Brand Guidelines JULY 2020
WWW.CFT-SOLUTIONS.COM
CFT Solutions Brand Guidelines
Table of Contents.
Table of Contents.
1
The Logo.
2
Logo Master
2
Design Elements
3
Minimum Sizing
4
Alternate Versions
4
Incorect Use
5
Typography. 6 Color Palettes.
7
Primary Colours
7
Secondary Colours
8
File Names.
Visual Identity Table of Contents
9
1
CFT Solutions Brand Guidelines
The Logo.
Logo Master The logo and logotype (text) must be used in its entirety. It must always be produced exactly as shown and in the defined Pantone solid coated colours or CMYK colours.
The 2020 CFT Solutions logo is crucial to increasing brand awareness and perception. It may not be altered in any way other than specified in this style guide. The consistent use of the logo will develop strong brand recognition and public awareness.
Visual Identity The Logo
Full Color Globe Logo with Chrome
Full Color Logo with Slogan
Full Color Simplified Logo
Flat 1-Color Globe Logo
Flat 1-Color Logo with Slogan
Flat 1-Color Simplified Logo 2
CFT Solutions Brand Guidelines
Colored/B+W Globe Accent - Interchangedable colors but cannot be changed without permission from owner
Design Elements The logo is compiled of the following elements that can be used seperate from the imprint, when approved to help echo the style of the brand.
Graphic Letter “O” - Interchangedable but cannot be changed without permission from owner
Graphic Letter “C” w/ Chrome Accent - Interchangedable but cannot be changed without permission from owner
Graphic Letter “C” Solid Color
Visual Identity The Logo
3
CFT Solutions Brand Guidelines
Minimum Width
Alternate Versions
The minimum horizintal logo width for print is 40mm and 120px for digital.The minimum size for the logo should only be used for applications with limited space available, the logo should never be set smaller than these sizes.
The reversed logo can effectively be used over an image and is the preferred choice of logo for this application. However, when this is done the underlying image must be simple and not overly detailed. This will ensure that the logo stands out.
40 mm / 120px
40 mm / 120px
40 mm / 120px
White Globe logo on black
White Slogan logo on black
White Simplified logo on black
When to use Alternate Versions Sizing specs (depending on the intended use of the logo) can range between something as small as a pencil imprint all the way up to a billboard during print use and even smaller for certain web applications. If the intended use needs to be smaller than the minimum size, then any of the approve alternate versions should be applied.
Watermark Options - 35% Opacity of any solid color black or white logo
Alternate versions must be approved by the owner before final use.
Visual Identity The Logo
4
CFT Solutions Brand Guidelines
Incorrect Use Do not rotate the logo.
Here are some examples on how not to use our master logo.
Do not scretch the logo.
Do not scrunch the logo.
Visual Identity The Logo
5
Caswell Brand CFT Solutions Brand Guidelines Guidelines
Typography. OSWALD - MEDIUM
To ensure the integrity of the 2020 CFT Solutions brand consistent typography is to be used throughout all communications as specified below.
Sample Text ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,.:;“”!?()@#$%&*
PLATEIA - BOLD
Sample Text
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,.:;“”!?()@#$%&*
Ethnocentric - ITALIC
Sample Text ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,.:;“”!?()@#$%&*
Visual Identity Typography
6
Caswell Brand CFT Solutions Brand Guidelines Guidelines
Web Font. The following are recommendations for webfonts that will compliment the 2020 CFT Logo/Brand.
1
Primary Body Copy - 1 Secondry Body Copy - 2 Headings - 3
2
Visual Identity Typography
3
7
CFT Solutions Brand Guidelines
Color Palette. The 2020 CFT Solutions color palette consists of Primary and a Secondary color palettes.
PANTONE
PANTONE
311 C
660 C
RGB: 0 231 255 CMYK: 26 0 10 0 HEX #: 00e7ff
RGB: # 59 130 183 CMYK: 83 39 7 0 HEX #: 3b82b7
PANTONE
PANTONE
180 C
2350 C
RGB: 192 50 50 CMYK: 12 100 97 2 HEX #: c03232
RGB: # 153 17 16 CMYK: 22 100 100 19 HEX #: 991110
Primary Colors
Visual Identity Color Palettes
8
CFT Solutions Brand Guidelines
Secondary Colors + Patterns Secondary colors are shades of the primary colors and that are approved to be associated with the original imprint.
BLACK
CHROME METAL
#000000
PATTERN
C M Y K
R G B
0 0 0
LIGHT GREY
WHITE
#BDBEBF
#FFFFFF
C M Y K
Visual Identity Color Palettes
100 100 100 100
26 20 20 0
R G B
189 190 191
C M Y K
0 0 0 0
R G B
255 255 255
9
CFT Solutions Brand Guidelines
File Names.
Print-Ready Files Print- Ready files are Hi-Res files that have been optimized for the best print quality. - These files will have “_Print” as part of the file name - These files are saved in CMYK Mode - These files are Hi-Res and are saved at 300dpi or greater
Logo files, graphics, and image assets are strategically labled for its intended use according to the following:
Web Formatted Files Web Formatted files are lo-Res files that have been optimized to be viewed on all digital devices and screens. - These files will have “_Web” as part of the file name - These files are saved in RGB Mode - These files are Lo-Res and are saved at 72dpi
Logo Variation Name The 2020 CFT Logo Suite consists of 3 logo variations. The following file names will help distinguish each type: - Color (Blk - Black - Variation (Globe
Visual Identity Examples
Wht-White Slogan
FC-Full Color)
Simplified)
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Chief Design Consultant: Brandyce Romer 404.828.0674 info@blrprodesign.com www.blrprodesign.com