEARCH
LAUNCH
CREATE
OPTIMIZE & WIN
Media Partnership 3815 Media, Inc. has partnered with iHeartMedia to deliver our clients a premium media buying power that is second to none.
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We are THE ONLY media company that can reach your Audiences! REACH
EXTEND
+ 277M Listeners
On-Air Every Month
EXPLORE
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143M 252M Registered Users
Through Digital & Mobile
CONNECT
Monthly Downloads
#1 Podcast Publisher
ENTERTAIN
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Platforms & Thousands Of Connected Devices
Source: Nielsen Audio Nationwide, FA 2019 – Mon-Su 12m-12m – Monthly Reach – P6+; Shareablee AUG20 – Audience (CP); iHM Internal Reporting; Podtrac SEP20 Global Streams & Downloads
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AMPLIFY
+ 20K+ 223M Events
Across Markets & Formats
Fans
Through Social Media
Podcasts and Radio Podcasts have become a central stage for Black voices.
Over the last few years, Black podcast listeners have also grown in numbers. Some highly regarded podcasts include 1619, which relates Black Americans' lived experience, and stories of survival, Tonya Mosley's Truth Be Told, which gives advice for surviving the challenges of being a person of color and Snap Judgment by Glynn Washington which uses the best of oral storytelling tradition to weave stories of her guests around a specific topic. African Americans spend more time per week streaming audio, including podcast listening, than the total U.S. population. In a typical week, almost half (49%) of African American podcast listeners spend about 1 to 4 hours listening to podcasts. The top genres are music, arts and religion areas that connect the Black community. Radio too has remained a trusted channel for news and information for African Americans, reaching 98% of them every month.
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More than 1/3 of African Americans
report more time with radio as a result of COVID-19
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Steve Harvey Morning Show
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Steve Harvey is a radio personality, best-selling author, comedian, TV host of Family Feud and Steve Harvey’s new talk show is on FB Watch! On the radio, Steve mixes Urban Adult Contemporary music and lively interactive segments with a one-on-one connection that unites his millions of fans into a tight-knit community.
STEVE HARVEY MORNING SHOW REACHES 8.0 MILLION LISTENERS EACH MONTH ON AIR • • • • • • •
MF 6a10a (4 hours) Day Specific Dominant Format: Hip Hop/ R&B 84 Affiliates 65.4% US Coverage Monthly Reach (A25-54): 4.2 million 43% Male/57% Female (Based on A25-54)
ON AIR AUDIENCE COMPOSITION BASE: P12+
ONLINE
• SteveHarveyFM.com Page Views: 751,000 • Affiliate network also available
SOCIAL
• Twitter followers: 29,000 • Facebook likes: 1,282,000 SOURCES: ON-AIR: NIELSEN AUDIO NATIONWIDE: FA'19-SP'20 AVG ; DIGITAL: TWITTER.COM OCTOBER 2020, FACEBOOK.COM OCTOBER 2020, OMNITURE OCTOBER 2020
Breakfast Club Weekday
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Weekends With The Breakfast Club features the hottest songs in the country alongside DJ Envy, Angela Yee and Charlamagne Tha God’s unrivaled interviews. From megastars like Kevin Hart to rap icons like Kayne West, every guest visiting the Breakfast Club is grilled with their signature blend of honesty and humor.
BREAKFAST CLUB WEEKDAY REACHES 5.9 MILLION LISTENERS EACH MONTH ON AIR • • • • • •
MF 6a10a (4 hours) Day Specific Dominant Format: Hip Hop/ R&B 63 Affiliates Monthly Reach (A18-49): 4.2 million 50% Male/50% Female (Based on A18-49)
ON AIR AUDIENCE COMPOSITION BASE: P12+
ONLINE
• TheBreakfastClub.iheart.com Page Views: 2,523,000 • Affiliate network also available
SOCIAL
• Twitter followers: 623,000 • Facebook likes: 1,387,000 SOURCES: ON-AIR: NIELSEN AUDIO NATIONWIDE: FALL 2019 ; DIGITAL: TWITTER.COM OCTOBER 2020, FACEBOOK.COM, OCTOBER 2020, OMNITURE OCTOBER 2020
Black Information Network
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The Network: • National and/or state-wide on the iHeartRadio App • Over 24 radio major market affiliates airing 24-hour coverage (and growing) • Power newscasts on iHeart’s 91 Hip Hop, Adult R&B, and Gospel music stations • Runs in Select Podcasts • Features important Black Voices/Talent Opportunities: • Long form programming • :60-:120 Contextual ads • News sponsorships • Client driven
Black Information Network is the first and only 24x7 comprehensive national audio news service dedicated to providing an objective, accurate and trusted source of news coverage with a Black voice and perspective.
Talent Influencers
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As a Talent Agency, 3815 Media, Inc. has a vast list of relationships with talents to drive impressions and awareness to your brand.
Project Strategy 3815 Media, Inc. can accurately identify and reach the African American communities. Our ability to incorporate key data points, analyze the metrics in real-time, and adjust the campaign based on those learnings, enable us to deliver the end KPI (key performance indicator) and it sets our company apart from the competition. Our campaigns are designed to reach our target audience efficiently by using programmatic buying approach. In the past decade, there’s been considerable growth in African Americans’ population, buying power, education and income. There are 48.2 million African Americans in the U.S.. From 2020 to 2060, Blacks will contribute to more than 20% of the total U.S. population growth.
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CASE STUDY - 2020
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Voorhees Stream-A-Thon
Working Together In 2020, 3815 Media, Inc. Money Making Conversations participated in the Voorhees College Stream-a-Thon. The goal for the Stream-a-Thon, raise $1 million for the college during these pandemic times. Promote nationally to let people know about the event. Rushion McDonald, interviewed Dawnn Lewis, starred in "A Different World," Jo Marie Payton, starred in "Family Matters," Bakari Sellers, "CNN" Political Analyst, Cheryl Cooley, "Klymaxx" - All Female R&B Band and Rachel Cobbin, "Atlantic Starr." Voorhees Stream-a-Thon took place Tuesday, December 1, 2020. Voorhees is an HBCU and is located in Denmark, SC. Money Making Conversations airs on the campus radio station every Sunday from 4 PM-6 PM on WVCD 96.5 FM and 790 AM.
Dawnn Lewis
Voorhees College celebrated the greatest fundraising achievement in the institution’s history on Giving Tuesday. The Denmark, South Carolina HBCU reportedly raised $1,003,816 during a 12-hour live stream-a-thon that was held on Dec. 1, 2020 surpassing its goal of $1 million.
Jo Marie Payton
Bakari Sellers
CASE STUDY - 2020 HBCU Awards
3815 Media, Inc. launched the HBCU Awards. The format recognizes the positive impact of HBCUs, Institutions: churches, barbershops, and beauty salons, and Influencers on the African American culture in Education, Business, and Entertainment. Online category nominations are by HBCU students, HBCU Alumni, fans, and the general public. Today, there are over 104 HBCUs across the country. They enroll 20 percent of African American students, and despite constituting only 3 percent of four-year colleges in the country, HBCUs have produced… • 80% of the Black Judges
• 40% of the Black Members of Congress
• 50% of the Black Lawyers
• 80% of all Black School Teachers
• 50% of the Black Doctors
• 13% of the Black CEOs in America
• 40% of the Black Engineers
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CASE STUDY - 2020
Cafe Mocha: Swag Awards 3815 Media, Inc. produces the Café Mocha Swag Award. The honor is a celebration of Black men who are making a difference in our community by empowering others to reach their life goals. Honorees announced weekly on Café Mocha Syndicated Radio Show, can be civic leaders, businessmen, activists, celebrities, and everyday dads. Café Mocha Radio; Radio from a Woman's Perspective! Weekend Radio Audience 1.4 million
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CASE STUDY - 2020 ESPN + Virtual HBCUWeek Working Together In 2020, 3815 Media, Inc. created a partnership between ESPN and HBCU Week to promote their HBCU Week Virtual College Fair, September 25-26th. HBCU Week Student Attendees are eligible to receive on-the-spot admission and/or scholarship awards, simply by uploading their SAT/ACT Scores and Transcripts HBCUWEEK.ORG. Results • Virtual Pre-registration: 6,125 - 67% Female/33% Male • Virtual Attended: 4,823 • Top 5 HBCUs who enrolled students at the College Fair – Delaware State University, Coppin University, Fayetteville State University, Langston University, FISK University
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Top 5 HBCUs who awarded scholarships at the College Fair Delaware State University, Allen University, FISK University, Benedict College, West Virginia State University
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Top 5 States of College Fair attendees –
Delaware, Georgia, Maryland, Virginia, Florida, North Carolina (Florida and North Carolina tied for 5th)
• 803 Applicants accepted on the Spot • $7,292,150 HBCU Scholarships Offered
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CASE STUDY - 2019 ESPN + HBCU Week
Working Together In 2019, 3815 Media, Inc. created a partnership between ESPN and HBCU Week to broadcast “First Take” live during their HBCU Week College Fair in Wilmington, DE. HBCU Week Student Attendees were eligible to receive on-the-spot admission and/or scholarship awards, simply by having their SAT/ACT Scores and Transcripts. Results • 3,500 Live Student Attendees • 1,200 Applicants accepted on the Spot • $3,908,997 HBCU Scholarships Offered
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CASE STUDY - 2019 Air National Guard
When asked by the Air National Guard to deliver 2.5 Billion impressions and provide the foundation to meet Recruiting and Retention End-Strength numbers. The 3815 Media, Inc. team delivered 4.2 Billion impressions and met Air National Guard end strength with 104% goal, achieving 16,672 recruits. Additional creative deliverables in a ten month window included a new creative library (with the newly acquired Battle Uniform), 16 radio commercials, 11 video commercials, a complete nurturing program, and updated website.
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CASE STUDY - 2019
Air National Guard
THE TRUTH BEHIND THE AIR NATIONAL GUARD NUMBERS
Contracted Deliverable: 2.5Bn DELIVERED: 4.2Bn • 70K Website RFI’s • 22K Event RFI’s • 32K Nurturing request Opt-In’s • 110K Call Center leads
4.2Bn Impressions
234K
Target Qualified Leads
• 18,900 qualified leads • Enlisted for 6 years of military service • 1613 African American • 2134 Latinos • 847 Asians • 3,686 Females
16,672 Enlistments
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CASE STUDY - 2019
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Air National Guard Goal
Tell the Air National Guard story of how a “Guardsman” could serve in the military, in your hometown, and be a community leader. The challenge was finding a venue to exhibit this extraordinary story on a restricted government budget. The Venue New York's Penn Station - History was made with the first ever live event in Penn Station. The Outcome The Air National Guard’s largest and highest producing event in history; local news coverage, grabbed the attention of national media representatives and won national awards.
• 162,000 Impressions • 1,440 call increase per week call volume • 4 Major Media and 30 Secondary Media hits
CASE STUDY - 2019 2020 Golden Reggie Award Winner Best Local/Regional Event Activation
Air National Guard
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3815 MEDIA TEAM EXPERTS Rushion
Shane
Brandyce
Tristan
Jason
Mi’Lisa
CMO and Co-Creator of the Air National Guard Story
Senior Creative Director, Co-Creator of the Air National Guard Story
Creative Production Supervisor
Video Production Supervisor
Venue Purchasing and Event Set-up Coordinator
Social Media and Public Relations
CASE STUDY – Launched 2018 Money Making Conversations
3815 Media, Inc. launched a Money Making Conversations podcast for entrepreneurship and entertainment. The Money Making Conversations interviews with Celebrities, CEOs, Entrepreneurs and Industry Influencers provides relatable information to the listener about career and financial planning, entrepreneurship, motivation, leadership, overcoming the odds, and how to live a balanced life. www.moneymakingconversations.com
www.youtube.com/moneymakingconversations
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37K YouTube Subscribers
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90K Fan Club Members – Bi-Monthly Newsletter
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CASE STUDY - 2016 Neighborhood Awards Host city: Las Vegas, NV Weekend Attendance: 55K
Neighborhood Awards/Hoodie Awards 2001-2016 Emmy and NAACP Image Award-winning producer, Rushion McDonald, created the one-of-a-kind Neighborhood Awards (formerly the Hoodie Awards) Weekend to recognize and celebrate men and women from all over the United States who uplift their neighborhoods through their contributions and excellence as entrepreneurs, religious and community leaders, educators and influencers.
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Positions and Descriptions
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Chief Marketing Officer Our Chief Marketing Officer (CMO) is responsible for taking a holistic view of 3815 Media, Inc. This role will define marketing strategies to support the company’s overall strategies and objectives for all traditional and digital marketing (website, SEO, SEM, email and strategy) efforts. Our CMO is responsible for the development and recruitment of a highly efficient team of marketing professionals with the talent necessary to successfully execute on all media marketing efforts.
Program Director Our Program Director handles the radio and podcast syndication of Money Making Conversations. He researches, develops and plans outreach programs that promote our company brand and contribute to its overall success. He oversees each program’s distribution and produces the bi-monthly Money Making Conversations newsletter.
Executive Producer Our Executive Producer oversees the Money Making Conversations production platform. She handles the talent booking and studio production schedule. She ensures the project is completed on time, within budget, and meets technical standards.
Senior Marketing Director Our Senior Marketing Director is in charge of the marketing and creative departments. His duties include planning company advertisements, monitoring and developing brand campaigns and RFPs, revising presentations, and shaping brand standards. The Senior Marketing Director will ensure client satisfaction in all customer related products.
Positions and Descriptions Director Strategic Partnerships Our Director of Strategic Partnerships is responsible for expanding business relations and informing partners of strategic business goals and upcoming campaigns. He works closely with client executives to define short and long-term strategies that expands the company’s economic vision.
Senior Creative Producer Our Senior Creative Producer plays a pivotal role at 3815 Media, Inc. She handles talent, produces content and develops television pitches.
Post Production Supervisor Our Post-Production Supervisor pulls the final project together, making sure deadlines are met, overseeing reshoots and visual effects, editing, printing, product delivery, and maintaining communication between producers, editors, and outsourced work.
Director of Social Media Our Social Media Director implements a plan, outlines a strategic goal and determines a course of action. Her measured, planned approach uses social media networks to their fullest extent, thus enabling clients to reach their audience with clear, consistent brand messaging.
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Positions and Descriptions Production Supervisor Our Production Supervisor oversees all areas of production standards from print to video. He ensures agency compliance within client deadlines, budgets, branding, and standards. He monitors all staff results by communicating job expectations; planning, monitoring, appraising job results; and enforcing systems, policies, and procedures.
Audio Engineer Our Audio Engineer is responsible for our radio syndication, and podcast recordings. He records, synchronizes, mixes, or reproduces music, voices, or sound effects.
Video Editors Our Video Editors have over 15 years of video editor experience and possess both technical and creative abilities to be able to effectively create the vision clients have in mind. Our staff has the experience working with different editing software and have a keen eye for creative digital design.
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Executed Capabilities +
AIR NATIONAL GUARD COMMERCIALS (CREATED-PRODUCED-EDITED)
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• Career Fair - (Motivational) – Click here to view • Born For This - (Feel Good) – Click here to view • My Hands - (Written on location) – Click here to view
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MONEY MAKING CONVERSATIONS PODCAST Synopsis: Welcome to Money Making Conversations. I'm your host, Rushion McDonald. Each Money Making Conversations talk show is about entrepreneurship and entertainment. I provide the consumer and business owner access to Celebrities, CEOs, Entrepreneurs, and Industry Decision Makers. I recognize that we all have different definitions of success. For some, it's a sizable paycheck. Mine helps people wake up and inspire them to accomplish their goals and live their very best life. These are my passions, and that's what I'm going to do for you. I want you to stop tripping over small challenges and prepare to rise above the more significant obstacles that life will present to you. • MMC Website - www.moneymakingconversations.com • MMC YouTube Channel -
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www.youtube.com/moneymakingconversations
CAFÉ MOCHA SWAG AWARD Synopsis: Hi, I am Rushion McDonald, the host of Money Making Conversations. The Café Mocha Swag Award Is a celebration of Black men making a difference in our community by empowering others to reach their life goals. From civic leaders, businessmen, activists, celebrities, and everyday dads.
• Cedric The Entertainer – Click here to view • Chris Paul – Click here to view
3815 MEDIA CORPORATE VIDEO Click here to view
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CORPORATE EVENT ACTIVATIONS • 2019 Air National Guard New York Penn Station TakeoverClick here to view
THANK YOU
Rushion@3815media.com www.3815media.com