The Logo

THE

LOGO.

The DBR Clothing logo brand guideline is crucial to increasing brand awareness and perception. The logo may not be altered in any way other than specified in this style guide.

The consistent use of the logo will develop strong brand recognition and public awareness.

Logo Master

The logo and logotype (text) must be used in its entirety. It must always be produced exactly as shown and in the defined Pantone solid coated colours or CMYK colours.

Solid 1-Color Logo in Black Color Block Solid 1-Color Logo in Black

Solid 1-Color Logo in Black Color Block (Reduced) Solid 1-Color Logo in Black (Reduced)

Minimum Width

The minimum horizintal logo width for print is 40mm and 120px for digital.The minimum size for the logo should only be used for applications with limited space available, the logo should never be set smaller than these sizes. The reversed logo can effectively be used over an image and is the preferred choice of logo for this application. However, when this is done the underlying image must be simple and not overly detailed. This will ensure that the logo stands out.

40 mm / 120px

When to use Alternate Versions

Sizing specs (depending on the intended use of the logo) can range between something as small as a pencil imprint all the way up to a billboard during print use and even smaller for certain web applications.

If the intended use needs to be smaller than the minimum size, then any of the approve alternate versions should be applied.

Alternate versions must be approved by the owner before final use.

Alternate Versions

Extended Color Block logo in Black

Extended logo in Black

Solid-1 Color Color Block logo in white

Watermark Options - 35% Opacity of any solid color black or white logo Solid-1 Color logo in white

Incorrect Use

Here are some examples on how not to use our master logo.

Do not rotate the logo.

Do not scretch the logo.

Do not scrunch the logo.