CFT Brand Guideline

Page 1

Brand Guidelines JULY 2020

WWW.CFT-SOLUTIONS.COM


CFT Solutions Brand Guidelines

Table of Contents.

Table of Contents.

1

The Logo.

2

Logo Master

2

Design Elements

3

Minimum Sizing

4

Alternate Versions

4

Incorect Use

5

Typography. 6 Color Palettes.

7

Primary Colours

7

Secondary Colours

8

File Names.

Visual Identity Table of Contents

9

1


CFT Solutions Brand Guidelines

The Logo.

Logo Master The logo and logotype (text) must be used in its entirety. It must always be produced exactly as shown and in the defined Pantone solid coated colours or CMYK colours.

The 2020 CFT Solutions logo is crucial to increasing brand awareness and perception. It may not be altered in any way other than specified in this style guide. The consistent use of the logo will develop strong brand recognition and public awareness.

Visual Identity The Logo

Full Color Globe Logo with Chrome

Full Color Logo with Slogan

Full Color Simplified Logo

Flat 1-Color Globe Logo

Flat 1-Color Logo with Slogan

Flat 1-Color Simplified Logo 2


CFT Solutions Brand Guidelines

Colored/B+W Globe Accent - Interchangedable colors but cannot be changed without permission from owner

Design Elements The logo is compiled of the following elements that can be used seperate from the imprint, when approved to help echo the style of the brand.

Graphic Letter “O” - Interchangedable but cannot be changed without permission from owner

Graphic Letter “C” w/ Chrome Accent - Interchangedable but cannot be changed without permission from owner

Graphic Letter “C” Solid Color

Visual Identity The Logo

3


CFT Solutions Brand Guidelines

Minimum Width

Alternate Versions

The minimum horizintal logo width for print is 40mm and 120px for digital.The minimum size for the logo should only be used for applications with limited space available, the logo should never be set smaller than these sizes.

The reversed logo can effectively be used over an image and is the preferred choice of logo for this application. However, when this is done the underlying image must be simple and not overly detailed. This will ensure that the logo stands out.

40 mm / 120px

40 mm / 120px

40 mm / 120px

White Globe logo on black

White Slogan logo on black

White Simplified logo on black

When to use Alternate Versions Sizing specs (depending on the intended use of the logo) can range between something as small as a pencil imprint all the way up to a billboard during print use and even smaller for certain web applications. If the intended use needs to be smaller than the minimum size, then any of the approve alternate versions should be applied.

Watermark Options - 35% Opacity of any solid color black or white logo

Alternate versions must be approved by the owner before final use.

Visual Identity The Logo

4


CFT Solutions Brand Guidelines

Incorrect Use Do not rotate the logo.

Here are some examples on how not to use our master logo.

Do not scretch the logo.

Do not scrunch the logo.

Visual Identity The Logo

5


Caswell Brand CFT Solutions Brand Guidelines Guidelines

Typography. OSWALD - MEDIUM

To ensure the integrity of the 2020 CFT Solutions brand consistent typography is to be used throughout all communications as specified below.

Sample Text ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,.:;“”!?()@#$%&*

PLATEIA - BOLD

Sample Text

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,.:;“”!?()@#$%&*

Ethnocentric - ITALIC

Sample Text ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,.:;“”!?()@#$%&*

Visual Identity Typography

6


Caswell Brand CFT Solutions Brand Guidelines Guidelines

Web Font. The following are recommendations for webfonts that will compliment the 2020 CFT Logo/Brand.

1

Primary Body Copy - 1 Secondry Body Copy - 2 Headings - 3

2

Visual Identity Typography

3

7


CFT Solutions Brand Guidelines

Color Palette. The 2020 CFT Solutions color palette consists of Primary and a Secondary color palettes.

PANTONE

PANTONE

311 C

660 C

RGB: 0 231 255 CMYK: 26 0 10 0 HEX #: 00e7ff

RGB: # 59 130 183 CMYK: 83 39 7 0 HEX #: 3b82b7

PANTONE

PANTONE

180 C

2350 C

RGB: 192 50 50 CMYK: 12 100 97 2 HEX #: c03232

RGB: # 153 17 16 CMYK: 22 100 100 19 HEX #: 991110

Primary Colors

Visual Identity Color Palettes

8


CFT Solutions Brand Guidelines

Secondary Colors + Patterns Secondary colors are shades of the primary colors and that are approved to be associated with the original imprint.

BLACK

CHROME METAL

#000000

PATTERN

C M Y K

R G B

0 0 0

LIGHT GREY

WHITE

#BDBEBF

#FFFFFF

C M Y K

Visual Identity Color Palettes

100 100 100 100

26 20 20 0

R G B

189 190 191

C M Y K

0 0 0 0

R G B

255 255 255

9


CFT Solutions Brand Guidelines

File Names.

Print-Ready Files Print- Ready files are Hi-Res files that have been optimized for the best print quality. - These files will have “_Print” as part of the file name - These files are saved in CMYK Mode - These files are Hi-Res and are saved at 300dpi or greater

Logo files, graphics, and image assets are strategically labled for its intended use according to the following:

Web Formatted Files Web Formatted files are lo-Res files that have been optimized to be viewed on all digital devices and screens. - These files will have “_Web” as part of the file name - These files are saved in RGB Mode - These files are Lo-Res and are saved at 72dpi

Logo Variation Name The 2020 CFT Logo Suite consists of 3 logo variations. The following file names will help distinguish each type: - Color (Blk - Black - Variation (Globe

Visual Identity Examples

Wht-White Slogan

FC-Full Color)

Simplified)

10


Chief Design Consultant: Brandyce Romer 404.828.0674 info@blrprodesign.com www.blrprodesign.com


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